Timestamps: What is the least I have to do in the gym, as a 40-year-old, to reap the most benefits? (1:18) The effectiveness of the MAPS 15 protocol. (3:05) How we designed MAPS 40+. (4:48) Exercise substations in this version and what else is unique. (6:16) Reach 80% of your ultimate potential with this programming style. (10:24) Why is this program perfect for this demographic? (12:03)
So, this is the second in a series of
episodes where we're launching new
programs. These are 15inute protocols
for our some of our most popular MAPS
workout programs. The first one was MAPS
15 strong. Now, we got for you, you
ready for this? Maps 15 40 plus. Maps 40
Plus. Very popular program, especially
for people in that age category.
>> Well, now we have the 15-minute version.
We're going to talk about it in today's
episode. I actually think this one makes
the most sense.
>> Yo,
>> they're all I'm excited about this one.
>> Yeah, they're all great. They're all
awesome and for and I can make a case
for all of them, but
>> this demographic. Perfect.
>> Yeah. And and uh I this one speaks to
me. This is how I've been training uh
for quite some time now. And I feel like
a lot of a lot of 40 plus people can
relate to this where it's, hey, I I
still want to have a great physique. I
still want to be strong. Um but I've got
kids. I've got a career. I've got a big
I got a family. I got a hobby. I've got
these other things in my life that I'm
not that vain as I was when I was 20
that I care so much about what I look
like. And so I'm drive I'm driven to be
in the gym every single day,
>> but I still would like to look fit, be
strong, and all those things. So my
attitude has been
>> uh for quite some time now, like what is
the least I have to do in the gym to
reap the most benefits? like what is the
least amount of effort that I have to
put in the weight room which I enjoy
doing but I just enjoy doing a lot of
other things even more
>> and so what does that look like and I
feel like a lot of other 40year-olds can
relate to it 40 plus year olds can
relate to that and so a routine that is
very minimalist but still a big bang for
your buck just makes the most sense to
me
>> well I I the other thing too that we
need to talk about which was surprising
although when I look back it shouldn't
have been uh is it's also just extremely
effective. Um what you're looking at
essentially
>> with a with the MAPS 15 protocol. Okay.
Cuz there's different workout programs
within this protocol. Now the original
MAPS 15 was just mass 15 minutes but
then we went with the muscle mommy 15
strong 15. Now we're at 40 plus 15. The
protocol has you doing strength training
every day. The difference is you're
doing 15 minutes a day of strength
training. This number one improves
consistency. Uh it's great for building
uh behaviors around exercise. If you
miss a workout, not a big deal because
you did five or six more.
>> And when you look at the data, the data
now supports this. When it comes to
strength training, this dose uh for most
people is actually the most effective.
In other words, you'll see great
strength gains and muscle gains
following a protocol like this. and
you'll know right out the gates, you'll
follow it by week two, you'll see that
your strength uh has increased. So, it's
just a very effective protocol. By the
way, this would be akin to doing two 45
to 60 minute workouts a week. So,
instead of lifting weights or strength
training twice a week for 45 to 60
minutes, you're doing a little bit every
day.
>> The volume is still there. It's just
spread throughout and it actually just
frees you up. So, the whole rest of the
day, uh you can even build up your
activity. You could build up your
community. You could build up all these
other lifestyle elements. I feel like
that's why this pairing is so cool, I
think, cuz we did a lot of emphasis on
the lifestyle part uh with trying to
kind of prescribe that on some sense
with 40 plus and to to have that
integrated now with this protocol makes
a lot of sense.
>> Well, MAPS 40 plus uh was designed uh
with this in mind. It was okay can we
let's create a effective strength
training program that uh that creates
all the benefits of strength training
muscle shape sculpt boost the metabolism
hormone balance all the wonderful
benefits you get from strength training
mobility uh you know getting rid of pain
let's create a program that gives you
all those benefits of strength training
for a category
>> or a demographic of people who tend to
fall into this age category of over 40.
Now, what does that look like? Well, we
have to consider a few things. There's
typically some exercise uh
modifications. So, we didn't take out
the most effective exercises. We just
gave you versions of them that reduce
the risk but continue to reap the
benefit. So, we did that. We also
included lifestyle um tips, supplement
tips, nutrition tips, or guidance that
are more specific to this demographic.
So that was the original 40 plus. Then
we come out with Mass 15. Everybody
loves it. It's our most popular program
ever. People continue to want to use it
because they get great results from it.
And then the messages come in. Can you
make a version of MAPS 15 that is 40
plus or that was strong or that was
muscle mommy. So here we are now with
MAPS 15 40 plus. Again, two exercises a
day with all of the lifestyle
recommendations baked into this program.
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Use the code December50 for that
discount. Here comes the show. Now,
exercise-wise, just give an example of
some substitutions.
Uh, a deadlift is such an effective
exercise. It's one of the best exercises
you could do. It's a fundamental
uh, you know, kind of human movement.
You want to be good at deadlifting. But
a straight bar deadlift is far more
technical, uh, meaning uh, there's a
higher risk of doing a straight bar
deadlift because of the technicality
involved than let's say a trap bar
deadlift. So, that's one example of how
we replaced uh or or changed an
exercise. It's still a deadlift. We just
moved to a trap bar. Yeah.
>> Which has a much lower uh risk profile.
>> You just bring the wrist down a bit. I
mean, like flat bench versus like
incline, for instance, and just setting
you up uh you know, for success, but
also not quite as much of the impact on
the joints.
>> That's right. So, box squats is another
great example, which I now do. I almost
only do box squats instead of
traditional squats uh because it gets
rid of the change in momentum at the
bottom which requires just another level
of of mobility and stability and allows
me to continue to train really hard and
get great development almost it's almost
the same uh as a traditional squat. I
can make out some differences but
they're both squatting movements are
very valuable. So, just some examples of
uh some of the exercise substitutions.
And then there's a special emphasis on
areas that um that people in this
demographic tend to need to focus on
like the core strengthening and
stabilizing the lumbar spine because low
back injuries and pain uh is so common.
>> Yep.
>> Um as you start to get into this age
range uh that strengthen. Now, why by
the way, why does that happen? Because
uh as this is what the demographic, this
is what the
>> what we're doing right now.
>> Yeah. Sit. you just sit way more. Like
when you're in your teens and 20s, you
tend to be moved more. Then you get in
your 40s. Most jobs these days are desk
jobs. You've probably been sitting at a
desk now for at this point, you know, 10
years or more. Uh and the muscles of the
core atrophy
>> and the result of that is back pain,
>> dysfunction
>> is dysfunction. And so we've included in
this specific core exercises to address
this to to strengthen and stabilize the
lumbar spine. I I actually think the one
of the most valuable parts of this
entire program was the effort that we
put really put into the lifestyle
checklist. And the reason I say that is
just because when I think about the all
the clients that I trained in this
demographic,
uh most of them had this kind of
lowlevel stress, chronic pain, not the
best sleep, like
>> and so you know, as as much and as
important as the squatting, the
deadlifting, all the movements are a lot
of those things were the things that I I
ended up speaking to a lot of my clients
to at the beginning the most, right? was
like, I can give you the best exercise
in the world, but if we don't address
the stress, we don't address the sleep,
and we don't create some new behav
behaviors in your lifestyle to mitigate
all that stuff, we're not going to reap
the max benefits from a lot of these.
So, a lot of those types of
considerations, you know, and you like
what to bringing up the trap bar, it's
uh, you know, when I think about those
clients that in that in that
demographic, you know, knee stuff, low
back stuff, and so we'd have to modify
exercises. And so, the the thought
process behind some of those movements
were thinking like that. It's like, you
know, it doesn't mean that every single
person doesn't mean that there's
somebody who could be following this in
phenomenal shape that goes, "Oh, I'm
going to do regular deadlifts instead of
trap bar." We've made that a
consideration considering how many of
our clients in that age group would have
to start there. And so I think starting
there and then the lifestyle stuff to me
is what what really moved the needle for
those clients.
>> No, you're 100% correct. Uh you know uh
morning routine things you do before
bed. There's diet recommendations in
here. Uh there's general diet
recommendations and then ones that have
more of a consideration uh for this
demographic. supplement recommendations
are in here as well. Uh there are
certain key nutrients that tend to be
more likely to be deficient in uh that
you'll find as you start to get into
middle age um that we put in there. And
so what you have is a complete
program that fits everybody's schedule
that is also uh extremely effective from
a strength training perspective. Now I
do also want to be clear because I am a
trainer. This isn't all your activity.
Okay? We do put in recommendations for
activity outside of this, but it looks
like walking. Okay, that's it. So,
strength training is great to elicit or
to cause changes in skeletal muscle. We
want more strength, more muscle, and
then all of the downstream effects of
that, the improvement in metabolic rate,
the insulin sensitivity improvement, uh
the hormone balancing that comes uh from
that, of course, the functionality, and
then of course what everybody's
interested in, the look. muscle looks
very good. It shapes your body, makes
things firm. Um, it just it's very good
for you to have muscle. This covers
that. You've got your strength training
done with this. And by the way, the data
now is finally supports this. Uh, this a
protocol like this with this volume will
give you 80% of anything you could ever
expect from strength training. Now, I
don't mean you'll get there 80% as fast.
You're going to get there just as fast.
What I mean is your ultimate potential,
it's let's say it's a 100. You can reach
80 of that ultimate potential with this
15minute a day program. So what does
that mean? That means you follow this.
When you get to the point where you want
to squeeze out another 20%, go for it.
You can add more workouts and more
volume. But most people in my
experience, the vast majority of people,
>> if they reach that point, they're like,
man, I am so happy here. Yeah.
>> My b my life is so balanced. I don't
want to go to the gym more to squeeze
out the five or 10% cuz it's not worth
it. This is perfect. I feel amazing.
That's what you'll get with this
protocol. Then on top of that, make sure
you stay active with your walking, which
we put in those recommendations as well.
And then you're totally totally set.
>> And I and what you said, Adam, too, in
terms of the this being
>> uh the probably the most appropriate
demographic to have a 15-minute version.
Yeah.
>> When we have callers call in, this is
almost always what we recommend to
>> to these people because of uh you know,
just their their their lives.
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>> I just think that most people, not
everybody, but I think a lot of people
at this point, at this stage in their
life, uh, is probably has a career, has
kids, or had kids. Maybe even by them
maybe they even have grown kids by this
time but they're either are have kids
still or had kids
>> probably have hobbies 40some you really
know who you are the things you're into
that you want to vanity starts to drip
off drift off a little bit you know what
I'm saying doesn't mean they don't care
about how you look
>> you go not quite as crazy
>> but you're not ob obsesses and insecure
about it as you probably were in your
20s and maybe even in your 30s um and so
yeah I just think that this I mean at
least it really speaks to me it really
speaks to me at where I'm at in my
journey. And I think that a lot of other
people can relate that like, you know,
my family and my my career and the other
things and my hobbies that I love to do
are a much higher priority than uh the
gym. My gym can people will be so
surprised how little time you have to
spend in there to reap incredible
benefits. And I think that that's been
missold for a very long time, especially
if it's been something that's been kind
of a part of your life. like if it's
been something that's consistently been
in your life like uh to to maintain that
muscle mass or build that muscle mass on
that program.
>> Well, what a lot of people don't realize
is that um the reason why exercise
causes change is because it's a stress.
And if your life is already stressful,
uh you've got a mortgage, kids, a job.
um then adding stress to you have to be
very careful because if that stress uh
is higher than your body's ability at
that point to adapt, you're not going to
go anywhere. In fact, if you keep
pushing it, you'll start going
backwards. This is why the MAPS 15
protocol is often what we recommend to
people who are consistent with their
workouts. In fact, I would say we
recommend it more to those people where
they call in, they're like, "Man, I've
been working out 5 days a week. I spend
an hour in the gym. My body's not
budging. my body fat's not going the
right direction. Like, what do I do? And
we give them this protocol. It's like,
you're doing too much. Try this. And
often times pair it with an increase in
in in protein and some calories. And
then watch what happens. 60 90 days
later, they come back and they're like,
I can't believe
>> you were right. My body is now finally
responding.
>> Well, that's why I think this is such a
a great program for for this demographic
in part. I think it's a great protocol
for a lot of people or most people, but
especially this demographic. I think
that they respond best to it for the
reasons that you just said totally that
you've got all these kind of low even if
even if your life isn't crazy stressful.
I don't think I have a stressful life at
all.
>> You got a lot of stuff going on.
>> Have a lot of stuff going on and a lot
of things that are are far more
important to you know spending hours in
the gym every single day. And so if if
you relate to that um then this is for
you. And then not only that, but this
ends up blowing those people's mind
because let's say they have been their
whole life consistent and they train
five, six days a week and they really
just aren't seeing progress, but they
maintain a healthy fit body and they
don't realize that they don't need to do
that to maintain that. And what ends up
happening is they reduce that volume
down to this and suddenly they respond.
>> They they get better results. They get
back more time. They get better sleep,
better reced
to release this 50-minute version.
>> So am I. What's really cool is that um
because we're releasing a string of
these uh people have found so much
success with this protocol that they now
have uh multiple maps 15 programs they
can follow. So they don't have to leave
>> uh the protocol to try a different maps
program. They have the different the
different valuable programming of our
most popular programs in that
>> that was a lot of the thought. I mean
just you know getting feedback from uh
you know a lot of customers a lot of
people in the forum and it's like yeah I
mean people were were sort of
Frankensteining their way through it to
begin with and it's like well let's just
put it together so you know specifically
like here's how we would do it and run
it
>> perfect. So here's what we're going to
do because we're releasing it we we this
is a new thing for us 50% off. So, if
you want to get this program, maps540
plus, you go to 1540plus.com. So,
1540.com and then use the code
December50 and it's 50% off. Also, if
you want to find us uh on Instagram,
come look for us. We're at Mindpump
Media. We'll see you there. What? No,
no, no. You guys, I'm busy. I'm doing
this endcreen thing, right? Is that what
we call? It's an endcreen thing. No, no,
no, no, no. You're going to have to put
that on hold. Tell them to call back.
Watch the next video.