Yara Moualla (Cultural Heritage Expert, ICD PhD Candidate)
Oct 21, 2025
A Keynote Address by Yara Moualla (Cultural Heritage Expert, ICD PhD Candidate)
Well, good afternoon, ladies and gentlemen,
my friends and colleagues,
and everyone who come here today to participate,
attend, and support, to comprehend the immigration
and integration processes.
Well, thank you also very much for being here
in such a hot day today.
And let's start.
This presentation, actually in this presentation,
I will be investigating the role of cultural heritage
in the integration processes.
And in order to do this,
this presentation will discuss the notion
of cultural heritage as a useful resource
for communities present and future,
examining its values and potential power,
and track the dynamics processes
of social and cultural integration
through cultural heritage engagement and participation.
Then I will summarize the points in a conclusion.
So to start, what is cultural heritage?
Is it cultural, natural, tangible, intangible,
monumental, movable?
Do we visit heritage in museums and cultural excursions?
Or is it what we practice on a daily basis?
Is it local or universal?
What values does cultural heritage provide us with?
And to which problems or solutions can it contribute?
So basically, these are the questions
that when we want to look at the impact of heritage
and cultural heritage on society,
we have to ask ourselves in order to find
if there is a possibility for heritage to play a role
in our contemporary issues
and to ameliorate the situations in general.
Well, cultural heritage as defined
by the Faro Convention in 2010
is a group of resources inherited from the past
that people identify independently of ownership
as a reflection and expression
of their constantly evolving values,
beliefs, knowledge, and traditions.
Heritage then is the full range
of our inherited traditions, monuments,
objects, and cultures.
Most important, it is the range of contemporary activity,
meanings, and behaviors that we draw from them.
Heritage include, but is much more than preserving,
excavating, displaying, or restoring
a collection of old things.
It is both tangible and intangible
in the sense that ideas and memories
of songs, recipes, languages, dances,
and many other elements of who we are
and who we identify ourselves with.
As important, it is as important
as the historical buildings and the archeological sites.
So heritage, simply, it is not only stones and buildings.
It is more.
It's about identities and belongings.
It is an expression or representation
of cultural identity of a society in a particular period,
and it is an agent of change,
contributing to communities' cultural and social capital.
Heritage is, and should be,
the subject of active public reflection,
debates, and discussions.
What is worth saving?
What can we or should we forget?
What memories can we enjoy, regret, or learn from?
Who owns the past?
And who is entitled to speak for past generations?
Active public discussions about material
and intangible heritage of individuals,
groups, communities, and even nations
is a valuable fact of public life
in our multicultural world.
Heritage then can be a platform for political recognition,
a medium for intercultural dialogue,
a means of ethical reflection,
and a potential basis for local economic development.
It is local and particular, as well as global and shared.
Therefore, when looking at cultural heritage
from its social dimension as a power
to reconstruct past communities
while building bridges with its present realities,
then it's important to give special attention
to the relation between peoples as individuals
and as a community and their culture and heritage,
as this relation might vary depending
on what people consider culturally or socially important
to their own heritage and identity.
So, we said that the Faro Convention said
that heritage is a group of resources.
So, what makes heritage a resource?
And why we think it is like that,
what it can provide us,
usually resources can provide us with something.
Well, we can say the list is really big,
but to shorten it, I can say it can give us identities,
a web of meanings, cultural significance,
link to a space, a sense of belonging,
options, diversity, respect, understanding,
equality, education, jobs, investments,
and even economic development.
Not only, cultural heritage can provide us also
with social inclusion and integration.
Since cultural heritage can provide a platform
to include everyone, even those who lived in the past,
it created a common ground for integration.
And I will say why,
I just wanted to first put them all together.
Through cultural heritage,
we can learn more about the others and ourselves.
Therefore, it provides a place free from fear
where people can meet, connect, get to know each other,
build their trust and respect,
participate in cultural experiences and build partnership.
Cultural heritage then can provide us with two benefits,
the knowledge benefit of history,
but also the community benefit of heritage.
What do I mean by that?
Since heritage is based on shared values,
systems that people have about culture and their past,
it is what everyone wants to preserve
and pass on to the next generation.
So community may have a collective heritage
that they want to preserve,
as heritage is necessary to sustain identities
and the sense of place, as we said,
especially by those communities and locals
that they are threatened by transformation
in the global economy,
in addition to other threatening factors
like armed conflicts, globalization, to name a few.
This can reflect the power of heritage
in bringing people together on a local level,
but this power can be mobilized
to include beyond borders.
Let's not forget the universal dimension of heritage.
This process paved the way for the sustainable integration.
Cultural heritage also has the power
to change communities from within,
and to understand that more,
I will highlight a little bit more
about the soft power of cultural heritage
and the link to cultural diplomacy.
By that, I mean also that cultural heritage
has the power to change societies, as I said, from within,
by providing opportunities for people
to build their social and cultural capital.
This power to change goes along
with Joseph Nye's definition of soft power,
which is the ability to attract people
to our side without pressure.
The best way to understand the link
between culture and power within the lens of integration
is to examine the theory and practice
of cultural diplomacy.
Cultural diplomacy is conceived in its most basic terms
as facilitating cultural transmission
across an international boundary.
It is not government-to-government communication,
but rather, communication between governments and people,
and more importantly, and that's why it is really,
can play a very good factor in integration,
because it's about the communication
between people and other people.
It is not, sorry, the science of cultural diplomacy
describes the exchange of ideas, information,
values, systems, traditions, and beliefs
in all aspects of our societies,
such as arts, cultural heritage, science, literature,
and music, with the intention
of fostering mutual understanding.
So let's now remember that cultural and social integration
is a process of understanding, acceptance,
and mutual respect to enable social
and cultural participation and partnership,
and since cultural diplomacy is about building
the trustworthy connection between people,
sense people and sense people paradigm
allows the creation and the ability
to influence broad trends and behavior
that reflects what we have today as cultural heritage.
Therefore, mobilizing cultural heritage
and its diversity in the process
of social and cultural integration,
as well as communicating its values, meanings,
and what it represents is also another way
to get people to engage with each other
based on their shared values, beliefs, views,
and ability to live together.
Now let's see the dynamic sense I have tried
to define what is cultural heritage more or less,
and what do I mean by its values and power.
Let's see the dynamics towards social
and cultural integration.
The biggest question to ask is
how can different heritage combine?
Because when we talk about integration,
we are talking about different groups of people
that belongs to different heritage,
and the newcomers most probably might have
a completely different heritage and cultural heritage
from the hosting community.
So how can these different heritage or cultural heritage
can combine these two people?
The challenge actually is highlighted
with the literature that how can cultural heritage
play a role in forming identities,
especially in our ever-changing worlds
of movement and migration.
And just to examine whether cultural heritage
can still help to form collective identities
for communities who are not direct descendants
of those who created them,
questioning the role of heritage in public participation.
Cultural heritage has the potential
to add the concept of cross-time,
repositioning itself into the argument of the future
rather than the argument of the past,
as cultural heritage can provide an evidence
for the continuum, for survival against the odds,
and for hope.
Heritage then can battle any sense of racism,
stereotypes, and human camps.
Heritage also can examine the deep history
of contemporary issues such as migration
and treatment of foreigners, poverty,
and hunger and subsistence,
military power, and urban decay.
Also, the multidimensional nature
of social and cultural integration
will guide us to understand to what extent
cultural heritage and partnership
can support the society to battle isolation and fear
while supporting social connectedness,
building capacities and coping skills,
as well as participating in self and community confidence
through empowering the cultural aspect
of inclusion and integration
by supporting better understanding of self and others,
building the sense of familiarity
through shared values and principles.
Within the social dimension,
one might consider the importance of self-worth,
dignity, and the importance of community identity,
which is damaged, which, if damaged, sorry,
can lead to social disintegration.
The opportunity of social participation
and its effect on the social fabric
as it involves relational ties
between individual and society
and between individuals and the state.
These are the main themes that are in the literature
about these kind of ties.
And also, let's think of other dynamic
and useful points and links that heritage can has
and can lead us to cultural integration.
Cultural heritage can provide
what we call cultural relevance.
As the lack of cultural relevance
is believed to be a barrier in social inclusion,
barriers may include perceptions of intellectual,
linguistic, emotional, physical,
financial, and geographical.
Cultural heritage, then, can play an important role
in building the bridges
between communities past and present,
and the fact that public participation
is a core value for cultural heritage,
bringing people and communities
at the heart of process of building the cultural relevance
that help their understanding of each other
and support removing barriers.
So basically, it creates a common ground
and it creates these bridges that makes people talk.
The cultural dimension is also interconnected
with the other dimensions of execution.
For example, it might be argued that access to
and participation in cultural activity
can increase an individual confidence,
self-esteem, and self-determination,
enabling them to reestablish social relationships
and even to increase their chances of securing employment.
Therefore, engaging with cultural-based projects
builds up the urge for communities to come together.
It enhances its relationship, partnership, and networks
in order to enable and encourage people
to become active agents in their communities.
This process can support the development of social capital
and enable the community planning process.
Sorry, it's too hot.
Social and cultural capital is connected
to the notion of social inclusion and integration
as well as the formation of positive change.
So it's, again, it's like enhancing relationship
and promoting social change
that engaging with cultural heritage-based events
can provide us with.
And when engaging with cultural heritage
through participatory or cooperative approaches,
this can play an important role
in building the social capital.
Therefore, cultural heritage projects
have the potential to support the previous goals
as a process to archive an inclusive and integrated society.
When diverse communities are engaged
within cultural activities
or a heritage formation process,
this engagement can help to increase communities
and social skills, widening social networks,
while support individual confidence.
In addition to its potential to integrate immigrant groups
with its hosting societies,
something which is central
to the development of social capital.
Another important factor is that art
and cultural engagement can play a positive role
in raising people's aspiration
and making them aware of the opportunities
that are available to them,
both within and outside their communities.
Therefore, it is clear that cultural participation
can lead to the development and enhancement
of many skills and competencies.
Engagement in cultural activities
has been found to result in the gaining of new skills,
improved informal and formal education and learning,
increased self-confidence, self-esteem,
and feeling of self-force.
The improvement or creation of social networks
and enhanced quality of life,
the promotion of social cohesion,
personal and community empowerment,
and improvement of personal and local image,
identity, and well-being.
The engagement with cultural heritage
has also the power to build the common ground,
where people engaged in cultural heritage projects
has the chance to know each other better.
They listen to each other, discuss their stories,
visions, problems, and hopes.
This helps them to stand on a common ground
through, just to name a few things,
sharing and validating stories.
As engaging with heritage,
as an evidence of long-lost traditions
of culture and arts production,
help validating people's stories and perspectives
by bringing people together
to discover shared goals and strengths.
And also, it enhances dialogue.
As this process can broaden citizen voices
and participation, offering a welcoming entry point
to those who has not felt power in civic relaying before,
this can also enhance the quality
and the capacity of dialogue.
And also, it can shift the attitude.
We talked about shifting the attitude
as the arts, culture, and cultural heritage
can promote greater awareness and understanding of issues,
contributing to shifts in thinking.
And finally, it also can celebrate diversity.
As the use of cultural participation
to bring diverse groups together
with community-based workshops
worked particularly well in many cases,
in creating a sense of identity and engagement
while celebrating diversity and multiculturalism.
To conclude, engaging with cultural heritage projects,
arts, or culture in general,
it enhances awareness, knowledge,
and discourse around issues,
clarify values and confirm or shift attitudes,
increase capacity, skills, resources,
and status to engage in civic concerns,
and promote effective participation and action,
and also improve systems and policies
that ensure social and cultural integration.
And thank you.
But I didn't get your question.
What do you want?
An example of fighting racism or?
For the racism, I need the example of racism.
Yeah, but I don't know which slide.
Understanding is not...
It's the value or the dynamics?
The dynamics.
Yeah.
Any sense of racism, stereotypes, and human camps.
It's like when people camp and they decide
that this person, this group is more,
we got the values that are good,
and this is us, and the others are different than us,
and we don't agree with them,
and we camp against each other somehow.
To be frank, what heritage provide is this,
as I said, because I can't...
I can give you examples, and the examples are many.
The case studies are many.
Like in Barcelona, as example,
there's a festival where different communities,
migrants together with other minority communities
in Barcelona, they come every year
and work within the museum to create something
has to do with the heritage there,
which is completely different from these minorities,
and create a parade as well.
They create even characters inspired
by the museum history there and the narrative in the museum,
and they create even a theater.
And this type of engagement with cultural heritage
that brings these people together,
they start sharing information about this heritage
in order to do something, but meanwhile,
they start discussing their own values as well.
They will figure out that, oh,
the other is not that different
because somehow we share a lot of shared values,
and what is good, what is bad,
maybe we reflect it in a different way,
but the actual thing is in common somehow.
This is an example.
If you can Google it, I forget the name exactly
of the carnival and the theater piece
that happened in Barcelona.
There is other things also in Glasgow.
They worked with a lot of migrants.
You can also check if you see Glasgow
and heritage for integration.
You can see a lot of projects that are happening there.
The role of culture and art also,
you can find a lot of examples in that level.
I mean, it's a bit too wide to give examples at this moment.
I mean, the links are there.
I was trying to take you over one after the other,
and I maybe repeated myself many times,
but only to build up the context,
but it's too difficult at this moment
to give you more examples.
Yeah, yeah.
Actually, I thought of it, but with the 20 minutes,
because also my next speakers,
they have an experience of depending on food and cooking,
which is intangible heritage somehow.
So I don't know if you have,
you might not talk about this,
but they are a very good example.
They are a living example in Berlin,
using heritage and intangible heritage
for the sake of integration.
So the examples are many at the end of the day.
I just want to hear that one case.
Yeah.
In particular, the topic.
Yeah, yeah.
And if you mind, let me just talk about
True.
The PhD work, the PhD work, or the PhD work.
I'm doing my PhD, true.
I worked on that, but not for my PhD,
but I work on that.
I am also a consultant for Syria cultural heritage,
and basically, you know.
Basically, these fundamental groups
knows the value of cultural heritage.
Actually, more than us, we do,
and they know exactly how to fight us with heritage,
because basically, destroying our cultural heritage
is making Syrians refugee in their own homeland,
not only in Germany, or in Jordan, or in Sweden,
but also in Syria.
When we lose our cultural heritage,
we lose our connection, and we become also
flying souls without any roots somehow,
even in our homeland.
That's one.
Second, the values that heritage represents.
Like when you talk about Palmyra,
they didn't explode anything in Palmyra,
because it is infidel in their mind.
They really know what to target,
because they targeted the diversity,
like when they targeted the tombs in Palmyra,
there, you have an example of how different religions
bury their dead bodies together,
and that's something in our own daily, we don't have.
Different religions have different places for that,
and Palmyra presents a very good example of that,
and by targeting that, they target the value
of how much we celebrated diversity and accepted it.
Other example is when they targeted the facade
of the theater, and also they insisted on doing
their execution and slaughtering in the theater of Palmyra.
They were trying to show us that this is not anymore
a place for celebration, for gathering,
and for enjoyment, for art, for ethical music,
and beautiful life of celebration.
It is a place of death.
It is a place where you should,
like they are trying to implant new values
within our tangible heritage.
Therefore, they target things.
So, I mean, the discussion can go,
we can maybe in the coffee break discuss more,
but there are different reasons,
but they know how to mobilize heritage
for their own messages.
That's why I said, okay, since they are doing this,
why don't we mobilize heritage for our own problems,
as well, and try to solve our problems
of migration, of inclusion, of integration,
and stuff like that, so.
Question?
Okay.
Well, this is a very important question.
Yeah, I mean, using this specific example
is very interesting, because your case is a minority
that's protecting its identity
through its cultural production, and here, its music.
There is a little bit difference
when this process happen,
and that's when I said, if you remember,
to what problems heritage can contribute to.
I didn't only say to what solutions it can.
So, heritage sometimes can bring us to isolation,
also, especially when we decide
that we don't want to embrace the others,
and it might be when people feel threatened
from being, I mean, take globalization, also, no?
If we don't want to specifically speak about that,
like, people now try to really emphasize
on their differences and things,
and say, instead of saying we are in a melting pot,
we are saying the mixed salad that we have,
as we said yesterday, tomato and the lettuce,
and each has its own texture and taste,
but we work together in harmony.
It's like an orchestra, where nothing lose its identity,
but works together.
Like, sometimes, when minority feel threatened,
try to emphasize one specific thing.
I don't think it's very dangerous.
I think it's the right for everyone, also,
to protect their personal identity at the beginning,
to make it strong enough,
and when they are confident and strong enough,
they will start sharing it with the world.
That's where
I think the Syrians, they don't have the same fear.
Even if they are minorities in Germany,
but whatever they practice as music,
they are not afraid that if they do it,
they will melt with the German,
and in case they melt, they don't mind it.
It's a fusion.
It's a different development.
Also, we need to think of heritage,
not only as a past thing.
I really, although I'm an archeologist,
but I am not from the traditional type of archeology.
I do believe that we people,
our job is not only to safeguard and guard.
We are not guards of heritage.
We are the creators of heritage.
We created that before.
We will protect it,
but we will keep developing new things, creativity.
We shouldn't stop it under the name
of saving our identity, also.
So it's a process.
Think of it in that level.
Thank you very much, Yara.
Thank you.

