For Business Inquiries: [email protected] Timestamps: 0:00 - Intro 1:31 - The search platform certification hiring managers actively seek 3:58 - Workshop announcement 5:01 - The marketing credential that opens interview doors 7:46 - The cyber defense pathway employers recognize instantly 9:30 - The networking giant's security blueprint most candidates overlook 11:30 - The project management gateway that fast-tracks career entry 13:00 - Final thoughts ---------- SALARY DISCLAIMER: All income figures presented in this video are sourced from Glassdoor reports at the time of editing. These represent reported salary ranges for full-time positions, which may differ from freelance, contract, or part-time opportunities discussed. Actual earnings vary significantly based on experience, location, skills, hours worked, and current market conditions. The figures presented represent potential earnings according to third-party sources, not guaranteed results.
These videos are for entertainment purposes only and they are just Shane's opinion based off of his own life experience and the research that he's done. Shane is not an attorney, CPA, insurance, or financial advisor and the information presented shall not be construed as tax, legal, insurance, safety or financial advice. If stocks or companies are mentioned, Shane might have an ownership interest in them. Affiliate links may be present, the offers and numbers presented may change over time so please make sure to confirm that the offer is still valid. Some offers mentioned may no longer be available or they have been changed. Please don’t make buying or selling decisions based on Shane’s videos. If you need such advice, please contact the qualified legal or financial professionals, don't just trust the opinion of a stranger on the internet and always make sure to do your own research and enjoy this family friendly content.
Sources and further readings for jobs and college degrees: bls.gov(bureau of labor statistics) nces.ed.gov(national center for educational statistics) glassdoor.com
So, here's something that's happening
right now that most people don't even
realize. While everyone's arguing about
whether college is still worth it or
not, big companies are literally giving
away the exact certificates and
certifications that they want to see on
resumes. And I'm not talking about those
generic online courses that everyone's
pushing on YouTube. I'm talking about
specific employer recognized
certifications and certificates that can
get you job interviews this month. Now,
I've spent the better part of the last 5
years analyzing different types of
education like college degrees, boot
camps, certifications, certificates, as
well as careers, jobs, remote jobs,
alternative education, and salary data
for these certifications and many
others. And what I found is going to
surprise you. Today, I'm going to show
you five completely free certifications
that can kickstart your career
immediately. And we're going to be
covering everything from Google Ads to
cyber security. And so no matter what
personality or background you come from,
there's probably going to be something
here that you actually find appealing.
And these aren't just participation
certificates. These lead to real jobs
with real salaries ranging from $50,000
all the way up into the six figure
range. Now, by the way, quick obligatory
disclaimer. The salary figures I
mentioned come from sources like Glass
Door. These are average estimates, not
guarantees. and your actual salary can
vary depending on your experience,
location, or the company that you work
for, as well as many other factors. So,
use these numbers as a general guide,
not a promise of what you'll earn. And
as always, make sure you do your own
research. So, if you appreciate me
making this type of content, let me know
by gently tapping that like button, and
let's jump into it right now. All right,
so the first certification we're going
to be talking about is the Google Ads
Search Certification, and pretty much
all of the Google certifications in
general. Now, this specific
certification is available through
Skillshop. And you really have to wonder
why Google gives out such highquality
certifications for free because you
might be a little bit skeptical, and I
don't blame you. And the reason that
Google, as well as the other companies
that we're going to talk about on this
list, hand out such free, highquality
education and certifications is simply
because they want to capture more of the
market share, right? They want people
learning their platforms so that their
competitors have a much harder time
taking over market share, right? So it
actually benefits these companies
tremendously to provide free education
to all of you. Now the Google Ads search
certification is hands down one of the
most practical certifications that you
can get for free. And this isn't some
theoretical course. It's the official
Google credential that covers everything
from search ads campaign setup to
optimization strategies and also bidding
techniques and performance measurement.
And the best part is it's completely
self-paced. So you can knock this out in
a day if you're motivated. Now, here's
why this certification is so powerful.
Many entry-level pay-per-click roles
don't just prefer this certification,
they explicitly require it as a baseline
requirement. And when you're certified
from the company that you're going to be
using the platform on, you're
essentially telling hiring managers that
you understand Google's advertising
platform and the current best practices,
which immediately accelerates your
interview process. Now, I found this
great example on Reddit where someone in
the paperclick community said, "Landed
an interview for a Google Ads specialist
position after obtaining the Google Ads
certification." And there are hundreds
of examples of people posting similar
things on various websites across the
internet. And that's the kind of direct
impact that we're talking about here.
Now, let's talk about the money that you
can make with this because according to
Glass Door, PaperClick specialists with
0 to one year of experience are earning
between 52 to $79,000 a year. And that's
with even higher potential depending on
your company and region. Now, that's
some serious money for an entry- level
position. And you can start applying for
these roles literally the day after you
get certified. Now, I'm giving the free
Google Ad certification an 8.5 out of 10
because it's fast to complete,
completely free, and it's employer
recognized. And the only reason it's not
a perfect 10 is that hiring managers
still prioritize hands-on campaign
results over certifications. But, this
will definitely get your foot in the
door, and it shows that you're serious
about the field. and then you can
actually build a portfolio and prove
that you can get results. All right,
quick break. This Tuesday at 9:00 p.m.
Eastern Standard Time, I'm hosting a
free live workshop called The New Way to
Make Money with YouTube. It's happening
on January 13th, so make sure you mark
that down. If you've been struggling to
find your YouTube niche or you don't
want to spend months or even years
building a channel around something that
isn't profitable or just doesn't work
for you in general, then this workshop
is for you. Because for everyone who
shows up live, I'll be giving away the
60-cond niche validator GPT. This is the
most advanced version of my GPT powered
niche validation tool yet, and it's
designed to help you instantly test and
uncover profitable YouTube niches before
you invest your time, money, and effort
into the wrong one. And it's the most
refined, datadriven version so far, and
I'll be giving it away completely free,
but only during this live workshop. So,
attend the free live workshop by
clicking that link down the description
and the pin comment below to grab it.
You'll also be able to ask me questions
live, so I look forward to meeting you.
Oh, and just a heads up. This will be
probably one of the last times I'll be
giving away a version of the niche
validator for free. So, make sure you
click that link and show up to the
workshop. Make sure you put in your
calendar and I look forward to seeing
you there. Now, back to your regularly
scheduled programming. All right,
certification number two is the HubSpot
content marketing certification. Now,
HubSpot is a massive CRM that many of
the biggest companies in the world use.
It's very common for startups as well,
and this is going to help you break into
content marketing. And this free
exam-based certification covers
everything that you need to know about
content strategy development, content
planning frameworks, audience persona
creation, and multi- channelannel
distribution tactics. And what makes
this particularly valuable is that it
shows that you can articulate the
complete content marketing playbook,
including personas, topic clusters, and
editorial cadence and recruiters. The
certification provides an immediate
verifiable signal of content marketing
competency and it demonstrates your
familiarity with widely used marketing
automation and content management
principles. And the HubSpot brand
carries serious weight in the marketing
world. HubSpot puts out a lot of really
awesome studies and they put out a lot
of awesome data and statistics that
marketers pretty much all across the
marketing world follow. And so having
them on your resume gives you instant
credibility. Now, here's some real proof
of its impact. A Reddit user in the
digital marketing community shared that
the HubSpot inbound certification helped
me get my first job opportunities in
digital marketing. And that's exactly
the kind of career-changing result that
you're looking for from a free
certification. And when it comes to
salary potential, content marketing
specialists with 0 to one year of
experience are earning around 58 to
$68,000 a year. Now, that's not bad for
entry level. And then there's plenty of
room for growth as you gain experience.
So, I'm going to rate the free HubSpot
certification a solid 8.5 out of 10
because it has strong brand recognition
and the instant resume credibility boost
it provides is pretty awesome. It loses
points because some employers prioritize
portfolio outcomes and measurable
results over platform certifications.
But again, none of these certificates
and certifications are going to be a
replacement for you building a
portfolio. Right? In most of these
cases, you are going to want to build a
portfolio so that you can prove that you
have the skills that you say you have.
And there's no such thing as a cheat
code when it comes to getting a job
except for one thing and that is
building out what I like to call a
hybrid personal brand. And this is where
you actually put out content on a bunch
of different social media platforms. And
the most important of which is YouTube
itself. Now before this was actually
extremely timeintensive. This took a
very very long amount of time to do and
it just wasn't realistic for the average
person because it would take at least 10
hours a week. But with the latest AI
systems that we've been researching,
this is becoming more and more realistic
for the average everyday person to be
able to do it in as little as one hour a
week. And that's exactly what we're
going to be talking about in this live
workshop that we're doing at Tuesday,
9:00 p.m. Eastern Standard Time. Now,
it'll be down in the description in the
pin comment below. We're going to tell
you exactly how you can make this happen
using AI. All right, certification
number three is the Forinet Cyber
Security Fundamentals Certification. And
this is also known as the FCF and this
is your gateway into the lucrative cyber
security field. And this free self-paced
program through the Fordinet training
institute covers cyber security basics,
network security concepts, and forinet
product familiarity. And what's great
about this certification is that it
includes core and elective courses plus
quick quizzes. But there's no lengthy
proctored exam to stress about. And this
certification signals foundational
security knowledge and vendor specific
familiarity to employers which makes it
perfect for the service desk and junior
SOC analyst positions and it also
prepares you for more advanced paid
cyber security certifications down the
road. So you're building a clear career
path. And I found this encouraging story
from a Reddit user in the Fortnite
community who shared that their employer
had them begin with the FCF
certification and after completing just
the core and elective courses plus the
quick quizzes, they earned the badge
with no lengthy exam required and it
gave their resume a real boost. So to be
honest with you, most certifications and
certificates out there do cost
something, right? Sometimes it's as
cheap as like $50 a month and sometimes
it can be as much as thousands of
dollars. But this one is actually free.
And SOC analysts with 0 to1 years of
experience are earning $61 to $110,000 a
year according to Glass Door. And that's
a huge range that shows incredible
growth potential as you develop your
skills. So I'm going to give this one an
8 out of 10 because it's a fast, free
cyber security foothold with a reputable
vendor backing it. However, it's not
perfect because many hiring managers
prefer Compia certifications or hands-on
experience for true day one security
roles. But this absolutely gets your
foot in the cyber security door and like
I said before, it's free. But with that
being said, realistically speaking,
you're probably going to want to look
into the CompTIA Security Plusert as
well. All right, next one is the Cisco
Introduction to Cyber Security. So Cisco
is another one of those massive
companies out there, and they're putting
out a lot oferts to educate people. And
this Cert is backed by one of the
biggest names in networking and IT,
which is Cisco itself. And this free
15-hour course is fully online and it's
self-paced. and it comes with a
certificate of completion plus
employability resources and access to
Cisco's career portal. So that's
actually pretty valuable because a lot
of companies out there use Cisco and so
if you get a Cisco related search, it
can really make you look good if you're
applying to the right company. So yeah,
having this on your resume immediately
makes your profile stand out. Now this
certification works particularly well
for candidates applying to help desk SOC
level one or IT support roles while they
continue building labs and practical
skills. Plus, it ties directly into
Cisco's highlevel security
certifications like CCNA security and
cyber ops associate. So, you're setting
yourself up for a clear advancement
path. Now, here's some valuable insight
from an actual hiring manager who wrote
an R/Cyberc intro courses like Cisco
Netmy's introduction to cyber security
show me a candidate is serious enough to
take the initiative. And I've hired
junior SOC staff who started with this
and kept learning. So, there you go.
Straight from the horse's mouth. That's
a hiring manager. And what makes this
very valuable is the fact that it's so
specific to a company that many other
companies use, right? Because Cisco is a
platform basically that other companies
use. And if you're familiar with it, you
have a very niche skill set that they
need. And security analysts with 0 to1
years of experience are making about 80
to $126,000 a year according to Glass
Door. So yeah, this one is really good.
I'm going to give it a 9 out of 10. The
only thing that is not perfect about
this one is the fact that it does kind
of niche you down into companies that
are using Cisco, right? So, if you apply
to a company that's not using Cisco,
this is not going to look good at all.
So, you kind of do have to try to plan
ahead a little bit and you also have to
tailor your resume to basically showing
them what they want to see because you
might have a bunch of differents or you
might have studied a bunch of
differents, but you want to show the
ones that are actually going to impress
that specific company. All right,
certification number five, the PMI
kickoff. Now, PMI stands for Project
Management Institute, and this is a
miniourse that covers project planning
fundamentals, scope management,
scheduling basics, and risk
identification. And what makes this
particularly attractive is that it can
be completed in hours, not weeks. And
you get a PMI branded sharable
certificate when you're done. And this
certification provides PMI branded proof
that you understand core project
management concepts like scope,
schedule, and risks, making it perfect
for breaking into the project
coordinator and junior project
management roles. And it demonstrates
quick, actionable PM process knowledge
that entry-level positions really value.
Now, according to the PMI community
discussions and career advisers,
entry-level roles consistently value
this type of quick, demonstrable PM
process knowledge, and kickoff is
commonly suggested as the fastest
on-ramp to project management careers.
specifically because of its PMI backing
and project coordinators with 0 to1
years of experience are making about 56
to $83,000 a year. Now, realistically
speaking, just getting this alone is
probably not going to get you a project
management job, but it will be a really
good foot in the door towards getting
one. And if you already have a bit of
experience in something related to
project management, tacking this onto it
can actually give you a really good
chance of landing a job, but chances are
you're probably going to get another PMI
sert to actually land the project
management role. So yeah, because of
that, I'm going to give this one an
eight out of 10. I think it's really
solid. With that being said, it's kind
of a miniert and it's more of a stepping
stone to the better ones out there. But
it is free. And you know what else is
free? My training on how you can grow
your hybrid personal brand utilizing AI.
So it only takes you 1 hour a week,
which I'll be doing this Tuesday at 9:00
p.m. Eastern Standard Time down in the
description in the pin comment below.
Don't miss out on it. Look forward to
seeing you there. And also check out
this video right here where I go over
some of my absolute favorite
certificates and certifications. And
this will give you a lot more options of
really good ones you can look into.