There are many benefits to building a sustainable wardrobe, including that it's good for the environment, better for workers, you're doing something positive and ethical, and saving money in the long run. (Hey, they don't call it ethical fashion and conscious consumption for nothing!) Getting started with a sustainable wardrobe is easy and in this video I'm giving you 10 tips to make that first step even easier.
There are a lot of reasons to build a sustainable wardrobe. You're helping to lessen the fashion
industry's carbon footprint, supporting fair workplace practices and conditions,
you're doing something positive and ethical, and you're saving money in the long run.
That all sounds great, but if this is the first time you're actually thinking about making your
wardrobe more sustainable, you might be wondering, well, how do I actually do this? The good news is
that it's not that hard. And in this video, I've got 10 tips to help you get started.
I'm Brian Sacawa, you are watching He Spoke Style, and on this channel, I give you all the advice
and inspiration you need to dress better, develop your personal style, and gain more confidence.
All right, so what are we actually talking about when we're talking about a sustainable wardrobe?
A sustainable wardrobe essentially refers to any clothes that are produced and consumed
in an environmentally and socially conscious way. So the sustainability movement in fashion
is a response to the fact that the fast fashion and fashion industries
are responsible for a lot of bad things, which we'll get to in just a moment.
One thing to understand as you start thinking about building a sustainable wardrobe is that
technically, there's no such thing as 100% sustainability because, you know, after all,
even the greenest companies out there use resources and have an impact on the environment
and the people around them. Still though, it is possible to lessen that impact by building
a sustainable wardrobe. So let's talk about why a sustainable wardrobe is important because
it's one thing to suggest shopping sustainably, but another to really understand the full impact
of doing so. Now, to give you a better idea of why it's so important, here are a few quick facts
and statistics about the fast fashion industry. Fast fashion is responsible for as much as 10%
of all carbon emissions worldwide, and that is mostly due to shipping and production.
20% of all wastewater in the world is the result of dyeing and treating fabrics.
Approximately 87% of fibers used in textile production either end up in a landfill or are
incinerated, which leads to further air pollution. Synthetic materials like polyester and microfibers
are not biodegradable and end up dumped in oceans where they can remain for decades.
And this information comes directly from two studies, this one and this one, that are also
linked down below in the description. Sustainable fashion exists to help reverse control and
minimize the negative effects of the fashion industry. For example, unlike fast fashion brands,
eco-friendly clothing is constructed with organic materials. These materials are renewable
and produced in a way that's safe for factory employees and the environment. Now, it's okay
if you already have non-sustainable clothes in the closet, but it never hurts to be aware of the
environmental and social impact of the things we buy and wear. By keeping sustainability in mind
when you shop, you can make a difference in lessening those problems. Okay, so the big
question now is, how do you actually build a sustainable wardrobe? Well, here are 10 tips
to help you get started. Tip number one is to organize and plan your wardrobe. So the first
step is to actually take a step back. Look at what you already own and try to see those clothes
in a new light. Look at the tags, see how they're made, what materials are used, are there any dyes
involved, and when you do that, ask yourself what kind of impact those clothes might have on the
environment. Some pieces that you already have might be semi-sustainable, like anything made
from organic cotton or wool. Others might have been locally sourced and produced, which would
mean that they have a smaller carbon footprint. The goal here isn't to identify the bad things in
your wardrobe and toss them out. It's to figure out what you have and see where there's room to
improve upon as you start acquiring more pieces through the lens of building a more sustainable
wardrobe. Tip number two is to deal with unused excess. So a lot of people have items in their
closet from long ago that either don't fit anymore or aren't really their current style. So if that
sounds like you, chances are you have clothes you no longer wear that are just taking up space in your
closet. The first thing you might think to do is to get rid of them. And while getting rid of them
might sound like a good idea, you need to make sure that you do it in an environmentally safe
way. Because if you don't, that shirt or pair of Levi's jeans could just end up in a landfill
somewhere. If your clothes are in good shape, instead of just throwing them in the trash, which
it's very easy to do, ask around if anyone you know is interested in taking them off your hands.
If not, consider donating them to places like the Salvation Army, Goodwill, or another local thrift
store. Because part of promoting sustainable fashion and sustainability in general is about
recycling and reusing things. And then, you know, say you're not quite sure if you're ready to get
rid of something yet. Set it aside for a few weeks and then after that time, if you haven't worn it or
even thought about it, go ahead and donate it as well. Remember, the goal here is to use what you
have, recycle what you don't need, and reduce excess. Tip number three is to fix up and repair
worn items. Even the best construction and highest quality garments won't hold up forever,
no matter how well you take care of them. If you're handy with a needle and thread or sewing
machine, you can always do some of these repairs yourself. Otherwise, if not, find a tailor to fix
up the clothing instead. Now, if something you love is completely beyond repair, do not immediately
throw it away. Instead, consider repurposing it into something more functional or decorative.
Depending on the garment, you might be able to use parts of it to make a dog toy or convert it
to rags. If it's really worn out though, consider donating it to a local animal shelter. Many
shelters will take old, unusable clothing and blankets since they make great beds for the
animals. Tip number four is to rethink how you shop and research brands thoroughly. The next time
you go shopping for clothes, think about what you need and where it's coming from. A lot of people
impulse shop and quickly buy things to add to their wardrobe on a whim, but newsflash, this is
not the most sustainable way to shop. Instead, try to have a solid idea of what would fit your style
and make your wardrobe even better than before. Once you've settled on what you need, do some
research into ethical brands that offer those types of clothes. See how they get the materials
and if the working conditions and wages are good for their employees. One way to make sure you're
choosing a good brand is if they mention locally sourced and produced on their labels or website.
Another option is to go with brands that produce made-to-measure garments since those usually mean
less waste and no overproduction. Tip number five is to purchase custom menswear. So, there are
several benefits to buying bespoke or made-to-measure menswear, especially if the alternative
is going with a major chain store or fast fashion brand. For one thing, custom-made clothing doesn't
have the same problem with overproduction that's common with many fast fashion brands. With custom
tailored menswear, you can build a sustainable wardrobe that suits your preferences and fits
exactly the way you want it to without contributing to excess waste. Many made-to-measure shops,
including our own, offer high quality custom garments ranging from suits, jackets, shirts,
outerwear, knitwear, shoes, and accessories. And because these garments are not mass-produced,
you can be assured that every piece is made with the best craftsmanship and a focus on style and
longevity. Tip number six is to view your wardrobe as an investment. When we talk about a sustainable
wardrobe, we're talking about one that's meant to last a long time. So, every time you go shopping
for new clothes, consider each item you're looking at as an investment. Sustainable and eco-friendly
clothing can be more expensive than what you know you find at most retailers, but the trade-off
is that it will hold up much longer. This gives it a much lower cost per wear ratio, which in other
words means it pays for itself over time and several times over. Tip number seven is to think outside
the box. There are certain wardrobe essentials that you have to have, but you know that doesn't
mean that you can't get creative with it. Because one way to build a sustainable wardrobe is to keep
an open mind when you're shopping. If you have those basics and those staples in your closet,
and you've been watching this channel for a long time, you know just how versatile those pieces
can be. But you can expand that even more if you add a couple statement pieces into the mix.
Tip number eight is to take care of your clothes. Focusing on quality and fabric and construction
is one way to build a sustainable wardrobe, but it's not the only thing that matters. It's easy
to toss dirty clothes in the washing machine and dryer, but it's not necessarily a good idea.
Most clothes have specific washing instructions, and some even suggest washing them alone
or leaving them out to air dry or using a tumble dry low cycle. And while you're at it, try to use
detergents that are non-toxic or derived from plants since they're better for the environment.
And when it comes to dry cleaning your suits and sport coats, do this sparingly and only when you
absolutely need to. It might be an extra step now, but taking care of your clothing properly
will ensure that they last a lot longer. Tip number nine is to avoid and buy certain fabrics.
An eco-friendly or sustainable wardrobe should mainly consist of natural or organic materials
such as hemp, cotton, and wool. These fabrics are better than synthetic ones because they can break
down naturally and compost cleanly into the environment. Plus certain plastics can leach
harmful chemicals into the air which leads to more pollution. Check if your clothes have any dyes.
Eco-friendly dyes are fine, but there are a lot more toxic dyes out there. And some clothing brands
market their products as eco-friendly without taking into consideration the production process
or dyes used. So do your research. When building a sustainable wardrobe, look for official organic
certifications like this so you can be sure that your clothes are truly eco-friendly. Tip number
ten is to shop vintage. You can find an incredible number of unique styles, designs, and brands at
estate sales, thrift shops, and even online. eBay is a great place for that. Plus since you're
essentially recycling something that already exists, you're promoting sustainability. Remember,
shopping vintage doesn't mean sacrificing quality. In fact, to the contrary, a lot of vintage items
are higher quality because they've held up for so long. And chances are they'll last a good deal
longer with proper care. More brands than ever have shifted gears to focus on sourcing, designing,
producing, and distributing sustainable clothing. Once you know what to look for and what to avoid,
building a sustainable menswear wardrobe can actually be quite easy. When you shop sustainably,
you have the opportunity to help out the environment, support fair labor practices,
safe working conditions, and cut down on waste. All it takes is that first step. Here at He Spoke
Style, we truly believe in all those things, and it's one of the reasons I'm constantly preaching
about building a wardrobe full of versatile basics. And it's also why we wanted to be able
to offer those pieces directly to you via the HSS shop. Of course, we're committed to producing
garments of the highest quality and construction that are built to last. I'm still wearing pieces
that I had made almost 10 years ago, but sustainability is also very important to us.
You know that the majority of what we offer is custom made, and I would definitely recommend
going that route. But we do also offer ready-to-wear sizing, and even those pieces are made to order,
so no excess waste. So if you've been thinking about building a sustainable wardrobe and want
to fill that wardrobe with quality custom-made pieces that will last many, many years, please
check out the shop and what we have to offer. The team will take great care of you, I know,
and you will look great, I promise. So click that link right over there to get started now.