How to Make and Extra 2k per Month as a Coach 3

Robin Waite - Business Coach
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One of the more common questions which I
get asked from coaches is how to make
more money as a coach. And I've come up
with a very simple framework that can
help you to make as much as 2K per month
extra as a coach with very little time
input required from you as just an
add-on service which you can offer in
addition to the existing coaching
programs which you already sell. I've
been working as a business coach now for
10 years. And the vast majority of my
clients are coaches looking to scale and
grow their coaching practice, looking to
make more money and get a bit more
confidence around how do they go about
selling packages, how do they increase
their prices, and most importantly, how
do they make more money, but perhaps
either with having fewer clients or with
it taking less time. So, this is
something I'm really passionate about is
helping and enabling coaches to make
more money in their practice. Because
ultimately, you didn't do this because
you wanted to be tired, overworked, and
underpaid. You did this because you
wanted to help people and you wanted to
do it in a way that gave you the freedom
that you wanted so that you had more
time to spend with your family for
example. You wanted it to be more
fulfilling and fun and also you wanted
to make more money doing this than
perhaps a day job or something else
which you were doing prior to that. So
the $60 million question then how do you
make an extra 2K per month as a coach
each and every month with minimal
effort? There's one really simple thing
which you need to do and that is simply
to add in upsells to existing clients or
this could potentially be a product
which you could sell to new prospective
clients provided of course that you've
qualified them accordingly and they are
best fit for it. And that one simple
product that you deliver as an upsell is
either a halfday breakthrough session or
a one-day intensive to those clients.
And you can charge significant sums of
money for these especially if you've
already already worked with a client.
The one reason I'm hesitant about
selling breakthrough sessions or one day
intensives to clients you've not met is
because you don't really know. I mean I
believe that in order to create a
lasting impact as a coach, clients need
to go through three major phases of
work, which is you go through an
assessment phase, you go through an
implementation phase, and then finally
go through a maintenance phase. And that
can take anywhere between 6 to 12 months
or sometimes even longer with some of
the coaches I've worked with. So selling
a client a breakthrough session or a
one-day intensive kind of goes a little
bit against that principle because you
want to create lasting change and
ethically morally can you really promise
to do that with just a half day or one
day thing. I would probably question not
which is why I believe this is probably
a better as an upsell to existing
clients because you've already done some
work with them and then you use the
breakthrough session of the one day
intensive literally just to top them up
to give them a little bit of extra
maintenance and a boost and then off
they go again. And actually, I have
clients now who come to me for a one-day
intensive quarterly. So, and I sell
these on one day intensives for £1,500
at the moment, plus VA. And you imagine
there if I've got clients coming
quarterly, I only need three clients now
to come quarterly for their one-day
intensives, and I've added an extra
1,500 a month into my business with
minimal effort. Now, yes, you could
argue that I've still got to spend that
one day delivering, you know, coaching
with that client and and and helping
them. Hey, look, it's called a coaching
practice for a reason. you've still got
to practice coaching, right? So, I
shouldn't begrudge going out there and
doing that extra day's worth of work.
And I think, you know, there's a lot of
people here who want to get leverage
within their business and work less.
That's true to a point, but actually my
average working week coaching wise is
only about six six to eight hours a week
max typically. So, if I have to bolt on
the odd day or two here or there,
actually, it's it's not too much extra
work. And frankly, as well, I quite
enjoy it. So, if you've got any of those
scaling coaches out there who who look
at sort of that, you know, doing one day
intensives and not very leveraged and
various other things like that, well,
it's just down to personal choice. I
don't mind delivering them. I quite
enjoy them actually. And the clients who
book them, great fun to work with. I've
worked with them for a good number of
years. So, it's always pleasant to catch
up. They know how I work as a coach. We
have a great day together. And that's
part of the reason why I'm a bit
hesitant about selling them to
individuals you've not met before based
on the acronym assess, implement,
maintain. I guess your breakthrough
session or the one day intensive could
be the assessment part of it. So I've
done this occasionally where clients are
a bit hesitant about committing for 6
months to a coaching program or we
actually sell lifetime access on my
group accelerator which is a long time.
It's lifetime. So therefore that big
commitment they're a little bit hesitant
about. However, one of the things which
I've done in the past, if I think, no,
no, I can definitely help this client
and I know they're going to get value
from it if they were to join long term,
but they just need a to the friction to
be reduced a little bit, I might offer
them the one day intensive with the view
that they could potentially then use
that investment off their main coaching
program with me, whether that's group or
one-to-one. And generally, that helps to
get a client over the line. So very
simply, just with one extra product or
half day or one day intensive, you can
easily be making1 to2,000, you know,
dollars, pounds a month extra in your
coaching practice with minimal effort,
just a day of a month of work. If you
then multiply that up, maybe you charge
more money for it, maybe you charge 3K
for that day or 5K or 10K for that day.
I know some coaches that charge 30 grand
for a day to spend with them. You know,
they're bloody good coaches mind. But
30K, you don't have to do many of those
days, you know, to have a very
sustainable, profitable, you know,
coaching practice. This isn't about
having like a seven figure scaling
business coaching practice, million uh
Lamborghini driving thing. And like,
frankly, if that's what you want, and
I'm probably not going to be the coach
for you. I'm more about like slow steady
progressive growth that leads to
sustainable you know profitable income
for your business where you can have a
really nice life probably doing you know
100 200 300k whatever your financial
goal is you know pay into your pension
pay your mortgage down maybe your
partner so that they don't have to work
or come and work in your business that's
ultimately what it's about it's not like
I'm going to go on a little bit of a
ramble I probably shouldn't but I see a
lot of business owners where they try
and scale their businesses and
ultimately it breaks them. This is a way
of graduating your income through just
having some very simple upsells and
extra products bring in extra revenue
streams into your business that uh nice
chunky bits of cash that come in which
is all going to help with your growth
and profitability long term. If you want
to know a little bit more about this,
I've actually built a sevenstep
framework. It's just a very simple
framework which I put into a blueprint
here. You can grab a copy of this on
Amazon or if you're desperate you and
you want a signed copy of it, you can
always reach out to me at fearless.biz.
biz/fbb
for the fearless business blueprint.
We'll share a link in in the description
below as well. You can go and click on
that or you can support me on Amazon. Go
and grab a copy on Amazon as well. But
that's got some of the the principles
and frameworks which I talk about um to
the coaches which I work with. They're
in that book. So that's a great place to
start, you know, for less than a 10 on
Amazon or you can get a signed copy from
me for free as
