Collection 2 of my rug and pillow line with @joonloloi is finally here and I could not be more grateful to share it with you. After launching our first collection in February which sold out multiple times, we are back with 18 new rugs and 17 pillows designed with both quality and price point in mind. This collection is inspired by western influences, tonal patterns, and rich timeless colors that bring warmth and character to any home. We also added new colorways and sizes of the best selling Hollyhock tapestry and Reseda rugs from Collection 1. I am so proud of what we created and cannot wait to see these pieces styled in your homes. Whether you are looking for a statement rug, cozy pillow accents, or timeless home decor at an accessible price, Collection 2 has something for you.
T H A N K Y O U Thanks so much for watching and I hope you enjoyed. Leave any future video ideas you would like to see in the comments below and don't forget to subscribe!
Hello everyone and welcome back to my
channel. It is Drew here from Lone Fox
and I know a bunch of you were probably
hoping for a kitchen update video in
your inbox this morning which I've been
patiently awaiting just the hardware the
rest of the hardware to arrive for the
space. It is almost almost coming
together. I want to wrap it up in one
video and have a grand reveal there. But
until that happens, I am beyond beyond
beyond excited for today's video because
today is the launch of my second
collection with June Loy, which is so
crazy to say. If you recall back to
launch one, which actually happened in
February, February 25th to be exact,
that was when I released my first
collection with June Lloyd. And we
actually had no idea, you know, how it
was going to go. I've never released a
product like this before. And something
that I can say is that it was far more
successful than we could have even
imagined, you guys. And I want to thank
you all so so so much to anyone that
supported the first launch and allowed
this second launch to come to fruition
today. Like it is just crazy. I can't
believe we're already launching a second
collection. I really was inspired
actually from shooting our first
collection and a lot of what I got to
experience in creating the first
collection. Um we actually did one of
our shoots in Texas and we went out to
like a ranch. We did a trip to round top
to a few days and I noticed that a lot
of my stylistic approaches have kind of
been geared a little bit almost western
influence lately and that is really what
I wanted to kind of inject in this
collection was a slight slight western
flare without being too like on the nose
and at the same time still having that
sort of lone fox vintage aesthetic at
the forefront while having our moody
colors and just the color palette that I
traditionally go for as well introduced
throughout each of the rugs in this
collection. I am just so so happy to
share with you guys and show you each of
the designs because these designs are
some of my favorite that we have done.
And there's actually a new tapestry rug
too, which you're going to see shortly.
As many of you guys know, as a forefront
of what I'd like to offer in personal
products that I actually create and sell
is a product that has a high quality,
but also has a super attainable price
point. And I know some of you have
looked at my website before and you go,
"Uh, those vintage pieces are highly
priced." And that's vintage. That's
different. when we have the opportunity
to create product and sell it, you know,
I want it to be high quality and I want
it to be affordable. And that is really
what we were able to do with this
collection. Like with the first
collection as well, a lot of you saw the
prices that we were able to offer.
That's also been taken care of in the
second collection as well. If you are
interested in anything you see in this
video, just dabble over to the website
and take a look at the prices because
truly, I know rugs can be an investment,
but these really are such a great price
point, especially for the sizes you can
get. We offer them in so many options.
And I need to stop blabbering because I
want you guys to see this new
collection. and I'm just beyond excited
and thank you. Thank you so much. And
let's go ahead and dive on in to the
reveal of collection 2 and also my first
reactions to seeing each of these rugs.
I just got some of my new rugs from my
collection with June Lloy and I have not
seen them at all. We are going to unbox
them together, more like unroll them
together and see what they look like.
First time around, I shared with you the
entire video of the launch process of
going through the 3 years that we went
through creating that first collection.
And actually about halfway through
creating that first collection, we
started working on collection 2, which
is what I am so excited to see today for
the first time, I have not seen any of
the rugs from collection 2 other than
just renderings and virtual files that
I've been sent here and there for color
references and things. So today, we
actually have all of the rugs in the
room. They sent me a 5x8 version of
everything so that I can unbox them and
give you guys my first reactions,
opinions, and thoughts on everything.
Now, do keep in mind these have gone
through many rounds of revisions. So,
this sample is the final sample. It is
what is going to be out on market and
available to you guys today. The other
super exciting thing, you guys, is we
had to order so much more for collection
2 because you guys sold out so many
styles in collection one that we didn't
even expect to sell out, especially
being the tapestry rug, which behind me
right here, you might notice that
there's a different colorway of tapestry
rug. And that's because this is the new
Holly Hawk that is in our brand new
colorway. I actually didn't even
remember the name of the color way, but
it's this stunning taupe and like rich
chocolate brown. There ambers and
caramels in here. It's more of a neutral
palette, but it is the same exact Holly
Hawk Tapestry that you guys know and
love from our first collection launch,
which was the original colors. This is
going to be coming out with the new
collection. And if anything piques your
interest, the links below, you guys take
a look. You love the prices the first
time. We made sure to keep things very
similar the second time, of course. Um,
even with everything that's going on
with shipping and everything at the
moment, we really want to make sure that
you guys are getting the best product at
the best price point. By the way, you
guys, the last Holly Hawk rug sold out
in the first day. So, if you're thinking
about getting the new one, jump on it
because these are such a great price.
This one's called Bandelier. My gosh,
how do I even show?
Okay, I don't know if I thought this out
very well. Oh my gosh, you guys. Look at
the colors in this rug. I hope that
they're showing up for you. We had this
really great like dark plant color, but
it's like so saturated at the same time.
It's stunning. And I call this one
Bandelier because there's just so many
stripes and bands of color throughout.
Super tonal. Kind of has these like
peaches and ms and just stunning rosy
colors in it. And I feel like it could
totally lean masculine or feminine. It's
one of my favorite rugs. I'm probably
going to say that to every one of the
bugs in this collection because it truly
is. It's beautiful quality, too. Like
this is a thick rug. 100% wool. So, so
nice. It has the nice Lone Fox XJune
Malloy tag, too, which you just pop it
under when it's on the ground. But oh my
gosh, this is so good. I hope you guys
love this one. I have to mention that
these rugs are available in so many
sizes. So, if you need a massive one for
your living room, if you want a runner
for your kitchen, if you want the size
of a doormat for your front door, they
come in so many sizes. This rub right
here was one I kind of had to like push
for us to do for the collection because
I just thought it would be so cool. I
really also didn't want it to read like
super nautical. However, it totally can.
I wanted it to almost feel like a
western rope border tied around the rug.
And we achieved that so well. I'm so
excited for you to see this rug. This is
our Cavalere rug. It has a rope border.
Light. So, why don't you guys actually
get a look first? What do you think,
Justin? Is it so good? Oh my gosh, you
guys. This is so good. I need to see it
actually.
Wow. This is stunning. And it actually
has this kind of like it almost looks
like linany on the surface here, a
cross-hatched kind of texture. And then
there's these big knots that are in the
corners. And this comes in so many
sizes, too. This little loopy knot right
here is one of my favorites on the
corner. Perfect warm and cool tone at
the same time. This one here is called
Calico. And this one I remember having a
bunch of squares. It was our very like
sillum into Jackson squares. So, I
wanted to do something like that. Ooh,
one of those ones that you kind of have
to brush a little once you kind of
unroll it, get those colors flowing in
there. This is our rug called Calico.
And I love the style of this rug because
it's really, really soft underfoot and
thin. And this one also reads so nice
when you see it on a larger scale rug or
when you can see the whole rug undone
because it kind of creates a larger
pattern out of a smaller set of squares
and smaller pattern. This was kind of
more of our staple geometric that we did
for this collection and I love it. It's
so easy to use, too. I think that we're
going to shoot this actually in the
dining room space when we do the shoot.
I love a plaid rug. And I wanted to
create the perfect just warm tone plaid
rug. And so that's what we did here.
This one's called Golden Rod. This one
is stunning, you guys. Look at the
freaking color palette on this. I'm
obsessed. Look at this, you guys. Is
this pretty? The green is so nice. And I
also when they did the little
cross-hatching on the brown sections,
they originally wanted to take out that
chartreuse kind of color that is
overlaid, but I loved it in the
rendering so much like this kind of
section right here. So, I love that in
this rug, and I think this is going to
be so good. It's also a plaid that's
kind of woven to the size of the rug.
So, there's some longer sections on the
length of the rug, and then there's some
kind of tighter plaid sections on the
width of the rug, which is really nice.
This rug here was inspired by an antique
rug that I saw at Round Top. Justin and
I went to Roundtop with actually Jun
Lloyoy for the first launch and we saw
the rug which I'm going to pop up on the
screen for you and we just loved this
rug so much how the pattern was almost
edge to edge just also two colors and
that's something I really liked about
that rug of course was an antique rug
but something that we can do is take
inspo from it to do our own and what we
created was the Leland rug which this
rug it has a traditional sort of antique
pattern but we blew it up and stretched
it edge to edge so that it kind of had
this modern feel to it at the same time.
So, it has this really great distressed
quality, feels antique, but I love how
it's not the traditional style of an
antique rug with a chunky border on it.
And it just feels a little different,
and that's what I wanted with this rug.
It really reminds me of our inspo pick.
This is one of our printed rugs. So, if
you know the traditional kind of Lloyed
rug base, which I personally am obsessed
with. I have always always loved it. It
feels kind of like a yoga mat underfoot.
This is one of our chunkiest in the
collection. This one's so thick, really
nice quality wool, and it's in a green
color way. It's kind of reminiscent of
the Kenny rug that was in my first
collection, which you guys sold out so
fast. It was one of the most popular
rugs in the collection. So, we wanted to
do kind of an iteration of that. The sit
to me is like the sister to the Kenny
rug. It's a little bit more playful.
It's also a high low like the other, but
this one also feels a little bit more
softer, I think, because it's tonal. So,
there's like a light green in there,
there's a dark green in there. Okay, we
have a border going on and there's lots
of texture. The colors on this one truly
are perfection. Oo, this one's so
pretty. This one is called Lodge. Oh my
gosh, the colors, you guys, in this one.
Wow, I am so in love with the color.
Look how pretty that is. Hopefully, you
can see it. But we basically have like
some really stunning greeny aqua colors
happening mixed with like burgundy and
red and then like an ivory base with
some black in there, too. It's so so
pretty. This one I can imagine going in
so many spaces, especially like a living
room or a bedroom. The colors are just
feeling so nice on this one. I feel like
it's very soft, but it still kind of has
like a moody aspect to it at the same
time. Justin, isn't this color so good?
I really love I think a lot of you guys
are going to love this one. This rug is
our Elmwood rug. And this one kind of
also reminds me of the Kenny rug from
our first collection because it just has
a bunch of squares. I also wanted the
base color in this, which is kind of
this dark gray to feel very like a dark
gray wool, like a recycled real wool,
that kind of vibe. And it just looks so
Oh my gosh, this looks so good, you
guys. Check this one out. This is our
Elmwood. So stunning. I'm so happy with
this one. The dark gray is such a good
tone. And then mixed with the creamy
tone, it's not too light, which I love
because sometimes you can have that
stark contrast, but this still reads so
beautiful and still striking at the same
time. And I also love how a little bit
of that cream color is kind of in the
gray, so you get that marled kind of
textural effect in the rug. And this
one's so thick. Again, another one of
our super thick wool tufted rugs. Here
is our harvest rug. And this I called it
harvest because look at the colors in
this. It just looks like a lovely
afternoon harvest. And this is on a
cloud pile base, which if you have not
heard of cloud pile, it is feels like a
fleece blanket on your body. It is so
soft. Perfect for like a baby's room.
Not that this rug screams baby's room to
me, but it could definitely go in there
because the cloud pile rugs are so soft.
They just feel plush like under your
foot. So great for a living room,
bedroom. I love the pop of like the
bright turquoise throughout. It's a
little brighter than I typically would
go for in like if I was choosing like a
paint color or something, but it creates
such an impact and pairs so nicely with
the more orangey tones throughout the
rug. Guys, I this rug here I am so
excited to unroll because just seeing
the edge. Look at the colors in this.
This is also on a cloud pile base,
meaning it is so soft. This is our
monument. Oh my god, look at that.
How gorgeous that rug is. This is a
monument rug and it has so many gorgeous
colors. There's like these little motifs
that remind me of pin wheels in this rug
that I think are so cute. Like right
here, um, if you recall in our last
collection in the Receita rug, we did
little birds. And I love just like
hiding tiny little cute motifs in the
rugs. We did these. And then the little
striped like zigzag border too is such a
cool aspect and element. Here's our
little flower motif. This is gorgeous
and it's so soft. The colors are great
as well. So excited for you guys to get
your hands on one of the cloud pile
rugs. If you've not owned one, get one
for a space that you want to be extra
cozy cuz you're going to be obsessed
with it. Another nice thick and chunky
wool rug here. This is our ridge rug.
And the reason I called it ridge was
because it kind of has this like stripe
of pattern that we did across one side.
Oh my gosh, I love this color. This kind
of like creamy yellow tone right here on
the right. This is so stunning. I love
that color. It's very very similar to
the bandelier rug I showed at the
beginning, but it's in a more neutral
palette. So, there's browns, creams,
almost a slight bit of like a pinkish in
here as well. Down at this right side is
a strip of pattern that's not neared on
the other side. So, it kind of creates
an asymmetrical style of rug, which I
really like. And I think it's going to
be great for styling because you can put
the stripe underneath the sofa. You can
put it underneath maybe your two accent
chairs. Or if you have a living room
that's not too large, maybe you can even
have this rug be the stripe as kind of
like the ending section of the coffee
table. I think it can really work out in
so many spaces. And I'm so excited to
style this one. It's geometric.
Note to self, only do collections of
small decor. Oh my gosh, you guys.
Justin's helping me with this. And these
rugs are so heavy. This is like our 15th
rug change. I showed you the calico rug
earlier. This is sort of like the
inverted calico, if you will. This is
called the Bramble rug. It has a great
kind of plaidesque checker pattern on it
in a warm color tone, but it's a light
rug. We wanted to do a couple of light
options because I know a lot of you guys
love light rugs for your house. It has a
nice little fringe edge on it, which I
think is so cute. It just adds a nice
little charming touch to the rug. This
one's done in a way, too, where you have
like the neighboring colors kind of
tufted into the color, so it creates
more of a softened um pixelated effect
across the rug that kind of makes it
look more antiquequy. Guys, the last rug
is so big, but I had to save the best
for last. We're doing it last. So, let's
bring her in. This one, this is Justin's
favorite rug. It's one of my top three
favorites as well,
cuz this one was so cool cuz we had like
such a direct inspiration.
We didn't get the small one. We got sent
a massive one instead. This is the clear
water rug. And this rug was actually
inspired by a cabinet that I saw at
Round Top. It was kind of like a
gothicesque painted cabinet. I thought
it was so cool. So, we reinterpreted
that painted pattern in a rug format and
did it in a high low. So, there's a
great texture across it. Look at the
colors. Look how beautiful it is. A dark
just really great like dark teal color
with this soft sky blue mixed in. And it
is just such a stunning color palette.
I'm so happy. I've been loving the look
of tonal pieces lately. So, you do blue
on blue or, you know, green on green or
something. And I really thought this rug
would be so fun. and it has a border and
then the base of the rug is also fully
done in the pattern as well. So, this
was just a super fun one. Definitely a
little bit more on the bold side, but I
know a lot of you guys love a bold rug.
Oh my gosh, we just went through all the
new rugs in my collection. I actually
think we might be missing one. They're
still in production because we did some
exciting things with some other rugs.
One of them has a wavy edge along it.
So, it's kind of like this really fun
wavy soft edge. It is called the Lariat
rug. We also have the Gambiierre rug
coming as well, which I'll pop up a
photo of. It is so stunning. I don't
have it with me here sadly today to
share with you, but it is such a
beautiful one. And on top of all of
these new rugs, there is also an entire
range of brand new pillows, which I'm
going to pop up photos for you guys to
take a look at. Actually planning on
doing a styling video where I restyle my
home with a bunch of the pieces, and I
want to save the pillows and share those
with you guys when we do the styling
portion. I actually don't have samples
of them yet. This is being pre-f filmed
quite a bit because I wanted to give you
guys my first impressions on seeing the
samples as opposed to doing the shoot
and everything and getting to see them
all because I wanted to do my video a
little bit differently. So, I hope that
you enjoyed this one. Those were all of
the brand new rugs from my collection
number two with June Malloy that
launches today. So, definitely go take a
look over on their website. We put so
much love and time and effort and
thought and h the quality, the price
point, everything is just so perfect.
So, I hope that you guys too enjoy it.
And all around I am just so happy with
this collection. So again, thank you
guys so much for the love and support
and I will catch you in my next video.
Bye.
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