How to create short links to track your promotion data

Okay, right now we're gonna talking about how to create short links to attract your promotion impact. Like we have an article published in the channel of kindness education. So anytime you can go back here to check how you create your short links. So how to find the kindness education channel? For instance, you go to the Gankingworld main page, and you can do your searching here, and then you can type in kindness education Okay, now you find it. Or, you know, sometimes it can be somewhere, so you can see, oh, this is this is like this channel. You may have other, you know, title, but the channel is the same, so you click the channel, you go to the channel, and then you go articles, and then you can see this create short links. We'll go through this article and to make sure everybody understands, and then you can anytime go back to check this article if you forget something. So first of all, why we need the tracking our promotion performance? Yeah, because you know, we need it, we really want to know it, because, you know, we want to find the most efficient ways to promote. So the tracking is the fastest and the most specific strategies that can help us to find out our promotion performance. That is the reason why we do tracking. And why we need the short links? Because short links is the way, like, we do, we use to tracking. So you said tracking, but short links is the link, like, actually, it contains your group's information, and traffic, like label, that kind of thing. So even though many people can send out the same link, but the clicks on the short links you create, then it can, you know, be specified that's your contribution. Okay, so general rules for creating short links. So normally, short links, we use all the lowercase letters only, and English only, because many other languages, it cannot be recognized by the short link software. And always use full name of your country, province, state. Do not use the abbreviations, because sometimes the abbreviation can make you confused. And also, no space. If necessary, two or three words, you can use the underscore or hyphen to separate the words. And you must follow the UTM formula rule strictly to avoid the distraction or the confusion. So the formula we use should be all the same. Otherwise, your data cannot add up together, okay? So, source, that means, you know, how you, Facebook, X, IG, or team, like a print, like people send it out by people, so that means a team, or leave it blank if you are uncertain. And the canteen name is always outreach. And exactly outreach, no matter which language we use, because the outreach can put all our data on the outreach together. So medium is the name of your country. That means who, which country, the people, you know, to do the promotion. And for Canada, outreach team, you put Canada outreach, because we have other Canada team. So term, so then the term can be a keyword, like do the categories. For instance, who, the kids, or something, travel, we need to add all the data together so that we know which is like the term we want. So right now, you can click this, so you can use this, copy, and then you can find out the term. So here, because the term can be anything, right? So we specifically use this term. So culture, we use this. So sometimes it is not exactly the, you fill the category that actually read, but still choose any of these words closer so you can put them together, okay? And then choose the words, this is Chinese, for you to recognize which word you use. Actually, you use only the English one. And this is the campaign name, they are all outreach, and this is their country name. For instance, sometimes it may not the same, but for instance, you have Czech, or you have Czech Republic. So we use this one. So to avoid the confusion, we put all the, you know, names here. For instance, United States. If you don't have United States, you say U.S. then that won't, the data can't add up together. So we recommend you guys, everybody copy from here to avoid anything wrong. So, yeah, we go back. And your terms and your content, the content is the unique keywords, unique words that can be used to tag your contribution. For instance, your city, your team, or your person's name, anything that we can decide, oh, this is, I know this is your team, the data from your team, okay? So five of the sources that is how you promote it. Name as an outreach medium, the country of the name, and the term is keywords of the category. And the content will be the words that can distinguish your team. And you create a long link. So how can you create a long link? So we have this formula, we put all the five things together like this. And then for the italicized like these words, you need to definitely change according to what you are tracking. Yeah, but you can also write it into the software to make it, you know, specific by yourself as well. We will clarify this when we show you in the software. So yeah, so now we know the basic rules we create, now we will create a short link. So we have two tools to create a short link. So one is OKURL, one is a short URL. Okay, then you guys also can check the video demonstrations here. So the two tools, OKURL, it's completely free for everyone. And OK, you can only view your own links. So the interface is clear. And the QR code contains the Ganjing World logo. And the short.io, you must request the free account from your coordinator. You can view all links under the domain. And also you can use the tags to find your own links. So you can choose any one of these two. So either will work. It all depends on you which one you want to use. So for instance, if you want to, like, OKURL, you can open this OKURL.com. So open this. Okay, you're here. Because I'm gonna log out. So once you've been here, OKURL, you can see you're a guest. Now log in. So you try to log in, OK? And then So even though you don't have your account, you still log in with your key locker. So this key locker is in your cell phone. So you need to go to your cell phone and go to the app store. Type KeyLocker and then download it. Once you download, then you can use your scanner inside the key locker and scan this and then go into log in. So I'm gonna use my key locker. And scan this. And then it will ask you if you are going to log in. So you say yes. You're here. So and this is the OKURL. Once you come in, this is like this. So here you have your domain, OKURL. And then you put your log link here and then you can, it can be shortened. So with your log link So we already told you this is your log link. Yes, you can put them together before you let it shorten. Or you can, you know, like for instance, we go here, we do this page with copy with original link. And then we go back to our OKURL, put it here. And then you shorten it. See, this is the shortened here. But you can see this is shortened URL. Sometimes it's like this. It's generated automatically. It can be nonsense, right? So if you want to write something, like we actually recommend you write something. For instance, because I already have one. So you create like this, so you know, oh, this is Xinxin. He, like he is the hoster and he's doing news. This is the news about Xinxin. So you put this here. It's actually easier to recognize what it is about. So you can write anything. This is for only yourself. But then you can do your UTM builder here, like according to our formula, like the source. And so because our source can be key, medium, that's our country, like United States. And it can be our age and your term. For instance, my term is Shen Yun Theater. So like this term, as we said, it should be in our term, like this category. Okay, because this is a category, so we want the data put together. So for instance, we have a board. We can copy our board, go back to here, put it here, and the content will be your unique one. For instance, I put Jade. So then I know Jade made this link. So you put them together, you can see here. Then, oh, you need to save it. So you save it, then you can see your long link. So you save, this is your long link. It will write for you automatically. So you want to copy it, and then, because this is your short link. And also if you want a QR code, you click it. This is download, download it. So here is your UTM tracking from, start from the question mark. And so, and also you need to pay attention to if you have any like something not like scheduled here. Like if you have a space here, you type something wrong and you can change and then save before you pass it out. Okay. Then, so you, if you have more than one question mark, you need to delete the others. Only left this question mark in front of this UTM source tracking information. Then, I think that is okay URL. And then you can go back to all links, then you can find the links you made and you can change it. You can delete it. You can find the QR code. You can see the some of the data there. Okay, this is okay URL. Yeah, this is explain it. But for the short link, you can also use this short.io. Actually, short.io is one of the like we have a paid company account. But we can give you a like authority, like a free account you can use it. So once you log in, the same. But with the short.io, you need apply to your coordinator because this account we paid as a company. So you need to apply from your coordinator and then they can get the approval for you and then you can log in. And you log in here. For instance, you log in. Once you be here, then if you are authorized, you have your email, you have your password. Then you can set up them through your invitation email and then you log in here. So once you log in, this is all your link list for everybody. And then you can also put the long link here and then let it shorten or you can copy. For instance, I copy this. Copy and then I write it here. It's all the same. Because, you know, sometimes your information is you know, like the short link, the long link, original link, you can change it and all others are similar because your country, your city, you know, your campaign, they are all the same. So you can save this as a long link or you can just do a short link here and define the other campaign values. So here, the same. We recommend you to write it to change nonsense words. Put it here and then you put your text, like your name. Otherwise, too many short links, you can't find your own. Also, you can have some folder, but we don't recommend everybody with folder. Because, you know, everybody with folder is also in a mess. So but in different languages, you do have different folder. You can put a folder here. And then you save. Okay, you save it and then you close it. So it's here. Forgot to tracking. Okay, so this is the short link. You can see your original OKURL. You didn't do the tracking. So your tracking is here, campaign tracking. And then you can see the source. For instance, you are going to do FB. Write United States. You do campaign outreach. And this is you. Rushing. And this. Right? And then you can see the long video. The long link here and you can check. It should be only one question mark. And it should not be any of the space here. And no capital capital letters or something like that. You check everything right and then you save it. And then also you can find the QR code here. And then you can change the shape. Like pattern here. For instance, you make a circle. You make a drop. And then merge. You know, choose your folder. And also, you know, like the color. Something like that. If you have a logo, you can also add a logo. And then you download it. Download it. And then you can also go back to the blended links. And you do the tracking here. You see the tracking data here. For instance, you see this tracking data. And where it comes from. Which day, what the time, which country, which city, which browser, something like that. Yeah, so everything is contained inside the sure link. So now we go through this OKURL. We go through this sure.io. And then that's it. So basically there is no difference with any of this. So you can also, you know, like use any one of them. And then create a sure link and put it there to track your data. All right, that is the case. Thank you.