Real Estate Development: No Partners, No Problem

Investor Insights
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3 Video Views·Nov 30, 2024
Should your business mantra be “Go big or go home,” or “Too big not to fail”? In a lively, freewheeling exchange intended to educate emerging entrepreneurs and perhaps amuse mature ones, John McNellis author of the ULI book “Making It in Real Estate,” explores the benefits—and costs—of using other people’s money to fund your development deals versus the freedom—and limitations—of using your own money. Is it better to own 1 percent of a high-rise or 100 percent of a gas station? To go national or stay local? Spoiler alert: You can go broke either way.
I'm John McNellis with McNellis Partners.
A little bit about our firm to start.
We've been in the retail development business,
that is neighborhood shopping centers,
what used to be called barbell shopping centers,
supermarket on one end, shops in the middle,
drugstore on the other.
We started that about 35 years ago.
We had no money and no experience,
and now we've got a little bit of one
and a lifetime of another.
This afternoon, I'm going to be talking about
a very specific part of the development business,
that is partners.
If you want to get a broader view of starting,
running, and hopefully succeeding
with a small development business,
you might take a look at this talk I gave a few years ago
for the ULI, it's on YouTube.
And there were a couple of follow-on talks,
one on buying property right,
the other on what I think is real estate's hardest decision,
what's that, sell versus hold
when you have a truly wonderful asset.
It's all in the book.
ULI kindly published this book,
Making It in Real Estate.
I think it's available here for purchase.
If not, you can pick it up for $10 on Amazon.
The reviews have been unfailingly kind.
I didn't have to pay Preston Butcher
all that much for this review.
Anyway.
Alright, we're going to talk about partners.
You can divide the world,
and so many people do,
in so many different contexts, into two.
You can divide partners, I think,
for developers into two.
That is operating partners,
on the one hand, financial on the other.
Operating partners are a much easier proposition to deal with,
so let's talk about them first.
I suggest if you're starting out,
and some of you may be,
and some of you have been with me here at ULI forever,
but if you're starting out,
I suggest you do your very first deal
all on your own.
You buy it.
You finance it.
You paint it.
You put in the petunias.
You manage it.
You do the accounting.
What this does for you
is it enables you to get a pretty good sense
of what your service providers do.
If you stumble through it yourself,
you'll have a greater appreciation for them.
However, you do that once or maybe twice,
and then,
if you have any ambition at all,
I think you've got to get away from that.
Time does leverage better than money.
The moment you can afford to have somebody else
get your loans,
paint your houses, do your accounting,
you need to do that.
What you need to be able to do as a young developer
is leverage your time.
You need to focus on
your most valuable personal skill,
and if you were meant to be a developer,
what is that skill?
That's obvious.
It's finding, sourcing, and closing deals.
The moment you can do it,
you move on to outside help.
Now,
if you start out
at the bottom
of the mountain peak,
in the financial valley,
if you start out at that bottom
and you want to work your way
to the financial peak,
I'm going to suggest that you consider
a base camp of consultants.
That is, you rent,
you hire consultants by the hour
as long as you can,
as opposed to hiring full-time employees
or certainly partners.
Why? Well, think about it.
If you're doing reasonably well
and you're spending $100,000 a year
on your lawyer,
and she's earning $200,000 a year
in her law firm,
unless you have a Napoleon complex,
you'd be crazy to hire her
for twice as much money.
Less intuitively, though,
let's say you've moved on
and you've got $300,000 a year in legal fees,
and you can hire her for $200,000.
Even then,
because of the great advantage
of consultants,
the great advantage is that you can cap them
any given day.
Your deal blows up,
you let that consultant go that same day.
I suggest to you that even the flintiest,
hardest-hearted developer
very seldom fires or lets go
his employees on the very first day that he should,
on the day the deal blows up.
So, rent.
But there will come a time,
if you're being successful,
when you need to move
beyond consultants.
The question is,
how do I do it?
Do I go with employees
or partners?
This isn't an obvious choice
as one might think.
Employees,
if you think about it,
they're going to be a lot more expensive if you fail,
but no one's planning on failing,
of course. Or they'll be more expensive
if you're just sort of middlingly successful.
If, on the other hand,
it's World Series today,
let's stick with a baseball metaphor.
If you, on your deal,
you hit it 400 feet
deep center field in Chavez Ravine,
and you've got partners,
and you think you could have done that
without the partners,
those partners will have proven
inordinately expensive.
So, it's a tough call.
The thing I'll point out,
that you don't necessarily get better help
through partners than employees.
Key employees can be
every bit as effective
and efficient.
Oh, by the way,
I've given this talk a little bit.
I have found that the best way
for me to impart information
is to do it in a question and answer period.
I know we're filming here,
but please, if you have a question or a comment,
please feel free to interrupt.
I may not be able to see you,
so you should probably shout out.
Anyway,
you don't necessarily get a better economic deal
with partners,
but there's more to life than money.
Properly viewed,
I think life's about the journey,
rather than how much is in your suitcase
at the last stop.
So, what did we do?
I've had my same two partners
for 35 years, Mike Powers
and Beth Walter. If it weren't for them,
I think I'd be a night
manager at some motel.
It's been absolutely
great. I think with partners, you share
the losses, you share the joy,
you shoulder the work together.
It's just more fun.
I will tell you that, anecdotally,
and what I can observe from
my ULI colleagues,
a lot of them have done the same thing.
They have career-long partners.
All right,
financial partners. A little bit more
interesting case. Financial
partners, we all start
with them. If you're born rich,
your first financial partner is your family.
If you're like the rest of us,
it's your friends.
But you have to start with one by necessity.
The question is, do you
stick with financial partners
once you no longer need to?
Benefits of long-term financial
partners are so obvious, they scarcely
need to be commented on. I
will say that I think the majority of the
biggest, best developers in the country
have long-term financial partners.
Deal flow,
so obvious. What can I tell you?
You can do more, bigger, better deals.
Prestige,
particularly for your outside friends,
your friends that you see at the gym,
when you say, I'm working on this $300 million
project and I'm a partner,
much more impressive than saying,
I'm trying to rehab this corner coffee shop.
I think that
one of the biggest things that isn't
stressed enough,
and I do want to stress it on behalf of financial
partners, is the risk management.
Typical deal, I think most of you know it,
is the financial partner puts almost
all the money up.
Used to be 100%, now it might
be closer to 90% and the developer
puts up 10.
The partnership, the limited partnership
agreement or general partnership agreement
is non-recourse.
That is, and there's a catch to this,
and someone asked me about this later in the Q&A,
you have no financial
personal liability to the
financial partner, nor does she
back to you the other way.
So, you can
leverage your time, you can get into
a very large
deal for a relatively small amount of money.
If I walk you through an example,
it's a little
bit more obvious. Let's say you have a $10 million
project, it doesn't matter what,
office building, hotel,
financially they're kind of fungible.
$4 million in equity,
$6 million in debt. The developer
puts up 10%, that's
$400,000 or 4%
of the total cost. The financial
partner puts up 90%.
Because you have a big financial
partner, you're not going to guarantee
the loan, what you'll probably guarantee
is the completion of construction.
So, as long as
you can complete construction,
you have no risk. And it's
probably not even 4% your risk,
but it's closer to 2% because
every developer who's risen
to the level of doing $10 million deals
knows that she can charge in addition
to her share of the profits
2% or
3% of hard costs and maybe a
small acquisition fee. So, maybe the
total investment
by the developer is at 2%,
which means that the project
collapses and, you know, let's face
it, folks, sometimes they do.
You're only risking a couple hundred thousand
dollars. If the
project goes well, and let's just walk through
one, I think
$3 million profit on a $10 million
deal, that's
somewhere between a double and a triple, I guess.
That'd be a good deal. The developer
could net on that couple hundred thousand
dollar investment
close to $1.2 million.
That's a great deal for a limited
risk.
Let's go back a stage.
And so now, quickly enough,
we've kind of arrived at the heart of
the presentation today, and that
is you had to have
that financial partner for the first five or six
deals you did. You started out with nothing,
but you've
been doing well. You've been selling these.
You now have $4 million
that you can invest. The question
is, do you do your own
deal? You take that $10 million
deal and do it yourself.
No partners. You put your whole $4 million in.
You put your net worth in that deal,
or you take that $4 million
and seed 10 new
financial partner JV deals at $400,000
a piece. $10 million deal
without a financial partner.
You put in $4 million. It
goes well. You're going to net more
than $3 million. Why? Because
you're not going to charge yourself any fees.
That would just be creating
ordinary income out of capital gains.
You're not going to be paying a preferred
return on your own money.
Maybe you'd net $3.5 million.
On the other hand,
you take that $4 million
invested in 10 deals,
and you could make
almost $12 million.
There's the comparison.
If you do it on your own, maybe you've
got $3.5 million,
and if you do it with a financial partner,
you're talking about $12 million.
At first, this seems like such a
no-brainer, such a simple
conclusion. It reminds me, since
I could see the Hollywood sign from
my hotel room, it reminds
me of the joke
about the Hollywood producer
who went crazy and invested his own
money in the movie.
It's like, why would you ever do that?
But it may not
be so
simple. First of all,
there's a couple of assumptions
that I think you really need to challenge.
The first one is, I think everybody
in this room will agree that it is very
hard to find a single
great deal. They're just few and
far between. To find 10 in a row
I think is virtually
impossible.
It's not very likely that you're going
to average $3
million in profit over 10 deals.
The other,
perhaps a little bit counterintuitively,
everybody in business grows up to learn,
to hear that diversifying
is the way to go.
Diversifying into 10 deals may
not be as
risk-free,
or it may actually even be more risky than
doing a single great deal. I have
found that when people have to push deal
quotas, they have to loosen their due
diligence requirements and their underwriting
requirements. Pushing deals could actually
intensify your risk. And then finally
the point, if
you're meant to be a developer, you can do a $10 million
deal all on your own.
And maybe you can do two of them
all on your own, or possibly three.
But at some point,
there's a lot of work, there's a lot of community meetings,
there's just a lot of detail.
You're going to be, back to my earlier point,
you're going to be taking on partners
or employees.
So your
overhead is going to skyrocket
and your profit share is going to go down.
So it's probably not a fair
comparison that 3.5 to 12 million,
it's considerably less.
But I think
on whole, on balance, and everybody
that I've talked to and everyone I know about it,
I think financially
the difference between going
on your own versus
having a financial partner,
it's a jump ball financially.
I think both approaches
work just fine, both can fail.
Maybe you can do
even a little better with a financial partner.
I don't think that's the issue.
I think more
it's more of a lifestyle issue.
If you have
a financial partner,
what's going to happen is
the horizon,
the financial partner's horizon is going to be either
relatively short-term, 3, 4, 5 years,
possibly mid-term,
5 to 7 years, and I don't think any
of us see them longer than 10 years.
And when you sign up
for it, you say, that's great, I'm happy
with a 10-year deal.
But things can change.
Here's a real-world example.
Pension fund is your financial partner.
Pension funds, I think you all know,
have allocations
in equities or stock,
bonds, real estate,
hedge funds,
and alternative investments.
If the stock market collapses,
as it does every once in a while,
suddenly, overnight,
the hedge fund is, in its terms,
overweighted in real estate.
So, your deal,
you can be 2 years into a 5-year
project, you can have 80% of the
deal done, but still
not be complete, and still be at a
very vulnerable point, when the pension
fund says, we're really sorry,
and they're nice about it,
we're really sorry, but we need
to sell today, or you need to
buy us out, and you say,
but wait, I've got 2 years
of my life in this deal, and
we're going to make nothing.
And the pension fund says,
sorry, deal's a deal.
The other thing that can happen,
take my $10 million
deal, say it's an office building,
and say that you lease it to,
you get lucky, it's happening in
Silicon Valley, you lease the whole thing to Facebook
for an incredible amount of money,
and you go to your partner, and now it's
some
publicly traded financial company,
and you say, guys, we're in it for
10, we can sell it for 20, let's sell.
The market's never going to be hotter,
and they say, no,
we don't want to do that.
Sorry, John, we don't want to do that, because that'll
cause a spike in our earnings,
and the analysts and our stockholders
don't like spikes in earnings, they like
to see kind of a reverse bunny slope,
just kind of a nice gradual increase
in earnings, so we're not going to sell.
You sit there and grind your teeth
and say, oh my God, we're going to miss this market,
and sure enough, you do.
And in fairness
to financial partners,
I'm not trying to be funny here,
not too hard,
anyway, in fairness to financial
partners, you can have the world's best, most
reasonable, empathetic, kind,
Mother Teresa can be
your financial partner,
she can be absolutely wonderful, and you
can be the cause of the problem.
Your wife can dump you,
your husband can leave you, another
project that she's not involved in can go
bankrupt, and two years into a 10-year hold
deal, you need to sell,
and you say, Mother,
can we please sell this project, or you buy
me out, and then she kind of goes,
no.
She
says a deal's a deal, we're staying
in. So my point is that
a long-term financial partner
can take what's already, we all know this,
a fairly illiquid asset,
or let's face it, a highly illiquid
asset, and make it that much more illiquid.
So, our approach,
what happened to us?
Again, as I told you, we started
more than 30 years ago, no money,
and we started with friends
doing limited partnership deals.
In fact, we still have our first big shopping
center that we did with limited partners.
And it's 33, 34
years old.
But we soon enough, we were lucky
in lots of ways.
One way we were lucky was this was
the early 80s, and this was
the SNL time. So,
we quickly enough graduated from
doing family and friends money
to institutional joint ventures.
And I think we probably did,
we had three or four partners, and we did
more than a half a dozen deals.
And some of the partners were absolutely
great.
One, I became a very close
personal friend. Some were okay.
One, a Texan, he was
just an absolute scorpion.
The kind of guy that
hides behind the
partnership agreement, just kind of waiting for you to
make a mistake so he can pounce.
But what happened
was, and it didn't matter
whether the partner was good,
bad, or indifferent, what happened
was they did invariably
what was best for them.
Not for the partnership, but what was best for their
company. Absolutely understandable.
Same thing that any of us in this room
would do if we were the financial partner.
The problem for us
is that usually when your financial
partners, remember I told you
that the limited partnerships are
non-recourse. So you
do everything you're supposed to do. You
go out and you get the tenants, you get the
zoning, you get the building permit,
you're all set to go.
And the partnership agreement says at this point
financial partner will
fund $5 million. So you
go to financial partner and say, okay,
please fund. And they say,
here are the keys. Oops.
And
you look at
that agreement the other way and say, gosh,
it's non-recourse. There's nothing we can do.
That happened to us.
And that happens almost
always at the most inopportune time.
That happens when there is no other financial
partner out there to take them out
because they tend, like the rest
of us, to move in a herd.
So the herd is coming in, everybody's happy with
real estate, or they're galloping off
the planes.
So after that
happened to us a few times, we decided
the epiphany on
the road to Tarsus
in the early 90s
was that we'd rather
not have financial partners. So we
shifted from doing larger
scale joint ventures to
deals a tenth the size, little
deals, not glamorous
at all, but that we
owned 100% of.
And over
the last 25 years,
we've averaged a couple deals a year
doing that. We've sold,
I'd say, two out of three.
That gave us the capital.
And when we could, of course, we'd trade.
But that trading didn't always work.
So we
take the capital and move on to our
next deal. And what we
found, I'd say
to our pleasant, mild surprise
that as far as we could tell,
the net return to us
on these small deals
where we owned 100% of it
was just as great as
talking to our friends who
went the big JV partner
as those in the big
joint ventures, and maybe with a
few less headaches.
I don't think anyone controls his
or her own destiny, but I think
if you don't have financial partners,
it makes it a little easier.
I was talking to somebody last night
at a dinner,
a younger guy who has the
financial partners, and he says the problem is
as a young developer,
you can create a
transgenerational asset.
Maybe four or five of the things
that you put together are crap,
but maybe one of them is
I don't know, on the beach in Malibu
or someplace that's absolutely
irreplaceable, and you know that
it's going to be a great asset
like the pyramids of Egypt in 3,000
years. But because
you have a financial
partner with that five-year horizon,
you're going to have to sell it.
You're going to create this brilliant asset
and you know it has to be sold. That's one
thing that we don't have to do.
Okay. Those of you who are
actually looking at the slides, notice I had stuck
a reference to the NTM
earlier on.
Just kind of wrapping up the prepared
remarks here,
what is the NTM?
It's not a formula. It's a question.
It's a question I think you
might consider asking yourself anytime
you're going to do a
partnership, buy a piece
of property or perhaps take a job.
What is it? It's this.
What is the net to me?
People lose sight
of that. What you really
want to do before you get
into a deal is what am I going
to get out of it? And it's not a selfish
thing. It's just an analysis.
Let's go back to my example and say
that developer elects
to go the financial partner out and
she's going to do the 10 deals.
And she's got one or two going but
realizes she needs a partner so she
comes to you and says,
do this deal with me.
I'll pay you $150,000 a year in salary
and I'll give you 25% of the
profits. And you say,
okay, cool.
How much are the profits? And she says, well, look,
they average $3 million.
We can all do simple math.
You say $750,000, whoa, that's
pretty cool. And she says, maybe
I'll give you another one. And you say $1.5 million.
That sounds pretty cool.
But if you're thinking about the
NTM and you're a little bit more
diligent and you remember
this, that most
larger developers,
they have an outside financial partner
and they tend to have an inside financial
partner. The inside financial partner
is someone who typically gets half the deal
for putting up all of the
extreme at-risk money.
That is the good faith deposits to the
seller, the A&E
that you need
to put up, the fees,
the money that goes
at risk before the deal is fully entitled.
So you've got that inside partner
taking 50%. Then once the
deal is all set and the
ribbons are tied around it and it's ready
to start construction, that's when you bring
in the outside partner for 65%.
So
doing the NTM calculation,
you take that $3 million,
anybody can beat me to this,
you take $3 million and take away
65%, then take
the remainder of that,
take away 50%,
and then solve for your
25% and you come up with
anybody.
I can't see.
It's about $130,000.
So a fair amount of money
but way less than you might have
told yourself. And guys,
I'm only talking about this because
I have heard time and time again here at
ULI over the years people saying
yeah, the deal worked out.
It actually worked out the way I thought
but I got a whole lot less money
than I thought.
But had they really thought about it in the beginning,
you could kind of see exactly where
the profit was going to be.
The other part about the NTM,
remember Einstein is famous for a lot of
things. One of the things he's famous for
is time.
Before there was just
to be three dimensions. Now there are
four, time being the fourth dimension.
What all, any
of us have in this world
is time. Take that $131,000
I just used. Say
it's a cashier's check.
Say Bill Gates is sitting here in the front row
for some unknown reason.
Just say.
And then you say
hey Bill, there's a cashier's check for
$131,000 back there.
I'm guessing,
I don't know the guy, but I am guessing
he would say what the hell.
He'd get up, walk back and pick
up the $131,000. Why?
His hourly rate is infinite.
I know the rest of us, there'd be a stampede
if we said there's
a cashier's check for $131,000. We'd all
run for that. Infinite return.
If on the other hand,
back to that same example, the
developer told the truth to the
young would-be partner and said
look, I'll give you
the whole $750,000 but
this is not an easy
rezone. This is in Santa
Monica, this is in Berkeley, this is
in San Francisco. It's going to
take 12 or 15 years
of community meetings,
of architectural meetings and planning
and city council meetings
and if you don't actually make the minimum
wage on that $750,000
you actually, you're going to feel
like you did after your 30th
night up to midnight dealing with neighbors
who'd rather spit roast you
than approve your project.
It's time.
You really have to ask yourself, how
much time is this deal going to take?
And just
to kind of underscore
that, I remember I was
present when a homeowner
asked a Wiley contractor
how long is this remodel
going to take?
What should I expect? And he said,
lady, it's going to cost twice as much
as you originally think and take
three times as long. Now,
that was a little cynical but that's actually
not so far off the mark.
So, it's going to
take a long time. I would think
about in the net to me calculation
figuring out your hourly rate.
Now I'm going to turn it over
to questions. Before I do, I'd just like to
point out the obvious. Everybody in this room
is far more fortunate
than 99% of the people on the planet.
We've all been dealt a wonderful
hand
in the poker game of life.
The way to thank God or Darwin or whoever
it is you talk to in the dark
is to give back and not just your
money but your time.
I'm open
for questions, happy to answer anything.
The question was, when
we left the big financial
part in the world into doing deals on our own,
how did we
deal with having to sign
personally?
We signed personally
is the short answer.
I am, I guess
almost an apostate on this issue.
You'll hear guys
smarter than I am and far
wealthier tell you that they never
sign guarantees and you should never
ever do that. That's good advice
but particularly if you're
starting out, that's almost impossible to follow.
We solved that actually.
That example I used, $10 million
with $4 million down, I suggest
if you're going to put $4 million of your own money down,
you're going to be really careful in
that deal. You're going to say to yourself,
hell, I've got $4 million up.
What's the worst that can happen? I'll lose
that and a little bit more.
That said, we don't build
spec.
The retail,
the state of retail is an
entirely different conversation.
The charm in retail historically
was you'd have your supermarket
or your drugstore or your McDonald's
in tow, so you might
be 60, 70, 80 percent pre-leased.
We would sign guarantees
but not on spec buildings.
The question was, in my
example, it was very simple. It was
just equity and a first
of 65 percent. The question was
in our deals, do we
stick in a mezzanine piece
which essentially is a second, if you will,
of participating in
order to jazz up our
return? The answer is no.
We don't do that.
We're pretty cautious. We try
to keep our leverage as low as
possible.
Leverage is a
beautiful thing in an up market.
It's a way to
get a 10x return and of course
it's a way to get killed in
a down market. We're
very cautious.
The question is, what's the
difference between friends and family
money or country club money, it's
sometimes called, and institutional
money? Institutional money is
often known as hot money and
there's a reason because it's going
to burn a hole in your pocket and
then right into it.
Institutional money has a much higher
rate of return to it.
Institutional money tends to have
total control of the project.
You've got one partner, which is
great, you sell it once, so on the
front end, it's a lot easier.
But they control it and you tend
to have to, if with institutional
money, if you hit your marks
absolutely perfectly,
you're in and out in 24 months,
you tend to actually make more money
than you might have with the
limiteds, but if you miss a year,
if you miss two years, the
snowball on the cumulative preferred
return for institutional money will
eat you alive. I think anybody
who's done a financial partner,
JV, has done
deals that end up being
okay deals,
where the institutional partner has a
10% preferred return, let's say,
and the deal works out to
be a 9% return, so what happens
is the snowball just gets bigger and bigger.
We've done that. Back
to that point about the
hard to find 10 deals
that make sense, or
excuse me, that make that kind of return.
I was thinking about it. I would guess
a top-flight developer in 10 deals
might get that kind of return,
that 3 million or 30% return
in five or six deals.
He might, because
of the joint venture
and the cost of the money, he might break even
or make a little bit of money on two or
three or four deals. He might lose
money on one deal.
The other side of the coin, the family
and friends, the problem is you've
got to raise it in small chunks.
If you raise a million dollars
at $25,000 a pot,
that's 40 times you've got to sell
the same story. You're like a
bad actor in an off-Broadway play.
You're just repeating the lines over.
This is a great deal. Please invest with me.
It's very hard,
but the return
that they expect is much
lower. It's a 5% or 6% return,
and they usually tend to be long-term.
That first deal that we did
in 1982, their limited partners,
they're still in the deal. I can't get
rid of them.
They're delighted.
It's got a high return to it.
The other thing is once you close a limited
partnership, it's harder in the beginning
because you're selling it 40 times,
but once you close it as the general,
you have much more control.
You don't have a single 800-pound
gorilla who can say sell tomorrow
or refinance tomorrow.
You've got this disparate group of
limiteds that don't know one another,
so you have much better control.
The question was, have I compared
the VC approach to the real estate approach?
We're in Palo Alto.
We actually
own the building that Axel Partners,
which is the number one VC firm
in the world. We're their landlord.
Would they say hello to us
on the street? No. Do they know who we are?
No, but we know
who they are.
Most of you know that the VC deal
is that they charge 2%,
and they get, no matter
win, lose, or fail every year of all the money
they raise, plus 20% of the profits.
The VC model is almost
the mirror image of the real estate model.
I think they anticipate,
just take what I just said, they anticipate
outright losing money on
5, 6, 7 deals, making a little bit
of money or breaking even on 2 or 3,
and then getting that
10x or 100x return on
Facebook or Google on that one
deal. It's just the reverse of ours.
Our worlds don't meet.
Somebody was asking me,
a
journalist in Silicon Valley,
about rich.
I asked her, I said, what's
rich? She said, well, are you talking real
estate rich or
tech rich? I said,
never mind.
Totally different story.
The question was, when we did
have joint venture partners,
did the
institutional partner guarantee the debt?
The answer is no, they did not.
We had
enough equity up, and then we had to do
the guarantee for the construction loans
in those days.
We as the generals were doing
those guarantees, and I think those were
more than completion guarantees at that
time.
We also
had, let's
say, back to that 60-40 model, we
had a relative level of comfort
that we could finish the project for that.
Yes, there was a guarantee, but no,
I didn't think it was that big
a deal. The question was, where
we were doing the guarantee, did we charge
a separate fee? No.
Typically, and again,
we don't do these kind of arrangements anymore,
but I think typically you get maybe a
small acquisition fee and maybe
2% or 3% of
the hard construction cost, and
then with
institutional partners, they make it very
complicated. We get
80-20 for the first so
much, and then 70-30, 60-40,
50, but it ends up,
I think if you add it all close to that
65-35 split that I used
in my example. The question was,
could I tell you about retail?
Sure.
It's a great segue
to going out and getting drunk, I think.
Retail,
back to World Series, what did
Madison Bumgarner say a few years ago?
She said, I'm not going to lie to you.
Retail is
in some hurt.
I don't think,
I think it's largely,
the factoid that I keep reading
is that we have 50 square feet of retail
space for every man, woman, and child
in the country, 50 square feet.
Europe, on the other hand, has two or
three. We just have this
enormous oversupply of retail space
on the one hand.
If Amazon didn't exist, if e-commerce didn't
exist, we'd still have a problem.
One of the problems is every
new retailer comes out and says, well, I don't want
that empty box. I need
my own special, prototypical box.
The building just goes on and on.
When you add in
to that oversupply, the fact that
e-commerce, while
interestingly, e-commerce isn't making
any money, it's sure causing
everybody else to lose money,
so Amazon is,
I think, is on its way to becoming the world's
biggest bricks-and-mortar retailer.
Amazon
and Walmart are going to meet in the middle,
but I don't think a week goes by
now where we don't see some
still,
let's call it at least reasonably vibrant
retailer telling us they're right-sizing.
Last one I saw was Kohl's.
I think you all know Kohl's. It's a
discount department store.
100,000 square feet.
Kohl's just came out in the last week or two with
an announcement saying our right size is
80,000 feet.
That means, dear landlord, that
we're going to have a 20,000-foot vacancy
in your shopping center. Yes, we're going
to be paying the rent on it, but
it's going to be a blight in your center.
Anytime a big tenant, an anchor
tenant, is paying rent on
empty space, it's a problem.
Why is that happening?
We all experience
this. I just went into the North Face.
I like their stuff. I said, there's
a shirt that I
wear.
Sure enough, they didn't have it in my
size. They have very
limited stock in size, but they said, here, give me
your credit card. I'll buy it for you online
right now from our warehouse,
and you'll have it tomorrow or the next day.
The store got the credit for
it. The store, rather than having
100 shirts my size,
they've got 10.
Even the best retailers are shrinking.
The worst retailers,
Sears, Kmart,
Penny, they're all
going to be gone.
You may not have
heard it here first, but I'm telling you that
Amazon bought
Whole Foods.
Amazon has
1% of the food market.
Whole Foods had about 1% of the food market.
If Amazon weren't in
the headline, it wouldn't have been a story.
Amazon bought that,
not for food, but as a distribution
channel.
The Amazon customer and the
Whole Foods customer, they're identical.
High-end,
very tech-savvy.
Amazon is going to buy, for pennies
on the dollar, I'm guessing,
Sears
or Penny's or Kmart or one of these
guys, and suddenly they'll have a
nationwide distribution system
of boxes.
No one has solved the cost
of the last mile. Amazon,
frankly, loses money on e-commerce.
They say they can make money when they change
their business model, but I'm not so sure.
Amazon, sooner or later, is going
to come around to saying,
here's our distribution center.
You drive the last mile. Just like
you're going to Costco, you come pick up the
toilet paper or the books or whatever it is.
That's my take on retail.
I wouldn't recommend
anybody jumping into the retail business right
now. The question was,
given what I know now about development, should
I have picked another career?
It's worked out pretty well for us. It's
fun. I love doing deals.
It's like a
three-dimensional New York Times crossword puzzle.
Sometimes it's challenging,
but I think it's a lot of fun.
I highly recommend it.
That's why I'm here, talking to you guys.
The question was, why do developers
want to develop on the
coastal flats, where we absolutely
know that the waters
are rising?
I live in northern
California. The Russian River, it
floods every other year.
Every other year, the same people are standing
out in front of their flooded house, saying,
I don't know what we're going to do.
Dude, how about just building your house
10 feet higher?
What are we talking about here?
It's the same thing.
I think it's a shame.
There are so many things that you can
rail or rally against,
but the fact that we use public money
to buy insurance for
private landowners
on beaches where we know they're going to flood,
we should give them, you get
one bite at this apple, and if it floods
once, here's the money,
but no more. No more
insurance. I totally agree. It's crazy.
The question was,
knowing what I know today,
if I started again in
1982, would I do things
differently?
I don't
know.
I'll be honest. Things
have worked out pretty well, so I would
not want to tempt fate and say I'd like to start
over. I'm pretty content,
so I guess no.
We've made it. You have to
make the mistakes along the way, I think, in order
to get there. You can't just...
You could read my book,
but you're still going to make the mistakes.
The only way to know what fire feels
like is to stick your finger in it.
The question was, what do I think about crowdfunding?
I've been
agnostic about crowdfunding.
There are two basic kinds of crowdfunding.
One is a pure platform
where just putting investors
in touch with developers.
The crowdfunder uses
the software, and
so I, as a developer, put my project
up, and then I attract
investors that way.
That actually seems to me like it
should work, and that's
the Crowdstreet approach.
Then the other approach is
Realty Mogul, I think it's called,
where the crowdfunder acts as the general
partner.
I think the problem with crowdfunding
thus far, but they'll solve this
gradually, is they don't have the experience.
The guys who run these,
it takes, I don't know,
five, ten years to get good at
underwriting real estate, to get
good at underwriting loans.
To expect
20-somethings who are very adroit
technically
to do with software,
to expect them to be able to underwrite these
projects, I think is asking
too much. I think the pure
platform will work,
but the point I raised at this lunch
today, just coincidentally, was
the best developers
already have their financial
partners, or they
do it without financial partners.
Who is going to be attracted
to the crowdfunding? It's
either new, young developers
who don't have a track record, who can't
attract capital any other
way, and developers
with spotty records.
I think the hardest part is getting the quality
developers to adopt the platform.
I think it'll come.
They said there's
Jared Kushner
has a big
crowdfunding platform.
What's it called?
Cadre. I just heard,
this is breaking news to me.
Jared Kushner,
thanks, Dad,
has a crowdfunding platform
that was called Cadre.
George Soros is backing it,
and
it's already valued at
$850 million, and it's
a pure platform,
but kind of high-end.
Seeking the family investment funds
and everybody else
so a developer
such as ourselves would try to get $1 million
here, $5 million there.
I think it's going to work, ultimately,
but I'm not sure it's there yet,
and I still worry about the
quality of the sponsorship.
The question was
the Amazon suite states,
where are they going to go, and
should a city bend over for Amazon?
I'll answer that in reverse.
I don't think any city should bend over
at all. That just drives
me crazy.
We shouldn't be giving
money to public stadiums or
ballparks, and we should not be giving
money to
tech companies that are putting
mom-and-pop businesses out of work.
Absolutely, that just drives me crazy.
I think the other thing
is that the city that will win, and I don't
know who it is, doesn't need to give
them anything because Amazon has to go
where smart
kids are, smart tech kids.
If Winnemucca,
Nevada says, we'll give you
a jillion dollars, Amazon still
wouldn't do it because there's no talent there.
The winner already won,
and should just say, screw you, Amazon.
It's all right if you love
Tom Petty. Rest in peace.
It's all right if you love me. It's all right if you don't.
The question was, when we tie up
a deal, do we
put in a promote?
I'll try to say it a different way.
We don't have outside partners
anymore. We just use our own capital.
As a result of that, we don't
have any preferred returns. We don't have any promotes.
It's just money in, money out.
Life's pretty simple.
That said,
if you're a successful developer, ultimately
you age out. You could only go to
planning commission meetings so long.
It's true.
Now we're
funding younger guys, and there are
promotes in there.
Again, it's the typical
country club deal where there's a
small fee to the developer
on acquisition, and then
a 2% to 3%
hard cost
piece, and then
maybe a 5% or 6% preferred return,
maybe a 7%, and then a 50-50
split. That's the
classic country club deal.
Now we're on the money side of that,
and that's where
they end up. The question was, am I concerned
about the cost of housing in Palo Alto,
West LA, and everywhere?
The answer is yes. In Palo Alto, the
median home price is $2.2 million.
That is insane.
Basically,
everybody has been priced. If you
don't inherit the house, or
if you're not a tech guru,
you're not buying a house in Palo Alto anymore.
Two doctors, two
lawyers, you still need to save the $500,000
for the down payment,
and then I think you need about
$300,000. I did this math once.
To qualify for a $1.6 million
loan on that $2.2 million,
you put down $600,000.
You need about $350,000 in income.
Very few people have that.
The answer is simple.
It's density.
I hate going to all these conferences
where people dance around it,
or we all recognize, yeah, the cities
have to increase density, but they're not
so far.
It's something that I
think needs to be mandated by the state
to vastly increase density.
Towns like Palo Alto have just raised the drawbridge,
or Brentwood down here,
I imagine, Hillsboro and
Atherton in Northern California,
all over. The question is,
have we followed the evolution
of financial capital and
financial institutional money?
The answer is no.
Once we got out of it, we were content
in our little world.
I look over my shoulder and see what
guys are doing. I do understand that
there are institutions now, for example,
that are doing longer-term hold deals.
That point where you
create this brilliant asset,
and your financial partner says,
gee, sorry, you knew
we were a stake.
When we did the deal, you knew
it was a seven-year hold. We've got to sell.
I understand there are partners out there
that will do longer holds, but
it's not something that we've really investigated.
All right, ladies and gentlemen.
Thank you very much.
