NEW FLOWER FARMERS NEED TO HEAR THIS!

Flower Growing Profession
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13 Video Views·Dec 23, 2024
What does it really take to be a flower farmer? We're at the crack of dawn right now. We have a
wholesale order to fill today and we have to fill an order for a farmer's market tomorrow.
There's the moon. The main farm is about 20 minutes from my house so that means I have to leave pretty
early to get here as sunrise comes up. It hasn't even came up quite yet. Right now I'm preparing
behind me. I have a wagon and I need to get some buckets so we can get started cutting.
I've got the buckets now behind me. I'm already about 40 minutes into my day and haven't even cut
the first flower. I've got my coffee. I've got the buckets ready to go and now I'm about to head down
each of these aisles here. But I want you to stop and think for a minute. Where does your flowers
come from? Well in some cases they might come from here or other cases they might come from
out of the U.S. When you usually think of farming you don't usually think of flowers. It's mostly
produce. A lot of our flowers here in the United States are imported and they're probably coming
from Israel or Jerusalem or Mexico or South Africa or South America. There's so many places that your
flowers are coming from and when they hit the stores that's why they don't have a long shelf
life. Here at the farm we're growing mostly dahlias that you can see down through here.
There's certain varieties on certain rows and we have about 1,300 that we're growing. That consists
of taking all week. When you also think of flower farming a lot of people would think that it's easy.
It's cold which is good. We had a heavy rain come through yesterday but most of the time it's very
hot out here and you can't cut but only certain times in the morning and the afternoons because
in the middle of the day it wilts. With that being said you're very crunched in the day morning
and afternoon to even try to make a dollar. Not alone just are you cutting but you have to bunch
these. You have to grade them. You have to put them in buckets together. You have to load them up.
You have to take them to the market. You have to deliver them at the market. Then you have to
return home and do it again. So there's a lot consistent in one day. Today we're just cutting.
We're going to go down through here and cut a little bit. Me consistently by myself I can
cut about 150 stems an hour. Some people might be much faster but 150 stems is pretty good for me
in an hour. So you have about three to four hours that you can cut. On average two to
three hundred stems because you have to stop a little bit. You have to be able to bunch. So two
to three hundred stems and a three to four hour time crunch. That's about a dollar a stem.
Let's talk about the number one thing that you need to have before you get started flower farming.
One would be land. That's the number one. The second one is dedication. You can see right here
that I'm already soaked all the way down. I've got it all the way up me. Both arms
soaked. It's about 60 degrees outside. My hands are already hurting. Imagine when it gets a little
bit colder. I've maybe done around 30 cuts so far and they're in the bucket down there
on the back of the wagon. I have so much more to go. I have some there. Turn it around here 180.
All the way down to that building almost. So there you go and they're all ready to cut.
As far as dedication goes I really don't see a lot of people or hear a lot of people
cutting flowers. It's a different type of agriculture really. Yes you get to look at
flowers but they die very quickly and most of them you cannot eat. Like the dahlias what are
you doing with them? They're for emotional standpoints. From when you're born all the
way to death there's a flower involved. Do you know where the flower comes from? Probably not.
So the biggest thing that I would say is the dedication because there will be a burnout
and that's in the situation that I am in right now. You just have to keep learning to go through
it because right now I didn't want to get up this morning to come out here and cut honestly if I was
to be true and here I am cutting. One because it has to be done. Two because I know that there's
something better behind all this. For the most part I know that I'm rambling on but if you stay
with me I'm going to go and walk you through the market and what I'm going to do this afternoon.
The next biggest concern that you're going to have is money. Where are you going to get the
money from? What are you going to do with the money? How will you purchase? It's a lot of those
things you think as a farmer. Don't downgrade yourself for saying that you're just a flower
farmer. If you're going to be a flower farmer be a flower farmer. There is a job for every need in
this world and one of them is having flowers. Majority of people would not even know where
to start with the flowers if it wasn't for the farmer. Look down through here all the way to
the end of the first section in this row right here there's about a hundred plants. So if you
take a hundred plants and you multiply it by two dollars that's two hundred dollars a row plus your
t-post plus your plastic plus your line you're looking at about five hundred dollars a row. Now
five hundred dollars a row what will it bring? If you have one plant in here at two dollars a tuber
that is going to consistently grow over time and years and you can divide that every three years
what are you going to have? If you have the market for it which we'll talk about in a few minutes
you have income. Each one of these are producing about two stems per week equaling out to two
dollars. If you have a hundred of these producing two stems a week at one dollar a piece that is
two hundred dollars. So two hundred dollars for one row at the minimum. Now look at that that was
two hundred dollars you probably have about a hundred bucks in t-post eight dollars in string
fifty dollars in plastic. So then the only next thing that you would have is your irrigation. If
you really had to you could water them by hand because two hundred dollars is a good start but
add two more and you have six hundred bucks. That is on the bare minimum. Some of these rows are
making four and five hundred dollars a week. The next biggest thing is finding your market.
As I said this morning when we first started I was filling in a wholesale order that's what I'm
doing right now. Now there's wholesale ordering there's CSAs there are farmers markets there
are you pick there you pick bouquets there's all kinds of things that you can do but you really
have to make sure that you're wide open to almost every option and the reason why is because it's a
hard market. From my family to yours we are a one income household which means I've got a lot of
work to do. That's me telling you that you can do this you really can. I'm in my first year and
profiting almost every week and almost selling out every week if not selling out every week the past
three weeks I've sold out every week. Going through and cutting these beautiful flowers we have peach
orange fuchsia pink yellow. As I was going through here and cutting was don't over diverse yourself
and what I mean by that is pick 10 different flowers a couple perennials maybe two or three
perennials and the rest annuals so that you'll have a good return on your yield and see how that
does for you in the first year. Don't over diverse it will make you burn out very quickly because you
have so much and you're trying to learn so much on that curve. Figure out a few of them master a
few of them and then move on. You didn't really ask for my input here but if you're still watching at
this point some of the things that I would tell you to grow in a first year or even second third
fourth is dahlias, sunflowers, zinnias, sedum and ageratum maybe some rutabaga which is otherwise
known as black eyed susans. They are all profitable just remember to have a good market strategy
when you're trying to diverse yourself. Next thing is your mentor. I'm getting my feet all wet here
what's really going to propel you forward in your growth as being a full-time farmer for me
what does it take is having a mentor. You kind of need somebody that has already been through it
you need a good source of answers maybe your extension office maybe a group on facebook
maybe a group on youtube but you really need to get tied in with some people that are already doing
it those are the people that are going to help you and it's going to help you launch forward
and if you're having trouble with pests or some sort of rot or just anything your yield
or your marketing because to say hey maybe try this i've tried wholesaling i've tried
retailing i've tried farmers markets i've tried csa's i've tried quite a few things right now
what i'm trying to do is put them all together to see what's worked best as i said before that we
are in one income household so we have to do whatever it takes to get us to be profitable
i'm willing to do whatever it takes to get us profitable we left a profitable landscaping
business to become flower farmers that may make sense to some of you and may not make sense to
some of you as well we did and it was to serve a better purpose of our lifestyle because my little
girl and my little boy can come with us my wife can work beside of me and once i get this
established we can hire other people not only does it take money but it takes sacrifice what does it
take we don't have a lot of things we don't have internet at home we don't have tv at home
we uh we don't have car payments we don't have a lot of things so that we're able to do this
and live this lifestyle i've truly learned that simple is better my wife is able to stay home with
our little girl and our little boy to be able to provide for them and to have full attention on
them it's not worth having that extra two hundred dollars a week after taxes and after sending them
to daycare and all of those things i'd rather have her at home that that two hundred dollars
goes to my kids it gives them a better home life when they get a little bit older they can come out
with me we can all do this as a family and that's what i'm really hopeful for in the meantime while
i was doing my little spill of talking i cut all these flowers here so far but i'll have this wagon
filled up if not twice today i've got the first bucket cut in the comments below let me know how
you store yours uh before you take them to the market to the wholesaler or to your csa's this
right now is going to go to the reefer we're going to put them in the back of the car to take them
into town so there's a few process and steps along the way we have a reefer right over there
but it's actually broken down at the moment all right for now we're going to put them in here
flowers are handled so many times during the day it's the time when you have to go through and
disbud them and break the side shoots off it's the time when you have to go through and fertilize or
pick off any of the bad insects that are on them then you have to cut them then you have to handle
them then we have to go and take these to bunch them into bunches of five from that point we have
to put them in buckets and sort them through and then put them on the van and then in the reefer
and then from there we have to take them and deliver them and from that point we have to
unload them and then wherever they go from there so they're handled so many times just by the farmer
we're loaded up and we got them all bunched now almost by color coordination and then when we get
to the van we can put them more into uh separate buckets because you have more surface area there
this will be one load uh here we need to get some water jugs put those in here
so we always have water for our buckets it's been raining and we usually pump out of the creek
which helps us because we usually pump for irrigation out of the creek and also get our
water that we need to put in our buckets and then we put sodium chloride tablets inside of
there for the bacteria all right we have them in sections assorted we have them in here you got a
flowers back there but this entire thing will be full by tomorrow morning for the reefer up top
nothing special just an insulated reefer straight van does it look like i need any friends with me
it's crammed in here i'm going to take these home these are for can't even see
these are for the market tomorrow there's all my filler i've got some focal flowers
focal flowers down there it's getting really hot so i'm going to go home and cut some more
focal flowers these were all cut today i was cutting the goldenrod on the side of the road
these were cut this morning those were all cut this morning as well i'm going to put these inside
they've been in the shade but they do need to get inside to some cooler weather and they will be
ready for bouquets later and up on top the hill behind me i need to cut some more later tonight
and i'm going to go get some produce right now to take with me to the farmer's market
at this point are you still wondering what it takes to be a flower farmer it's constant movement
constant work especially if you're one person trying to get everything done and miranda helps
me in the afternoons and my mentor was with me this morning and look i still i've really
slacked off up here you've got dahlias to cut adgeratum to cut zinnias to cut and i'll probably
get two or three more buckets out of there this afternoon we made it here to the farm now i need
to load up some cabbage corn maybe some beets go down the road and get those but i'm here and i'm
going to get some ice while i'm here too for tomorrow at the market there's a lot that goes
into it that's for sure i finally got everything that i needed it's in the back here i've got
three and a half bags of corn one bag of good cabbage and one bag of split cabbage for me
and then i'm going to go pick some beets but they didn't have anything here and it took me a while
i'm all sweating i actually went and cut my own corn out of the field hopefully it'll do good
the market tomorrow we'll see when we get there it never ends it's 3 40 now and what i started
this video at probably six o'clock or something i've already worked a full day now to keep working
another full day well we finally made it home after 10 hours later yes i've already been here
once but to drop off the flowers and i'll start cutting on that but one thing i would like to
speak on is the produce that i have one reason i take it to the market with me is just to pull
people's attention in and to have a couple different varieties of things because somebody
doesn't always want flowers and i'm there to try to make it a full-time job so right now that's
what's working for us and that's what i'm trying everything is not set in stone and i'm just uh
trying the uh the farmer's market this year to see how that does and it's been profitable ever since
but not like we would want it uh so that's why we feel like wholesaling is where we want to lean
more towards or a csa and just have farmer's markets on the side it's now been 12 hours
and on the life of a flower farmer we're getting ready for the farmer's market
see she knows exactly what we're doing but the the flexibility here is look who's right beside
of me that's the the biggest perk of this job right the idea is we're going to try to sell
these bouquets for 20 a piece after we get the finished product i'll show you what it looks like
but miranda and i after the babies go to bed we'll uh go ahead and put these together tired as can be
now i have to pack the car i got the two tables in there i have those folded up have every all
the seats folded down and most of the time it is a tight pack and a tight squeeze and i don't want
to jam the flowers in there so we're going to put the the produce in first 7 30 now still haven't
got any of the flowers made to go into the car i'm currently working on trying to spray because
miranda said she had seen some bugs on the tomatoes and i also have to spray the flowers
well for the ones that are new to the channel we do not use conventional sprays we use organics
on our garden 180 here on our garden and then also on our flowers right now
miranda has put out diatomaceous earth on the garden i do sometimes on the flowers if it's
really needed but at this point tonight i'm just going to use neem oil and fish emulsion
all right got the backpack sprayer on this is organic spray so i guess if you wanted to put
it in your coffee i guess you could i don't think it would taste very well almost eight o'clock now
i'm walking through the dahlias and spraying them real quick
just giving them a good soak down i don't think you can really give too much on this
i spray the dahlias at least once a week if it's warm and hasn't been raining but if it's
raining i spray after every rain finished with that now count the women i need to go to the
studies before you do that this is our new and improved we have put it in the craft paper we
were just selling it with no craft paper but it looks better inside of the buckets so we think
you've seen the time it's an earlier night i still have to go to town again tonight i have
to get some table cloths for the tables tomorrow you can barely see me i wanted to be quiet getting
out of the house this morning because everybody's sleeping it's six o'clock i got home about 11 41
last night maybe a little bit earlier than 11 41 11 30 and that was my day i need to pack the car up
and head out let's go make some money today i have one seat open for a special person
my grandma decided she wanted me to go with me today so i'm going to pick her up we finally
made it here to the market yesterday we worked 18 hours and you can see that by the video previous
that this is what it took to get it here and to finish the wholesale orders to go to charlotte
and now it's time to sell it okay we have an update on the market we're almost out of our corn
we brought how much i bring i brought 200 pounds of corn with me just to get people around looking
we're almost out of cabbage we've got about a half a bag left and then the beets is that all the
beets left oh well i guess we still have some beets left but we've sold six bouquets today
it's a little slower of a day we'll try to maybe send these over to the florist
and to see if they're interested in looking at them after we finish up the market here
it's a series of events it just keeps going and going and going we still have flowers left
right here behind us and we are at the florist in the back side and we're going to see if they
want them i don't like to go home with any flowers i'm going to go in here in a sec
well we hit one last stop i was dropping off my grandma here at her house
i do have a little bit left of the flowers that's hasn't been pretty normal um in the past couple
weeks but then again labor day is right around the corner and we have a big flea market in the
area that we live in and so maybe everybody's down that way i'm not exactly sure but it's now 216
the next day from the start of this video and that just goes to show you how much goes into
the flower farming aspect it is so much so you really have to figure out what is best for you
in the flower world is it wholesaling is it the market the farmer's market or something else
i'm sitting in line now at the traffic light we have to go home and unload this everything here
put the car seats back in and the stroller back in to make just a few hundred extra dollars
is it really worth all of this before next spring to make sure this is something we really want to
do is the farmer's markets there's nothing wrong with the farmer's markets but the only
good one around here that i didn't clarify is probably 45 minutes where i have found to be
most profitable is selling to be wholesaling and maybe some csa work the way that i make this a
full-time job and make full-time money is working all the time if that's something you're interested
in you definitely can do it in the first year you will just have to sacrifice time like at the
beginning of the video i said determination we are a one income household and it it is possible
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