5 Use-Cases For AI In Real Estate | For Beginners

AI is changing how businesses operate every single day. From e-commerce to accounting to real estate, AI is giving businesses a significant competitive advantage. In this video, I will break down five genuine ways that AI is benefiting the real estate industry today. If you are in the real estate industry, this video will give you insights into how AI is being used in the industry today. If you are not in the real estate industry, these systems can be adopted across many different businesses and will give you great insights as to how AI could be used in your business. And if you are an AI agency selling these types of systems, this is a great video to improve your offering. My name is Brendan and I run Inflate AI, where my team and I help businesses integrate the latest AI solutions. I'm from Melbourne, Australia, and dived into the AI space with the release of ChatGPT, identifying the significant impact that this technology would have on businesses. The first use case is an inbound AI voice qualification and appointment setup. Businesses get inquiries every single day through their website. These leads are then left to wait for an email to follow up with that inquiry. Usually, this will lead to some sort of qualification questions or qualification call that then books them into an appointment to take further steps. With AI, we can now build AI voice callers. An AI voice caller is a realistic sounding, quick to respond, human-like phone answering system. Here's a quick demo of how they sound. My name is Brendan. I'd like to book a call on Monday for 2 p.m. Hold on a sec. Your call on Monday at 2 p.m. has been booked. So instead of manually responding to each website contact submission, we can capture a phone number through the website and then set up an automation that calls this person several minutes later and asks a couple of qualifying questions. We can then have the AI analyze the responses to decide if we want to book them into an appointment or not. If we decide that we do want to book them into an appointment, we can ask for a day and time and automatically create that booking for them. This system saves both time and money. Rather than paying someone to answer all these inquiries manually, we can set up this system at a fraction of the cost. The experience for those actually making the inquiry is gonna be quick compared to waiting hours or days to get a response back. We've built this exact system for clients at our agency. So if you are interested, don't hesitate to schedule a call with the link in the description. The second use case is an inbound AI voice caller for property valuation and question answering. For any homeowners that are potentially interested in selling their home, they can call our phone number and be guided through a property valuation assessment. We can provide them with an estimate on the call or make them book into an appointment to receive that valuation. This system can also convert more leads as we can directly book them into an appointment during the call. The third use case is once again, an AI voice caller but for cold calling. Not only can we create numbers to be called, we can actually set up automations that automatically scan through large lists of leads and calls them with our agents. Let's say we have a large list of homeowners and we wanna find out which ones have some level of interest in selling their home. We can go ahead and configure our agent to ask several qualifying questions to determine if they are interested and suit our requirements. And if so, we can automatically update a spreadsheet or database to either say yes or no for their qualification status. From here, another member of the team can call the qualified owners to make that sale. Now at Inflate.ai, my agency, we typically start with systems that have the least risk with the most impact. So the reason that we wouldn't automate the entire sales process right away is that AI as of today is not 100% reliable. So to risk high ticket sales with an AI caller may not be a risk worth taking yet. Cold calling is usually done by teams in the Philippines and is a very mundane task. So it sort of suits the needs and risk profile for these AI caller systems. So whilst we do see the potential of this technology, we also need to be smart in how we approach and apply it in our business. The fourth use case is a lead list reactivation outbound phone caller. Whenever a real estate agency gets a new property listing, we can build an automation that automatically scans through all of the details of the property. It can then take the details of this property such as the bedroom or bathroom count, and then we can scan an existing lead list to see which leads have shown interest in similar properties and if they're located actually near that property. It will then identify the potential leads and automatically call them with our AI caller to see if they would be interested in that property. We will then record all the startup once again for the sales team to close. Now, lastly, the fifth use case is an interactive website chatbot. This is something that I've built here on the channel, which you can now see on the screen. AI website chatbots have grown a lot in popularity, enabling website visitors to essentially talk to the website. Rather than searching through several website pages, we can just ask a question to the chatbot and get a response back immediately. For real estate agents with several property listings, we can build a dynamic chatbot that knows when a user has clicked on a specific property. This chatbot will then be able to answer any questions about that specific property, whether that's the bedroom count, land size, property age, et cetera. Additionally, we can integrate the chatbot with Google Maps. This then enables us to answer questions such as where is the nearest bus stop or where is the closest school. It can then find these exact locations and tell the user exactly how far away they are. This chatbot will make the home searching experience far more interactive and easier. If you are interested in getting any of these systems built out for your business, you can book a call with my team using the link in the description. And if you wanna learn how to build AI chatbots, I have a one and a half hour complete guide on building AI chatbots. If you wanna get access to 20 plus chatbot and automation templates, as well as my school community, you can go ahead and sign up for my free resource hub, which is linked in the description. Let me know in the comments below what video you would like to see next.