Dentro FERRARI 🏎️ Tour completo

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I was the first YouTuber in the world to be able to film inside the Ferrari factory
I have been able to discover how all the Ferraris in the world are conceived designed produced and tested
Keep in mind that usually it takes me about half a day to record
these videos but this time in Maranello I spent three full days
The first two in normal workdays
and the third day in the middle of Family Day
A special day when the company opens its doors to the relatives of its employees
Anyway I don't need to explain what Ferrari is
In fact it practically wins the award as the strongest brand in the
world every year or rather the brand with the highest value overall
In addition it is not only an undisputed luxury brand but
also the most successful team in the history of Formula 1
Clearly this is not a paid collaboration but I would say it's
already a lot that they have opened the doors of their company to me
They showed me the entire production process of the Ferraris
They also made me speak for more than an hour with their CEO Benedetto Vigna
So before starting the tour I'll give you a bit of history
The Ferrari was born thanks to Enzo Ferrari born in 1898 in Modena
He grew up practically in his father's mechanic shop
With the dream of becoming a pilot around the age of 20 he manages
to find work in a racing team as a test driver
In a short time he is finally promoted to pilot
and as a pilot he achieves increasing success
Between them it is there that he meets Countess Paolina
De Biancoli mother of the famous aviator Francesco Baracca
which proposes to Enzo to use the famous horse
the family's crest as a logo to apply on the car
After that Enzo transitions from being a driver to becoming increasingly interested in cars
Until he stops being a driver and in 1929 opens his own team
It was in 1947 that Ferrari finally launched
It then began producing racing cars and luxury cars becoming an increasingly sought-after brand
In the early 1960s Fiat acquired a 50% stake in the company
And when Enzo died at 90 the company would be 90% of Fiat
and the 10% of Piero Ferrari son of Enzo who currently
holds the position of vice president of the company
Tuttora with still 10% of the shares
To date Ferrari is listed on the stock exchange
With a market capitalization of 70 billion
produce only a few thousand vehicles each year which
however along with its other business lines guarantees
a revenue of almost 6 billion euros Well there
would be a thousand other things to say
But with these few pieces of information we can
start the tour of the famous Maranello factory
A tour guide is Stefany whom we will introduce shortly
We start with the historic entrance on Via Betone
It is precisely the iconic entrance through which all the brand's vehicles have passed
Starting from the 125S as early as 47
The company wanted to preserve the historic facade
To preserve the history and architectural style of the era
Here on the left instead where there are these windows
There were the historic offices of Enzo Ferrari which now
house the offices of his son and vice president Piero Ferrari
These buildings are also part of the company's historic facilities
The first stop of the day is the Ferrari Classic Workshop
This is one of the most exclusive locations in the
company which offers an elite service to Ferrari customers
They can all access vehicles that are at least
20 years old so street cars as well as Formula 1
E Ferrari Classiche offers a wide range of services to its customers
including authenticity certificates maintenance and restoration
So it's really a lot of exclusive services and it has been open since 2006
So if I'm a customer and I've bought one of these classic
cars can I bring it here to get it fixed for example
Also exactly
A customer can bring the car here and check that everything is up to standard
Let's say about how the car was built back then
If there are things to replace he can do it
I would like to show you a true
gem of our history the 250 GTO
Thirty-three units were made in 1962 and another
three in 1964 with a slightly different body
This is perhaps one of the cars with the highest market value because
it is estimated that they are now worth around 70 million euros
As I told you before here instead we have 1950s little boats
These were used for epic races on open roads
Come the Targa Florio Mille Miglia
So these are really pieces of history
In the Ferrari Classiche Workshop you will also find the archive with the original folders
Containing all the information on all the historical Ferrari models
All that is official about the car is stored in this room
Welcome to the Ferrari Classiche archive
the technical-commercial archive
We have all the historical documentation starting from 1947
This is particularly the first design
of the 125S engine created in 1946
In reference we can find
the first engine test
number 1 then the first engine tested for almost a year
These are the folders these are the chassis numbers
Starting from the chassis number
You perfectly know which parts are needed to make the
original machine just as it was conceived back then
And you told me the odd numbers are the Gran Turismo
and the even numbers are the Sport Prototypes
This is the frame slot ranging from 5301 to 5399
We find described the main components of each individual car
And this is the assembly sheet for the GTO we just saw
at is worth 70 million euros
Here we also have the commercial scale
where even the name of the first customer is found
Ronald John Hare was the first buyer of that Ferrari
And the configuration chosen by the customer in the period
Dark down inner dark red
fabric What do we have here
In this area instead we have the real supercars
Then we have the F40 the F50 and the GTO
And we also have these super iconic Ferrari models
This Ferrari is the only Ferrari ever made with a luggage rack
Custom-made for Rossellini who specifically asked for the luggage racks
Finished with the classic Ferraris went out
Leading them to Stefani's offices passing through the
production areas which I would
have visited better the next day
We are located on Via Lenzo Ferrari which is indeed
the main road of the company
named after our founder
To the right we have the assembly line
To the left we have the test line also called the revision
And here we lose the finish
Where are all the cars tested They
are checked before being shipped to me
Look how beautiful this
thoroughbred is matte silver Stefani
works at Centrostile which is
where the car's design is born
Indeed it is where the aesthetics
of future models
are conceived and it is also where customers can come to configure the car's customizations
Ferrari does not have stock cars
When you buy a car that's when it starts being produced
Therefore the customization part happens when the car does not yet exist
Therefore it is the very first step that is taken not the last
What do you do
I work in the design team specifically in color and trim
So I am responsible for defining colors materials and finishes
for customized vehicles
And especially I follow the configurations together with the customers
who want to customize the cars
In the most crazy ways possible
What do you study to do this job
Well I actually took a pretty unique path
Usually I studied design I did business studies because
I was already born less into a family of designers
And then I wanted to explore that part further
And then you're a bit commercial a bit designer
which is perfect for this role
Exactly because we communicate a lot with customers anyway
so it's also necessary to have a more commercial appearance
Exactly the style part is precisely to follow the customers at the
time of configuration Obviously we
always have a few cars on display
Between the other ones they often change because two weeks ago
I was doing an inspection and there was a green 12-cylinder one
So now there's a Daytona
In fact we often change this car
depending on the cars that the customers configure
Those who have the base car so we often come back
here to the third floor to see the car together
Let's go back to Natalie and Taylor to set up the car
In the center style I saw a really unique area
at is the modeling department the place where
Ferrari models are indeed created in clay and resin
To officially define how the final model should look
A kind of prototype of the Ferraris
This is the surprise
Our good Claudio has the keys to the secret room It
would be forbidden to take photos and videos but I can
This is the most exclusive area of the style center
We are indeed in the model shop
Where the scale models of all Ferrari cars are made
In this case we have placed a Roma Coupé
To show you an example of what happens in this room
Let's see the car half in clay and half painted
To show you the process of creating scale models
Once the car's mathematics are defined
a clay model is made
Then a part of the model is
painted it is compared with
the clay part the modifications are made with this mill
You can see that it is working right now and also
manually We have modelers
who manually level the model
And then the two sides are compared
Once the project is frozen
the hard model is created we call it
On the door you see a film that
simulates a bit the effect of painting
To understand how light hits and the car looks
This is instead the concept car
that they created with Sony for Gran Turismo
Watch out it's beautiful And
it's a car that knows how to be realized digitally
in the sense that you can drive this car only by playing a video game
How does it happen for concept cars
they are inspirations for real cars
such as the 499P
You can see the front view and
this side cut are very
similar This is the reference model of the Purosangue
Then once the mathematics are frozen and the final
design of the car is defined
a reference model is created
In this case it's made of resin
You will also see that the glass is made
of plexiglass This one is therefore open it's not solid like the other one
Exactly all reference models
have openable doors but
they are not operational
They do not have an engine
And you have these models ready
Actually already before the
car is on the market Exactly usually the reference models
They are completed about one and a half to two years before
the car's launch Then from the
model shop we also went to see
His office where he works
Then here we enter the Color&Tree office
As I explained to you before
here we define the colors
For all projects whether they are
in the range one-off or customized
projects such as
atelier or tailor-
made cars We have range and one-off
We instead have the special
setups part and a part of tailor
-made This is my beautiful desk
What is your typical day like
I usually arrive at nine o'clock
and we usually have
two client appointments a day one in the morning and one in the afternoon
I or my colleagues
take turns following the
customer during the car configuration phase
Otherwise I will also handle all the research part
for new innovative and sustainable
materials of the company
Therefore I spend a lot of time doing
research and also finding new suppliers
So no one can come here
except clearly the customers
who come to you
to have their cars customized Exactly
How does this
aspect work When you buy a
Ferrari who is the leader
You can buy a Ferrari only at an
authorized dealership right Exactly
No other way Exactly the purchase is at the dealership once the
order is confirmed you can make
an appointment with the dealer
For an atelier or tailor-made service then
it is carried out in the company precisely for the appointment and configuration If
the style center comes up with the bodywork
And the aesthetic part is in the product development center where
engineers and technicians who design
the mechanical part are located
So if I now check the computer of these people do I
find the concepts for the Ferraris that will
be in the coming years
Exactly we will never make you do
that Are you going to make me crash the computer
No And this building was designed by
A famous architect
right Yes Massimiliano
Cuxos in 2004 This project this building
It is part of the renovation
project of some company
buildings called Formula Uomo
where the goal was precisely
To create environments that were a
common ground for technology ecology
and well-being In this building
they chose to
establish their offices
Our CEO Lorenzo Vigna and
our president Gianelca
who are in that room over
there What's
going on here
We are currently in the Yellow Room
which is one of the most important rooms and areas of the company Here
very important meetings take place
example the board of directors
Anyway this building
seems to have been made very recently
in reality as he said before
He is about twenty years old
Tuni really looks good This
is instead the
Red Room where
they hold classic conferences
Let's go up to the upper floor where all the people who work are
In the center style
we saw earlier
where more attention is given
The aesthetic and design part
here everything that
is underneath is studied the engineering part
the technical part the engine
All those aspects there
Here a meeting took place
with pizza and various foods
At that point it was getting late
So went to dinner and I
continued the
tour the next
day Good morning friends it's 8:30 in the morning
Where there are already a lot of people entering
the company So with Stefany went back to the style
center this time to see the atelier
The place where
customers physically
come to decide
the configuration
of their cars We
are entering the
workshop Then this morning we have
a SF90 XX Spider is always in reality
reading in the workshop
changes depending
on the configuration
that will take place
during the day therefore in this machine
We have the customer who
will have to configure this
car so we put it here
exactly so he can sit inside
See all details
We started from the seats
divided between comfort and racing
with alcantara or
leather coverings
and they can also be customized
The color of carbon embroidered
little horses the interior
patterns of the
seat and much more
But what kind of customers come
We have customers from all over the world we also have centers in Shandai
and in New York
but obviously the majority of our customers are from the region
I came to Maranello because
I have a heart for the
company Many ask if I
have to choose my clients
They are able to come here
Actually there is an initial selection
made by the market
and by the SS dealers
because obviously
In recent years the demand for custom configurations
ateliers and tailor-made
solutions has grown exponentially so it
would be impossible
to accommodate them all
It's for this reason that we give them a
lot of help so to speak
in the market even in selecting the
customers who can access
the service Coming here has no extra cost
The changes
you make will actually increase
the car's cost
right Okay They
have prepared
a form that is
then handed over
The dealer will handle
all the financial
requests the customer made during the configuration phase and then the
dealer will ultimately
finalize the deal
Does the dealer
also come here Yes Along with the customer
it's something
we absolutely
recommend because
the dealer
It is nevertheless
the first person the
customer interacts with during the car purchase process
therefore it is important that they are present
during the configuration
And also to follow what
was chosen along with us
We moved to
the area where
the customer is welcomed
And there you can customize the car
On the table other customizable details
such as wheel cups
carbon details
and painted
And also the possibility of choosing between
a physical badge
in the car's
body or a painted
-on design a manual process
It takes eight hours per side It's a
bit more vintage
It's a bit more vintage that also relates to the world
racing formula 1
a bit
I'm waiting for Airitage to arrive
because the customer
really likes it
Our customers and atelier
don't want to keep the setup exactly the same
How the company exits
Indeed in all vehicles
in the trunk area
we have a label
customization where they are listed
All the choices
that the customer makes
and therefore this is a bit the symbol of the car's
authenticity Here
in this workshop
How many meetings are there per day
Four meetings per day
two
out of six in the morning in the afternoon
and two
in the second workshop
which is remotely similar
At first it's slightly small but it 's
identical The
same thing happens It
happens in the first workshop In
this case we have the new arrivals
The 12 cylinders
Spider means
that the customer
who will arrive
shortly will
come to configure this
car I have
fallen in love
The 12-cylinder one
is nice when I came for the inspection
last time there was a green one but this one is also
very beautiful
I resent the
customer who is about to buy one We
have moved to wheels for every Ferrari model you can
choose from several
types of wheels
as the carbon
fiber ring
that is
standard across
all models then
you can customize
the finishes
diamond-cut matte
glossy the cups
Yellow or
black and even
the color of the pliers
and brakes Then went
to the terrace as well
o see how natural
light reflects
the various colors indeed
with direct
sunlight you can
really see all the nuances
The reflections
of color The most
important thing
is to see how it reflects light and color and to
understand how it
reflects on the bodywork
e light
then how are the style lines
of the model
highlighted depending on the location
and articulation
Lighter or darker color these lines are
more or less accepted In
reality I have
seen the atelier
part where you
can make changes
Customizations similar to those that
could be made at the
dealership but there
is also the tailored
-made part that
allows for even more unique customizations
Then here we
are finally in
my second home this is the
place where I
spend most of
my days and it 's tailor made
The highest level
of customization
available in Ferrari
before the world
of one-off cars
this means that in
this case too we
can play with colors
finish and materials
without however changing
the true and proper aesthetics
of the car
If in the workshop the materials are limited
Where you can let
your imagination run
wild denim woods
fabrics from fashion and design everything To
customize
the car the customer
can be inspired
A tre
stili ben precisi This is the
classic stable these
three collections
represent a bit
the DNA of Ferrari
therefore we have
the heritage part
The most classic part
the stable part
which is related to the world of racing
Formula 1
and the new part
which is a bit
More closely connected
to the world of
fashion interior
design than you may know for some years now
we too have entered
the world of
high fashion so now there is
A particular attention is given
to this aspect
here I fell in love
with the 296 on display which is
different from
the car on display
In the atelier nothing changes it's
always her and she has a
wonderful
customization In
this case we wanted to make a very classic
configuration but still
Very particular
in that we have
chosen this bronze
very metallic
with a contrast
on the livery in
this champagne color I
would call
So it's a
kind of pinkish
silver and
inside we find a
red leather
on this racing
seat with
Daytona details
Therefore these
features are small
bumps gusts
while on the area
of the carpets
under panels and
on the central
insert of the seat
We have used a
material taken from
the world of
nautical and outdoor
equipment so
this material is
very durable and
very distinctive
We started to see
the various styles
starting from the
classic style the
most elegant one that
recalls the brand 's
history The colors
that come out are
used for
the outside
are still a bit more
elegant more
classic such
as our blues
our greys
We use
a lot of
silver leather
which has a
more natural
texture and
is a bit larger
than the
leather we saw
Our natural leather
which remains smoother
we use various
treatments as in this case
we can make some
weaves for the leather
In addition to the
fabric leather and
rope weaves the
central parts of the
seats the stitching
of the seat
sides and
the seats themselves
can be customized
They can be used
as woods like tech from
the world
of nautical with
which you
can create a
lot of details We also
use these modulesprecisely
To explain how
to replicate
the configuration
of a classic
car on a car
with a
pentoramiya we have shot
the classic
blue and silver
which is a color
that was very successful and
we applied it on
an 812 Competizione
and also for what concerns
It refers to the
interior we have
replicated the
same configuration
so the seat is covered with the same leather
So for example
If I have a tostada
that will be
certified like the
classic ones where were
yesterday can I then
also get your new
one exactly like
the historic one Exactly
Indeed we often
communicate with
the classics
department because it
often happens that
the customer has the
historic vehicle in the garage
And I wanted to
replicate the same
configuration on
the new machine
Then we moved on to
the new collection
inspired by fashion and design
It uses less leather and
more technical
fabrics This is
called Superfabric
trilobed or
here we can
develop Alcantara
In colors monoven
here we can do
also processing
in particular
on alcantara
as in this case
of perforations
where we have a colored backing behind
en you can have
this two-color
game we see it also on this wild champion just as an
example then as
he had guessed
From the upholstery
of the drawers
we can also use denim
as this has been requested by some
customers In these
drawers we do not have any vintage vehicles
The moodboard of inspiration like this one everything
about olive green
The colors I
discovered that drive
me crazy are the
transitional ones
She showed me five
of them They are
called that because
they change with the
various reflections of the sun and light She showed me
the green Volterra
It contains real gold inside
the white Courmayer
the silver Siracusa
and my favorite
the red Taormina
which seems
a simple red
but it has shades of every color
Let's move to the collection
Scuderia which obviously
is inspired by Formula 1
There is a huge demand for the tricolor version
this is an example
of a gradient pattern
that we created
for the pilots'
track collection
It is still very
popular we can do
even details tricolor
on the steering
wheel tricolor
stitching always a lot of carbon fiber
these are features
The carbon fiber
trims are different
from the standard
ones customizable only
in tailor made and there is also the possibility to choose
fabrics for your car
Perfectly
restored from
historic racing
cars then you can
choose the marquetry
patterns on
the metal parts
this for example
It is one of the
most requested
names called
Trilobato and this has
inspired one of
the materials which
may be the most
requested by customers
Then how could I
see it up close We have captured
the same pattern
of the Trilobate
Almond on this
fabric called Super Fabri Trilobato
We use it a lot
on carpets and it is a cut-resistant
super durable
fabric so it is
really suitable
even on the lowest
part of the car
At that point I couldn't resist
and went into
the 296 to feel
like a customer a
bit this is what it's like
to drive
this car
I have
a machine ache today I have a bit of a machine ache I don't
know why I was
turning around to
see the places
behind but rightly
After trying
the feeling of
getting into the
car I decided
to put myself in
the customer 's
shoes pretending to buy
My SF90XX Spider
the most sporty car
you can choose
right now
and I said hello
to Stefani
to personalize it
We tailor make
we use Photoshop
so in this case
we can really
configure and modify
every single detail
of the car
where it might be more difficult
Farlo in an atelier on a configurator
then here we
can customize
really anything
usually we start
with the exterior color
What color should
we make it A nice
transitional color
The Portofino This
Portofino We can do
it Actually from the screen you'll see
that it's quite similar
Because we have to make them all by
hand this is a
gray one with
real rainbow reflections so
this is one
Tell them those
colors are exclusive
to tailor made because we still have to
help the customer
during the configuration so that they
don't make a mistake
a crazy interior
then the interior how
do we do it
then as for
the interior
you can choose
between two types of seats
Then we have the racing seat
or the best
weight seat give me the comfortable one there
are racing seats we
don't have the comfort
seat then we have the best weight seat
It's a type of
monocoque give me the
best weight they seem to have slightly
more supports yes and in this case
we can configure
it in various types
From Alcantara
we can also do
a gray
a silver
outside we said
that gray
is a bit rainbow
so anyway
I can't put in warm colors
we should stick
to grays exactly
in my opinion a gray could
work well and
we could add
For example the
horse certainly
the horse must be added by force and
in this case we
could make it black to
resume
a nice little
horse nero
embroidered yes and
also the central
details in black
alcantara for
example so we have a bit of contras
It remains a
bit more sporty
clear then we take it here
but in reality potentially
these four hours
we can modify
The steering
wheel cover is a nice
touch a cute thing you can do
which is to
personalize the plate
this is placed
inside the cabin
And the customers
really can go
wild by putting
their initials
or their wife's
name we've really
seen everything
and especially
It says "tailor made" on the
Ferraris which would
not only pass as
"tailor made " but
it's not written
"tailor made " so in the atelier
We have the word "atelier " written otherwise it's
simply written
the model's
name at that
point around 12
We left the style
center to head
to the E-Building a brand-new
building that had
been inaugurated
that very day in
fact I was there
Alongside many
journalists from
Bloomberg Forbes and many other magazines at the
opening speech by
John Aitken the
company's president
The E-Building was
officially
inaugurated sat
first John Aitken then the CEO
Benedetto Vigna
I will be back here this afternoon because President Mattarella
will also come to this
E-Building not only
will all electric
motors be produced
They will be
assembled right
here in the
most modern and
new factory that exists in the Ferrari
plants right now
Clearly here the
level of automation
is the absolute
dish the workers in
fact do not have to do not have to do any
kind of heavy wor
None of the
effort is required
these robots can
also be lowered
underground so that one does
not even have to bend too much
And these
islands that you
see are movable
they can
move freely and flexibly throughout
the structure clearly
Thanks to this
facility it's not
that the production of
cars increases so Ferrari will not produce more
cars than it already produces
We will have more efficiency
the standards are even higher
this is another
of the AGV
that I mentioned earlier
it can move up
down to the right
It can go anywhere
Here on the lower
floor Instead this is where the finished cars exit Right here at the
end of the factory
there's the exit line
That's where the cars come off the line because
they're finished
and ready to be
used but clearly
electric Ferraris
don't exist yet
Completely electric
but they have been announced
and by the end of next year
it is hoped
that they will announce exactly
which models will be
These are the
AGVs I was talking
about earlier
seen up close after
this Family Day weekend the structure will be
fully operational
The entire building
was designed
by Cucinella which is one of the most important
architecture firms
in Italy so meeting
him in person
I asked him a few
questions Tell
me a bit How did the idea of this
building come about The idea of
building on a site
that was occupied
It was built in less
than half the
area of the
old bells
then upgraded
built on two levels
And especially
growing taller has
given this possibility
of having this
visual relationship
between the
inside of the factory
and the landscape
It is around
because what is seen
outside the
factory is exactly the landscape and culture
of this place it
is the first time
It is an industrial
building with
features of an
office building
so all
the translucent glass
panels
Lots of natural light
even inside
there are light columns
the relationship
with natural light
is important
because it is one of the signals
The most important
aspect from the point of view of work quality
is the light then
it changes a cloud
arrives the sun comes
it changes and it is a psychological aspect
It is important to avoid working
in a factory that
is a black box
with artificial
lights there are
some peculiarities
of this building
Maybe it
wasn't visible
before the
whole theme for example of
energy not only
are there 3 000
solar panels
Energy production there is the issue
of the harvest
of rainwater
that we need
to be stored
and reused
For irrigation therefore we do not
use the water from
the water supply
or for other purposes they are treated and reused
in the bathrooms
They are all
principles that help
explain how a new
generation building is
attentive to this
relationship with the
environment these
are all precautions
They give an
idea of the philosophy
behind the vision of
a company that
therefore already
starts doing what we call
The ecological
transition is underway
we are leaving
the buildings and
we are heading to lunch at the
company restaurant called The Podium
Where the restaurant is we have fruit and
vegetables sweet
yogurt cakes
cold main dishes
cold first courses
hot main dishes
We have fries
other hot dishes
hot first courses
we have pizzas
look how nice
the uniforms
of the lines
I took myself
Pasta with meat
sauce turkey
Brussels' favorite apple juice no pizza I'm on
a diet lunch
break is over
The witness went to Federico
who accompanied me
until the end of the day through the entire reproductive area
but starting in the
opposite direction that is from the side where
Cars are completed
where the bodywork and
mechanics are
joined then
moving on to production
of machinery and engines
and finally arriving at the foundry where aluminum is
melted to produce components
We enter the
technology area
body shop let 's go see how
the cars are
assembled three
lines 8 cylinders
12 cylinders
Special series
well then before seeing
all these areas
that you will show me explain well
how it works
the production
of a Ferrari
is a process very complicated
It all started in Maranello in
reality we also
have an area of
paving in Modena
by Scaglietti still
in the times that
remained there
We receive the
castings here we have
a foundry and
machining operations
where we process components in
aluminum and steel then we have
The engine assembly and
mechanical assembly made very
easy tested and
delivered to
customers here we are inside
In the bodywork technology
area everything starts
at station 1 where the
operators begin
to assemble
e bare shell that
enters in here
follows a path to then arrive
at the wedding until arriving
at the nearly
finished vehicle
Ready for testing
here we also
the assembly
of the first couplings
the operator there
along with some
moving parts
then until continuing
until reaching
the other
side of the
path to the
assembly even
of the
wheels until exiting the line
Every car is different from
the other because Ferrari places a lot of
emphasis on
customization and therefore it is
practically impossible to find two Ferraris
that are identical
All these Ferraris we are seeing absolutely
have something
different there
is no stock Ferrari
you can find in a dealership
And take it and
go out driving
to the car all start from a customization path
that can be done
either at the dealer
or in Maranello
In Shanghai in New
York for example
he had a nice
ride on the giant
exactly it's
likely not
sure that
it's a version
setup at Fiorano
view what they are
the lines
that you can
find on the hood
at each station you see
a small piece is added
the car moves forward
In its
production process
behind me the
famous marriage
occurs that is the car's
chassis is
officially connected
To everything else that's
where the
mechanics meet the
bodywork in 19
minutes it happens
again this station instead
It is the only one
without humans because
that's where
crystals are assembled
to build security
everything is
completely automated
this is a Roma Spider
Bianca white
interiors very
Gran Turismo
meanwhile I'm
learning all the technical
jargon of this
job here instead
Let's see how the
tires are mounted look at
that he doesn't even
have to lift them with his hands he does everything
with the machine
Watch a bit
these first 5 Ferraris here
all red
but each with a different red
each of these reds
has a different name
But I obviously don't know them
I asked about
Rosso Mugello Rosso
Scuderia Rosso
Dino Rosso Corsa
and Rosso Fuoco
Extracampionario
from 8 seconds
ahead go forward the
line as you can see everything moves
forward by one
station therefore now
this car is ready
someone will come
Take her on a tour and start road
testing it where
are we going
now 12-cylinder line
third floor SF90XX
Race car
livery dedicated
to the 2023 Le Mans
winner car
number 51 499B
which won the
C4 this year
Teeth cover from below meaning
the cars are
assembled but they
are different models yes
we said 12-cylinder line but in reality
The beautiful thing about Ferrari's assembly
lines is that
we can assemble
any car on
any line We are on the third floor
Then you can also see a bit of
the view I've already said that but clearly all these
cars are not only
for Italy but they
will be shipped
around the world
this type
driving on the right
we are at the special series line
here it is assembled
the Daytona SP3
First there is SP1 and
SP2 Monza which celebrated
the 50s this is a
reinterpretation of past standards
12-cylinder naturally aspirated engine
fully carbon fiber body
price around 2 million euros
who buys
a car like this
Very influential clients and
we could say
lucky ones whom I hope
will invite me for a ride how does one get
a car like that
It is a special
route that is offered
to the most loyal customers so this one that you
cannot find in a
dealership is
offered to customers
It is a reimagining in a
way of a vintage
car a 60s
vehicle which
in this case is
that famous one
that also won
1 2 3 a Daytona
there is a historic photo
which you can see in many magazines
so here we have
the rear lines
of the historic car
The same lines
of the redesigned
car so we are
inside the
Ferraris I see on the road two Ferraris
one of
these is an icon
I realize that we are talking about a special machine
among special machines
by the way take
a look it seems
like regular paint
If we get
closer we see that it is actually carbon fiber Moreover
Ferrari no
longer produces more than a single
icon at a time so as long
as it is not finished
the production continues
This icon here
no new model
will arrive it's clearly a limited edition
where do we
go now
upholstery coverings
Handmade fabrics
and leathers
are worked here You can
see some samples
here This
is clearly a
very manual job
Very handmade
which then in reality all lines
are practically handmade
simply the machines
help in all parts
Heavy work
but here as we can see there is human intervention
human control
in practically all steps
here we have the drawers
With all the colorful spools
do you want a pink pony
now I ask if they make a pony
right on the t-shirt
Let's see what they tell me a special thanks to
Maria Pia who gave me the
keychain just
to indicate
This is our
vocational school
our technical training school
that we have inside
the company
where we pass on knowledge
rough the years
what do you learn you learn everything
you learn about trades
literally any technological field
people are trained
by specialists
They have worked here for years Maria Pia
has been here since 1999
and then she will be able to share her knowledge
we then moved
to another building
The technology area engine
assembly where the
Ferrari engines
are assembled this
is the specific
line for 6-
cylinder engines
eight-cylinder engines on the other hand
we have the twelve
-cylinder line
so this is where the Ferrari engines are physically built
Among other things all areas of production are
filled with Ferraris
this one in particular has the base of a
street car but in reality
It is not
homologated because
it is designed to be a
race car
serious racing
enthusiasts race
these cars here
Indeed it is called the 296 Challenge
the 296 is the original one for the road the Challenge is the one
for the track
the most repetitive operations
have been automated
such a way that all other operations
could focus
on our athletes
therefore the
approach is artisanal
but where there are things
repetitive where perhaps there is not
use of the brain
machines cannot be made
the use of machinery
is also used
to alleviate
The physical effort of people
the rest is all done by hand for example
look at this
giant mechanical arm
this is happening here
First movement of
the engine block
with connecting
rods and pistons
already assembled plus the first
Ferrari engine
marking so in effect
a Ferrari engine
here we have a GTO
the first supercar ever made
there are only
272 in the world here the assembly begins
The 12-cylinder
engine is
followed by an
operator along the
entire line These are the initial operations
until reaching
e 12-cylinder
naturally aspirated engine that is the
one you see there
finished and you told me that only one
person works in the
engine's interes
The special thing
about this
line is that
there is no operator
or attendant assigned
to a station but rather
follows the entire
engine from the first screw to
the last
We have left the engine assembly area
now we are heading
to the end of Lenzo
Ferrari street technological area
mechanical processing and what happens
We process the first
components which
are then assembled
into the engine
we work with aluminum
from our foundry
steel and mainly
the operations
They are performed
are pre-roughing
turning and
grinding we start
the cycle from
the metrology
room where
measurements are taken
It is a highly controlled environment
you cannot enter
temperature is
regulated to ensure
all measurements
are accurate to the
micron or nanometer
The productive environment is
also characterized
by green areas
and there we also
have a training
room for a variety of reasons
o relax the atmosphere
check the temperature
we also have natural light
to suffer
these two robots
are called
Romeo and Juliet are working together very
romantically we have
left the mechanical
processing and
now we are heading
to the foundry
Well yes here at Ferrari they melt
the metal in
particular aluminum
they take it right from the
ingots and melt
it meanwhile here
Look how many
knocks there are
they have all not been painted
yet they are made
by hand
a very artisanal work we have arrived
In the technology
area there is
a law that would
be the foundry
at TLL aluminum
is worked
this is the foundry behind me here
There are the furnaces
these are the souls
where the molten
aluminum is poured
all of them are made by hand it's not that hot
for a foundry
anyway
This is a
department inside the
foundry which was
mainly born many
years ago for
sports management and
we produce
components for Ferrari
And all that
obviously brings
activation so a lot
of research is
done so the metal enters it comes out
We do have furnaces
with the metal
a 750 degree melt that
enters inside
a sand mound
that solidifies and the
next day the
melt comes ou
And who makes the sand
mounds We make
them internally
with sand that
is compacted
and moreover a sand tha
It is also internally
regenerated for the tests
that won the world championships we
produced them inside
the foundry as I
was telling you
But they can'
t do them all by hand instead
they are doing
them by hand here they do precision work
clearly the piece
From here it doesn 't
come out perfect
it then gets machined
adjusted in short
made perfect These are base parts
just out of the mold you don't feel it
I amazing
they emit heat
everything starts
from the aluminum ingots
that you see here behind this is the
very first step in
the production line
The production tour is over
Nice Very So we
started from the finished machines
we did a little
check and went
through all the steps
of the supply chain of production
until you only see the ingot
then a puff
okay tell me a
bit what do you do instead in your job
as in Ferrari
I handle
technically employer
branding in relation
to universities
divided between a
bit of recruiting
and events at universities so I start aga
Human resources when
you get to
the office It depends on 8:30 in the
morning the workday ends
It's 6-6 and a
half and it's nice
because it's a
highly connected
world with technology research
and development
and young people
They are the end
of the future of this company fun
fact behind the scenes there has always
been Riccardo whom
we have never shown
who joined Ferrari
Handing in my
resume in person
to Federico we
now work together
but during an
event the Motor
Valley Fest
last year in 2023
He arrived with the CV but the suggestion was
still to go through the website which
works in the end
This second day
it got too late
For dinner this time at
Cavallino Ferrari 's
restaurant in front of the Maranello entrance but it's not
over yet
Because on the third day thanks to Family Day I was
able to visit some
areas that I missed
which I otherwise would not
have been able to see
Actually for the
Family Day they set
up stars in such a way that the secret
and top secret parts were hidden I' m using the Family
Day to see things
The ones I couldn'
t see yesterday and
the day before and so I'm here at the Ferrari Team
headquarters in particular
here is where they actually come
Install the cars when they return
from the champions
then where I cannot
go right now there
is the Scuderia
Ferrari team that
is following remotely
The race in Barcelona
which you have right in Barcelona there is a physical team present
but here there is the box which remotely follows the race
From this side
here behind instead we have the driving simulator
we can see it
because in reality
this is a slightly
older model
While the super modern ones
are over there alas they are inaccessible
Back here we have
where they train
for the pit stop
Because clearly
the mechanics
must be as fast
as possible so
they train here on these two tracks the car
goes and must stop
At a precise point because
if it stops a
bit after or a bit before the
mechanics have
to stop losing precious time
Behind me is the
Fiorano circuit
the company's
private track
where the various cars are
tested and before
that we have see
All of the Formula 1 area is right in
front of me there is
the headquarters of
the endurance and
customer racing division because I don't know if
you know that
I am not the Formula 1 drivers
when the races
are on the track
there are people
who buy racing
cars just for the
track and compete
They have their own
team of engineers
exactly like a
professional driver
but they do it for passion and that
's all These cars you see are here
and in this workshop
they fix them
they keep them
because when customers
access the XX program
which are indeed
customer runs they
not only buy the car
They must have access also to maintenance to the
fact that they have no
problems to the fact that they transport their
car when they go to the race
On the upper floor instead you
go from the XX
to the Formula 1
clients where the
cars are always
here for the same
maintenance reason
Control and
safety these
are all Formula 1 cars
genuine ones
from past years
that are now being used
To allow some
customers to have
the real Formula
1 experience
a truly spectacular thing
we have all the sports cars
and if I want to
experience being
a pilot from the 70s because I'm a fan I can
do it clearly
these things that I just said
They are not for
common mortals
Unfortunately think that only
in the XX series
all the cars
produced are barely a hundred
Let's talk about experiences
and privileges
of a few hundred
at most people in the world I
hoped now to but
instead nothing
I had the chance to see the painting section which I had
skipped the day
before due to
time constraints this is
the area
Where the metal shells enter
from the shot
blasting to come
out perfectly painted this
is the
electrodeposition phase
Where the primer
is applied then the
color is applied
and then there is an
acrylic background
to fix
everything and
it is exactly
here that they also do it
The students
painted them with an
airbrush then this
one is aluminum
just washed they
still have to put everything
back I then passed by
In the experimental construction
area which as the name suggests
is the area where
all the research
and development work takes place
The new models are an area that directly
relates to the
product development center
because what is
engineered there
It's right here
where product development
happens where new
models are conceived these cars right here
all wrapped up
They are also
running here for the
company and these
other cars here hidden
are called molotipi
and are different
prototypes that
come from the center
Product development
engineers
discuss with
this area until
a perfect model is created
Generally prototypes start from
existing car
bases that are modified
equipped tested in
a thousand
different ways
among other
things these wraps
All strange I see
that when the car
turns it's not
clear what
shape the
molotipo has at a
certain point it becomes a prototype as
you can see
It is very
disguised there are some forms
that have been added
precisely to not
make it clear the first models perfect
ones come out from
here not
from the line
Because the line is not yet
ready and
here parked we
have one of the most famous one-off cars
ever produced with
only one unit made
the most desired
absolute terms
they make
about one
per year this is
the style model
clearly as we have
seen at the style
center where the model is not self
e real genuine
original thanks to the customer
clearly here instead is
where they make
all the carbon
components even here
a rather good job
Handmade and with
this third day
my experience
here at Ferrari
comes to an end
the most
energetic experience I
have ever had
Of all the things I have discovered
this is the most important but it's time to say goodbye
and at this
point you will tell me but hadn't you also
Interviewed the
CEO Benedetto
Vigna Yes I
spoke with him for an hour
and ten minutes
but obviously in
this video
I didn't want
to sacrifice too
much playing
time so you'll see
the full interview in the next video but only if you remember
Sign up for the
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What do you think of this video
Thank you again to Ferrari for
allowing me to
have this amazing
experience See you
with the next video
