Lựa chọn phương án kinh doanh Yếu tố bên ngoài Video 1(1)

Hello everyone, today we will come to the next video of the 1M Women and Women with Disabilities program and we will discuss how to choose a business plan. The other day, we had the first video of the challenge. I will guide the audience so that we can proceed to choose business plans from the business models of small business facilities at home. Today, we will talk about an important factor, which is the external factors that will affect the operation of our small business facilities at home. Here we will have 2 videos to talk about the external factors when you consider setting up a small business model at home. The first is the level of competition on the market. We can see that the level of competition on the market has 2 very important indicators. The first is the number of stores or small business facilities on the market. For example, you are in an area where there are 4-5 stores, so you see that the level of competition is quite high. If there are only 1 or 2, then we see that the level of competition can be low. However, there is another very important factor, which is the large scale. For example, we have 5 small business facilities, but they are all small, from 5 to 10 machines. But if in those 5, we have 2 small business facilities at home, with a large number of machines, from 30 to 50 machines, then that means that the level of competition is very high. Because the market has customers, so they can deploy such a large scale of business. Of course, when you have a large business facility, there will be a lot of costs, marketing costs. That's the first thing. The second thing you will notice is the number of customers. You can observe the number of customers at the stores. And from there, you can draw the level of competition, or the attractive level of the market. Obviously, you open a restaurant, and there are a lot of offices, big companies around you, so the market is very large. The number of customers is very large. Here, we also have the experience of having customers at the store, and customers coming to the store to work. This has also been discussed in a video of this part. The third thing is, can the market develop? Can our number of customers increase? Can we expand our business scale in the next 1-2 years? This is something you will have to pay close attention to. For example, if we open a coffee and milk tea store, you will have to ask how the market will develop in the next 1-2 years, 3-4 years. Will the area around us develop? What are the trends in the areas around us? Are there more customers? Can we sell online? This is the third factor. We have to look into the future to see if we can develop our business. The fourth factor is the trend. For example, if you open a milk tea store, what will young people like in the next 1-2 years? When we choose a business model that is not suitable for the trend, it means that we are going in the opposite direction. If we go in the opposite direction, we can succeed, but the possibility of failure is very different. If we choose a business model that is suitable for the trend in the future, then we are like a boat going in the opposite direction. It will be very easy for us to succeed. I would like to summarize in this video. We will choose a business model. We will choose a business model based on the outside. There are 4 factors. The first is the level of competition. The second is the number of customers. The third is whether the market can develop in time or not. The number of customers we sell can develop in time or not. The fourth is the trend in the market. These are the 4 factors that you need to consider when choosing a business model at home. Good luck!