雷達高科技陶瓷 到底好不好

表海無涯 瓜田有我 我是大西瓜 讓你更懂表 那今天我們來到了南京 來參加雷達表的全新新品的發佈 這次我們也會跟雷達表的全球總裁 去共同探討很多表友關心的問題 那接下來讓我們一同開啓 與雷達表全球總裁的一段精彩對話 Rado, touch it and feel it Hello everyone Actually we are in Nanjing with Rado And can you introduce yourself for our Chinese consumer, please Yes So hello son Hello dear audience My name is Adrian Bossart I'm coming from Switzerland And I'm since four years now CEO of the Rado brand Today we talk specially about the high ceramic material Can you share with us how the Rado always keep a hand in the high-tech ceramic in the watch industry You know I'm always comparing our industry and especially the Rado behavior like a sporty person When a sporty person is winning and you are resting you are losing afterwards And it's the same by Rado That would mean we are permanently driving our investments to develop further techniques And therefore Rado was the first brand to have started with high-tech ceramic in 1986 And during all these times we have never stopped the development Important is never rest Always be happy but never satisfy Because development is never stopping And due to the fact that we have different segments in our collection For instance we have the true collection which is a full ceramic timepiece true square true round We have with the Captain Cook also very sporty product And of course also our centric collection So we are really covering all facets between sporty products lifestyle products and classical products But the big asset is definitely that in all different segments we are working with this noble unique material high-tech ceramic light wear friendly scratch resistance that we mean I think it's a global firstly launched this novelty in Nanjing in Chinese market How do you think about mix the color with the black and white You have some special opinion for this special color We are very proud that today we will launch the true square open heart two colors black and white Chess limited edition first time worldwide here in Nanjing You know the inspiration came of course from the chess game We have also other colors but black and white are our main colors And we said why not do a provocation once And to make with two main colors one timepiece So we said let's do it with the true square black and white limited edition 888 pieces just small quantity and launched in China And we are very proud about the outcome The first question is also want to ask you Did you want to develop more and more heritage model to change the high-tech ceramic material And we have a re-edition for the future market High-tech ceramic is our core material We are producing around three quarter of all our products with high-tech ceramic That will mean we have just a small quantity of products in hard metal or in steel We have launched the Captain Cook high-tech ceramic in 2021 We have launched in the end of last year the anatom We are always targeting to realize our key products in our premium material high-tech ceramic I have there an absolutely clear vision Because China was during the last 20 years the most growing market in the watch industry We want to improve the end consumer journey in the stores We are reducing our distribution create more qualitative stores to really live the experience and feel the rather difference in the point of sale That will mean the retail experience in the stores We will heavily develop in order to give the customers the opportunity in a real strong RADO environment to get inspired from our beauties which are coming from the best watchmakers in the world Feel the RADO difference Bye