D8 Interview Video: Facebook CEO Mark Zuckerberg

I thought that was a fascinating answer. You want to take off the hoodie? No, I never take off the hoodie. I know you don't. What's with that? There's a group of women in the audience that wish you would. No. Girls? Whoa. All right. Sorry. That's okay. Can you explain what this instant personalization thing was that you did and why you did it and what's the value of it to your users? Maybe I should take off the hoodie. Go ahead. Here. Let me get someone. You all right? Yeah. This is a great moment in internet history. What? All right. What are we going to do with the mic? Put it on your... All right. Put it on the collar of your teeth. Do you need some help? No, I'm good. All right. Sorry about the... Sorry about being a bar. Nah. We're not even yelling at you. Yeah. Yet. All right. We're not going to yell at you. No, we're not. Of course not. That is a warm hoodie. Yeah. No, it's a thick hoodie. It's a company hoodie. We print our mission on the inside. What? Oh, really? Oh, my God. The inside of the hoodie, everybody. Take a moment. What is it? Making the... Making the world more open and connected. Oh, my God. It's like a secret cult. Look at that. Making the world open and connected. Stream, graph, platform, and this weird symbol in the middle that is probably for the Illuminati. Oh, 2010. No, it's 2010. Oh, no. I read Dan Brown on the... So, what is instant personalization and why did you do it? Sure. So, I mean... So, what we're trying to do is, you know, we're building Facebook in this way that we think is pretty different from most other sites, right? And it's a lot more engaging than, you know, almost every other website out there. And we think that the reason for that is that it's designed around people fundamentally. You know, when you look at News Feed, we've done these interesting eye-tracking studies where, you know, to see how people use the site. And unlike most applications, people don't browse through looking at navigation. They browse through looking at people, right? It's like you kind of...