Beauty Tour_ Mecca Maxima _ Sydney, Australia

Sydney is a vibrant, colourful Aussie city with young, fun beauty stores to match. Retail giant Mecca has 100 stores around the country with two distinct personalities. We met Mecca Cosmetica in a previous episode, the more upmarket arm with high-end brands, but Mecca Maxima is bolder and brighter with a more youthful feel overall. The key difference between the two is their brands list, some you'll find in Maxima but not Cosmetica and vice versa. Maxima focuses on blockbuster beauty brands, largely drawn from the US. Urban Decay, Too Faced, Smashbox, Laura Mercier and MAC. There's plenty of variety for luxury beauty lovers too. In fact, there's quite a bit of brand crossover with Mecca Cosmetica, with NARS, Hourglass, By Terry, Bare Minerals and others appearing in both stores. Mecca Maxima also has its own vivacious in-house brand. Meet Mecca Max, vibrant colour and fun textures at more affordable price points. Step into the Mecca beauty bar for a makeover, or become your own beauty expert starting with their stellar skincare selection. There's even a beauty lab with free workshops and demonstrations to turn you into your own beauty guru. With plenty of travel minis to tempt you on the way out too, Mecca Maxima ticks all the boxes for a great beauty retail experience.