As much as parents want to protect their children from the dangers of social media, sexting, and pornography, in reality, it is not practical to keep them away from technology forever. So, what can parents do to have peace of mind while their children are online? Sean Clifford is the CEO of Canopy, an app that prevents dangerous online activities from reaching kids. He sits with PragerU CEO Marissa Streit to discuss tech predators and safety measures parents can take. Sign the Pledge to Protect Children’s Innocence: https://l.prageru.com/3WNreLF
🚨 PragerU is experiencing severe censorship on Big Tech platforms. Go to https://www.prageru.com to watch our videos free from censorship!
[Music]
I've been having many discussions about
the dangers of children being exposed to
sex through social media and Technology
I also recognize that we can't keep
technology and phones away from our kids
forever and so what safety tools can we
use to protect our kids Sean Clifford is
the CEO of canopy an app that prevents
dangerous sexting pornography and more
if you're seeking practical advice on
Tech safe options this episode will be
helpful
so Sean uh thanks for sitting down with
me I'd love to just hear how you got
started in this work that you do of
course first I have four kids and so as
I think about the world that my kids are
going to be growing up in and what
they're going to be exposed to I wanted
to try and figure out how we could
create a way for them to be kids as long
as possible and to really push off a lot
of the forces that really with the
devices encroach on them ultimately I
want my kids to grow up to be happy to
fall in love to get married and be happy
in that marriage and all of that is
harder if we can't keep some of the
toxic content that's out there at Bay
second thing is I had a very good friend
who I sat down with this was back in
2007 and he asked me what I would do if
I made $50 million never had to work a
day again so I thought and I gave him my
answer and then I asked him the same
question and he said he would dedicate
himself to try to overcome the scourge
of pornography and this was the first
time that someone said this was an issue
that warranted greater attention in my
mind back then this was kind of like a
back burner thing it was a nuisance but
ever since then it's kind of in the back
of my mind I have just seen the
suffering that can be caused when people
fall down this rabbit hole and then the
third thing is I think that two of the
great questions animating our age are
how can we live well with technology
given how prevalent it is today and how
early we're adopting it into our lives
and then secondly how should we think
about regulating our appetites as we
raise kids in an era in which they have
almost immediate access to anything that
they can want to satiate any
what does it look like to actually put
guard roils in place so put those things
together and um the opportunity to try
to actually create a Redemptive story
for technology where there was a tool
that could actually help us as opposed
to Simply putting designs Upon Our Time
uh was very enticing how did you get
access to this world of technology you
came from the policy world or or the
technology world so I spent about a
decade in Washington DC doing public
affairs a lot of our clients at that
time were in the technology space and so
I became very familiar with that Arena
how they were thinking about the world
and in particular how they were thinking
about products that were impacting
families so that was kind of the the
first part the second is I was also
doing a big project in Israel and was
introduced to a company that had been
developing technology explicitly to try
and protect kids online and so through
those two worlds that was uh where we
ultimately were able to kind of bring
together the team uh to try and Tackle
this problem why was the technology
developed in Israel what did you see
there that you decided to bring to the
United States the team there was very
focused on how kids were being impacted
by technology in a way that we were not
seeing the same attention paid by the
big Silicon Valley providers now I think
our Tech Team in Israel is world class I
think they're inventing things and
pioneering advances that can't be
replicated elsewhere so I want to give
them a lot of credit but they're also
asking questions that five years ago I
did not hear being asked in Silicon
Valley what is the impact of this on
kids as they're growing up when they're
exposed to toxic contents when they can
find anything and everything at the
click of a couple of buttons um and
there was a greater attention to that in
Israel that I think the big questions
that we ask in the United States one of
the biggest questions is how are we
going to tackle climate change so a lot
of people then start thinking about how
they can leverage Innovation and policy
and what not to to address that um
there's a big emphasis on family in
Israel and so a lot of the energy was
going into how can we make sure that
families have a fighting chance to
navigate this Digital World which is
novel it's completely unlike anything
you and I grew up with and still emerge
on the other end healthy intact and able
to use these tools responsibly what have
you been seeing in the tech world that
is dangerous for kids oh gosh where to
begin the first thing that I would say
is um we should note that kids today are
struggling like the the first thing is
that we should actually look at the data
and there have been a lot of people that
have done this um perhaps the most
notable in the cinema world is the
social dilemma which talked about the
risks that kids confront Dr Jee twangy
wrote a book called I which really
documented how the smartphone which
really didn't come about till 2007 so
we're still in the early stages of this
has been tied to increased anxiety
depression suicidal ideation so a whole
host of things but if I were to take a
step back and kind of put it in it's
addiction to your device itself to
screen time to social media to the
validation that that seemingly provides
it is exposure to indecent content which
is what we spend lot of our time at
canopy trying to address to make sure
that kids aren't through no fault of
their own exposed to a lot of pro
problematic things out there and then I
think the third thing is the anxiety
that usually attend social media where
you are very conscious where you stand
where you're left off where you can be
Cyber Bullied right and so it's it's the
addiction piece it is the indecent
content and then it's the broader
anxiety that comes from your entire
social life being played out online your
specific technology focuses on things
like sexting and sextortion and so what
caused you to want to develop that kind
of solution for people we saw a real Gap
where a lot of companies had been
adopting what we consider to be a blunt
instrument like a mallet approach to the
problem so if you look at the broader
category of princial control which is
not a popular one uh in part because
there's been kind of a lot of crude
attempts to address this problem the way
in which companies tried to solve this
was Walling off whole parts of the
internet where you couldn't go if there
was any concern that there might be
problematic content there and we've come
to a point in which the internet is so
Dynamic where not only are there brand
new websites being created every few
minutes that might contain inappropriate
content for kids but some of the largest
most popular platforms out there like
Twitter like Instagram like Tik Tok have
a lot of problematic content on it and
so we wanted to make sure that there was
a way for kids to live in the world
where you didn't have to wall off huge
Gardens but that you could with a
scalpel kind of take out just the bad
and so that really drove a lot of the
development of the technology we wanted
to be able to give you the good of the
internet without the bad without
significant time delays without
meaningfully harming the overall user
experienced okay so I'm going to try to
wrap my head around what you guys do my
kids are still little uh but my oldest
is almost 10 I know that in a few years
he's going to want to get on social
media of some sort and my my girls as
well right and so your point is that we
can
basically have them live in a bubble and
never go on social and never and not
hand them the cell phone but that
doesn't seem very feasible and so you
guys have developed a technology that
will basically allow parents to hand the
phones to their children and and while
doing whatever on Tik Tok and and on
Instagram protect them for in in in some
ways is that basically the concept
behind it yes we wanted to get to a
world in which you didn't have to choose
between the safe safety and well-being
of your kid and letting them be online
and so our first attempt to address that
problem was to have software that you
would install on your kids devices
smartphone tablet computer that as they
browsed could identify bit by bit image
by image word by word video by video and
separate out what is acceptable and what
contains something that might not be
consistent with your values so how does
that work so the way it currently works
right now is that we have a VPN which
effectively think of all the traffic
from your Chop's device gets routed
through our server and we are able to
look at every word image and Video in
milliseconds and identify if any of it
contains nudity minimal clothing
something that might not be appropriate
for a kid to see and either if too much
of it's bad block the whole site or just
remove this image just remove that video
but still serve up everything else so
the great example is you can still go to
twitter.com and see the Elon Musk jokes
and your little cap videos and your
sports scores confident that pornography
which there's a lot of on Twitter will
not actually populate on your kids
screen what does the app do with does it
shut down Twitter once it's it's just
describe to me how that it actually
functions we have something called
quilting which is imagine that you go
great example is like a one of these
British tabloids where you have like
legitimate news articles and then some
questionable tabloid type images there
we will just remove the Tabloid the the
individual image of video that contains
problematic content and still you can
see everything else so we're not
shutting down the whole site unless that
site has been determined to be you know
55% pornographic content in which case
we'll shut it all down so you download
the app onto your child's phone and it
kind of like coats the other apps in
that way where it protects it from
showing up with pornography or any
inappropriate content like that yes so
it was designed to work in the
background we do not want to frustrate
the kids's ability to use the technology
how it's designed to be used because we
know if it results in a bad user
experience kids are going to complain
they're gonna have a fight with the
parent they're going to take it off um
without getting too much into the weeds
it works a little bit differently app to
app operating system to operating system
there are some apps that we can filter
in like Tik Tok on iOS we can filter all
inappropriate content in there we
currently can't filter within the IOS
app it uses an encryption and so we give
parents the choice do you want your kid
to be an Instagram the app or an
Instagram on a browser where we can
filter everything within a browser we've
just developed the capability to push
our filter from a server down onto the
device which will effectively mean that
everything offline content you could be
in a zoom you could be doing a live
stream and the second anything
inappropriate appears on screen will cut
the feed so one of the things that you
described to me is this new trend called
sexting and extortion uh can you just
tell me a little bit more about that and
how your technology is GNA help navigate
through those issues yes so I I know it
seems uh crazy but U sex SC effectively
where you take a selfie of um you
wearing minimal clothing or no clothing
whatsoever and so um while many parents
still think that this is crazy one of
the stats that jumped out to me was that
two-thirds of American teenage girls
have been asked to send a nude photo ofs
to someone that they know so this is
much more prevalent than people think
and it's really alarming in terms of not
only the incidents that it's happening
but the consequences after it gets out
there so in order to address this we've
taken our technology which can identify
nudity and minimal clothing in real time
and apply that towards photos taken by a
device itself so the second you take a
selfie let's say you're in a bikini or
you're wearing no clothes our software
flags that and says hey are you sure you
meant to take that photo and then you as
the child are given a choice you can
either send it to your mom and dad for
approval which hopefully you wouldn't do
or you can just delete it no questions
asked and move on so if the child
decides to send the picture of her or
him being
nude some alert shows up and it
basically says if you're going to
continue sending this it would also send
it to your parents is that right if you
want to keep that photo your parent is
going to receive a copy of it uhuh and
so we hope that creates a little bit of
a deterrent effect that like and in some
cases you know again we have one filter
setting for nudity and one for minimal
clothing so in some cases it could be an
innocuous a couple of friends are at the
beach there's nothing wrong like send it
to Mom and Dad they'll approve it and
then you're fine no issue yes so what
does canopy do with the images the sexs
once they're transferred into the system
great question so obviously this is very
sensitive content um that's out there so
first thing to say is canopy doesn't
keep any of this data on our servers we
do not collect or store any data about
our customers for any reason we don't
rent it out we don't sell it anything
like that we really strive to make sure
that we have good data privacy practices
because we're dealing with sensitive
stuff in the instance in which a kid
takes a text and actually sends it to
their parent for approval which like has
happened before shockingly enough once
the parent looks at it and approves it
or deletes it it's gone and we feel very
strongly that you know parents need to
know that if they're going to trust a
software company to come in and try and
walk alongside them this is being done
not by humans but by artificial
intelligence right no human ever looks
at any content on a user's device it's
all AI based machine learning algorithms
that have been trained to identify this
so there's no canopy employee there you
know it's kind of going through sitting
and watching all the images what's so
incredible about sexting is that first
of all it's become so common but it's
also illegal right I mean it's just you
can actually go to jail even as a minor
if you're sending nude pictures of of
yourself or other girls and and and
sharing that but it's just become this
like common thing it can be prosecuted
as the transmission of child pornography
which again if you're under the age of
18 by the legal definition of
pornography that's what it is it's
problematic from that perspective I
think a lot of kids aren't aware of the
risks that attend doing it um but it's
also problematic as you and I well know
digital is forever um and even if you're
sending it via a platform like Snapchat
which supposedly has disappearing images
um someone else can take a screenshot of
it and it circulates and so the stories
that I hear that I think are most
disconcerting to parents are where they
have a son or a daughter that takes a
photo and sends it to someone in a
moment of trust um and then it gets out
and once it's out there the consequences
uh especially psychologically can be
significant it's just not something that
kids um I think are kind of prepared or
when they take the photo they're really
thinking about that you know one of rule
of thumb that we've heard is like don't
send a photo that you wouldn't be
comfortable having your grandmother see
which like maybe goes a little bit too
far but I think a little bit of
discretion in terms of what's being sent
uh is warranted given just the sheer
number of horror stories I've heard
around this I mean this is one of those
things that teenagers are doing these
days right it's like their new way of
dating they'll send pictures of of of
each other and one another but then they
break up and then they use it for
something called sextortion right which
is a whole another scary thing yeah and
so often times that's from you know
significant others or ex's where that
comes into play We also see this where
kids are you know on platforms and
they'll start
sending relatively innocuous things but
then each time they send it they'll get
to a point where they've crossed the
line and the individual that's kind of
engaged in the exploitation will say do
XY or Z or I'm going to release this and
oftentimes it's send more photos which
further um empowers them to kind of
extort them and have leverage over them
which uh which is obviously pretty
frightening what are the punishments for
a minor who is sending pornography I
mean this is pornography and what are
the punishments for somebody who's tried
as an adult it can be jail time it can
be a pretty significant fine it depends
on whether you're merely trafficking it
or you're actually engaged in the
production of it the fines and penalties
for the actual production which if
you're taking a sex that is what that's
classified as um is more significant and
look it's it's still relatively new but
during covid during the first few months
of the lockdown just the number of
Google searches how to take a good
sext went up you know by 500% and so
this is becoming regrettably very common
to be asked for sure but then to
actually participate in it the last St
that I saw was that one out of seven
American uh teenagers has sent a nude
photo of them themselves to someone else
and that predates Co so I can only
imagine that it's um it's moved up
considerably since then oh my gosh I
mean so we talked about the legal
element element of it but there's also
the mental element of it and
specifically boys and girls in some ways
and different ways are really mentally
impacted by this new sex early
sexualization of children and using
these devices to create this irrevocable
damage one of the things that you told
me a few weeks ago when we when we spoke
was how there are these times where
there was Spike spikes in pornography
viewership which I think is just
shocking yeah so this actually came from
PornHub which is one of the largest porn
websites in the world and every year
they put out a um data analytics report
that kind of walks through how their
platforms being used most search for
terms usage statistics things like that
but they also put out something that
demonstrates when there's relative
spikes throughout the day so
unsurprisingly you'll find that from 10
p.m. to midnight is when consumption
goes up there's one other period during
the day where you see a spike relative
to the time before and after and that's
between 3:30 and 4:30 p.m. which is
right when kids are coming out of school
my God and so it that's uh one data
point but it's very much corroborated by
all the other data trends that we're
seeing which is the age of exposure to
graphic pornographic content is coming
earlier and earlier for kids and this
very much attends that we've distributed
devices smartphones tablets to kids at
earlier and earlier ages where at a
couple clicks of the button through no
Faults of their own more often than not
one stat that horrifies me is that 62%
of first exposure to problematic content
is accidental they're not even trying to
find something but it's finding them and
so kids are growing up and they're being
put in situations where they're
confronting this type of content early
before often times they've been prepared
and that kind of oftentimes can set in
motion curiosity they're trying to
understand what it is and as they go
searching for answers it's not often
times to the parent but it's this online
world that might have different lessons
to teach than what you or I would if
we're sitting down talking to our kids
your team has done incredible research
about the impact of a child's brain when
exposed to this early sexualization will
you tell me a little bit more about that
yes and we think this is incredibly
important because if you look at the
broader history of people that are
trying to talk about how pornography
impacts kids it often time comes from a
a posture of um you know person of Faith
who has a moral argument against
pornography and they're advancing that
and I think one the things that is
interesting over the last 20 years is
that there's been a lot of advances in
Neuroscience where we now actually
understand the impact of pornography on
the brain and we can talk about how a
pornography addiction mirrors other
types of addictions in terms of the
parts of the brain that it lights up and
the difficulty stepping away from it how
it hijacks the reward system how it
leverages dopamine U we can talk about
all these things now from a scientific
perspective so it's no longer conjecture
there are actually a lot of people from
Johns Hopkins and Harvard who are
studying this in their white lab coats
and saying this is what's happening to
your child's brain when um they're
exposed to this type of content and so I
think it's really shifted the
conversation from one in which um you
know the various sides kind of retreat
to their Corners to one in which um you
have authorities from the medical and
scientific Community saying yeah this
raises a lot of questions and um
exposure could be a big source of harm
for kids that's really shifted how uh
the broader conversation is progressing
so what are the things that you've
learned from from this research that
really have an impact on we can talk
about how the way to think of your kid's
brain is that it's like clay and it's
wet clay and the earlier your child the
younger your child is you can mold it
and the older they get it hardens a
little bit and becomes harder to mold
and so the earlier they are exposed to
different types of Highly intense
content the more that it can shape them
which is why the age of exposure to
something like pornography has a big
impact in how they will think about it
we can study this at the neurochemical
level or we can talk about their sexual
template and their understanding and
expectations of what's normal and so we
understand that secondly we've come to
understand that there is a brain's
innate desire for novelty especially
with respect to sexual reward and it's
actually called the coolage effect but
the brain effectively constantly needs
novelty in order to reach satiation and
so this is why when kids are exposed
early often times if someone then
becomes a pornography consumer for two
years their taste will change
dramatically and we now know why it's in
pursuit of that high that you have to
kind of constantly introduce a
transgression or taboo or more extreme
content and so this is why you'll see
teenagers Go in radically different
directions and start to seek out more
violent oftentimes content as they
progress We Now understand at a
neurochemical level why that's happening
and what's kind of driving that and then
I think third just the big thing is we
have a lot more information now about
the extent to which pornography can be
addictive and how it lights up the brain
and how it's got an escal escalation
function built in now that we can
understand what's actually happening to
a child's brain I think it gives a lot
of people license to come out and have
this conversation it's Taboo it's icky
right like people don't want to talk
about this um despite the fact that it's
causing a lot of harm and you can see
this in evidence and data about
psychology whether it's um physical
effects right shockingly and we're
seeing uh increase in erectile
dysfunction among 20-year- olds which
like shouldn't happen why do you think
this is happening because they were
exposed to pornography at an early age
yeah it's called Uh porn induced
erectile dysfunction typically is found
among men of a certain age where like
the pipes just stop working porn induced
erectile dysfunction has nothing to do
with the viability of their broader body
it's all psychological they need to see
a certain type of extreme content in
order to be aroused and so pornography
has created the environment in which
only certain types of things that really
are kind of pushing the boundaries will
get them to that state and so is this
mostly impacting boys only or is it also
impacting young girls and women I think
historically we tend to think of this as
a problem for for boys and for men in
particular the data is that you still
find that the majority of kind of the
regular users are boys but girls are
very quickly catching up and I think a
big part of that Jonathan height I think
was the one who made this um point that
we are now spending a lot more time
dwelling in visually oriented platforms
and that this is what is kind of
creating an expectation and Norm um that
the very next logical step is um some
familiarity with pornography I one of my
greatest concerns when I think about
sexing and extortion is I I actually
have been very focused on the girls and
the women because what it does to their
mental state and the depression and you
know people looking at them and sharing
all these images of them um but I think
people have are and maybe even myself
are forgetting how dangerous this this
is even for young boys who are
essentially going to be living with this
you know problem for many years if we
don't address it yes well I I think
you're right I mean if you look at the
data today um Dr Jee twangy and Jonathan
height have come out with a lot of
research that really shows that among
teenagers girls are struggling at a much
higher level than boys are if you look
at the last 10 years both boys and girls
have seen a dou doubling of major
depressive episodes in a year but boys
it went from about 4% to about 10% girls
went from about 12% to 25% so one out of
four girls over the course of years
having a major depressing episode which
is problematic and so I think you're
right to focus on that the data suggests
that they're struggling with much higher
level with social media I think to
understand the impact on boys the right
mental model is think of pornography as
radiation you may not see the effect of
radiation immediately but it's resulting
in Failure to Launch it's resulting in
marriages that are being dissolved it's
resulting in physical changes that are
problematic and the data is there to
support that you don't see it as much
right when there are 16 to 18 um but
when you get past 18 that's when boys
really are demonstrating that they're
being left behind they're not going to
college they're dropping out of college
they're not graduating from high school
they're not entering into relationships
they're not holding down job and I'm not
for a second suggesting that pornography
is the root of all of this um but I do
think it has a role to play one of the
things that I think about you guys after
when after we hang out with all of you
techies as I go home and I say to my
husband this is what I keep hearing them
say don't get high on your own Supply
right and so so many of you are not
actually allowing your kids to be on
social media and early years you're
trying to limit social media and so I I
mean I just think that I wish the world
would hear this because if the people
who are making this content are aware of
the fact that it is addicting uh that
it's going to hurt them that it's going
to sentence them with a more difficult
life the rest of the public should hear
this too and so I'd love for you to
comment a little bit about that and and
just how do you guys navigate through
this life of you know you're in the tech
world you're obviously using the this
technology to advance yourselves and
Advance the world but on the other hand
you are preventing your children from
being you know uh on these devices is it
tricky question and I come at this with
a lot of humility I've got four kids um
and we're kind of bumbling our way
trying to figure this out and I think
one of the bigger points is that parents
today have to have a new playbook like I
can't look at what my parents did with
me and my sister because it's a
completely different world so the first
point is just we have a lot of humility
with how we try and address what we're
doing in our own household that said I
think the more that you understand how
technology is being developed and a lot
of the incentives that are at play
especially with Google and Facebook
you'll see that these are companies that
profit by harvesting your attention and
they've effectively figured out to use
the the the words of James uh Williams
who wrote a fantastic book on this
called Stand Out of our light they have
business models that hack your cognitive
vulnerabilities they've identified your
weaknesses and these these companies
employ big teams of neuroscientists to
do this and they're going up against
your adolescent hormonal kid trying to
figure out their way in the world and
they know exactly what buttons to push
to get them to spend that incremental 5
Seconds minute I mean if Tik Tok hour on
the device engaged with their content
and so at the very outset I think you
have to recognize that the designs of
these companies are not necessarily what
the designs that you as a parent would
have for your kids what they want to
achieve what their objectives are are
not your objectives and so that is why
we in our household have adopted a very
cautious skeptical approach we're big
fans at canopy but also in the Clifford
so just push this stuff off as long as
you can we're not anti-tech I think
Tech's amazing I think during co tech
was a Lifeline for so many people in
terms of your ability to continue
studying to keep in touch with loved
ones so much of our social life has
moved online it only accelerated during
Co so I don't think it's a bad thing and
I don't want to live in a world where we
take all of this away where that's the
only option that you uh confront as a
parent but I do think we have to figure
out how to live with technology well and
we're still kind of struggling to figure
that out so what is your advice I know
you have these three rules so let's hear
them okay so this is for parents so the
first is you have to update your
Paradigm and I think parents need to be
very acutely aware of what it means for
a kid to grow up in a digital world
their social life is their digital life
and vice versa and the extent to which
you're intervening in their Digital Life
you're intervening in their social life
un understanding what they can confront
online returning to pornography I think
a lot of parents they have this uh
mental model where it's a Playboy under
someone's B they do it's it's a very
different thing these days right it is
completely different the potency of what
kids are encountering online is just
much much greater than anything that
they encountered before you know Playboy
was 12 static images you can get
infinite access to H it was basically
the Victoria Secret magazine right the
today's Victoria Secret brochure is what
Playboy was years ago basically which is
crazy and in fact Playboy because they
couldn't keep up with free pornography
online for a while actually stops
publishing nude photos but be the resume
parents need to update their mental
model because the world that your kid is
growing up with is completely different
and the sooner that you understand that
and understand that you need to have a
new playbook I think the better situated
you'll be to navigate this I think the
second big thing is you have to
communicate with your kids early and
often first part of that is you have to
create the space for good meaningful
conversations and that's going to be
different kid to kid one best practice
here is like be shoulders shoulder right
not necessarily in a um direct contact
because hard conversations that need to
take place if you are a shoulder
shoulder might be easier but find a way
a regular outlet where your kid has that
opportunity to have hard conversations
with you I think the second thing is
parents need to explain the why if
you're going to embark on a path in
which you were limiting the use of
Technology as your kid grows you need to
tell them why you're actually doing this
because you love them and because you
want them ultimately to have a good
childhood and to grow into the world we
have full utilization of all the tools
are out there but the ability to use
them in ways that actually help them
live well and that's why I think the
mental model for parents and kids should
be that of a car it's like as a parent I
want my kids someday to get their
driver's license and have the freedom
that comes with driving a car but it's a
big responsibility and they need to
understand that this device can do a lot
of harm and that they're going to obtain
ever greater levels of use of it as they
progress I think the third big thing
that parents need to do is actually set
the table for success and by that I mean
like adopt actions in your own home in
your own life that are going to equip
your kid to emerge at the other end of
18 with some ability to use Tech
responsibly so what does that actually
look like number one I think you need to
find a tribe go find other parents that
are willing to adopt similar rules as
you and similar practices and how they
use technology if your kid is the only
one in their class of 20 that doesn't
have access to social media that's hard
if they're one of you know eight um that
are as that group of eight abstaining it
becomes incrementally easier for them to
do that so go find a tribe that wants to
live out a different way I think the
second thing there is that you have to
crowd it out if you're going to take
something away from your kid give them
something in in its place that's
actually compelling to them so this will
look different for for different people
but you know for my son if I got him I
was like we're not going to get you a
phone and you're not going to have any
Tech time but we're going to sign you up
for these Ninja Warrior classes for him
he would take that trade-off and every
time he thought about not being part of
something else he would say but this is
what I have instead so I think that can
be really helpful and then the third is
like you need to be an Exemplar there's
this great book called The Tech wise
family in which Andy Crouch said in 2017
when the iPhone turned 10 there was a
generation of 10-year-olds in America
who had spent their entire life
competing with the iPhone for their
parents' attention and often times
losing which to me was just
heartbreaking um in part because I felt
that right like I am prone to on the
couch pull it out or we're addicted too
yes we're enamored with these devices
and we're in this honeymoon period where
each individual interaction with it
seems so innocuous and so simple and
like there's nothing wrong with me
checking my email right now but
aggregate it up my kids see that and
they're saying this is okay I see how
this works so being an exampler exampler
for your kids is important which think
gets to the last point which is I think
the extent to which you can adopt a Tech
contract that has rules that apply
throughout so in the Clifford household
no phones at the table ever we do not
ever bring phones out at the table
restaurant or at home we never let
phones into a not even at the restaurant
you don't use the pH restaurant no I
cannot tell you when we go out to
restaurants now and you have four kids
we do and it's hard it is not always an
enjoyable experience for my wife and I
because we are really attuned to it but
our kids you know mine are 10 n 6 and
three they've gotten to the point now
like they can sit at a table and behave
and it's beautiful and we as a result
have great family dinners now there was
like a threeyear period we're like that
was miserable but we work through it and
I think it's important for them to do
that because if you go out to any
restaurant today and you just like look
around more than 50% of the time groups
of people there someone will have it out
totally and I think it really distracts
from like the interpersonal connection
that comes from uh when you're actually
engaging with someone and there's no
distraction it's powerful especially in
postco when we we were so starved for
this kind of interaction um if you can
do that well I think it's uh makes all
the difference but last thing on on the
on the contract everyone has to sign up
for it if the parents aren't buying in
if they're not willing to actually abide
by the rules too that's where it really
starts to break down so I'd almost
advise parents don't adopt rules in your
house that you yourself aren't willing
to fully follow well well that's always
the case right parents who I'm going to
threaten you with this and that and they
never actually follow up on the threat
that's that's actually worse because
then nobody believes in the contract
right right I want to ask you a question
about um you said start early start
talking to them early so how early is
the right time in your opinion one of
the issues that I have is I struggle
with the fact that you know my son is 10
my daughter I have a daughter that's
seven and and and another daughter
that's four and a half and I want to
preserve their innocence on the one hand
right and so I don't want to bring up
the these conversations about you know
sex and even the issues of transgender
and all of these political issues that
are now creeping into our kids' lives I
want to shelter them because I feel like
a child should deserve to be a child but
on the other hand like you say we need
to be the first to have those
conversations with them because if we're
not the first to have the conversation
with them somebody else will be the
first and they will taint their Vision
on it and have that impact on them and
so I think many parents like me are
struggling with well how how far can we
push it
but you know starting too soon is really
you know dangerous as well it's a tricky
question and I couldn't agree more I
don't want to have this conversation
with my kids right now my oldest is 10
like I just I still think that it's too
soon to go there I don't feel
comfortable I don't want to do it and so
like I'll acknowledge that at the very
outset the thing that has motivated me
to have those conversations is that I
don't want them to find out about this
from somewhere else and that first
experience and exposure be something
that often times like when you're young
and you're trying to figure things out
it can be very formative so what do you
do I think there are a number of
resources out there one that we've used
is good pictures bad pictures uh it's a
book that in a very age appropriate way
for a six and seveny old talks about how
people do crazy things out there and it
does it in a way where like my kids
walked out of that book they still
didn't know what sex was um but they did
know that there were a couple of like
red flags um that they should be mindful
of and so there are age appropriate ways
to start having the conversation
and in mind it's conversations it's not
like you know I had the talk we're good
like you know check that off my
parenting list so I think one is like
there are age appropriate things that
you can find out there and resources
that help you navigate it I think the
second thing is really preparing that
space to have the hard conversations
with your kids I want my kids to know
that when they have those types of
questions and I've I've said hey you
guys are going to have questions
especially as you get to this age and
your friends are going to say this like
this is the time every week where you
and I do this where you can like we'll
talk about it and sometimes I'll ask
questions and sometimes like they'll be
the one to bring stuff up but creating
that space where your kids do feel
comfortable is is hard but I think it
will really make a difference that makes
a lot of sense I was thinking about this
past weekend when I was spending time
with my kids where I do allow them to be
on social media devices and while right
now they're still young and they're just
watching things that are totally fine
the fact that they're being conditioned
to think that they can go and take the
device into their room and shut the door
and watch something even though what
they're watching is okay right now in a
few years it won't be okay and so
basically at early early years we're
going to make these family Rules where
if you are on a device you're going to
be in the family room not in your own
bedroom and and all of those kind of
family contracts I think are helpful
just to lay the the the field for later
days where where it is more difficult
right once they hit sixth grade it's so
difficult to ask them to do things and
and to listen to to us I think that's
exactly right and I think if you compare
those rules with a strong articulation
of the why- which is both what you want
for them ultimately which is you want
them to get to the point where they can
use these devices well but also like
what they're up against my wife got her
PhD in neuroscience and so we kind of
have geeky conversations with our kids
but one of the things that that jumped
out was understanding and teaching our
kids what these devices do to their
brains how they've been designed
and the consequences of it and I'll just
give you one example I know you're very
familiar with dopamine it's kind of a
malign neurochemical it actually does a
lot of good things and so it gets a bad
wrap but our devices have been designed
to hijack the dopamine system so every
time you go on your device they have
variable rewards and it gives you little
pings when someone likes your message
when you get new emails come to your box
things like that which oftentimes drive
you to spend more time on the device one
thing that we've learned and there's a
great book out there about this that
kind of documented called the hacking of
the American mind that dopamine crowns
out serotonin so just to take a step
back serotonin is the chemical that you
feel when you're content when you're
happy when you've hiked a mountain and
you've summited and you're at the top
and maybe you're hungry and cold so it's
not the superficial pleasurable feeling
it's the like I've done something worthy
and you get this when your kid has done
well on a project or you reach a
milestone in your marriage it's those
types of moments that yield this like
sense of contentment and what we've
disced discovered in the last decade is
that dopamine actually blocks serotonin
and so the more that these devices flood
your brain with dopamine it's actually
blocking your ability to fill that true
sense of contentment I mean we are
literally creating circumstances in
which our kids can't feel happy like
truly happy which leads them only the
pursuit of pleasure which is what
dopamine does and so I know that's a lot
I know not all kids are ready for that
but the more the kids understand that
this is what's going on and the you know
at canopy one of the things that we
detect all the time that gives me hope
uh in a strange way is that the kids are
really unhappy and they know their
devices are the cause of it and that
gives me hope because they're the ones
that recognize this and they want to do
something about it fascinating I mean I
think it's not just the kids I don't
know the parents are aware of just the
chem the chemistry behind all of this
right I think if if parents are aware of
how dangerous these little devices are
maybe they'll have a better sense of how
to you know prevent their kids from
becoming total addicts yes and I think
we're still in the honeymoon phase right
we've not developed the cultural or
social antibodies to really figure out
like how to put some healthy boundaries
around this and put Tech in its proper
place I think the proper Focus remains
on kids though because they are in a
much more formative phase like when I
got my first smartphone I was already
out of college right so like my I was
more or less set and like you can still
change there is neuroplasticity but um
it's nowhere near as formative as when
you're growing up with this right now
they start at age 11 yes if not earlier
or if not earlier right yeah and it
shapes them in really profound ways that
we're still unpacking fascinating well
thank you so much for what you're doing
I'd love to get a better sense of the
actual technology and so I'd love to
just hear a little bit about what are
some other devices or apps that are out
there that are protecting kids from from
this stuff and just learn a little bit
more on canopy fantastic okay great
there's a few things out there the first
is if you're going to get a device for
your kid you need to make the
determination do you want it to be smart
or not you want them to have internet
connectivity and apps and things like
that on their device if you go down that
route I think there's kind of two
there's a fork in the road you can go
with something that's built explicitly
for kits there's a company out there
called bark that has just launched and
released a new phone explicitly for kits
to try and allow them to be engaging
with apps in the internet but in a
responsible way so bark is an actual
phone it's not an app burk's a
technology company that had software but
just launched a phone okay where it's
it's the hardware with the software
pre-installed there's another company
like that called gab which has a
kid-friendly phone and another one
called pin wheel all three of them are
really good options they each kind of
focus on different things but if you
want to get your child kind of a starter
phone I oftentimes will recommend that
because it's a way for them to have
exposure to it to start to learn how to
use it responsibly again with the full
intention that eventually they'll get to
the full Android or the full iPhone as
the case may be then there's the
question of If You're Gonna Go the
traditional route and get you know an
iPhone an Android a tablet laptop for
your kid can you install software on
that if you do that there's kind of
three different types of things that you
can do the first is there's software
that will limit how much time they're
spending on different apps or on the
computer or device overall circle is a
great example of that Net Nanny is a
tool that provides that bark canopy most
of the tools can kind of limit where
kids are spending time online the second
thing is social media monitoring bark I
think has the best technology to date
that enables you to understand what your
kid is doing in the online world if your
kid is bullying someone if your kid is
being bullied if they're engaging in uh
sexual conversations you as the parent
will receive notification that your kid
is partaken in that and that provides a
prompt for you then to go have the
conversation with your kid it's like hey
and um bark has done well they don't
send you everything they only provide
you those prompts when it's something
that they think is a trigger uh for a
conversation and so that's a way to kind
of understand what your kid is being
exposed to online then the third
category is um preventing exposure to
indecent content and that's where I
think canopy really differentiates
itself in our ability to immediately
detect all pornographic content and keep
it from actually appearing on your phone
to stop sex day things like that but all
three are very valid and worthwhile
things to do so helpful I mean I hear so
much about the problem but actually
hearing about some potential Solutions
and I know there was no silver silver
bullet to anything obviously parents
still need to be parents and they need
to show up and listen and pay attention
but having Technologies like this are
are it's certainly helpful so let me
grab my phone and maybe you can show me
a little bit about um how they work and
specifically how canopy Works fantastic
canopy is a software that you can
download to your phone tablet or
computer
we have an app for parents which is kind
of like your dashboard where you can
update settings on your kids devices
Grant approval for if they want to send
you a photo to look at give them more
screen time things like that and then we
have an app for kits which really is
where all the hard backend technology
exists that is is the filter that's
working in real time in the background
again our hope is that the kids know
first of all that canop is on their
device right we don't want to be one of
those companies where they don't know
like it's it's a visible app in there
and they only go there when they want to
request permission to visit a website
that has been blocked or have a photo
reviewed well part of that is teaching
them the awareness as well right knowing
that the app is there because there is
danger out there yes and our hope is to
actually Foster healthy communication
between parents and kids we could kind
of put it in the background but we want
to be a tool that walks alongside
families and not something that's the
source of friction between them well
thank you guys so much for what you're
doing and thanks for the app we're
trying I love itks thank you Missa
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