Have you ever received a suspicious email or an offer that seemed too good to be true? Watch this episode of Cash Course to discover how to identify different types of scams, learn common tactics criminals use to steal money and personal information, and find out how to protect yourself if you become a victim of fraud.
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episode well Bob we're back and it looks
like Joanie is still on the phone with a
blinker fluid salesman now Tim we're
watching a classic marketing scam play
out right now when the caller ID on the
phone said unknown it was the first clue
that something wasn't right oh and now
she's giving her personal information
what are you doing oh and now she's
looking for her wallet wow unless she
hangs up and pulls out the victory right
now things could get ugly real fast well
before it does let's cut away and remind
our viewers what consumer scams are on
another episode
of a consumer scam is when someone tries
to trick you into getting your money or
personal information it's a sneaky plan
where people pretend to offer something
cool or helpful but it's not what it
seems now stashi says in 2022 that these
scams C am
over 8 billion ouch that's a lot of
money Bob that's a lot of gravy one
major type of consumer scam is marketing
fraud where companies make false or
misleading claims for financial gain
like intentionally misrepresenting the
qualities of a product or service
selling imitations as genuine articles
or hiding the potential harms of a
product marketing fraud can happen in
various ways including emails online
shopping scams phone calls and even the
mailbox
now the scammer's Playbook includes bait
and switch tactics bait and switch is a
deceptive marketing tactic where a
business starts by attracting customers
with an appealing offer when the
customer expresses interest the business
reveals the advertised product or
service is an available and tries to
switch them to a less desirable or more
expensive item let's say your local
electronics store sends a flyer saying
one day only the new Prager station for
50% off when you show up however they
say they sold out instead they pressure
you to buy a different or inferior
gaming device at a higher price ah the
old bait and switch r a classic trick
play Bob another type of marketing fraud
involves financial investments the most
infamous of which is called a Ponzi
scheme named after Charles Ponzi a
scammer from the 1920s in this fraud
potential investors are promised High
returns with little or no risk the
fraudster uses funds from new investors
to pay returns to existing ones creating
the appearance of a successful and
profitable investment the scheme
typically collapses when there aren't
enough new investors to pay returns to
earlier
participants and the schemes don't end
there Bob oh not buy a long shot Tim now
other tactics include fake Online
Auctions and Charities not the online
auctions in fake Online Auctions
scammers May list counterfeit or
non-existent items for bidding the
scammer may use fake profiles provide
false info to make the auction appear
legitimate or manipulate the bidding
process to attract participants to place
bids and make payments victims may end
up losing money without receiving any
actual goods or services in return what
fake Charities pose as legitimate ones
exploiting people's Goodwill by
soliciting donations for phony causes
frauders May create names logos and
websites that resemble those of
well-known and reputable Charities
scammers may use High Press tactics such
as urgent and persistent requests for
donations to create a sense of emergency
or crisis well now that we know
something about consumer scams and
marketing fraud let's learn a few things
our viewers can do to avoid becoming
victims Bob let's go Tim one be cautious
about suspicious emails phone calls or
messages especially if they ask for
personal or financial information and
don't click on links or download
attachments from unknown sources if
something doesn't look right sound right
or make sense it might be a scam two
always do your research before handing
over your money a simple internet search
on a charity service or offer will often
uncover articles from people who have
fallen for the same trick and are trying
to warn others scammers are also always
updating the tactics in their playbook
so make sure to evaluate every situation
closely third if you've been a victim of
a scam there are resources to help fight
back these include contacting your bank
or credit card card company to
proactively protect your accounts and
dispute any fraudulent charges placing
fraud alerts on your credit reports
which make it harder for frauders to
borrow money in your name and contacting
your local law enforcement and the
Federal Trade Commission FTC to file a
report there are also consumer
protection laws regarding truth and
advertising contractual fairness and
unfair business practices these laws aim
to create a fair and transparent
Marketplace promoting trust between
consumers and businesses these laws can
help you get your money back and help
prevent the same thing from happening to
others well Bob although no one wants to
get scammed it happens and if it does
happen it's good to know that consumers
have legal resources to get back on
track that's right Tim but remember the
first line of defense when it comes to
protecting consumers like you is you
okay okay here we are it's the moment of
truth and Joanie hangs up on the scammer
incredible what let's go knew she had an
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