From Warehouse Job To Digital Marketer In 4 Months

Shane Hummus
1.6K followers
54 Video Views·Aug 1, 2024
hey guys welcome back to the channel
today I'm going to be interviewing Juan
and Juan was able to actually move all
the way across the country uh he has a
very interesting story he moved all the
way across the country in order to get
his first digital marketing job with no
experience at a pretty young age as well
and Juan is going to come on and tell
his story so Juan thank you so much for
coming on the channel I really
appreciate it yeah thank you for having
me I'm excited to be here awesome so
what I want to do is like take everybody
back to the beginning before you
discovered digital marketing so kind of
your situation that you were in um maybe
tell me you know where you were living
uh what kind of job you had and if you
know your your general feeling like did
you feel kind of stuck in that situation
uh before you discovered digital
marketing so if you could just kind of
tell us about that that would be great
yeah um at the time I was transitioning
from a a delivery job from FedEx um was
pretty brutal on me and and my life and
uh and on my body and I got a shipping
receiving coordinator job um for a
company in South Dakota and um I didn't
hate or love the the job that I had but
I definitely did feel stuck I felt like
it was going to take me you know 10
maybe 15 years to even start scratching
like the 60k Mark or anything like that
um and I didn't feel like there was a
lot of room for me to move anywhere uh
simply because I didn't have a degree
and in South Dakota they I mean it seems
like they're really stuck on having
degrees uh for you to have any other
position especially like the technical
stuff so um I think uh it was November
2022 um I was really just in that
mindset of I need to get something
better I need to do something else with
my life because it's it's just been uh
kitchens delivery jobs and uh factory
work um and I kind of knew that those
weren't going to really take me anywhere
um especially not where I you know where
I want to be um and so I started doing a
research for a digital marketing jobs
and at that time you know I was doing um
some print on demand some dropshipping
and Amazon FBA so I didn't KN I didn't
know like you know people were paying
other people to run their Facebook and
Google ads so um I kind of went down to
You YouTube uh Rabbit Hole to you know
see if I could find a career in those
things and then I actually found your
channel um and I found one of those
videos where you're kind of breaking
down colleges and stuff and um breaking
down um digital marketing and uh some of
the courses and uh one of them was uh
Seth Seth dear course the digital career
blueprint and um once I watched that
video I actually went to his channel I
watched a bunch of
testimonials and um I started reaching
out to to his his students because he
leaves the LinkedIn link down in the
description so I started reaching out to
them and you know I was really I was a
little bit skeptical to be honest you
know because I was like yeah you know
another course um but once you start
reaching out to the to the previous
students and their success stories and
you find out a lot more about them like
wow this is this is really real and
these are real people like they you know
they actually made it so um I think
around probably four or five months I
actually didn't take his course right
away um just because you know at that
time I couldn't really you know buy his
course um but I did take a lot of what
other students were saying like some of
their advice um and started implementing
implementing it uh for myself and I was
actually getting interviews for for
companies um but there were a couple of
them where I started getting into the
technical rounds and I just did not know
what what I was doing like I and there's
some of them where I just gave up um so
around that time I'm like okay I I
really need to get this course um
because if if there was this much free
information you know on YouTube and I
was able to get this far I can't imagine
how far I can get if I actually paid for
the course um so uh I did find out that
he had a monthly payment plan which was
nice so I uh did that monthly payment
plan uh took me about three months I
would say to get through the course um
and after those three months I started
to to uh generate my own experience so I
volunteered for U nonprofits running
their Google ads um I started working on
some websites for acquaintances and
people that I that I knew um and then
after a while uh actually got an
interview for um a position a marketing
position um from someone you know that
knew that I was doing marketing and uh
which led me to my current position
today where I am a marketing manager for
a tax firm
wow that is that's an awesome uh origin
story there that's an awesome origin
story we did kind of jump ahead to the
other stuff a little bit that's that's
all good it's all good um I I have a a
few things to to talk about first thing
that I remember you mentioned is uh you
talked about how there weren't that many
opportunities in the place you were
living which I believe was South Dakota
or was it North Dakota yeah southa South
Dakota and um the opportunities were
kind of warehouse work um food food and
Service uh factory work that kind of
thing and it would have taken you 10 or
15 years just to get to like maybe
$660,000 a year uh you doing those and
that's if you kind of excelled and were
in higher level positions which I
believe you were already in kind of like
a a management position um and so you
started um kind of looking into other
types of jobs and basically what you
found is they all require college degree
because
unfortunately uh some places is for
whatever reason and some companies
require college degrees for things that
obviously don't need college degrees
still um which you know to be fair like
that's the reason why sometimes it still
is a good idea to get college degrees
just because of the fact they require it
but it's silly because it just doesn't
it doesn't help you at all and it
doesn't help them at all U you know for
digital marketing for instance it
changes every five years so they're
teaching stuff that worked 5 10 15 years
ago but it doesn't work anymore and so
the only way to really learn digital
marketing is to just get in the trenches
and and start doing it and that's how
you learn what's actually working and so
you know hiring someone with a degree it
just doesn't make any difference but a
lot of places you know for whatever
reason they just that's what they care
about and they're just stuck in their
ways and they just you know they don't
want to change and so that was a little
bit probably discouraging for you um but
that's kind of why I'm so passionate
about alternative education and and
these different opportunities is it's
the future now like we we don't have to
get a college degree for many different
careers out there there's so many
careers that don't require a college
degree anymore and you basically just
need to learn the skills on the job or
or just you know do a project and learn
them by by by doing the work essentially
and that's the only way to learn it and
so I I thought that was very interesting
another thing you said uh was basically
you were talking about how you couldn't
quite afford it at the time and one
thing I like to recommend to people is
and I made a few side hustle videos but
it's it's if you can't afford something
like this I I really recommend just
trying to do some side hustles and just
make a little bit of extra money on the
side because there's certain side
hustles you can do like helping people
move for instance um you know even
mowing people's Lawns for instance
there's there's apps like task rabbit if
task rabbit is in your area it's
excellent because you get paid $35 an
hour uh and these you know if you just
do some side hustles and stuff you can
make a little bit of extra money and pay
for something like this relatively
easily um so I I did want to mention
that and then
um I did like how you kind of went into
your your background and the and the
types of jobs you were working in and
how um I wanted to ask you actually how
did you did you kind of feel stuck did
you feel like you you know that that was
kind of a dead end type career uh what
what was your feeling on that I did kind
of feel like it was a dead end I mean I
I knew there was going to be maybe like
a promotion here or there or maybe a
spot I could possibly move up to but I
with the company I was at and it you
know really sounds like with other
companies too they really try to push
that degree because it makes it sound
like oh yeah yeah you know I I got this
this job or this promotion because I had
a degree they wanted someone with a
degree so I'm like you know and that's
the thing too like that that company did
offer to pay for the college um if
you're there for so many years and I
just didn't want to have to go back to
college and even if they're going to pay
you know for most of it I still didn't
want to have to go down that route route
especially if it's like a four-year
degree like I don't know how long I was
going to stay at that company you know
like five six years like I I couldn't do
that to myself because then I already
feel stuck you know at that time the
first year right um and I don't want to
have to try to do that for you know
another five or six which is interesting
um something did come up uh came to mind
um I actually talked to someone that was
at that company that did do that uh
college program um turns out they kind
of regret it um okay and you know I
don't mean to laugh at that but like
they they regret it because you know
they're having hard time at that company
so you know now they can't leave they're
stuck because if they leave you know
they have to pay for the what they've
went to school for so far you know
because you know company does pay for
the the degree but it doesn't mean that
you know it just comes free right you're
supposed to stay there for you know a
year and a half after your your less
credit or something like that so yeah I
I also noticed that a lot of the time
and I'm not sure if there might be some
kind of under the table payment type of
thing but a lot of the time these
companies will recommend kind of like
the degree Mill universities where you
know they don't really have the best
reputation uh it's kind of just like uh
you get the degree but then anyone who
sees the degree doesn't really care for
it that it just doesn't have a good
reputation I'm not going to say the
exact colleges but you guys can probably
just look up degree universities on
Google and the ones will you know that
are the worst ones the worst offenders
will probably pop up there um and I've I
don't I've always wondered why that is I
think there must be some kind of under
the table stuff going on there or
something I don't know may maybe I'm
being a conspiracy theorist but yeah um
that's awesome that's awesome so let's
let's start um when you discovered uh
Seth's course you kind of messaged a few
people and then you took a few months to
actually try it on your own because
people were given really good tips in
some of the uh interview videos that
that you were seeing and some of Seth's
videos they would giv some really good
tips and so you tried it on your own and
you actually you know got decently far
because it's such a good opportunity and
such an in demand career field that you
were able to get decently far uh but
then you got to the technical version
and you weren't able to pass that so um
that at that point you kind of realize
that you know you Seth's course was kind
of the the missing piece that you needed
to to do in order get past the technical
uh part of the of the interviews and
actually I got to give you credit for
even getting that far on your own like
figuring out that much that's like
that's really impressive that you were
able to do that so um let's talk about
kind of once you got into the
course what was your what was your
overall impression of the course the
community the coaches the live streams
and just everything involved in that
what was your overall
impression uh I was really uh surprised
uh because when you hear a lot about
like online courses you do hear like oh
you know it's a sham or um they don't
offer a lot of support and then I got
into Seth course right away and then
right after the bat I mean he really
does break it down to you like you know
um about mindset and stuff like that
because um I think people sometimes come
into this career choice and think
they're going to get something right
away or you know think they're going to
get something tomorrow and you know he
really does break it down about how like
you know you you know just need to trust
the process and you know really slow
down and know that there's people there
to help you and I mean there really is
too because uh with the course you also
get the you know access to the Facebook
group where um there's thousands of
students in there um and a lot of them
over the years have had opportunities
and it's actually really cool because
every time I was stuck on something U
maybe an interview didn't go so well I'm
like man I am just doing horrible at the
interviews um is does anyone have any
time to you know
to go through it or anything like that
and actually I got a couple mock
interviews that I did which was awesome
you know and these These are people like
I said they they've had their careers um
some of them are in management positions
some of them are in positions where they
hire other digital marketing uh students
which by the way that is awesome
something that's really awesome too um
students will come back when they have
an opportunity and they're even if
they're in like not in that position
they'll say like hey my company is
hiring let them know who told you so
they you can get you know to the you
know past you know what they call like
The Gatekeepers you know maybe like HR
or whatever but um and you know that's
that's something too where like I don't
see a lot of support in other other
groups and other um and other programs
like sth it I mean it was just awesome
like it it really blew my mind I didn't
I didn't realize I was gonna get all the
support and you know Seth himself
actually like answers a lot of the
questions too and is a lot more
available I thought he would be you know
I thought maybe he would pop in once or
twice a week no he's he's on there just
about daily just answering stuff and
going through stuff which is
awesome yeah I I I actually mentioned
this before but uh Seth and I go to
business conferences together sometimes
and uh other business owners will tell
him that he needs to start charging way
more for what he does so because because
yeah it's like it's basically a
full-blown coaching program even though
it's like marketed as a course it's
basically just a fullblown coach program
and those usually cost a lot more than
courses so but he sells it at the course
level so yeah he he's just uh I I think
that's probably one of the biggest
reasons why he has such a uh good
Community is because people feel that
they got a lot more out of the course
than what they paid for it and so they
want to stick around and just help other
people basically because they you know
Goodwill compounds a lot faster than
money that's one of the you know the
sayings out there is like so if you can
just give a lot of Goodwill uh to the
world give a lot of value for instance
uh if you're making content that
compounds a lot faster than than uh you
know trying to sell your audience
something and and make money so yeah um
he's he's got a lot of Goodwill in that
group for sure the group is very
tight-knit
so that's awesome so what was your
favorite part about the entire coaching
program do you have like one thing that
is your favorite
part
um I would say I mean it really was the
committee aspect because he did have
alumni come back and be coaches I mean
we actually had uh coaches for PPC
specifically and SEO and we also had
like an interview coach uh too so it was
actually kind of awesome coming back and
people like I said who you know really
have a good career and you know know a
lot and you get to come back and ask
some questions um or go over your
accounts with you and be like hey you
know you need to change this you need to
change that so really having that
guidance I mean it you know for for
better or worse they really are holding
your hand which which is awesome because
you know you can't help to feel
overwhelmed especially for like a career
change and into something that you
probably don't know nothing about
there's a lot of help and that that's I
think that's my favorite part is just
the amount of support you get because
it's not just from Seth but the
community as well and like I said those
those coaching calls are once a week you
know you get a couple coaching calls
once a week which is awesome it's
awesome it's really awesome it's awesome
okay um by the way guys uh if you're
confused about what digital marketing is
is if you want to know about the
different types of digital marketing
careers um if you want to know if
digital marketing is a good choice for
you there's actually some free training
which I'll put down in the description
and the pin comment below that'll answer
all of those questions this free
training is offered by Seth himself so
definitely check that out um okay so how
long did it take you uh to get a job
once you joined the uh
program um so I think it
was I think about six months um but I do
have to say there was two months where I
did have to take a break after the
course uh just for you know personal
reasons and stuff happening uh in my
life so I had to take two months off but
yeah it was about like six months or
so okay six months or so okay so you
kind of bought it you you took a few
months off where you weren't really
working on it but once you started
working on it it was about four months
or so before you got a job yeah yeah
okay okay awesome awesome that's yeah
that's pretty good that's pretty good um
and then
how much did your first job pay because
I know a lot of people are wondering
that so so no experience entry-level job
how much did your first job pay 55,000
if you believe it or not that's awesome
that's awesome especially considering
you know the where you were coming from
in South Dakota where that probably
would have taken you 10 years to get to
that level that's uh that's amazing that
is that's a really really amazing uh
accomplishment right there and that just
shows you guys you know there's
opportunities out there there's
opportunities out there and the funny
thing is it's 55,000 now you've only
been working for like a month or a
couple months so just wait just wait a
year or two you know like you're you're
gonna be you're probably gonna be a lot
higher than that if you want to if you
want to maybe you just want to you know
coast and just you know have a chill job
or whatever that's totally fine too but
yeah if you want to you'll be a lot
higher than that so um that's awesome
man congratulations on that so
what would you tell somebody who's kind
of in the same position as you you know
maybe they come from a place where
there's not a lot of opportunities and
the you know they're they're pretty
skeptical about these types of things um
what would you tell that type of person
who's on the fence who's who's looking
at you know digital career blueprint
Seth's course and thinking you know
should I buy should I not buy what would
you say to that
person um I would definitely say you
know go through those some of the
testimonials and actually reach out to
those people uh because that definitely
helped out me right because like I said
with with all these courses you know
everyone has a course for everything so
it's a little hard to to trust um at
first but when you really realize that
these are like real people and they
actually had a success and they knew
nothing about digital marketing you know
that's what I think really gives people
the real like kick in the pants to you
know pull the trigger and from what I
paid for the course for what I'm making
now I mean it's
it's insane like that that's a huge
investment like I got way more back than
what I had ever you know paid for the
course I mean it's it's definitely
awesome um but yeah I mean you know you
can also do what I did too like you know
if you're really skeptical or maybe you
think you can't buy it um you know of
course I think it would check out uh
Shane's video for you know side hustles
but you know if you don't really want to
buy try to you know Implement some of
the things that are the students you
know said in the past you know try what
you know what I did where you know I got
to a certain point and you
know people I mean there's a lot of
opportunities out there people are
really looking for people to run their
ads I mean if if the last few years tell
you anything even if the world shuts
down people are still running
ads I mean I believe what back then we
really hit a you know some huge records
right for online business so I mean it's
it I mean it seems extremely foolproof
so I mean it it is a really small
investment to what I'm making now and I
do have a full-time job now too but I
also have side clients as well like I
have clients on the side that you know
bringing extra income as well so I'm
making even more now so yeah I
definitely that's actually a really good
point sorry sorry for interrupting
that's actually a really good point
because you were saying how you were
looking into Amazon FBA Drop Shipping
you know so you're into entrepreneurship
which is awesome I think that's amazing
I went through the same process where I
started like an Amazon FBA store and I
tried to sell some like workout bungee
cord things and like all kinds of weird
stuff like that and I didn't have
success with it but you know it got me
into entrepreneurship and it got me into
looking into that kind of thing and what
I tell a lot of people especially young
people who are trying to get into
entrepreneurship is learn some in demand
skills and if you get a digital
marketing job or a sales job I can't
like you are going to be way more likely
to be successful when you get into
entrepreneurship than if you don't have
a job like that because the skills that
you need to be an entrepreneur are are
going to be transferable from digital
marketing and and sales and like some of
these other types of careers that I that
I talk about on the channel um so it's
it's just going to be it's almost like
entrepreneurship with training wheels
that's what I like to call it it's like
entrepreneurship with training wheels
and uh you know with digital marketing
you can very easily become a freelancer
that's even a step up that's like you
know training like like smaller training
whe I guess you know it's like a step up
and it's basically entrepreneurship it's
right there and then you know you're one
step away from just starting your own
agency or something like that and then
all of a sudden you're a full-blown
entrepreneur starting your own business
and so yeah digital marketing is a great
way to transition uh into you know
starting your own business and and learn
those in demand skills and basically you
know I've said this before and it just
like it's kind of mind-blowing if you
just stop and think about it you're
getting paid to learn these in demand
skills
right like you're not having to pay like
in college because that's what everyone
else is having to do and it's arguable
whether the skills are even in demand in
most cases so they're paying hundreds of
thousands of dollars to learn skills
that maybe are in demand hopefully maybe
and you are getting paid to learn skills
that are definitely in demand and you
never even had to go to college for four
years in order to learn those skills so
it's just like it's a paradigm shift
it's Paradigm Shift whenever you you
start to realize that that's a
possibility you know so that's uh that's
awesome that you were able to do that
and I I love your message uh to people
uh that you gave who are who are
thinking about jumping in and yeah man
that that's great what are uh is there
any questions I should have asked you
but I didn't I don't think so I think we
I think we hit pretty much everything
awesome one well thank you so much for
coming on and sharing your story it's
this is basically a full circle uh kind
of thing for you you you discovered you
know Seth and digital marketing through
this channel now you're on the channel
uh doing the interview and so you're
probably going to inspire a bunch of
other people uh to jump in and and you
know get into digital marketing as well
so that's really awesome thank you so
much for coming on the channel I really
appreciate it and uh have a good one man
you too thank you so much for having
me e
