How to Write a Book
w/NY Times Best Selling Author Marcus Brotherton
How to Write a Book
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#DadHowDoI #RobKenney #marcusbrotherton
hey kids great to see you again so i'm
here with new york times best-selling
author marcus brotherton
uh and we actually have a connection
because uh he actually helped me uh
write my book he actually was my
ghostwriter and there's really no
mention of it in my on the book but uh
anyway so uh he helped help me help walk
me through that and that's what we're
gonna end up doing in this video we're
gonna talk about how to write a book
because i had no idea when we got into
it
uh so and marcus was a nice calming
voice and i think you'll really enjoy um
getting to meet him and getting to know
a little bit about him uh so but first i
have a dad joke for you so you know my
favorite dad joke about books and i've
actually used this before so but um
recycling uh
so i'm reading a book on anti-gravity i
can't seem to put it down
ah so you guys probably finished that
for me right because you already knew
that i have said that before those have
been with me for a long time so uh yeah
so before we get started um marcus tell
us a little bit about yourself
yeah so it was an absolute pleasure
working with rob and and let me just
give you every reassurance in the book
that rob is the real deal
and uh we were able to do kind of this a
deep dive into his life over the course
of writing his book and what you see is
what you get and rob rob loves you and
rob cares for you and it's just great to
see that wow that's uh now i don't know
what to do i wasn't expecting that we
didn't talk about what we were going to
talk about so that's very kind
so let me throw one back at you i think
talking to you um was you know that
because that was a
little bit of a traumatic time in my
life i suddenly this thing blew up i
didn't know what to do and then it was
you we would talk every week you'd call
me
and you have such a calming voice too
and just kind of oh tell me a little bit
about that rob it was almost like i was
getting therapy
while we were writing the book because
you know it is my book is about
uh my past and going through all that
and so um yeah so i think we really
became pretty good friends kind of
through the whole process and you were
such a calming voice too is i don't
worry about that but because i don't
know what i was doing you know you've
done this uh several times right so
anyway so i actually started my writing
career as a newspaper reporter and
really enjoyed working at the newspaper
it was actually a time when newspapers
were kind of going downhill it was the
the start of really the the digital
revolution of newspapers and so i had a
former uh journalism professor who had
gone on to work in books and he started
to uh to send me some freelance work and
gradually my freelance career uh built
to the place where i went full-time
freelance that was back in 2005.
so here we are a bunch of years later
and i i work full-time in books
absolutely love it yeah it's very cool
and you definitely know the ropes which
was really helpful it's just helpful to
have a guide and kind of like what i try
to provide is somebody that's going to
bend there so you feel calm and that's
because it you know where do you how do
you do it and so we're going to talk
about that today you're going to kind of
give uh you know we're not going to get
into the nitty-gritty but at least some
pointers that you've learned
probably the hard way and that's what
i've tried to do is try you know try to
pass on some stuff that were up that
i've learned the hard way um so that i
could uh
yeah
pass them along to other people so they
don't have to go through maybe so many
bumps to get there absolutely it can be
a really steep learning curve the whole
commercial book industry by commercial i
i mean writing a commercially published
book as opposed to a self-published book
to have a publisher back you steep
learning curve it can be done
so we want to talk about do you want to
talk about how to write a book yet or
well let's uh what first um real quick
so my book came out in may of 2021.
you've uh
you've written other books too so we'll
talk talk real quick about your your
latest book but were you part of band of
brothers or yeah so tell us your
connection there yeah so uh band of
brothers was a hbo mini series that came
out in 2001 about world war ii veterans
uh paratroopers who
fought all the way during world war ii
um i was fortunate to live uh
near lieutenant buck compton who's one
of the original abandoned brothers he
was 85 when i met him he's passed away
now tremendous man
just lived a legendary life so he really
got me into working with world war ii
veterans
i did i helped
compton write his book and then things
snowballed from there and here i am a
number of years later
doing a lot of books about world war ii
yeah okay so that's the connection
because when i
um when my manager first connected us
i'm like i've got to find out a little
bit about this guy and it was just
interesting to to see what what you've
been involved with and ben the brothers
is such a
you know it's got such a huge following
and we used to even refer to in sales
we'd call ourselves the band of brothers
that were going out obviously doing
something you know much
less uh traumatic than what those
people went through but we did look at
ourselves as you know we're going out
and trying to win new business and we
would kind of have each other's back and
stuff and we would joke about that but
it does have so much
everybody's familiar with the band of
brothers i think so that's very cool
they've been a part of that so this
latest book is called a bright and
blinding sun
yeah sorry i saw your other copy over
there i was looking for it but
um
yeah so i don't know if you wanted to
hold that up or hold you can grab that
that's fine
yeah so marcus actually sent me this uh
book as well um and i read it and i
really really enjoyed it um i'll let him
tell you about it probably let me tell
you tell a little bit more of a
background and i'll say what what i
really liked about sure
so it's a true story um it's about an
underage world war ii veteran he was
actually 14 years old when he enlisted
and he did that to escape a troubled
home life he his parents were split up
he lived with his mother for a while and
things got rough there he lived with his
father for a while and things got rough
there so
finally his father kind of gave him this
ultimatum uh you know you can live here
you can live here but you can't live
here with me
and so young joe johnson kind of as a
bluff said he you know well maybe i'll
just run away and join the army uh and
his bluff became reality and he did he
went to a recruiter's office in pasadena
and obviously the days before the
internet and young joe johnson at age 14
got lost in the shuffle and made it into
the army
sent to the philippines and this was
actually right before pearl harbor when
america entered world war ii
and uh went through training and then
the war hit
and suddenly this young teenager found
himself thrust in this very horrific
environment
one of the fascinating pieces about this
story is that
really it's a story of camaraderie a
story of friendship and joe made friends
with a very sort of an unlikely person
um
as soldiers sometimes do he was being
led by uh
soldiers who were much older than than
he was and one night his buddies all
went off to a brothel in manila young
joe went with them and there he met this
young
prostitute young sex worker by the name
of perpetua
and joe and perpetua became amazing
friends they did consummate the
relationship once and only once and then
joe revisited her
more than half a dozen times
and really she
became his only female peer in that side
of the world she was actually in some
ways tragically she was a year younger
than he was and yet she was working this
very difficult environment
what makes it fascinating is that joe
developed a true sense of empathy for
this young girl whose name was perpetua
he began to see the world in her shoes
why was she there why was she in this
environment she was well she was an
orphan and
extremely unfortunately there just
weren't a whole lot of options for young
female orphans back then who were living
on the streets and so
joe began to to help her and she began
to help him
and they they would give each other hope
and help each other survive
um
i won't give you the whole story right
here yeah i was gonna say please don't
tell too much
it is such a great story and you do a
good job of kind of you know it's a page
turner where he's like i got to go to
sleep but you know i'm still still
reading here though it'll keep you up
tonight yeah
joe did some uh
the the american troops uh eventually
did surrender on batan um it was one of
the largest concentrations of a
surrender ever and young joe johnson age
15 found himself in a pow camp
very difficult very difficult times but
this friendship with perpetua helped
sustain joe through the rest of the war
and he to her
yeah yeah it's very good good i didn't
want you to kind of because i was like
uh what yeah how's this gonna end uh so
i think you i think you'll really enjoy
it uh
and marcus does have a lot of uh
experience in writing books uh so we're
gonna tap into that real quick too um
again it's kind of a bird's-eye view but
it's some things that he he has learned
probably a lot the hard way i did
actually um i don't know if you need
that you probably already know it from
heart
right you probably know could you
you probably refined it in your own mind
so go ahead marcus so people ask me all
the time i mean how do you write a book
and uh
to to that question i usually give them
three principles three main principles
and then explain three parts of the
process
and then give them one golden rule
so the three main principles uh and keep
in mind we're kind of kind of going at a
six thousand foot level here the three
main principles are this
it's hard
it can be done
and treat the process as an investment
in yourself
now it's difficult um many things in
life
are difficult right if you want to get
your driver's license or go to college
or go to trade school or buy a house or
whatever it is these things don't come
automatically to you
so yes you have to apply yourself it's
difficult um
but it can be done why why i start with
it's difficult is really we would be
doing a disservice if we told you
otherwise
um and so it's good to have that
perspective in mind that writing is a
performing art like um like dancing or
like being an actor there's a lot of
people who want to write a commercially
published book
so there is a there's a long line
um but why i tell you it is difficult is
on those days when it is difficult you
remind yourself oh yeah yeah this isn't
easy if it was easy you know everybody
would be doing it you know sort of right
right left and center yeah um i've been
in this for a number of years and i
still have difficult days even now and i
remind myself yeah this is uh this is a
job that
is difficult
but the second part of that it can be
done if rob and i can write books you
can write a book
and i do try to encourage people with
that kind of stuff and i just want to
interject real quick and i try to
encourage all of you
that when you're trying something new um
you just gotta kind of sometimes just
gotta break through that wall you gotta
keep keep after it keep after it keep
after it keep after it don't
start to write oh it's horrible i'm not
good i'm done you know uh and i've
compared it to baby steps because i use
baby steps all the time and when you
think about it with a baby when a baby's
trying to walk they don't just give up
you know they get up and they fall down
they get up and they fall down they get
up and they fall down they just keep
doing it because
you know they they know they're going to
get it eventually or they're not
overthinking it i think we as we get
older we tend i guess i'm speaking for
myself i i
really overthink things i've gotten
better with that um but i think that you
know we we overthink it and we're gonna
say ah i'm just not good at this and i'm
just gonna stop i mean sometimes you do
have to realize okay maybe this isn't
for me but you gotta give it a
legitimate shot yeah that's a great
point i mean when i started this process
i was really clueless
and i asked a lot of questions a lot of
people gave me a hand up
i would approach people who had done it
for a number of years and and said yeah
how did you do it give me some pointers
give me some steps and usually you find
that people are really willing to help
you out particularly if you kind of show
yourself to be earnest and and uh and a
good student yeah i think that's that
expect point actually works carries over
in a lot of things i've found a lot of
people if you come in humbly and you
just basically say hey
i would really appreciate if you could
share some knowledge with me like even
investing even you know all kinds of
things i think people
for the most part are pretty willing to
to help as long as you're respectful of
their time right and don't come up to
them when they're real busy you know or
just say hey can i set up a time to to
learn some learn from you i think people
are pretty good about sharing sharing
their knowledge so yeah
so those principles yeah it's difficult
it can be done um and then and then
thirdly the other big principle is treat
it as an investment in yourself
particularly when writers are just
starting to write i encourage them to
read the how to books uh just you know
go to go to amazon and how to write how
to write a book type that in and
and see what comes up and then go to
writer's conferences you're meeting
other writers just like yourself you're
meeting agents you're meeting editors in
the industry yes it is a little bit of
time it is a little bit of money to to
read these books um to attend these
conferences but again treat it as
investment in yourself
the process of writing a book um it
changes your reader it also changes you
for better and so you want that good
influx of investing in yourself
yeah one thing
i want to make sure i get this in the
interview because i remember this with
you that one one thing that you told me
uh cause we were talking about my
experience of
building my fence and you talked about
how can we what can we do to to draw the
reader in and you talked about the fresh
smell of cedar
right and people can relate to that
because this and so
it's just interesting to
pick up on some of that stuff now
because i've written a book to see what
how other people draw you in with things
like that you know and i think it's true
because you know everybody loves to
smell this eater yeah and what i was
telling rob to do there is write with
all five of your senses uh immerse
yourself in a scene and what does it
feel like what does it taste like what
does it smell like and you're going to
draw a reader in yeah so three main
parts to the book writing process and
they are
writing the book
securing the contract
and then promoting the book so why i
mentioned each three of those is that
sometimes young writers in particular
myself included
will write a manuscript
and a full-length manuscript is a big
process like if you've written a
full-length manuscript give yourself a
huge pat on the back you've done
something that's really really cool
um but anyway so sometimes when young
writers finish the manuscript they kind
of go well i'm done
i mean i've written the book
yeah really that's a third about a third
of the process and it's helpful to know
that going in so that when you do finish
this book and people say actually you've
got to do this and this and this later
on you're not what nobody ever told me
that okay here i am i'm telling you this
right now yeah there's more to come
so um writing the book um
boy there's there's definitely just a
lot of nitty-gritty we could get into
there again my encouragement is to read
the how-to books uh talk to your english
professor or or a journalist you know
outline the book i am an outliner i do
like to know where i'm going not when i
start
um a lot of things we could say about
grammar and and things like that but my
i think my encouragement there is you
will figure it out you'll figure it out
when you get into it as you get into it
as you're reading books
as you're refining that manuscript yes
it can be done yes it's difficult but
yes it can be done
the the second part of that process
securing the contract
so
when you're finished your manuscript
you will need a literary agent who shops
your manuscript to the publisher
how do you get a literary agent so
literary agents um have to be on a
useless word uh deliberately literary
agents have to be wooed
all right they can't be hired you can't
just you know call up a literary agent
and say hey i wanna you know come over
and and
and take my book they don't do that they
have to read your manuscript your part
of your manuscript usually and they have
to be uh they have to fall in love with
that they're going yes i love this
manuscript it needs to be out there it
entertains and forms inspires and we're
going to take this manuscript and we're
going to do good things with it
literary agents get paid uh
when and only when they sell your
manuscript they take 15 standard
commission and so they've really got to
believe in your manuscript to to take it
and shop them and how do you find a
literary agent great question
so one you can just google them and um
it's pretty difficult to cold call a
larry agent they almost always you know
you're sort of get into this network of
the the secretary or whatever you you
can cold email
uh an agent
uh and that is done all the time if you
know somebody in the business definitely
that's an in right there
the best place i think to get a literary
agent is at a writer's conference
actually go somewhere meet someone face
to face sit down with them explain your
project
and and it's a two-way street where
you're kind of interviewing them as much
as they're interviewing you uh do you
believe in what i'm writing do you have
a vision for what i'm trying to to tell
the world as well
yeah that's cool i you know i i wouldn't
even know where to begin my
journey was a little bit different
because i had publishers reaching out to
me wanting me to write a book and i'd
never written a book before and so my
path was a little bit different but one
thing that you kind of hit on i think it
is good to to go to conferences to get
to get out of your basements i guess so
to speak where
uh you know not a lot happens with your
if you're emailing um
in my experience because again i've been
in sales for 30 years and
sending emails or making phone calls
i've had my best success when i just get
in my car and i go and i just try to
you know knock on doors and meet people
um and even you know you might spend a
whole day i'm speaking of sales might
spend a whole day but boy there's so
it's so much more productive and i um
and get a nice nugget that i can then
run with um and when you get yourself
and you put yourself out there and you
go to these
yeah you make connections that you just
can't make
over an email or over uh over a phone
yeah so
the very first full-length manuscript i
ever wrote it was uh a memoir about my
first year as a father i'm actually a
dad of three kids yeah we didn't talk
about that yeah that's kind of important
three kids and and they're it's it's
girl boy girl and they are 19 14 and
nine now so when uh the 19 year old
addie when she was uh just a baby i
wrote a memoir of my first year of a
father's life oh that's cool is that
spelling prank
it actually never saw prince oh yeah
pieces of it read in the newspaper as
as articles
um
i took it
to writers conferences to show to very
various agents
and they're all kind of like yeah it's
pretty good but you're kind of still
starting out and maybe you should do
this make sure that i refined it a
couple times never did sell
the cool thing about that about that
manuscript though is one is it's a great
record uh
to have for my daughter now i've given
it to her now and she's read it yeah
it it got me in the door it showed
publishers that i could pull off a
full-length manuscript showed agents
that too
one of the conferences that i went to um
a very high level new york agent uh
given my manuscript he sent me an email
and he said you know i don't think we
can find placement for your manuscript
but i've got a different project
that i'd like you to consider working on
and it was about this uh this
humanitarian who worked in haiti
um
and and the work that she was doing with
with orphans i had actually been to
haiti he didn't know that but i was like
yeah i'd love to work on that and that
process actually got me into
collaborative writing and and helping
people write their books and so
one thing leads to another and even if
you don't sort of see success in your
initial project my the lesson i learned
was sometimes you'll see success in a do
in a new area
it's good to stay an employee sometimes
you have to pivot yeah yeah i like that
one thing that popped into my mind that
i was watching the show on uh it's a
little bit awful what you're saying but
but
a little bit on too so ed sharon i think
that's how you pronounce his name the
singer i was watching the documentary on
him and he was talking about writing and
writing songs when he was in high school
and he would write
and
it was horrible he said i i was writing
but i just kept writing i just kept
writing and then he said i i think he
said that it was his his teacher
encouraged him and um talked about
uh you know the more you write the more
it's like a
pipe that has rust or you know water
that's running through it that's got all
this gunk in it and you just gotta let
the water run let it run let it run let
it run and then pretty soon it's running
clear and you're writing good stuff and
obviously he's uh very successful after
persevering through some of what he
would consider bad stuff it was probably
pretty decent because i think he's got a
gift but uh
but anyway i think if there's something
to to be said about
you know getting it down and then you
refine it and then you get it done and
pretty soon you're you know it's
you're pretty good at it right you don't
have to
think so much because you've kind of
you've been there yeah 20 years into
this now i look at some of the material
i was writing when i was first starting
out i was going oh my goodness
but you got to start somewhere and and
start confident you can do it yeah yeah
so we talked about the literary agent
the larry agent actually takes uh your
your manuscript
and usually it's actually a proposal
document
a proposal document it kind of explains
the book that you've just written
even that when i first learned that i
had to write a proposal document i was
kind of like why don't people just read
the manuscript that i just you know sort
of bled all over you know
for so many months well anyway in the
industry this is how it's done you write
a document that explains what you've
done it's a shorter document
it talks about uh sort of what each chat
the
the the uh the big idea of the book and
who you're trying to target with your
with your
in your target audience and outlines
each chapter talks a little bit about
your platform and how you're
reaching readers or potentially reading
reaching readers and
then
to write a proposal document uh google
it how to write a book proposal
and
and their their books on this that can
explain this in any number of documents
so the agent will take your your
proposal document and shop it to
publishers and this is a really fun part
where hopefully you will interest these
high-level publishers who are in mostly
in new york these days not all of them
but most of them
and that can be a really fun process
sometimes you um
you'll have
bids on your book where these publishers
there'll be more than one who's
interested and so it'll go to an auction
and the agent will handle
who eventually shepherds your manuscript
through the publication process
when and if it does if and when it does
get a uh
get a contract you get uh what's called
an advance an advance against royalties
and this is money that the publisher
pays you ahead of time even before your
book is sold
uh advances can be all over the place
i've seen advances for
i don't know two thousand bucks or under
i've seen advances for as high as seven
figures on some with some of the people
that i've worked with so there is no
rhyme or reason to how much money you
could expect
um
i do encourage people to have a day job
for a while
yeah because it makes sense to be hard
to make a living in this industry
uh when you're first starting out yeah
so uh the advance is usually paid in
quarters uh a quarter when you start the
process the quarter when you finish the
quarter when your book comes out and
then a quarter about a book about a year
after your book comes out and so that
way the the publishers kind of
continually giving a little bit of money
yeah that's how mine worked yeah very
very similar similar timeline yep good
so the final step of that process is
promoting the book
uh when i first started writing um boy i
didn't really know anything about
promotions these days uh when i have a
book that's just come out there is
extensive work that i do in this area of
contacting people of helping to secure
interviews
of reaching out to people who are
social media influencers and asking them
to you know uh mention the book on
instagram or whatever whatever is
coolest uh in the day
so um publishers want you to be in
motion i use that term be in motion be
already reaching
your readers
sometimes if you're introverted which is
me with a capital i
that whole process of of promoting a
book can feel daunting
and i encourage uh people to think of it
that you're not you're definitely not
promoting yourself you're not even
necessarily promoting your book you're
promoting your message what message
do you want to give people that's going
to benefit their lives like this book
here
it's actually about empathy and it's
about forgiveness and it's about doing
the things that you fear the most and
those are all things that i believe in
and so i can sit down with a friend and
i can say yeah you know this book is
actually going to help you it's going to
encourage you it's going to inform you
as
as to a period of history that's quite
uh quite exciting
and and then
when you read this book you're going to
have
some new things that are going to help
your life maybe if you've got a burden
uh you're going to be encouraged to set
that burden down
maybe if you're
holding a grudge in your heart against
somebody you're going to be encouraged
to to extend forgiveness to that person
as to joe johnson in this book so it
really is about what is your good and
noble message what message do you want
to get
across to your readers and then that's
really what you're helping it really is
something that's going to help your
readers lives
yeah that's that's really interesting so
uh unfortunately because of covid well i
mean my channel so colgan for me has
been a blessing and uh you know
there's things that i'm i'm with
everybody else where kovid's been hard
but i uh
you know
um
when they when the publisher first
reached out to me and we talked about it
and then they're supposed to be this big
promotion thing i mean i was naturally
getting people
emailing me wanting me to do interviews
right so i've done a ton of interviews
but there was also supposed to be
i was supposed to fly to new york and do
some book signing i was supposed to i
think fly somewhere else there and it
all fell
through because we were still locked
down a year later when my book came out
so that was unfortunate i wish
yeah i would love i would have thought
that would have been a great experience
too this whole thing you talk about
introvert you know we're a couple
introverts and and so i've had to kind
of grow through a lot of that because
i've been putting this in these
situations and i think you guys are kind
of um
laughing along with me as or living
vicariously through me as i'm going out
on this adventure that i never ever
imagined for my life but i but i would
think that that would be kind of cool to
go out and actually meet people that are
interested in not only meeting you but
reading your book and you have that kind
of connection there because you do kind
of feel a connection when you
when you read what somebody's written
absolutely yeah yeah and to put a plug
in for rob's book again uh you know
rob's not doing this to sort of uh you
know because he wants a new minivan or
whatever you know
uh it's it's his vision and i know his
heart in this is how can i help you and
so his book is all about uh you know
inspiring you or informing you or
you know educating you to things of the
world so there really is just a lot of
good it's like he's serving up this this
barbecue and he's saying come to my
barbecue
and uh and you're gonna go away uh full
and happy that's what's in rob's book oh
that's nice yeah i i was really proud of
it you know it was it was daunting at
first and again having a guide was
really helpful my brother rick actually
helped a lot too because i was having to
rely on him for a lot of the history
since i was young when some of this
stuff happened
but being able to share my siblings with
everybody and um trying to pass along
quality traits i can't remember the name
of the book but i read another book very
that was kind of similar where it was
where you're able to kind of think about
these different character traits that
you could incorporate in your own life
and that's what i was hoping to pass
along one thing i need to ask you so
because this is new to me
uh you know you what do you do with
reviews when people write reviews about
your stuff and um you probably get great
reviews see for for me uh
i i can't help but want to know what
people
what they got from it and i you know you
get a you get
99 great comments and then you get one
that kind of sticks in your craw and i'm
just being completely vulnerable here
where uh
man i wish i could write a reply you
know so like it's on amazon and it's up
there for everybody to see one of the
comments was
you know
highly religious and you know i
in my in my uh on my channel i always
say god bless you so surely you'd think
that you'd have a hint that i was
a man of faith of some sort right and so
i share a little bit more about it and
then also in defense of that it is my
story and if i left that out
you know you wouldn't be learning about
me you'd be learning about somebody else
right this is my story of where where i
came from and then there was another
comment that said uh
something like two-thirds of the book is
catholic proselytizing and i thought
you certainly haven't read the book
because i i'm not catholic i was raised
catholic and it's and two-thirds of the
book i mean i told you a million times
not to exaggerate
yeah but uh
two-thirds i mean come on you know half
of the book is how-to's um and then the
first half again it you know i share my
my faith journey because it's my story
then i would be sharing somebody else's
story if i left that out and i told you
that early on i said you know and i even
told the publisher i said i i have to be
able to
to share kind of what i've been through
and if it's really going to be me i
wouldn't i would be doing a disservice
to everybody if i if i painted a
different picture yeah
and thank you for treating rob kindly
because i know 99 of you think and feel
that way and that's great it's a
vulnerable world we live in it's a
public world we live in these days and
this era that we're living in now i mean
kind of anything that we do is archived
and you have this permanent record
following you around for the rest of
your lives yeah if you want to write a
book if you if you want to be a writer
reviews are part of the process a couple
things to think about there is that if
you uh i forget who said it but it's
like if you throw a rock in a pond it
ripples out all directions and so if you
do a good and noble work if you write
that book if you publish it some people
are going to go wow i really really
gravitate toward that message and then
other people sort of on the other side
of of the ripples are going to go oh i
didn't get that at all i had no idea
what he's talking about
so misunderstandings are part of life
sometimes people when they do write
negative reviews are are coming to the
table with their own hurts
um i think certainly the world of
twitter is is a is a social media media
platform that it's kind of it's become
it's kind of the voice of rage it's kind
of the voice of lament
and and rage and lament are part of life
um but boy if you're looking to to
twitter to sort of you know build
yourself up and find yourself
yourself i'm not on twitter yeah for
that very reason right
yeah the the the good thing i think with
um
with if you do get a negative review and
these things do happen is you just go
you know um i know what i'm doing and i
know why i'm trying to reach readers and
i have this message
that is beneficial for people that i
want to get across
and and you camp on your vision you camp
on on why you're doing things you know
know that why and that helps you get
through well he didn't understand it you
know that's
that happens that happens in life and
i'm not this person's enemy uh i would
love to sort of explain things to this
person it's probably never gonna happen
yeah uh but you know god bless him so
yeah well i guess that's the difficult
thing because you know i'll i try to
read comments on my own channel and i
can reply you know somebody says
something i can say well
you know i can say something but
on amazon as far as i know you know you
can't if somebody makes a comment it's
kind of up there for everybody to see
and it's like was that necessary did you
really or you feel like you're warning
people or something like i'm doing
something nefarious or something i you
know anyway i it would be nice to at
least say
listen you know i think uh
i think you might want to reread it
because it's certainly not catholic
proselytizing because i actually talk
about how i left the catholic church so
uh anyway it's that mindset that i think
these days knowing that once you put
something out there
um it's gonna it's gonna take on a life
of its own
um and so
coming back to that very first point it
is a little difficult yeah it's not the
easiest thing and knowing that negative
reviews can be part of the process
that's to remind yourself on those days
when you get a negative review you go oh
yeah okay well it's it's not the easiest
thing in the world to publish that book
yeah and yet to have that that courage
and that sense of backbone to know and
confidence and and knowing yep but my
message is good and i'll stand by my
message yeah
i like that that's good it's uh this
whole thing's been a learning process
for me with
my channel as well with with that type
of stuff you know so
uh yeah i don't know if we can wrap up
here pretty quickly i think you
we talked about three principles we
talked about the three parts of the
process and there's the one golden rule
so the one golden rule is this
imagine that you're a reader and you're
walking into a bookstore
47 000 titles are screaming for your
attention why do you pick up the book
that you do and peruse it and kind of
look at and go yeah i think i want that
book i think it's going to be good my
life why do you do that because that
book gives you some kind of benefit
it entertains you it informs you it
inspires you it challenges you
and so
the golden rule is when you are writing
a book
think about that little imagery
uh
and
remember the reader remember the reader
remember the reader that's the golden
rule serve the reader serve the reader
in nobility and love and empathy
what are you giving to the reader
when you're writing your book it's not
simply about you've
had this great experience and now you're
going to write about it to kind of get
it off your chest it's i've had a great
experience or i learned something new
and now i want to get it off my chest
so i can help
the reader yes so i can inspire the
reader i always remember the readers i
appreciate the fact that you you're
coming from that
perspective i just wonder if probably
not all authors are coming from it from
that perspective right i mean i
maybe that's my cynical side i think
that's great that that's how
uh how you write because you're wanting
to to do something that
yeah and maybe
that is kind of the nugget is if you do
that
then um you'll have a good reception for
watkins you know if you're doing it for
selfish reasons or
you know that can come across
you know sure so
yeah so is that about it or that's about
it yeah i gotta tell you a little bit so
uh marcus too uh
this is the first time we've actually
met in person
which is kind of cool we got we got to
know each other pretty well in covent
right it was right right yeah right so
we were talking uh over the phone he
lives up north and we just would talk
uh over the phone and so
anyway pretty pretty nice to meet you
yeah it's nice to meet you too finally
uh in person so
uh i think that's about it yeah we'll
wrap this up i hope you enjoyed this um
you know i think the cool thing about my
channel i can
do all kinds of different things uh
that i can bring to you and i think you
know a new york times best-selling
author that's kind of cool you know it's
not something you don't get to pick
their brains very often and so i thought
that
uh marcus reached out to me i thought ah
let's do that for sure i think it's a
valuable
thing that we can also put up on my
channel so people can learn learn some
things that they probably
may never thought they'd ever learn or
maybe they didn't know they wanted to
learn but it is a it is a cool cool
piece so
yeah so thanks marcus thanks for being
here thanks everybody thanks for
watching and god bless you