We don't want to just change your phone, we want to make you say,
wow, that is a bigger change than I expected.
iPhone 5 is a result of that desire to surprise.
It's been completely redesigned.
For the first time ever, we've increased the size of the display.
By making the screen taller but not wider,
you can see more of your content without the need to scroll.
We're making scrolling a thing of the past.
iPhone 5 is more comfortable to use
and reduces scrolling fatigue while reading long documents.
Even with the larger display,
iPhone 5 is the thinnest iPhone we've ever built.
To achieve a design this tall,
we had to look at a complete redesign of the internal architecture.
It's 18% thinner and 795% taller than the previous iPhone.
It makes everything you do on iPhone 5 feel easier
and just a move of your arm away.
No more hidden menus, no confusing gestures.
Everything is right at your fingertips.
The panorama feature is simply awesome.
The Ultra HD widescreen display
lets you get your entire shot in a single snap.
You can also use your iPhone 5's innovative design for image stabilization.
With an iPhone this tall, reception has never been better.
You'll enjoy crystal clear clarity on even the longest calls.
And of course, all your favorite apps are still available.
In fact, you'll find your old favorites also benefit
from the new experience-enhancing Ultra HD widescreen.
We found that while many previous iPhone owners were using FaceTime,
they weren't using it for their faces.
That's why we're introducing BodyTime.
Using iPhone 5's Ultra HD widescreen display,
BodyTime lets you see a person's entire body,
allowing you to detect mannerisms and defects like never before.
We looked way beyond what we saw as expected.
It took all of our learning, all of our thinking,
to realize something so simple, so clear, and yet so tall.
iPhone 5. The tallest thing to happen to iPhone since iPhone.
