We input numerous hours and efforts and money to do the promotion, do they really bring people’s attention? we really want to know how our strategies work well. Only when we know how we do it and results, we can select the most efficient ways, which will help us perform faster and in the most specific strategies.
1. Why do we need to shorten links?
Because shorten links are labeled with your group's information, the traffic to the shorten link comes solely from the posted link. For example, while many people can send out the same link, the clicks on shorten links you send out are solely due to your contribution.
2. General rules for creating shorten links
1) Use lowercase letters only, and English only, most of other languages cannot be recognized
2) Always use full name of country and province/state, avoid abbreviations
3) No spaces (use underscore/hyphens to separate if more than two words
4) Follow the UTM formula strictly, otherwise data might not be detected properly
3. UTM Formula (please create utm strictly according to the standard below)
1) Source: fb/x/ig/team(print) or leave blank (if you are uncertain)
2) Campaign Name: outreach (exactly “outreach”)
3) Campaign Medium: the name of your country (exclusive as canadaoutreach to distinguish Canada outreach team with Canada social media team)
4) Term: key words designated standard terms in the Excel form (https://marketing.ganjing.us/s/3wXA45fG2e2AebL?dir=/&editing=false&openfile=true
5) Content: unique key words that can be used to tag your contribution, i.e. group or person’s name
6）Source Platform：the name of your state or province, location under country and above city
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