How Shopify Repeat Buyers Drove $7.6M in Just 60 Days

All right, guys, so in this video, I'm going to talk about Shopify and how you can create a two step funnel system to educate your consumer in order to keep purchasing your product, not just one time, but on a monthly basis. If you are in doesn't matter what category you're in, you could be selling supplements, coffee. It doesn't matter. It's all about educating the consumer about what your product is. And the second most important thing is your brand identity. Everybody in the marketplace right now is just copy and pasting each other's design, their user experience. The problem with that is you don't have a personalized brand. At the end of the day, you look like just like your competitors. There's not much differences when it comes to visually what people see when they come on your website or what they see on the competitor's website. Right. So you're always sliding between conversion rates. Your average value is lower and you're running ads on Facebook, TikTok, Instagram, whatever platform you're using. You're bringing traffic and you're always competing with your competitors. The best way to do that is to create a funnel system that I'm going to show you in this video. But not just that, but also build a personalized brand identity for your e-commerce store. Let me just share my screen. Let me show you what I'm talking about. If you're stuck between one or two percent conversion rate on a monthly basis, you want to scale your stores to the next level. You can contact me, but we'll get to that later. Let's jump into the screen right now and let me show you what I'm talking about. I'm going to be reviewing a brand called Marsmen. These guys sell only testosterone booster. Now, if you want to search a testosterone booster, I want to give you an exercise. Go on Amazon and search for testosterone booster. You will see more than 10,000 results for testosterone booster. The problem with that is packaging are the same for a lot of these brands. Pricing is very competitive. Everybody is like in the 20 to 30 dollar price range when it comes to their products. And everybody is just competing for the spot. Of course, you can scale your brand that way, too. But if you want to build a personalized brand, personalized funnel system for your Shopify store, you should watch this little video all the way to the very end. Now, what we do is we educate a consumer first around what we do, what the product is. We do a different combo of social proofing and education to educate the consumer. And then we don't charge the competitive price. We charge two, three, four times more, sometimes 10 times more on our website to increase our average value. And at the end of the day, we convert roughly around five to seven percent on a monthly basis from a lot of our stores. So first thing first, let's talk about this funnel system. If you see right here, it says the most potent and natural testosterone stack on earth, eight powerful ingredient pack in one daily male vitality supplement, all for less than two dollars per day. OK, that's the value we're bringing. You can see the packaging very different from what you see like out in the marketplace. The second thing is we use call to actions like unlock your power today. Now, this will actually take you to the actual product page. But this is just a letter featured in GQ Men's Health for eight ingredients in one powerful formula. You can see all the ingredients. We are using call to action. I'll try it now. The decline of testosterone, a moderate epidemic. And you can see like the case study around like the testosterone, very technical stuff. We'll skip that. We'll stick to the basics when it comes to the education side of things. The solution, Mars men. Right. So they're talking about a problem here in the testosterone. And then they're talking about a solution with the brand itself. Right. And they're talking about how the product is going to help to start increase your testosterone. Now, you can see how does the product work? The benefits of using the product for seven days, then you jump into day 30, then you jump into day 90. And you can see the difference between day seven and all the way to day 90. And here we're talking about boost your testosterone in 90 days. Again, we're trying to sell a subscription here, not a one time product. And then we have an FAQ. Nothing special, but it's all education on the first page. And regardless where I click, I can click on try it now. And what's going to do is it's going to take me to this single product page where I can actually add the product into the cart. But before we jump into that, let me actually show you something really interesting. It's not just a testosterone support. It's also a travel 10 comes with a free travel 10. It comes with a free testosterone guide. Also, it comes with a free app. And we'll get into all the freebies in just a second. But if you see, these are like all infographics pictures used for this product page. Very branded, very to the point specific. Now, if you see right here, we have testosterone hiding. We have over 240,000 reviews. The original price is $118, selling for $59. And here we have a little bit of case study around like what the product is, why people should be buying the testosterone. And we're using social proofing by saying like based on survey of 1000 actual Marsman customers. And I can click on try it now. And of course, like when it comes to the social proof side of things or money back guarantee or refilling time, you can actually showcase the icons right here just to educate the consumer, not just around like what the product is, but also helps them understand that, okay, this is a subscription that refills every 30 days. You can change or cancel the subscription anytime. And you get a free shipping for the first order. Now, this is where it gets interesting. You also get a free $70 worth of free gifts, which includes the travel tin, a testosterone ebook, workout app, and also a free shipping, right? This is just to build a value. If I click on try it now, it will add all the products for me into the cart. So $59 base price, testosterone guide, and free travel tin. Now, if I talk about the app, the app is actually paid. It's just a 14 day free trial you get with the app. But it's all funnel system that these guys built in order to sell you the product. And through the app, through emails and SMS marketing, they also get back to you by renewing your subscription and upselling you additional products they have. Now, when it comes to like what to expect, you can see right here day seven, day 30, day 90, what we saw on the actual landing page, FAQs. And then we have reviews. We have the same section here as well, ingredients. We have a lot of before and afters and how people are thinking, feeling when it comes to using the product itself. Some UGC content around the product. If you see the packaging here, you can see it looks like a very, very premium package, right? So that's what makes a big difference between like what you do and what your competitors do. Achieve intercellular level of testosterone naturally. The comparison section between the product and the other brands out there in the marketplace. Again, a newer case study around like how it helps in the 60% increase when it comes to testosterone. They're using not just social proof, they're using doctors as a science-backed product to help you trust the brand more right off the bat. And then we have FAQs. And last but not least, what does the Encode Kit includes? So you have free shipping, free guide, free tin, free app. That's what they're offering. And then we have five-star reviews and then where it ends when it comes to the footer side of things. So if you're struggling, you're stuck between one or 2% conversion rate, you want to scale your e-commerce brand, this Q4, you want to take it to the next level. Be sure to contact me. My calendar link is right below this video. I'm happy to help you. And as always, I'll see you in the next video. Goodbye.