SUSTAINABLE Sneakers Take OVER the Fashion World!

you clicked in this video and I know what you're thinking sustainable sneakers sounds about as exciting as watching paint dry but hold on your laces because things will get interesting you see sneaker Brands aren't just competing to make the coolest looking shoes anymore they're in an old out War to see who can make the sneakers that doesn't make the planet cry it's like the Space Race but instead of trying to get to the moon they're trying to get to a future where fresh kicks don't cost the Earth literally let's break down why this race is such a big deal you know how we love our sneakers right well it turns out our passion for fresh kicks has been giving Mother Nature a bit of a headache traditional sneakers are like a perfect of Planet hurting materials layers of plastic rubber and synthetic stuff that takes forever to break down it's like we've been walking around in little time bombs for the environment but fear not Sneakerhead our favorite brands have heard the call and are stepping up to the plate they're not just talking the talk they're walking the wall in sustainable shoes let's start with the OG of sustainable sneakers Adidas these guys have been pushing the envelope harder than a male man on Christmas Eve remember when they dropped those parly sneakers made from wash and plastic that was just the warm up Adidas have been cooking up something even Wilder they've teamed up with a company called Bol threads to create this St Smith Milo and get this it's made from mushrooms that's right your next pair of kids could be fun fantastic but Adidas isn't the only player in this game Nike never one to be left behind has been flexing their sustainable muscles too they've got this thing called Nike fly leather which sounds like something you'd use to swat eco-friendly flies but it's actually super sustainable material made from leather scraps and let's not forget about the move to zero campaign Nike is basically saying zero carbon and zero waste challenge accepted it's like they're playing Limbo with their carbon footprint seeing how long they can go but wait there's more the sustainable sneaker race isn't just for the big dogs we've got some other dogs in this race that are actually shaking things up take old birds for example these guys burst out to the scene with their wool Runners making shoes from well wool it's like they looked at a ship and thought you know what they could make a comfy shoe and you know what they were right Alberts did stop there though they've been experiencing with all sorts of crazy material eucalyptus trees sugar canes you name it it's like they trying to turn the whole produce section into sneakers here's where it gets really wild all birds teamed up with Adidas to create what they called future. footprint dot it's a shoe with a carbon footprint so low it's practically limbo dancing we're talking 2.94 kg of CO2 per pair that's less carbon than it takes to make a large pizza now let's talk about V this French guys have been in the sustainable sneaker game since before it was cool they're like the hipsters of eco-friendly Footwear of course European folks veg been using organic cotton wild rubber from the Amazon and recycled plastic bottles to make their shoes it's like they're making a fashion statement and saving the planet at the same time but the race for sustainable sneakers isn't just about materials it's also about how these shoes are made brands are looking at every step of the process from design to manufacturing to shipping trying to squeeze out every last drop of sustainability take ROK for example they've got the shoes called the floatride energy grow sounds like something you'd plant in your garden right well it kind of is this shoe is made from Custer beans eucalyptus treats and algae it's like they're making a salad but for your Feit I don't even know how's that possible and then there's Puma who's been playing around with recycled materials like nobody's business they've got those shoes made from recycled Plastics recycled polyesters and even recycled cotton it's like they're the ultimate recycled beIN now I know what you're thinking but do the sustainable sneakers actually look good or do they look like something my granddad would wear to mold alone well fear not these breads are proving that sustainability and style can go hand in hand or should I say foot in SHO take a look with Adidas with parlay Ultra boost this bed boy doesn't just help clean up the oceans it looks fresh enough to turn heads at your local sneaker meet up or check up the Niki space Hipp line these kids are made from Scrubs from Nike factories but they look like they came straight from the future here's the million-dollar question who's winning this race well it's not that simple it's not like there's a Finish Line where one brain will break the tape and brrown the king of sustainable sneakers this is more like a marathon than a Sprint each bread is taking its own approach experimenting with different materials and techniques some are focusing on recycled materials others on plantbased Alternatives some are looking at the entire life cycle of the shoes from Cradle to gravee or should I say from box to the recycle bin the real winner in this race that's SS customers and of course Mother Earth herself we get cool eco-friendly kicks and the planet gets a break from all the waste and pollution it's a win-win situation let's be real for a second as much as we love seeing these brands push the boundaries of sustainability we've still got a long way to go the sneaker industry is huge and changing course it's like trying to turn a cruise hit it takes time and lot of effort that's where we come in every time we choose a more sustainable option we're sending a message to this brand we're saying hey we care about this stuff keep it coming it's like voting but with our wallet so what's in the race for sustainable sneakers well if I had a crystal ball and trust me I've asked Santa for one every year I'd say we're going to see even more Innovation we might see sneakers made from lab grown materials or shoes that can be completely recycled into new pairs maybe we'll even see sneakers that can beod degrade in your compass beIN when you're done with them one thing's for sure the race for sustainable sneakers is just getting started and it's going to be one heck of a ride so keep your eyes peeled your minds open and your feet ready for the next big thing in eco-friendly Weare so what do you think about the sustainable sneaker Revolution comment down below as well as commenting down below what I can improve my content don't forget to subscribe that's the last thing don't worry