Nếu các bạn đang có ý định trở thành Vlogger/Blogger và đang đắn đo thì Emmi hy vọng clip này sẽ giúp các bạn có thêm động lực để hiểu rõ hơn về 2 khái niệm này và nếu có bắt tay vào làm thì cũng không quá bỡ ngỡ.
Khó thì có khó, nhưng mà làm thì sẽ quen thôi! Nhân dịp ở nhà nhiều như này, các bạn hãy làm thử xem và biết đâu lại phát hiện ra một khả năng tiềm ẩn của mình 🥰
"Mục lục" video nè: 1:02 Định nghĩa về Vlogger/Blogger/Influcer 2:49 Làm sao để bắt đầu công việc Vlogger/BB? Nên làm song song hay dừng công việc hiện tại để làm vlogger 3:32 Muốn làm vlogger/blogger nên thi vào trường ĐH nào? 5:21 Tại sao chị lại quyết định bước vào thế giới của Youtube 7:09 Những khó khăn lúc bắt đầu 11:33 Đối với người bắt đầu làm vlogger cần chuẩn bị những gì? 15:03 Làm sao để tìm ra hướng đi/ content phù hợp với mình? 15:33 Trở thành vlogger/blogger có khó không? Cách khắc phục những yếu điểm 21:01 Em không có ngoại hình hoặc không đủ tự tin về vẻ ngoài thì có làm V-B được không? 21:11 Em có nghe câu "content is king" chị xây dựng content như thế nào? Làm sao chị tìm được ý tưởng mới mỗi ngày 23:35 Một ngày của Vlogger như thế nào? Cuốc sống của Vlogger/Blogger có thoải mái không? 25:17 Thu nhập của Vlogger/Blogger thật chất đến từ đâu? Youtube hay quảng cáo? 27:46 Chị quay clip bằng máy gì? Cần đầu tư đèn nào? 28:18 Trở thành Vlogger/Blogger có ảnh hưởng đến công việc chính hoặc gia đình chị không? Và cách cân bằng 30:17 Làm video trăm ngàn views có khó không? 32:15 Những món mỹ phẩm chị review lúc mới lập kênh có được tài trợ không? 32:21 Có cần mua những món đắt tiền làm review không? 32:51 Giá trị cốt lõi của việc làm vlogger là gì? Kiếm tiền hay chia sẻ? 33:42 Hiện nay các kênh beauty đã quá nhiều, em nên bắt đầu với lĩnh vực nào? Làm sao quay đẹp được như vậy? ————————————————————— Happy Skin Vietnam ♡ Facebook: https://www.facebook.com/happyskinvn/ ♡ Website: https://www.happyskin.vn/ ♡ Instagram: https://www.instagram.com/happyskinvn/
Hi everyone it's Emi
Today's video isn't about skincare—it's about a different topic
But there will likely be many who are interested anyway
After all I was the one who suggested this topic to Emi
These are the people from the Happy Skin group who are learning
to become vloggers bloggers and MCs—often asking questions like
How can one become a vlogger
Many fans have also privately messaged Emi saying that
If you want to become a vlogger which university should you apply to
Generally speaking there are many questions surrounding this topic
That's why Emi decided to create a video compiling
around 20 deeply troubling questions about the industry
This industry is all about beauty and content creation by vloggers and bloggers
if you're interested in this topic be sure to follow until the end of the video
This will be a long clip but definitely worth watching
Also don’t forget to join the Happy Skin group for practicing vlogging blogging and hosting
To gain access to even more valuable insights
and practical advice from those who came before us as well as from our fellow classmates
Emi couldn't find a precise definition of what a vlogger blogger or influencer
actually is by searching Google but Emi will share her own understanding
Since those are genuine English expressions we simply
speak English the way we naturally understand it
Vloggers are people who create vlogs also known
as video blogs while bloggers are those who write
blogs In the past we understood bloggers to be individuals who had to set up their own websites
Done then she started writing regularly and posting it on that website
But nowadays I think it's no longer necessary to have a website or a blog like that
Here a blogger can appear in the form of a fanpage or an Instagram account
As long as we consistently and deeply write
about a topic we care about we can also call ourselves vloggers
An influencer in English means someone with influence In the marketing
terminology Emi is familiar with it refers to when someone impacts your decisions
It can influence at two levels: thought and
action—shaping how you rethink a topic or issue
Either making me comply with their way or changing
my behavior—either way it's still influence
And those with such influence are called influencers and one
doesn't necessarily have to be a vlogger or blogger to become one
And conversely anyone who has influence in general is considered an influencer
So five to seven years ago let alone ten years ago there surely wasn't a defined career path for being a vlogger blogger or influencer
Yet today with the extremely rapid and widespread development of social media and the interne
Then I think it's entirely possible to consider vloggers bloggers or influencers as a new profession
Emi will only focus on answering the second question
Since it was the first question Emi felt it was too broad encompassing everything all at once
The first question is whether there will be time if done in parallel
And the second question is what if there's no time to pause the current work
What do you live on then Just
yourself let alone anyone else
If you can answer these two questions you'll find the answer for yourself
Because for Emi the question was whether to keep doing things part-time or to stop and fully commit to a full-time career as a vlogger and blogger
There isn't a one-size-fits-all answer for everyone— it depends
on the situation and on each person's individual abilities right
So we must find our own answers
No university offers a program designed to train students to become vloggers or bloggers
However there will be similar specialized roles such as announcers editors or TV hosts and program presenters
Then if we truly want to master soft skills and delve deeply into public speaking content creation and writing
We can follow some of those specialties otherwise we'll have to go back
and truly identify which field we're genuinely interested in
We enjoy beauty in general or is it really about valuing affordability
If so we could pursue a medical specialty to become a doctor
We can study cosmetics if we meet the requirements
to take the medical and pharmaceutical entrance exams
It's a very high level extremely difficult but it's also
possible to progress from a college degree to a university degree
If we're truly passionate about it or enjoy advertising
then we should study marketing and event communications
If we're passionate about sports we can pursue training at specialized
schools in Vietnam MC feels there are still relatively few options available
But abroad pursuing creative subjects is truly
common— for instance sports are extremely widespread
For example the MC's friend went to study in
Australia—do you know what they studied Golf
And now it's not just about golfers
anymore—this person has earned numerous other qualifications
as well In short MC doesn't specialize in that field
But he's a golf instructor and of course he now earns quite a bit of
money As for his child the MC thinks
they have a natural talent for piano
After a little more time if they
show a clearer passion then why not
You could also become a pianist go on to study higher and attend university
You could study even more to become a master pianist as well
And at that point whether someone
is a vlogger or a blogger full
time or part time it's simply a way for us to express ourselves
What we excel at what we are passionate about
what we have learned and
what we have experienced
Because Emmy enjoys talking and is actually quite good at it
In fact I've already shared with everyone that before starting the vlog
Emmy has done many different jobs over the years including
hosting for a fairly long period
brand management and marketing
It's been over six years since she began working
as a lecturer in the Branding and Advertising
department and Emmy absolutely loves the feeling of speaking in front of an audience
And share it with everyone
For Emmy sharing is incredibly important
Sharing is caring
Anyone who has ever interacted with Emmy
Then they’ll realize Emmy is a believer in
Speaking openly
Whatever they know they’ll share it without hiding anything
Because Emmy's belief is that there's nothing to hide
and if we conceal things just
to keep them for ourselves
And hopefully if we are truly unique
then there's no need for it because each individual entity is already
unique in itself—no two are alike
And constantly looking to others
comparing ourselves to them
or using someone else's measure
of success to judge ourselves
It would be extremely burdensome
and certainly inappropriate since
everyone is different so their success
will naturally differ from your own
Just focus on your own
matters The path you walk is your own No need to worry too much about what others are doing
How fast are the others going compared
to you Then just slow down a little
The story behind why she creates
vlogs and YouTube content is
that Emi also produces a variety
of content in different formats
For example writing posts on the
website—used to write countless articles
diligently—had to write 1 or 2 posts
daily on HappySkin vn's website
Now people can still find it
there and Emi frequently shares it
on Facebook and Instagram as
well as on various other platforms
But Emi feels that YouTube is the place
where she can express herself most clearly
and share the most with everyone
That's why Emi really loves
making video clips on YouTube
Oh the difficulties at the
beginning—countless like stars in the sky mostly
very clear and easily visible
Some things are better left lingering faintly in the background
yet they always remain present
So now anyone who shares with Emi—
Hearing your heartfelt words when it
first started Emi nodded in understanding
fully grasping and having lived through
every single one of those experiences
Now Emi is sharing this with everyone
So everyone can see that this is completely normal
Everyone will go through it eventually
We had to get used to it
The first difficulty was that nobody knew about us back then
So often we'd reach out but
Just asking for a review isn't enough
welcome— you have to pay out of your own
pocket to buy the product or service
and go through the experience yourself
It stings a
bit too and it's frustrating sometimes because thinking about giving
everything for free to others—sure it might
help them but how much money is there really
But fundamentally it's because they don 't
hold themselves accountable—neither
do I yet—so we just have to suppress
that frustration and learn to understand
If we could do it all over again
or if you were in the same situation now
Emi thinks there would be so many ways to help us save more
For example we actively buy these
clearance items
or join groups like
Happy Skin is where people
often trade items share things
that can be used
together or participate in giveaways
Then we can be
Refer to reviews from reliable people
around us
With those items compile them into
Our review to streamline the content
That's also a way to be a bit more flexible
The second difficulty is
Back then I didn't know my own personal style yet so I danced to any kind
of music and jumped into any kind of content
—no matter the style I gave it my all
Red and blue purple and gold—Emi still remembers skincare makeup and all those late-night
sessions together—she did it all
Even so the hair is dyed in every
possible way—some styles cut short
like this—anyone who watches Happy Skin's first videos will know
You'll see Emi's hair still this purple
dyed a hideous yellow thinking back now it's kind of creepy to look at
especially after seeing it later
A few people in the comments said they could immediately tell it was lesbian
Anyway it's just because of me
I don't even know what's appropriate or not
Feeling done so I'm also going
to step back if we look at it again we should take the lesson
that Emi thinks is important
Emi will focus more intensely and diligently both in appearance and in
shaping her image this is precisely
why the third difficulty will arise
There's more criticism than praise
That's just something we have to accept
Once we've decided to do it
In the spotlight
Generally speaking in public settings
I do everything openly
so we must be prepared
being prepared means welcoming
diverse responses from various people
Sometimes those responses can be really
irritating but you just have to get
used to them once you've put in
enough effort you gradually get accustomed to it
In general one's resilience will
increase but another difficulty
is that unlike everyone else Emi
suffers from a rare condition
The long stretch of time Emi spent in marketing
and brand work made her want everything to be
perfectly polished which is why the first few
clips from Happy Skin were so meticulously crafted
Part of it might help
build Happy Skin's
reputation but it also
creates an enormous burden
Working in agriculture is no different from
putting in hard work because it
requires allocating a budget to invest in
a very large and
impressive production team
Anyone who has watched the
first videos from Happy
Skin or the initial
collaborators with Emi will know
Every shoot involves a whole crew lighting gear cameras—
sometimes it's not just one
camera it's two going at once
And then the audio and lighting
—overall it's very impressive
and the cost to produce such
a video clip is quite high
Not cheap in the slightest
And if starting over Emi thinks that
The most reasonable investment in the initial phase would be
Investing in yourself is the
most enduring and rewarding
choice you should focus on learning fundamental skills
To become a vlogger you
have to do all that stuff
yourself—before we outsource too much to the outside
And the initial phase was extremely difficult—often
very costly—Emi spent all the
savings she had accumulated
If I had to do it again Emi
would choose a more frugal
approach focusing on what truly
matters Once we've achieved that
A revenue source
whether it 's
livelihood investment in
machinery ideas or equipment
is what we'll
further invest in
When it comes to preparation you're always
preparing for a lifetime—there's never a
moment when you don't feel like you
still need to study more and push yourself harder
The more you know the more you realize
how inadequate you are
yet of course there are certain fundamentals you must prepare in advance before beginning
First we must
mention skills—either
strong speaking abilities or at
the very least solid writing skills
followed by photography skills
Clip footage edit clips edit images
These are things you need to equip yourself with
Then comes the matter of shooting and photography tools
We need to have a camera or
a high-end smartphone just
like Emmy did during those days of social isolation
At home Emmy would just use her phone the
iPhone 11 Pro which she
thinks is also beautiful
But when people watch the video
they’ll see it looks fine right
Then the lighting
Basically Emmy’s home setup uses just two ring lights
It's actually not very
bright but since the scene was
set at a gate Emmy only used two ring lights
If the lighting were better Emmy suggested we
should get a ring light
to smooth out the skin
Then we could get two more softbox lights—
perfect for both
photography and videography
Without a softbox people can use
Kino Lights
These are also professional-grade lights
We just need a small setup
So that we can see our image will also appear clearer and sharper
The third thing is space
A quiet and simple space
It feels nice having a corner like this at home Emmy thinks
If we didn't have a space like this at home
we could still easily create one
Designing your own by buying
pre-made fonts fabrics or paper
online which are widely available
every time we make a video
So we should try to sit
a little
bit farther from the background not right up against it
It feels a bit cramped and lacks depth The fourth one is
definitely going to happen The
appearance shows up in the clip
Or if we're taking photos we should
at least look a little bit put-together
fresh-haired right This kind of makeup
and hairstyle simple like Emmy's here—
Today I'm just too lazy
so I'm leaving my hair like
this tucked behind my ears no more curls like usual
If you're willing to put in the effort just remember to get your
hair done—because a good hairstyle instantly makes you look radiant
Everyone but Emmy wants to point out that many people keep
thinking you have to be attractive
to become a vlogger or blogger
Beauty is good of course but
beauty isn't everything especially
now that so many technologies allow us to look better than ever
There's something even more
important than beauty— it's charm Because let's face it
up to now
there are countless
people we follow
We listen to what they say and read what they write because of their
grace right If that's a talent even
better—then it's part of who they are
Otherwise we can still cultivate
that grace which is far more essential
than mere aesthetic beauty not to
mention what matters most of all
But what we need to prepare is
All of the above will be meaningless if we don't prepare the content
And we won't know what we'll have to
Whatever we talk about whatever
we write about—without knowledge
without experience in the
end it all amounts to nothing
The first step is to equip
yourself with knowledge and
gain more experience regarding
services and products
If we want to write about traveling
without actually going anywhere
isn't it still possible to make
travel vlogs or write travel blogs
But this can't be played — you have to
experience it yourself only then will
readers truly feel
whether it genuinely
comes from us or not That's exactly it
The greatest cost of all is investing
in and experiencing knowledge of oneself
Most importantly you must do what you
truly enjoy creating content out of
obligation won't work it simply can't be
done Moreover if that thing happens to be
Being trendy is even better among the things I like those that
are more in line with current trends
should be prioritized and tackled first
Especially during the initial phase
because later on you'll be doing things
like sealing injections but during the
early stage you should follow the trend
And the final point is: do what you're good at because only by
being good at it can you truly stand out and be distinctive
Absolutely anything can be
learned if you want to speak quickly
or write well it's entirely possible to learn
The best way to learn is
by learning from others
so at this stage while Emi is revising her book
Emi had to read a lot too—every page she wrote
she had to read through probably dozens
maybe even a hundred pages
From other books
First I learn knowledge from them
Second I find
They write so well their style is truly excellent
We have many great ideas so we can learn from them and if anyone wants
to make a vlog even if we're temporarily
running low on content at first
Since the idea itself feels
dry we should diligently read
widely from those who came
before us and those around us
From there we will gradually improve
our writing skills and develop our
own unique style
while there are also
many exercises available for speaking
Emi only summarized three main exercises
Which will be divided into
Three different stages
So that we can practice speaking
Stage one the most fundamental
Most basic
For Emi someone who speaks clearly
You must start from the very basics
That is to speak in a way that is
Twisted yet clear — where each point
belongs — how can each of our ideas and arguments be presented in the
most complete and straightforward way
Emi is terrified of that kind of talk—
After 5 minutes 7 minutes 10 minutes
nobody can make sense of it anymore
What were you even trying to say in the end
When do you people ever actually speak
Eventually they had to ask again
What did you really
mean It's simply
that at that moment we had failed
—didn't express ourselves clearly
So let's learn how to speak
clearly and in a simple way
—just try writing down the
main points
before you speak
Either keep the
main points and key
terms in mind so you can accurately
express those ideas and make sure to
learn from the basics That's it
It could also be Emi's strength
which is why many viewers
often comment when watching her videos that she speaks very clearly
It's clear where this came
from—Emi really cares deeply
about this Secondly we're
talking about how to speak well
The post clearly states that MC Linh Hà Thu who is in the Happy Skin group had previously
shared a rather lengthy post
There are many different exercises to talk about
Among them two exercises particularly moved Emi
The first exercise
Involves taking
Any paragraph just one will do
And we'll practice speaking it multiple times
At least three times
For the first time we'll
speak slowly and clearly word
by word to practice mouth
shapes as well as pronunciation
Exercise number two is to take a deep breath
And during that single breath
We will try to speak
As much of the passage as possible
And the longer the better
So that we can train our breath to become longer and longer
And deeper
And on the third time we will speak
Most naturally and emotionally
Conveying emotion
Speaking without feeling no one listens
The second exercise shared by MC Vinh Hoa Thu was
Emi was also extremely nervous
It was
Practicing speaking in front of a mirror
Check how your facial expression looks
Then How to convey body language
And
Everyone should learn to speak while smiling
In the old days
At first Emi also had
a fan who was loyal and
genuinely dedicated actively
commenting on Emi's posts
I’d recommend I’d suggest you
should speak first then laugh—
laugh first then speak—generally
avoid laughing while talking
Because the facial expression
isn't appealing what they really
mean is it's fine but from this
angle I still have to accept it
With an imperfect mouth shape you
need to find ways to improve it How can
you speak and smile at the same time
while maintaining a good mouth shape
Still had to look good because now if you imagine
Emi speaking in the most serious way possible—
It looks unnatural
Well everyone's like that
And MC Dinh Hoai Thu is someone who's learned it very thoroughly
And she shared that
Everyone should learn to speak
while smiling stage three is
mastering the art of expression—
making words
elegant vid and rich
And this is perfect for anyone who
loves the fanxy style—MC Luu Ha
Trinh also shared this during the
HappySkin group's offline event
There's a way to make
our language richer:
instead
of merely memorizing those facts
By keyword
By written word
So we store words through images
And feel as if
Every time we speak something aloud
So let's paint a picture in our minds
It's a morning dawn
With warm sunlight pouring in
Morning mist still lingering
Amidst the falling leaves
And somewhere stepping out the door
Hearing the rich heady scent of night-blooming jasmine
On the street above
Or perhaps it's just a quiet evening
Light showers fluttering the
beginning of summer the feeling of breathing in
the air strolling
along with my beloved pet
Making one feel delightfully light
And easing the
burden just a little—
Such images reside in the mind
No one is ugly only those who
don 't know how to beautify themselves
No one is ugly—only those who are
lazy Remember these two truths
Emi shares this—everyone's welcome to check it out
It's not any kind of standard
But this is just how Emi creates content
On Happy Skin
On Happy Skin there will be three types of content
First what Emi calls "passionate content"
These are things that she is truly
Simple delicious and it's just so easy
No need to make it overly complicated
When it comes to preparing it But clearly everyone loves making vermicelli noodles don't they
There it's a perfect fit right on trend
The things people actually need
It doesn't take much time to fix and ship
The second thing is
The content we refer to as
My own specialty
Showcasing my expertise
My professional strength
This should have a similar duration
To the first one as well
If not killing someone wouldn't even be
remembered—what exactly do I specialize
in For happy skin it's all about what
makes me look good especially skincare
Consistency is key in skincare routines consistency is also essential for content
scheduling thirdly lash extensions last about
a year requiring maintenance once annually
There are a few that are drops—
those special treats those special
occasions During the 8th month
Lunar New Year there's Beauty Apple
Or during Tet there's so much
to do properly—then we have to
invest in the team the guests and
all sorts of other preparations
This has to be fun—naturally the idea
struck me to create it like a spiritual
dish something unusual just to offer
people a refreshing change of pace
It will basically be three things like this
Most important are the first and second ones
As for how to come up with ideas every day
Indeed if Emi could have ideas
every single day the ideas
all around us would surely
become visible to everyone
It's just like emi always reminding with just one word—repeating it over and
over to everyone on the team
That's mindfulness—being fully
present in everything you do
When you are truly present
curiosity and wonder naturally arise
And we'll see that there's an idea
A question arises
Every question is always an idea
For example when Emi uses a wide variety of serums I notice
their textures differ and their
formulations vary accordingly
Active ingredients softening agents
Things that
Thickening agents for the cream
Are so different it's obvious that the application method
Should also differ
From there Emi also came up with the idea of
applying serum in layers
each with a different texture
And that video was also very well received by everyone
The idea was
Just by turning around we can see whether
We’re doing it right or not
The life of a vlogger or blogger
Emi thinks is quite stressful
—just like any other job
with its own unique challenges
For example sometimes
we won't feel as
at ease as what we see on social media
Creating content like that
Going on a trip as amazing as that
Posting something as great as that
Capturing photos as beautiful as those
Is also part of the job really
Not that we're enjoying it but sometimes when we travel we can disconnect completely and
leave everything behind right
It doesn't matter how ugly it is—just try imagining the
feeling of always having to
beautiful always having to be ready
Take photos just to film
Sit down at the table and before taking a single bite you're already filming
Then film while eating
That's the life of a vlogger and blogger
Or it's like going to an event—people
think it's fun but not every event is enjoyable sometimes you're just
chatting and laughing that's all
I'm feeling worn out
too tired and dry -mouthed but that's just part of the
job's nature—sometimes being a full-
time vlogger or blogger comes with that
We must also face the reality that
it's sometimes very easy for us
to fall into a depressive mindset
because we don't interact enough
And even those around us constantly
There are times when we just want to be alone
Then we feel a bit lonely
And
Naturally the nose
pain is annoying
Of course with Emmy she's not
a viral vlogger—she has her company
job and she's part of a team
There are so many other
things to do and businesses to
run so for Emmy life will
be about balancing all of it
People go to work run their own businesses
Just like vloggers
Emmy feels she prefers this lifestyle more
Being a full-time vlogger
That's a delicate question isn't it
But Emmy will be very honest with everyone
Being a vlogger or blogger comes with income from the start
There are numerous ways to earn
income but it largely depends on
your level of fame as well as
whether you're a
vlogger or blogger
At what stage is it Dư thinks we' re also vloggers and bloggers now
On YouTube we'll also earn revenue sharing
from YouTube
ads and we'll also have
videos that are sponsored
Of course whether we receive
sponsorship or not is entirely
up to us—no one is forcing us—
and we’ll be invited to events
Invited as a guest
And there will also be expenses for such matters
Invited to write an article
Or like Emmy
When Emmy writes a book
Emmy will also receive a
teaching stipend—though it's not
much—but it's still a source
of income Emmy is going to teach
Emmy has worked as a
trainer in numerous
places—specializing in skincare and
social media—and has earned a fairly
substantial income from
these training roles
Share what you know or if there
are many people then it 's
about business—cosmetic business—I could produce more
The product is either
one I distribute myself
or I engage in affiliate marketing—meaning I
collaborate with various platforms to promote
hot deals and in return I earn a commission
I call myself a rose
From those matters
Whether many or few depends entirely on how many orders I manage to sell
There are numerous ways to achieve it
Making money
But when we actually can
Earn money from blogging
We certainly have to invest
A very large amount of money upfront
In the phase where we've
spent an enormous amount
of money how are we going to sustain ourselves
Sometimes we have to take on tasks
that aren't closely related to our core
work—like how Emmy and Tim once had
to run an agency and create content
The places where
it's not on Happy Skin
but they need content so I provide the content for them
I run an agency to organize
livestream events
Of course it's also related
to social media or beauty
but back then Happy Skin
was only known as an agency
A
content agency or a digital agency—those
are the kinds of things that generate
income for me which I then use
to cover the costs of creating content That’s it
That's when Emmy shared it earlier—
during the social distancing period
she only used her phone but normally
Happy Skin's videos are different
Then it will use a camera drone
you could invest for example
in the Canon Max 3 or a Sony
whose colors are also very good
Realistic the A6 is also quite good
If we're talking about lighting then
the most basic essentials
what we should definitely have is a ring light
And if you're on a budget a
softbox will do But if you're willing to invest significantly more then
you can go for a kino light or LED lights
Say something positive now—Emmy noticed
her husband has been taking better
photos lately filming clips more often
and putting in more
effort to care for her
Just as you take better care of your
appearance you should also make an effort to be more
playful and lighthearted because those things are an essential part of the package
When I'm on social media
Emmy's kids also
seem bolder too
They see Mom just constantly filming and snapping pictures
You also imitate
Children also mic and copy endlessly
You also give instructions before the camera more
And since she became well-known
outside Emmy started paying more
attention to her appearance and insisted that the whole family follow suit
Always being caught out in public
where it doesn't reflect well and
never truly getting a break—there's
never a moment when I can just relax
I'm always capable of
working even during dinner sometimes at 8:30
or 9 o'clock in the evening
Just finished eating had
to quickly snap a few shots
to post—was in the middle of a meal ready to share
He said to just focus on eating
but I can't— I just posted and now I have to post again
right away Those things are
Emmy's husband was a bit uneasy at first
but now he's had to come to understand and
empathize—after all it's just the nature of the job
Either way he has to go on long trips
Always resist the mindset of
Having to capture every moment
Or helping Emmy resist the urge to constantly shoot and snap
But of course Emmy also limits herself—
here's why she created Happy Skin instead
of building her own
personal brand—and why
she deliberately keeps things restrained
Interfering too much in personal life
Emmy doesn't share much about her personal life
On her vlog
Mostly just a few photos taken
On my personal Facebook page it's casual
But with the Happy Skin videos
it's much more focused and professional
Sometimes you might wonder
And you'll probably tease Emmy a little asking why she doesn't
talk more about herself but that 's
also just part of who Emmy is
Strive to restore balance in your life and avoid letting work encroach too much on your personal life
It can't be said to be easy but it will come in a very unexpected way and after
some time when you've accumulated many
clips with millions of views like that
Then we'll discover that there's actually a formula not just random chance You can
follow along with the article
Kim Hoài Nga's content on the
Happy Skin group page —
Nga has already posted videos that have reached over 20 million views
They created a channel featuring songs
tailored for children's
engagement beautifully
edited with a clear creative direction—step
by step everything was carefully thought out
Step one is figuring out how to build
your own channel and create videos that
get millions of views like that — then
if we're already playing on YouTube
We must understand YouTube's
algorithm how to use keywords
effectively and how to make our
videos stand out to our subscribers
Just like the target audience
getting people to click but
after a fairly long time as
a YouTuber Emi also realized
One thing is that
there's no need to take it too seriously
That's very important but
it's not everything There are
other things sometimes even
more important—those people
We call them loyal fans
We always cherish and support them
We give our all
Unconditionally That kind of loyalty is worth far more
And Emi has also made mistakes before—
times when trying too
hard meant chasing
after subscriber counts and view numbers
leading to constantly producing content
Extremely frequent yet the quality of those clips isn't
guaranteed some
come and go easily
while others remain loyal to me
But after a while they eventually left
So it was like
Lost everything lost it all
Therefore after that Emi will
Try to adjust again
And I focus on doing what
feels like the purest essence
of it ensuring top-notch quality
never letting myself down
Those who have
subscribed and followed me
100% self-purchased home
It would be even better if conditions allow but we must return to the original question: what kind
of channel do we offer our readers
If targeting students and
young adults buying overly
expensive samples might
seem inappropriate to them
Even the remaining views are affected
not just what we initially thought—
gazing at luxury items—especially if
our focus shifts toward something else
A targeted and upscale
group definitely warrants
investment in the items
they desire and will purchase
I don't want to equate them because everyone has different thoughts
and different motivations
Earning money is a motivation fame is also a motivation and
sharing even more so — perhaps
all these motivations can coexist
The value of vlogging isn't limited
to just one thing and nothing
is inherently bad if we approach
it with honesty and integrity
But even now those
who continue making
vlogs—either daily
or on a regular basis—
For me what matters most
to them
is being connected
being able to share and
expressing what they know
And leave something behind for the world
After 2 5 3 7 and 10 years later
There are still people who
can find those contents again
This question is really interesting
because about two or three
years ago when she participated in the program in South Korea
There has already been a great deal of information
about the trend that the more it progresses
the more entertainment-focused elements
will better suited than those that are
It's too serious and formal—
between skincare and makeup people
would naturally prefer makeup
or even within skincare itself—
It has to be something more fun-loving and people will naturally
notice that too the focus of content
creation also evolves over time
It was about five years ago that I became really into reading
People loved reading extremely long articles
Back then vlogs and blogs were just starting to emerge
The longer and more specialized the articles on Happy Skin the
better—eventually though people
started seeming tired of reading them
Liked watching more
So Happy Skin also made an adjustment
Producing more clips
Compared to before
And recently
Sensational entertainme
It seems more appealing than even the conventional options
Going back means being true to yourself
Can you adapt to that
Do you want to adjust
If the adjustment
feels comfortable
then it's okay—also something
worth trying But if after adjusting
we no longer feel like ourselves—
The best thing is to
stay true to yourself—no
matter where you are or what you do
as time goes by