Build your Stories Based on THIS to Win Your Job Interviews!

Now, the last element of connection I want to fire home here is when you get into an interview, what a lot of you do, the biggest mistake that you make is you're trying to sell your features. Okay? You're trying to sell your features and nobody, and I mean nobody, buys anything for its features. They don't. They buy whatever they buy because it's going to transform their life or make them feel better or whatever it is. But it's about them and how they're going to change, right? When you buy a Rolex, it's not because you want to tell time. It's because you want to feel good about the time piece, the piece of jewelry, how it makes you feel from a status perspective or whatever. If I buy a tool, I want this tool. It's a productivity tool. I didn't buy it to tell time, right? I bought it to do something that was going to make me better from a productivity perspective. And so I want you to start thinking in these terms, right? While I may show you the features of my program, that's only to help you understand, right? What the buttons are in the car. What I'm really trying to appeal to when I'm selling my programs is your sense of finding a better career, finding a better job, finding it faster, getting paid more. When you get into the interviews, it's the same thing for you. You need to be speaking to the employer's goals and how you're going to transform their lives. And the easiest way to do that is not to be talking about your skills and stating what you have. It's to be showing them how you're going to transform their life using experience that you've gained already in your life, right? So we're telling stories. We're not reporting history. It's a big, big difference so that they can connect the dots and it's easier for them to connect the dots when it's a story in their environment and they're visualizing exactly how you're going to change their world.