Is Rough Country Really THAT BAD!

If you've made it here, there's a good chance that you're in the market for a new lift kit and the thought has probably crossed your head as it seems to go through everybody's. Is Rough Country really that bad? I'm Fuller from Custom Offsets and I understand where you're coming from. You finally saved up some money or you just made that impulse decision like I would that it's time to lift your truck. So naturally, Rough Country pops up on all your searches. You've heard the horror stories but the price still stands out. It makes you question if it's worth a shot. So recently, we've been getting more and more questions on if Rough Country is still a good brand or if their quality's improved and in part, I think that's due to the new Vertex coilovers that we're installing on one of our graphic designers' trucks. Yeah, coilovers from Rough Country. I know, mind blown. So let's break it down. Here are the facts. Rough Country started in 1975 as just an aftermarket shock company but that only kept them afloat for 11 years before they started branching out into lift kits, skid plates, and everything else they're known for today. And they've stayed true to their original goal of getting you lifted for less and delivering the best quality for the price. So is Rough Country the best quality out there? Well, you guys know that I'd be lying to you if I said yes and we just don't want that fly around here. Of course, you can always get something nicer than a Rough Country kit but you're also gonna end up paying for it. The most common misconception is that Rough Country is a complete overseas company and that's actually not the case. So they do a majority of fabrication, design, engineering, testing, and so on right in Tennessee, actually. And I can tell you that nearly every lift company out there gets something from China, whether that be the cast knuckles or bulk hardware and so on. But honestly, with the new tariffs and taxes that are gonna be coming into effect on Chinese goods, we could see even more American-made products hitting the shelves, which is great to see. And at the same time, we do have to keep our fingers crossed that prices don't spike too bad. So working here, I've had the opportunity to drive lots of trucks with Rough Country lift kits and even in just like the last four years, it's been pretty cool to see the quality improve. So Rough Country has done a lot of work to improve their shocks, which play a huge part in ride quality, as most of you guys know. And for like 50 bucks a shock, they definitely get the job done. Now, they aren't Bilsteins, that's for sure, but those are gonna run you over $200 a shock in a lot of cases. So our opinion has pretty much stayed the same that for a majority of people, Rough Country will get you lifted for less. But with all these new innovations for Rough Country, they're really stepping on the toes of the competition. And then there are the coilovers. Now, I haven't gotten a chance to drive on them yet because the install's literally happening right now as we're filming this, but I guarantee if you subscribe, you'll see us post a full review of the Vertex coilover system relatively soon. So the Vertex series looks great coming out of the box, that I can say for sure. Like all the finishes look pretty snazzy, but hopefully they perform just as good because for the price you pay, I'm not sure why anyone wouldn't want to upgrade to the coilovers. Right now, they aren't available in every kit as an upgrade. It's pretty select, but if you do already have a lift kit installed, you can still buy the coil separate, which is pretty neat, as long as it falls between about five inches to seven and a half inches of lift, kinda give or take depending on the truck that you're running. A pair of them, that's two coilovers, for the front are less than a thousand bucks, so that's a pretty sweet deal. Which, that's what you can expect to pay for just one from some of the big names out there. And then, they also have remote resis for the rear too, and those are less than 800 bucks for the pair, if you aren't buying them in a complete kit. So if you've had the chance to drive on these new coilovers, let us know your thoughts in the comments below, and if you need more info on them, or want to pick up a set, head over to our website at customoffsets.com or slash lifts. And as always, make sure to like, share, and subscribe to see all of our shenanigans. Peace.