TOYOTA ROX Concept Car | Competition to Ford Bronco + Jeep Wrangler

Hey guys, I'm Brian with IGM Autos and we're here at the 2024 SEMA show in Las Vegas. Behind me is one of the most highly anticipated builds in all of SEMA, Toyota's Land Cruiser Rocks concept. This is built based on the Toyota Land Cruiser 250, so it's powered by a four-cylinder turbo, four-wheel drive, but check this out. Look at what they did to open this up and make it way more usable, fun, beach friendly. I can't wait to take this for a drive. ROCKS stands for Recreation Open Experience and as you can see the whole thing is open and in fact the back looks like a little mini truck bed. It's full full-blown lined and ready to go for whatever adventures you have in store. While many people customize Land Cruisers, 50% of the ROCKS has been completely customized and redone. Just look at these steps. Staying true to Toyota Land Cruiser heritage, Toyota chose the spring green paint dating all the way back to 1958. If you guys want to see more on Toyota's Land Cruiser Rocks, make sure you like, comment, and subscribe. Tell us what you want to see. More amazing content coming soon.