99倒閉？直播行業大暴雷 電商跑路 倒閉潮開始！

20 years ago, there was a saying in the e-commerce industry, there is no difficult business in the world. Today, 20 years later, it is hard to imagine that e-commerce has become the most difficult business. Shao Lui Hai Lai is an online celebrity women's clothing store with 550,000 fans on the Taobao e-commerce platform. Not long ago, the warehouse of Shao Lui Hai Lai was suddenly vacated, and the store was also completely gone. The company donated 35 million yuan to more than 300 suppliers. Many of the clothes purchased by netizens have not been sold. What is even more surprising is that even the store's customers and subcontractors did not know that the boss had run away. They learned from the fans that this was the case. It was also shocking. A video was circulated on the Internet. The female anchor was broadcasting live for Shao Lui Hai Lai. While promoting the product, the police broke in. The female anchor was very surprised. I'm still on the air. I was a little flustered at that time. Then I was completely blinded. Netizens found that the sales of Shao Lui Hai Lai did not rise at once. In early March, the company was cancelled. And with every 30 yuan price increase, it was sold at a loss of 29 yuan. They used the money from the next batch to accumulate a batch of goods. Through this rolling method, they finally had 35 million in surplus goods. They ran away without a trace. Even their employees and customers did not know about it. Unfortunately, even the 10-million-yuan T-Mall store was closed down. Due to the shortage of funds this year, as well as the concentration of the authorities, the business quickly deteriorated. At present, the company's team has been disbanded. The store also closed to T-Mall. T-Mall has 4 million fans. The local fast fashion brand MJ Style also reported bankruptcy. Employees revealed that the first wave of Chinese e-commerce is just beginning. You can see a lot of closed e-commerce stores behind me. Tianlong Lu, who has been an e-commerce store for 7 years, did not say that 99% of e-commerce stores this year will close down. Why? All e-commerce platforms have similar development trajectories. But by the end of the year, platforms generally start to support unreasonable refunds and start a price war. Many platforms, in order to make it easier for consumers to use their services, when they face unreasonable demands from consumers for refunds, they usually directly ignore the opinions or positions of consumers and directly make a decision to refund. Yesterday, I saw an unreasonable reason for the refund. The buyer said that the merchant did not call his father. He was short of money. So he was very angry and wanted to refund. The most funny thing is that after the platform joined, it actually agreed to the buyer's refund application. At the same time, many large-scale live-streaming districts also could not hold on. Guangzhou Lianwen, Guangxi, Donghai Live-Streaming E-commerce Industry Park was established in 2020. Due to the rise in the development of e-commerce industry, many Chinese live-streaming bases and cross-border e-commerce live-streaming bases and more than 80 new e-commerce talents and 164 live-streaming netizens and more than 30 e-commerce companies have joined. However, the current development of the park is also under the influence of the US. Some netizens posted a video saying that many live-streaming studios were closed. Some people also revealed that in Beijing, Hangzhou and other places, a large number of broadcasters have lost their jobs. TV commercial host Man He revealed that e-commerce live-streaming is in a big decline. There are more than 60 live-streaming-related industrial parks in Hangzhou now. These parks have exquisite design and a sense of art. But the limit is already up to 50%, or even higher. Prices are also falling. If these industrial parks are in Beijing, they will be very popular. It doesn't matter. You can't get in there. However, there are a large number of live-streaming studios in Hangzhou now that have lost their jobs. The situation is getting worse. This phenomenon is not only in Hangzhou. Man He also asked friends in other cities. In Beijing, Shenzhen, Guangzhou and Shanghai, the number of live-streaming studios is also decreasing. Many people choose to go home. The core logic of this phenomenon is that the golden age of live-streaming has passed. It's just going downhill. In October last year, I was able to make a net profit of 500,000 yuan a month. But this year, I lost my job at home and slept for five months. To sum up, it's probably because I didn't work hard when I had money and missed the opportunity. The live-streaming industry is really unstable. You never know when the platform will fail, the policy will change, or your industry has no profit. Even replaced by other broadcasters. And the e-commerce boss said that the e-commerce industry that used to be rich in products is not doing well now. This lady in the video has been doing e-commerce for 10 years She said that she didn't plan to continue from last year. But because she didn't know what to do next, she produced a batch of goods in the factory and spent more than 200,000 yuan. She has been losing money since March. In early April, she started to collect goods in hopes of clearing the bad debts at once. She produced a total of five products. Many of the people who have been connected to the reception have been pulled away. At present, there is only one product left that no one wants. After the goods in the warehouse were pulled away, she calculated that she lost about 150,000 yuan in total. This man He advised everyone not to do e-commerce when you are new. The probability of e-commerce bankruptcy is too high. The probability of delivery of take-out is 95%. After bankruptcy, the office furniture you bought before is not worth the office chair. Some businessmen pointed out that when the manufacturers provided goods to the merchants, the price and profit were not bad. However, the situation is completely different now. Manufacturers have to open their own stores for sales. They have to be forced to lower the price. The days of the supply chain and the merchants are not good. Especially in the so-called Pinduoduo, the lowest price on the Internet. After the purchase platform was launched, everyone was forced to make low-priced goods. The entire supply chain seems to have fallen for 10 years. Chinese media reported that Pinduoduo has been famous for its low price and fake goods. In recent years, its business has continued to grow. There are many Pinduoduo merchants on the Internet. The low-price strategy of the platform makes it difficult for them to make a profit. Now the situation of each e-commerce platform is also very serious. Everyone wants to get rid of the middleman and make more profit. The factory wants to sell goods by itself. But this is not possible at all. Because most factories do not do live broadcasts. Most people who do live broadcasts can't go to the factory. There must be a middleman. The reality is that the factory can't sell goods. It can only hire people to sell goods. This causes the middleman to still exist. And the middleman sells goods, that's right. But the price war makes the middleman only sell garbage. The more the price war, the more the middleman sells garbage. Products sell garbage. Consumers' experience is getting worse and worse. What is left is not consumers at all, but some strongholds. In the background of economic decline, e-commerce giants such as JD and Taobao have to participate in the price war to fight for market share. It is worth paying attention to that in late May, there were two joint statements from the publishing industry. They were issued by the Beijing Eight Publishing Houses and the Shanghai Publishing Management Association on behalf of the 46 Shanghai publishing units and announced that they would not participate in the 6.18 promotion of JD. An editor of the publishing house said, the book price discount offered by JD is too aggressive. Some publishing houses' costs have almost reached one-third of the book price. This requirement has exceeded their tolerance. Therefore, many publishing houses decided to stand up to it. And the publishing industry is not a violent industry. Publishing a comedy book may take several years. In the current economic environment, consumers are more inclined to reduce reading and other cultural consumption, which has led to a sharp decline in book sales. This editor described the current situation as the whole of China has become more diverse. Even if it is a cultural product, it is no exception. They feel very helpless. Now it's not just e-commerce that is not doing well. Recently, a media report pointed out that the famous online education platform CCTalk has borrowed 60 million yuan from customers to run errands. CCTalk's public response to this is to deny the rumors of running errands and borrowing 60 million yuan. However, there are still a large number of users in the comment section who are in pursuit of loans. Since the second half of 2023, CCTalk's loan period has been extended. Users' problems with borrowing money have become more serious, ranging from tens of thousands of yuan to hundreds of thousands of yuan. It is estimated that in January this year, many online editors responded to the problem of the platform's funds being delayed or even unable to arrive, which involves the editor-in-chief, the amount ranging from thousands of yuan to hundreds of thousands of yuan, even though CCTalk stated in the statement that no one was running errands. And the company officials, executives and employees were all working at the Shanghai headquarters, but the platform did encounter a shortage of funds. Some institutions and companies' settlement funds were not able to pay on time. The company claims that the old customers who were unable to pay on time have designed various loan repayment schemes and are gradually issuing settlement funds. Some analysts believe that the current problem of the Chinese network economy is largely related to the gradual decline of people's consumption levels. China's mainland economy continues to decline, leading to the rapid disappearance of the once optimistic middle class. China's middle class income is already below the annual income line of 100,000 yuan. This means that many people have fallen into the low-income class. Bloomberg's data shows that in the fourth quarter of 2023, China's new income fell by a third in a row. The Chinese middle class has been forced to take resettlement measures in order to reduce household expenses and try to save money. The outside world believes that this poses a lot of challenges for the Chinese authorities. For a long time, the Chinese Communist Party's and the Chinese people's inherent contract is that the people support the CCP's governance. The CCP has brought economic prosperity. However, it seems that the CCP's promise is becoming more and more difficult to fulfill, leading to a general reduction in public spending. In addition, the Chinese economy has been deteriorating in recent years. Whether it is the owner of a company or a worker, many people are trapped in debt. In order to maintain a livelihood, they have to rely on loans to consume. Wang Lui, a resident of Beijing who was a senior agent in the financial industry, said, he has retired, but because of the pressure of huge debt, he has to find a job again to pay off the debt. He hopes to pay off this debt as soon as possible. So he found a high-tech company, which is currently learning, and may not be able to make a profit in the short term. He also said, as a freelancer, their situation is not ideal, especially for those who run a small store, serve in the service industry or catering industry. Their life is getting more and more difficult. Mr. Wang, from Wenzhou, said, even if he is a worker now, he can only earn a few thousand yuan. The future is bleak. Doing business is also full of risks. Many people are losing money, bearing heavy debt. Many people's debt is up to hundreds of thousands. Even some rich people's debt is up to tens of millions, or even hundreds of millions. Their debts are all obtained through loans. But in the end, many people lose money. Many people can't find a job now. They can only live on loans, rely on credit cards to cope with daily expenses, borrow money on the day, prevent loans and other loans. This is very common. Another supermarket owner in Suzhou, Mr. Chen, said, in order to maintain a good credit record, many people will deposit cash in his store to pay off their credit card debts, and then borrow money again because they need cash to pay off their debts, and then use the money to pay off their credit card debts. If their credit card debt is hundreds of thousands, Mr. Chen can transfer the money to them and then receive a certain amount of commission. OK, that's all for today. If you like our program, please subscribe, like, and share with your friends. Thank you for your support. 我们下次节目再见