Versa Xtreme Thumb Button Release： The Transformer of Releases!

Hey everybody, this is PJ Reilly from Lancaster Archery at the ATA Show 2025 in Indianapolis. I'm here at the B3 booth with Brian. And Brian, Versa, this is a handheld release you guys have had for a while, but now we have the Versa Extreme. Yeah, we've had a couple of different Versa line thumb buttons, the original Versa, the Versa Pro. We didn't want to come out with a completely new skew, but we had some ideas on how to improve our thumb button line for the year. So we make everything in house, so it's pretty easy for us to make inline changes. So we added a new skew to the Versa line and we call it the Extreme. So what's different about it, same adjustable system as far as your travel adjustments on the outside of the handle, your sensitivities on the outside of the handle. It's an enclosed hook, meaning it encompasses the loop as you close it up. So it has all those features, but it still has the adjustable system for the handle. But we wanted to improve that and add another adjustment system. And that's PJ came up and grabbed this and said, Hey, I like this. How does this work? So it's an index adjustment on top of the outside, instead of being able to just to make it a three or a four or change the shape of the outside of the handle, we want to be able to change the shape around the index finger. So I'm a thumb button guy, so I love this stuff. So I like tinkering with that. So I always like to have a certain feel on my index finger. So we want to be able to adjust that feel a little tighter, a little looser. I said, well, heck, while we're doing that, why don't we make where you can make it an enclosed index? So we added an attachment. So not only can you adjust it, you can make it from an open index to an enclosed index, and you can adjust it here itself. So very adjustable. We put a grip on the inside of the index. So adjustable index, enclosed hook, all the same internals. So a proven system, new this year, the Versa Extreme. And what we're talking about for adjustments here is this one, you can pitch that in to get more pressure on your index finger, or you can take it off and add this one and just make it straight up enclosed. And then of course, the guys that are familiar with the Versa system, you can still make it a four finger, or you can change the pitch of the three finger if you want to do that. All adjustable, both sides of the handle, multiple color options. So you can see here, I'll hold them up for the camera. So we have three colors here. There's actually an OD green color. We do all that in-house. We do our own coloring in-house. So a lot of colors, a lot of adjustment features. We're excited about it. The Versa Extreme. Check it out at your dealer, or heck, just buy it from Lancaster, PJ. All right, Byron. Hey, we always appreciate your time. B3 Versa Extreme. Thank you, guys.