Steal this YouTube strategy to get to $100k/month

You know why most YouTubers are broke as despite having a ton of views and subscribers? Well, it's because the advice that you hear on how to grow a YouTube channel online is usually really bad. And I wasted a year and a half following all of that expert before I said it and I built a system that makes me six figures a month. And the strategy to hit your first 100K month is something that you can steal right now from me. Just as a well-known example, Boogie2988 has 4 million subscribers and he makes a pathetic $4 to $5,000 a month, which is less than the average income for Americans. Meanwhile, my client Josh makes $185,000 a month with less than $200,000 subscribers. Another client, Nicole, has around 60,000 subscribers and she makes over 80,000 a month. And they're not special. They're just using the same playbook that I'm giving you today. In this video, I'm going to be showing you the entire system from picking niches where a thousand views can make you 5,000 plus dollars to creating the types of videos that the right types of people will binge watch. So, if you want to hit 100K per month, stop trying to be a dancing clown on YouTube. Stop chasing worthless subscribers and start using this strategy that rich channels don't want you to know about. So, here's the first thing you need to understand, and this is critical. A,000 targeted views can make you way more money than a million random views. And I am not making this up and I would know because I get millions of views on my main channel monthly. Just as an example, Boogie2988. And I'm not dunking on him by any means here. You know, I feel bad for the guy, but he has over 4 million subscribers and he went on this podcast route basically saying that he makes $4 to $5,000 a month. And I literally know channels that have less than a,000 subscribers that are making significantly more than him. And here's why. There are four different types of YouTube content and they make completely different amounts of money. First of all, there's entertainment content. And generally speaking, they're going to make about$1 to$10 per 1,000 views. So, this is your typical vlog, prank, reaction video, you know, Mr. Beast style video, that kind of bull. And it's fun, but it pays like absolute garbage unless you get millions and millions of views. And even if you are getting millions of views, it still sometimes will pay like garbage. Then you've got mass market education content. And this typically pays between $5 to $40 per 1,000 views. So definitely more money, but you're still probably going to have to be getting millions of views to make a substantial amount of income. So it's better, but still nothing to write home about. Then you've got niche education content. And just to be specific here, typically with niche education content, you probably are still targeting a little bit of a mass market audience. So there may be some videos where you get 20, 50, 100,000 views. And it's not exactly designed to sell high ticket products and services because most of your audience is not going to be able to afford them. However, you still can sell high ticket products and services. And if you do so, you can make anywhere from $300 to $1,000 per 1,000 views. So, this is where we're talking about making some serious money. And then finally, you have high ticket niche content. And this is where you can make some serious money even with a tiny audience. So, with high ticket niche content, you can make over $5,000 per 1,000 views. And I even have clients that are making over $30,000 per 10,000 views. Absolutely insane. Now, just to be clear, this is long form views. We're not talking about shorts. But yeah, this is where the real money is. And there's a lot of other advantages to doing this. You don't have to have a large channel. You don't have to make mass market content that's heavily edited and appeals to a large amount of people. You can make simple content that only appeals to your very specific target demographic. And so even though you're only getting a hundred or 500 or a thousand views per video, you can still be absolutely crushing it. Just to give a few examples, I have one client that gets about a 100 to 200 views per video and they made $2 million last year. I've got another client that gets about 500 to a,000 views per video and they made over $10 million last year. So when you first start on YouTube, I highly recommend that you either start off with high ticket niche or niche education because you will be able to make money right away if you do this. And then down the line once you get a subscriber base and your channel starts growing, you can make the decision to go mass market and make a mass market education channel. So when you see someone with millions of subscribers, but they're making entertainment content, they're probably making way less than you think. Meanwhile, there are people with tiny channels, sometimes literally less than a,000 subscribers that are absolutely crushing it because they're targeting highv value niches. Now, by the way, all those channel examples that showed how much money they're making per 1,000 views, I like to call that the true RPM. That's the true revenue per 1,000 views. And I put together a list of a bunch of channels that have publicly revealed how much money they make. So, you can get an idea of how much different types of channels make and how difficult their editing is and how many views they have to get to make money. And you can have it all for free. Click the link in the description to check it out right now. And this alone could help you figure out approximately what other niches are generally making in terms of revenue. Now, here's how you find a profitable niche that can actually make you money. It's simple. What you're good at, what you enjoy, plus market demand with high monetization potential, aka what people are willing to pay money for. And ideally, this is like a vin diagram where all three of these circles are on top of each other. And you want to choose something that lies in the middle. Now, the best niches are almost always in these three categories: health, wealth, and relationships. Why? Because almost everybody in the entire world at any given time has problems in one of these three areas or multiple. And people have consistently been spending tons of money for the last few hundred years to solve these problems. Look at Josh. He built 180K YouTube channel teaching it security with only 156,000 subscribers. And he's not trying to be Mr. Beast. He's being the king of a very specific high value pond. But here's the real secret that most people miss. You need to position yourself differently than everyone else in your niche. When everyone else is zigging, you need to zag. It's kind of like the Golden State Warriors. When every basketball team was obsessed with getting big men in the center, for instance, the 2008 Lakers had two 7-footers, they went small ball and absolutely dominated. Or Genghask Khan using light mobile forces against heavily armored opponents. Again, he did the opposite of everyone else and absolutely dominated. Now, there's a really good book on positioning yourself or differentiating yourself called Purple Cow by Seth Goden. I highly recommend reading that book. But a more advanced version of that book is Blue Ocean Strategy. And in Blue Ocean Strategy, you basically look at your competitors. You look at the market and you see their strengths and their weaknesses and then you make a list of all of them. And then you see where the missing opportunities are in the market. And so you can make a list like this of all of your competitors on YouTube. And you can either make this list yourself or you can even have AI help you do it with a prompt like this that I'll put up on the screen right now and it'll give you insights on how you can differentiate yourself from your competitors. Now, by the way, I call these the personality dials and these are ways of kind of changing the personality of your channel. So, here's an example from one of our clients. For instance, I'm going to go ahead and put this into AI right now. All right. So, you can see like this is not perfect by any means, don't get me wrong, but it's pretty good, right? Uh this is actually pretty decent. It gives some good suggestions here. You know, one thing that I see very commonly when it comes to like when everyone's zigging, you zag type of thing is I think in some niches, you know, they tend to be extremely familyfriendly content. So, it's very mass market family-friendly content. And if you want to be just a little bit of a contrarian, right? If you want to be a little bit of the type of person who's anti-establishment or gives opinions that are a little outside of the norm, that can be a really easy way to stand apart. In other niches, they're already extremely anti-establishment, right? So, they're already giving very contrarian opinions. Just as an example, one of my clients is in the dating niche, and it's basically dating for men. And in that niche, a lot of people are giving like very contrarian advice. So, it's very anti-establishment advice already. And his advice is actually a little more familyfriendly. And he's having a lot of success with that. Right? So, that's just an example. When other people are zigging, you can zag. and making that content that's either, you know, familyfriendly or controversial is one of the personality dials. What's happening, guys? Quick break. So, this Tuesday, 900 p.m. Eastern Standard Time, I'm going to be having a training and I want you to join me at my apartment here and we will be doing a live training. Now, if you're watching this in the future, check the link in the description, the pin comment below to see if we're still doing the training. You know, it's a limited time, but we may still be doing it. So, definitely check that link. Uh if not, we'll have some free training for you. So, click the link anyways. Uh, but yeah, you will be able to interact directly with me. I'm going to be answering questions on how you can grow a YouTube channel just like I did. I'm going to be telling my backstory about exactly how I did it, giving details that I don't give anywhere else and basically telling my story and telling you guys exactly how you can do it as well. So, if that's something that's interested to you, I know a lot of people message me all the time about growing on YouTube, growing their personal brand, basically starting an online business, which I think YouTube actually pairs with literally any other online business you want to start, and I show you exactly how that works. So, again, click the link in the description below, attend the online training. It's just 1 hour. It'll be the most valuable hour that you spend this entire year. So, don't miss out on it. Click that link, and I'll see you there. All right, so here's where it gets good. You really only need four types of videos to create a system that generates leads and sales 247 on autopilot. And these four types of videos are basically just the foundational types of videos that I've seen over and over again do extremely well when it comes to educational channels. The first one is how-to videos that solve specific problems. These basically show your expertise. The second one is listicles that are easy to consume. People love lists. They're super easy to click on, super easy to consume, even if they're just washing the dishes or doing something random. And they work. They give people a little bit of value here and there. The third are case studies that combine proof with teaching. And these could either be case studies of yourself, your clients or your students, your friends, or people that are really wellknown in the industry. The important thing to note here is that whenever you do case studies, make sure that you position yourself as the expert and not necessarily the other person. And fourth is testimonials than interviews that provide social proof. So, these would be obviously testimonials from your clients or people that you've worked with or interviews with other successful people in your niche or interviews with industry leaders. So, these four types of videos work together like a team. And here's what's actually happening on my channel right now. Take a look at this. I have a video that basically goes over an interview from one of my clients where we talk about how we help them to get a job. And this person is a 16-year-old. So, it's very impressive that we helped a 16-year-old get a digital marketing job. And we did this very strategically because these types of videos, testimonial videos, tend to not get that many views when you just put them on YouTube. However, a lot of people go to my homepage and because of that, they end up watching this video. And so, it got over a 100,000 views just from people randomly going to my homepage. And it generated a massive amount of sales. Now, you'll also notice that I made a case study video based off of this original interview video. Now, this case study video was quite easy to make. I basically just took the five main things that, you know, James did differently that allowed him to get a job at 16 years old. And then I just interspiced that commentary into the actual interview video itself. And these two videos actually link to each other. And then, additionally, I've mentioned James interview video in a bunch of other videos that I've put on my channel. For instance, listicles. Now, listicles on my main channel do extremely well. They're what's known as my top offunnel content. They get a lot of views, but they don't convert nearly as well. And so, what do I do? I send people from my listical videos to the videos that actually convert. And then, of course, I have how-to videos like how to get a digital marketing job and how to choose the perfect college degree for you. And you'll notice that a lot of these different types of videos actually just send views to each other. So, people might come in from a top offunnel listical video about how to get a remote job. And then they might watch a how-to video about how to get a digital marketing job specifically. And then from the how-to video, they might watch a case study video about how James got a digital marketing job. And then from that case study video, they might watch the full interview video and then they end up buying. So, my videos are almost like a little referral network that are constantly sending viewers to each other and specifically trying to funnel them to the videos that convert better. And the best part is once you have this system set up, it works 24/7, even when you're sleeping or partying in Thailand. So, if you want to find examples for the types of videos that you could make in your niche, just to give you ideas, then you can use this prompt right here, which I'll go ahead and put on the screen right now. And then you can just go ahead and find an example video from one of your competitors that did really well. So I'll go ahead and do this for one of my clients, Sean. He's in the Amazon KDP niche. And then I'm just going to go ahead and screenshot the other person's video that did well. Put it after the prompt. Then I'm going to press enter. And we'll wait for the prompt to come up with a bunch of different video ideas for how-tos, listicles, testimonials, case studies, etc. Okay, so here's what it came up with. And these are pretty good. Now, I'm not going to say these are as good as like a professional coach telling you exactly what to do. But with that being said, this is a solid 8 out of 10, right? And it AI did pretty much all the work for you. So, you'd look at these and if any of them really resonate with you, if you, you know, maybe think that they would be really fun to make, then go ahead and try it out. Now, here's the framework for making videos that actually convert viewers into leads and customers. Step one in your video is you want to craft a powerful intro that has a really good hook right at the beginning that hooks people in under 15 to 30 seconds. And this is going to include why viewers should care, what they'll learn, and why you're credible. And you'll see that I did this right at the beginning of my video. So, I started the video off by asking a question basically saying, "Do you know why most YouTubers are broke despite having a ton of views and subscribers?" Then I talked about the fact that I make six figures a month on YouTube. And then I talked about how I'm going to show you the system that'll allow you to do this as well. So the intro is really important and I will usually write five intros for a single video and then I'll pick my favorite one. Okay. Now step two, and this is one of my biggest secrets and it's something that I've done probably 500 times in my videos that's made a massive difference is I like to include a pattern interrupt right at the beginning of a video. So just as an example, if I am making a listical video, the very first thing that I put on the list will be a pattern interrupt. So what exactly do I mean by a pattern interrupt? Well, it's something that's just unusual. It's something that was unexpected, but still good. And a lot of the time, this pattern interrupt is going to be gross, shocking, or it just really gets the person's attention. So, just as an example, in the number one video right now on my main channel that has over 5 million views, nine boring but high-paying remote jobs, the very first job on the list that I talk about is a remote funeral sales specialist. That is shocking, right? Like, a lot of people don't even know that that job exists. It's a little bit morbid as well. And so, it is a really good pattern interrupt. So, you really want to frontload your video by either putting some type of pattern interrupt in the front that's either weird or shocking or put something incredibly valuable at the very beginning of your video. And honestly, most YouTubers completely screw this up. They save the good stuff until the end of the video and then nobody ends up even seeing it. And when you put either a pattern interrupt or something really valuable at the beginning of your video, even if they end up not watching the video cuz they get busy and they have to do something else, it's going to leave an impression on them, right? They're going to feel some type of emotion in their head, which is going to make it more likely for them to come back to your videos in the future. Now, the next thing I recommend that you do is have a soft call to action at the beginning of your video. Usually, this is going to be within the first 3 to 5 minutes of the video and then a very strong call to action towards the end of your video. Now, what exactly do I mean by a soft call to action? Usually, what I mean by that is some type of lead magnet, which by the way, definitely get that lead magnet down in the description, the pin comment below, like I mentioned before. But the soft call to action at the beginning of your video is great because you're giving people free value. So basically, it's a very valuable thing that took me a long time to make and you get it for free in exchange for your email. And so people are going to grab that and then continue watching the video and they're going to feel grateful because you gave them some value. And then the hard call to action is going to be at the end of the video where you actually tell them to book a call with you or try to sell them something. Now some people don't do this at all on their videos. They basically just get the emails upfront and then they sell with their email list. And don't get me wrong, that is a valid strategy as well. For me, I like to be upfront with people because most of the people watching my channel are highle business owners and they know that I'm going to sell them something. So, I don't need to be slimy about it and just try to sell them in the email. I'm just upfront like obviously I offer coaching and consulting. And if you want to get good at YouTube, you can either pay with your time or pay with your money and most of the types of people that I work with want to pay with their money. And so you'll notice that at the end of almost every video or at least towards the end, I tell people that they can book a call with me down in the description and the pin comment below. With that being said, if you're working with a little bit more of a mass market audience, sometimes the indirect approach is going to be quite a bit better. So a lot of the time it's going to be better to just get people on your email list, nurture them on the email list for a while, and then sell them later on. Because if you try to sell them something upfront, they're going to hate you for it because they don't understand how business works. Whereas, if you're selling to a B2B audience, it doesn't really matter that much and you can sell upfront because again, they understand how business works and they understand that they're either going to pay with their time and effort or they're going to pay with their money if they want to get good at something. Now, I get business owners all the time that are just like, Shane, I'm a I'm afraid to do a call to action. You know, I I don't want people to think that I'm trying to sell them something. And usually, they're just completely wrong about that. It's completely fine to do it, but there are some markets where you do have to be more indirect with it. And in that case, just give them free stuff. Nobody is going to get mad at you for giving them free value and solving their problems. The next step is to steal like an artist. So instead of stealing everything from one person, which is what a lot of YouTubers do, what you want to do is steal a tiny little bit from a bunch of different channels. So maybe you like Peter McKinnon's camera, so you could get his camera, right? And then maybe you also like Casey Neistat's set, so you could steal a set similar to him. And maybe you like the storytelling from Mr. Ballin. So you would tell stories like Mr. Ballin does, etc., etc. So you take a bunch of different things and you kind of mold them into something completely new. And this is especially important when it comes to commoditized information. Now I would say at least 80% of the information out there now with AI is commoditized. People can just look up most information completely free or incredibly cheaply with AI. Now certain highlevel information is not commoditized. it's kind of somewhat still gatekept or AI might have some trouble telling you the right information for the right situation in the right time but regardless information is getting more and more commoditized and so you need to bring value to the table in a different way either by making the information more entertaining having some sort of alpha or information that is not commoditized that most people don't know or combining it with your personality and presenting it in a different way. So, examples of doing that would be you could have a whiteboard behind you and you could be drawing on the whiteboard or you could have your iPad right in front of you and you could be writing and drawing on the iPad or you could be sharing your screen. You could present the information in that way where you're basically doing something on your screen and you're sharing it or you could be presenting information as a PowerPoint or you could be doing it as a traditional talking head video etc etc etc. There's a lot of different ways for you to present the information that can allow you to differentiate yourself. And then finally, step five is to track and optimize. So we like to use Hyros for our tracking. And I'm not going to lie, Hyros is a pretty expensive software. So before we used Hyros, we used short.io. And this is basically a way of telling, you know, how many people are clicking on your links and whether those people are actually buying stuff. But you definitely want to be tracking link clicks and figuring out what videos are driving people to actually buy stuff. Because when you determine that, what you can do is make those types of videos and then send views from the other videos to those. All right, so once you have viewers, you need to convert them into actual paying customers. And there are three sales approaches that work really well. Now, the first one is the easiest one, and it's the one that I recommend to a lot of my clients. I actually used this approach when I first started on this channel, and that is literally just putting a Calendarly link on your channel. Now, a Calendarly link allows people to sign up for a call that will end up in your calendar. So, you see it when they sign up for a call. And you can ask them a few questions to qualify them to see if they're a good fit to actually get into your program and get your coaching or whatever you're selling. And this works surprisingly well because so many people are used to, you know, links that go to VSSLs or a lead magnet or a webinar that when you literally just put your Calendarly link in the description or in your about section on your channel, a lot of people end up booking calls with you. like you'll seriously probably get like five times more calls booked. The only problem is many of those people will not be qualified. So, what you'll want to do is go through your calendar, see their answers to their questions that you ask, and then delete the call if they aren't qualified. Now, by the way, I should say here, you know, if you don't want to do high ticket, of course, you can sell courses, you can do low ticket membership, you can do SAS, whatever else you want to do. With that being said, high ticket is by far the easiest way to make money when it comes to education. and it usually makes somewhere between three to five times more than like medium ticket or low ticket. Okay, next is the video sales letter. So, this is absolutely proven. It's worked for the last like 20 years. And this is basically where you send people to a video version of a sales letter. So, if you click my link, this is what you will now see. It's a video that basically explains, you know, who the offer is for. So, it qualifies them. So, if it's not for them, they're just going to click off. It explains what problem your offer solves, the outcomes that you're going to help them to get, and the process of working with you. So, if you're selling to a B2B or sophisticated audience, the VSSL is going to be very short because business owners don't have that much time. If you're selling to a B TOC or less sophisticated audience, you can make the VSSL quite a bit longer. I've even seen them up to 45 minutes to an hour. So, B2B, 5 to 15 minutes. B TOC, you could do anywhere from like 10 minutes all the way up to an hour. And then the third one is going to be a live webinar. So, this is basically a live training. Sometimes people will call this a workshop or a training or, you know, webinar, etc. They're all basically the same thing, but it's basically a live training where people will be able to show up and interact with you live and you'll be teaching them how to do the thing that you teach. So, I think right before the pandemic, these stopped working really well. And then during the pandemic, people got really burned out on live webinars cuz so many people were doing them. And so, they kind of stopped working and they weren't that effective. But lately, they've been working incredibly well. And I think a lot of this has to do with the rise of AI. If you're on a webinar, you know, you can't script every word that you say, right? You pretty much have to be able to talk off the top of your head and you have to be able to demonstrate that you're an expert. And so, yeah, webinars work really well. Live webinars, a lot of people like to do them once a month. Some people will do them once a week. Additionally, a modified version of a webinar is what's known as a challenge, where it's a multi-day webinar. So, it might be anywhere from 3 to 7 days. And if you're going to do those, typically you do them maybe once every 3 months. But yeah, webinars can be really good. And then of course, all of these things can be promoted from your email list. So if you already have an email list, I would try all of these out. Try sending out your direct Calendarly link. And chances are you're going to book a lot of people. Try sending people your VSSL. It's going to do pretty well, too, and it's going to qualify people better. Then of course, send out your webinar to your list. Now, when someone joins your email list, you need to have a sequence. These are automatic emails that are going to be sent to them right after joining your list. and usually they're going to be sent to them daily. Now, a simple way of doing this is just a simple 7-day email sequence. So, you might welcome them with value. That would be the first email. So, welcome them and give them something valuable. And then the second email, you would amplify their problem, right? So, whatever problem caused them to sign up for the email in the first place, you would want to amplify that problem. Then the third email, you would introduce the solution, right? So, tell them what the solution to their problem is. And then in the fourth email, you would have testimonial proof, right? So someone else that implemented that solution and had success. And then in the fifth email, you'd have an FAQ addressing objections. So frequently asked questions that people oftentimes bring up. You would address those objections. Then in the sixth email, you'd have a scarcity trigger. This is basically a way of saying like, "Hey, this offer is not going to be here forever, so get it while you can." And then finally, the seventh email, you'd have a last chance. So this sequence pretty much prints money once it's set up. And no, I'm not exaggerating. An email list is almost like a freaking ATM for your business. Now, listen, if you're serious about scaling your YouTube channel to six figures a month, I can help you get there faster. I've helped dozens of clients implement this exact system. So, click the link in the description to book a strategy call with my team. Fair warning, though, this isn't for tire kickers or people who think that they can build this without putting in the work. Only book a call if you're serious about transforming your channel into a revenue machine. And that'll be down in the description and the pen comment below. And what we'll do on this call is we'll figure out where you are now, where you want to be in the future, so what your goal is. We will talk about a plan to get to your goal, and then we'll see if we're a good fit to work together or not. And just as an example of someone I work with, check out this video, how Troy Buckold scaled to 1 mil plus monthly with YouTube by clicking right here.