0:00 - Intro 1:35 - A boring business making $2M with 200 views per video 4:24 - Dead boring topics earning 7 figures annually 6:13 - Reselling strategy making $1.5M from other people's work 7:26 - A tedious business charging $10K+ monthly 8:23 - The ultimate boring model earning multiple 6 figures monthly 11:04 - Why the hybrid approach changes everything with AI 12:33 - Complete $30K to $500K transformation case study ---------- SALARY DISCLAIMER: All income figures presented in this video are sourced from Glassdoor reports as of 2025. These represent reported salary ranges for full-time positions, which may differ from freelance, contract, or part-time opportunities discussed. Actual earnings vary significantly based on experience, location, skills, hours worked, and current market conditions. The figures presented represent potential earnings according to third-party sources, not guaranteed results.
These videos are for entertainment purposes only and they are just Shane's opinion based off of his own life experience and the research that he's done. Shane is not an attorney, CPA, insurance, or financial advisor and the information presented shall not be construed as tax, legal, insurance, safety or financial advice. If stocks or companies are mentioned, Shane might have an ownership interest in them. Affiliate links may be present, the offers and numbers presented may change over time so please make sure to confirm that the offer is still valid. Some offers mentioned may no longer be available or they have been changed. Please don’t make buying or selling decisions based on Shane’s videos. If you need such advice, please contact the qualified legal or financial professionals, don't just trust the opinion of a stranger on the internet and always make sure to do your own research and enjoy this family friendly content.
Sources and further readings for jobs and college degrees: bls.gov(bureau of labor statistics) nces.ed.gov(national center for educational statistics) payscale(provides information on jobs and degrees)
Let me tell you a secret. The most
profitable businesses, they're boring.
Very boring. No Lambos, no beach picks,
no entrepreneur lifestyle BS. Just
money. Lots and lots of money. And while
the wannabes chase shiny objects, smart
people are quietly banking 10K, 50K,
even 100K per month from businesses that
are so boring that nobody brags about
them on Instagram. Want to know what
they are? Well, let's get into it right
now, right after you gently tap that
like button. Now, I'm Shane Hummus, and
I went from being a homeless kid to
having a good six-figure job, but also
having to get multiple six figures in
student loan debt to get that job. And
then I became a YouTube millionaire.
Yeah, boring story, I know. But here's
what I learned. And by the way, I
learned this by trying to start just
about every freaking make money online
offer out there, all the way from drop
shipping to trading to Amazon FBA to
affiliate marketing, just about
everything. And the flashy businesses,
the sexy ones, they're usually losing
money. The real money, it's in the
boring stuff that nobody talks about and
nobody wants to talk about because it's
boring. Just like in my apartment
complex, there's this elevator made by a
company called Otus. And I was actually
curious because these guys are
everywhere. And almost all elevators you
see are from Otus. And then I looked it
up and I was shocked to see that they
made $14 billion in a year. But you
never hear about them, right? And that's
the thing, boring wins. It's the thing
that makes people yawn at parties, but
it's the thing that makes people excited
when they see the number in their bank
account. And today, I'm going to be
showing you five businesses so boring
that your friends will think you're
crazy until they see your bank account.
Then they'll want it because they always
do. And the first one is going to be a
virtual assistant agency. And this is
peak boring, okay? You manage people who
do boring tasks for other people. Email
management, calendar scheduling, data
entry, video editing. It's like running
a digital secretary pool from 1952, but
Failen Galub made it to six figures
managing virtual assistants. Mary
Caroskeilo, she made it to 8K per month
at 24. And at the highest level, this
type of business is called a BO or
business process outsourcing business.
There are tons of tiny BPOS that are
making 10K per month, 50K per month,
100K per month or more. And what they do
is they do business process outsourcing
for very specific careers. And typically
you take a boring business process and
then you outsource it to people in the
Philippines or something like that and
you simply just manage the people that
are working in the business. That's it.
Now, of course, you could manage the
people working in the business or you
could do recruiting as well. And one of
my clients who posts on YouTube and only
gets about 100 to 200 views per video
does this exact thing and he makes $2
million a year. Now, this client does
want to remain anonymous because
obviously he doesn't want extra
competition, but he basically places a
very specific and important position in
the technology industry that's very
difficult to find. And every time he
places somebody, he gets paid $50,000.
And he gets all of his leads from a tiny
YouTube channel that gets 100 to 200
views per video. So yeah, boring
businesses like recruiting people for
the right career or business process
outsourcing are amazingly profitable.
So, if you have experience in a boring
industry or a boring career, then
consider getting into this because it's
very lucrative. And also consider
starting a YouTube channel to promote
your offer because it's basically free
real estate at this point. What's
happening guys? Quick break. So, this
Tuesday, 900 p.m. Eastern Standard Time,
I'm going to be having a training and I
want you to join me at my apartment here
and we will be doing a live training.
Now, if you're watching this in the
future, check the link in the
description to the pin comment below to
see if we're still doing the training.
You know, it's a limited time, but we
may still be doing it. So, definitely
check that link. Uh if not, we'll have
some free training for you. So, click
the link anyways. Uh but yeah, you will
be able to interact directly with me.
I'm going to be answering questions on
how you can grow a YouTube channel just
like I did. I'm going to be telling my
backstory about exactly how I did it,
giving details that I don't give
anywhere else, and basically telling my
story and telling you guys exactly how
you can do it as well. So, if that's
something that's interested to you, I
know a lot of people message me all the
time about growing on YouTube, growing
their personal brand, basically starting
an online business, which I think
YouTube actually pairs with literally
any other online business you want to
start, and I show you exactly how that
works. So again, click the link in the
description below, attend the online
training. It's just 1 hour. It'll be the
most valuable hour that you spend this
entire year. So don't miss out on it.
Click that link, and I'll see you there.
High ticket coaching and consulting. So,
just a few examples of some of my
clients that are doing this. One of my
clients helps accountants get into a
position that's known as a financial
controller, which is basically a very
highlevel accountant that can make as
much as $250,000 or more per year. So,
basically, they help accountants get
promoted. Dead boring. Oh, yeah. They're
making seven figures a year doing that.
Another one of my clients helps people
choose the right certifications and
master's degrees. And even though he's
doing it as a side hustle, he's making
$15,000 a month. Another one of my
clients helps women get into cyber
security jobs. And last time I checked
in with her, she was making over 80K per
month. Again, dead boring. But here's
the thing. Boring problems equals
serious money. Josh, another one of my
clients, helps beginners get into IT
jobs, and he's making $186,000 a month.
We helps international students get into
Ivy League universities. And when he
launched his program, he did over
$80,000 in a single month as a college
student. And what does he help them do?
Get good scores on tests, fill out
applications, write essays. dead boring.
And Physics Wallow was from a tiny
village in India and literally started
on YouTube just teaching physics on a
whiteboard with an iPhone camera. And
from YouTube, he was able to start a
company that's now worth $2.8 billion.
Again, dead boring to most people.
Meanwhile, everyone else is trying to be
the next Casey Neistad or the next Mr.
Beast or the next Jake Paul, which is
exciting, but 99.9% of people fail. But
the smart people are doing the boring
shortcut. And boring shortcuts are
profitable. Very profitable. Because
you're solving people's problems. You're
saving them time. And you know what? You
can't get back in life? Time. Now, if
you're thinking, I could do some of this
boring stuff, but you don't know how to
package it, price it, sell it, get
traffic for it. Well, that's what I can
help with. Book a call below, and let's
make your boring knowledge profitable.
All right, this next one is hilarious
and dead boring as well, and that is SAS
reselling or SAS white labeling. Now,
what is SAS? It's software as a service.
You probably use a lot of SAS every
single day of your life. And what a lot
of people don't know is you can actually
just take a SAS that already works,
white label it, meaning you put your own
website name and your own logo on it,
customize it, and then sell it. Just as
an example, there's a very well-known
company named Go Highle, and you can
white label their SAS, and you can make
it specific to a type of business,
right? So you could make it specific for
plumbing companies, for instance, and it
helps plumbing companies get more
customers, organize their customers, and
take care of them, right? You could make
dentist CRM $97 a month or plumbersoft
$197 a month or lawyer tool $297 a
month. Revolutionary. And guess what?
Katon Walker made $1.5 million last year
doing this just posting videos about how
to use GoHigh Lee from software that he
didn't even build. And Jake Dorvin, he
made $660,000
last year reselling boring tools to
boring businesses. And the most boring
part, recurring revenue. same amount
every month like clockwork. So boring,
so predictable, and yet so profitable.
All right, next boring business is a
social media management agency. For
instance, you could be a YouTube social
media manager, and you basically start
an agency where you make YouTube videos
for other people. So all they have to do
is record and you take care of
everything else. Now, just about every
business owner out there knows that they
need to be on YouTube, but they think
that it's too much work. you know, they
don't know how to use a camera, they
don't know how to write scripts, they
don't know how to edit videos, and it's
just too much work overall. So, what do
they do? They hire YouTube agencies to
do 90% of the work for them. For
instance, one of my clients, Juan,
bought my coaching program to learn how
to do YouTube, started an agency, and
now he's doing content for other people,
and he's from Colombia, and he's still
crushing it, charging some clients
$10,000 plus dollars a month. Now, he is
literally doing all the grunt work that
the business owners don't want to do.
they just get to do the fun stuff and he
has to do the grunt work and that's
pretty boring and it's pretty tedious
but it makes really good money. And
finally, the ultimate boring business
model that actually works with every
other business model out there is the
hybrid personal brand. And I recommend
starting your hybrid personal brand on
YouTube. Now, why is it boring? Because
you're sitting alone talking to a camera
and you're usually going to be talking
about boring topics that you already
solved like 3 to 5 years ago. stuff
that's simple and easy to you, but to
other people it's super helpful because
when you start a personal brand, the
typical way that most people do it is
they just solve problems for the younger
version of themsel. So, a lot of the
time they're going to be solving tedious
problems like my client that helps
accountants become financial
controllers. Or my other client, Thomas,
that helps middle to old age men in
France that are usually CEOs, doctors,
lawyers, business owners, etc. lose
belly fat and get in shape. Oh, and did
I mention Thomas makes $10 million a
year doing this? Now, do you think that
Thomas is super passionate about helping
older men in France that are usually
CEOs, executives, etc., lose belly fat?
Well, I imagine at one point he was, but
now probably not so much. And this is
also what I do on my main channel. I
typically talk about careers, college
degrees, alternative education, stuff
that is super boring to most people. And
the result is multiple six figures per
month every single month. I've got a
client who gets about 500 to a,000 views
per video and he basically does it
consulting for a very specific suite of
software products. And these are
software products that business owners
typically use. And last year he made
well over $10 million doing this with
his YouTube channel. Another client,
Davis, helps people become management
consultants and he owns a portfolio of
companies, but last year his management
consulting company did over seven
figures and he promotes it from YouTube.
Again, super boring. But all the videos
that my clients make, every single time
they make a video, it's like a little
soldier that's going to work for them
24/7, getting them views, subscribers,
and making them money for the next 10 or
20 years. And every single day,
thousands and thousands of new people
are going to be searching keywords, and
my clients videos are going to be
popping up. And there's so many
different ways that you can monetize
this. Like I said, you can make a hybrid
personal brand and then do just about
any other business model with it.
AdSense, affiliate marketing, courses,
coaching, Amazon FBA, anything else. All
boring, all stacking, and all
profitable. So, while everyone else is
chasing day trading or crypto or NFTTS
or dropshipping, you can make a boring
business where you're simply just
solving problems for the younger version
of yourself and be absolutely racking in
the cash. Because boring usually doesn't
get that many views. It also doesn't get
that many likes, and it usually doesn't
go viral, but it works. Now you might be
wondering, Shane, I get it. Personal
branding is good. But what is the hybrid
part of personal branding? Well,
everyone knows that they should start a
personal brand, right? The most powerful
people and the richest people in the
world like Oprah and Elon Musk all
started personal brands. And everyone
knows that if you are going to start a
personal brand, you should do it on
social media. And the most powerful
social media platform by far where
people are launching literally
billion-dollar companies is YouTube,
right? So, you know that you should
start a personal brand and you know you
should be on YouTube. But what is the
hybrid part? Well, before it would
literally take decades to build your
personal brand. Now, because of AI,
social media, and systems, you can build
your personal brand in as little as a
few months or a few years. And that is
the hybrid part. You take the classical
parts of building a personal brand, and
you combine them with AI, systems, and
social media. And that's like putting
rocket fuel on the fire. And I've gotten
my main channel down to the point where
I only have to spend 4 hours a week to
maintain it. That's it. Everything else
is taken care of for me. And if you want
to know exactly how to do this yourself,
like I said, I'm doing an audit, but
it's only going to be for five people,
and we're only going to do it until the
end of the week. So, sign up for a call
down below immediately, but only do it
if you're serious about growing and
making money on YouTube. And what we'll
do is we'll figure out what you're doing
now, figure out where you want to be.
We'll map out a boring plan to get you
from where you are right now to where
you want to be, and then we'll see if
we're a good fit to work together. It's
a 45minute call and it's free, but we're
very picky about who we work with. So,
only apply if you're serious about
growing and making money on YouTube. And
if you want to see an example of
somebody that we worked with, check out
this interview we did right here with
one of our clients, Shawn, where we got
him from 30K per month and being stuck
at 30K per month for a long time all the
way up to over 500K per month within 9
months. And you can check that out by
clicking right here.