Easy Everyday Makeup for Mature Skin | Tips for 40+ Makeup

In this video, I'm going to share a makeup routine for maturing skin. I had one of my subscribers ask me to create a video for an everyday makeup routine for people over 40. I'm 37. I'm starting to notice some lines that don't go away when I stop browning or raising my eyebrows. And I'm also a makeup artist, and I've worked with all ages, skin types, and skin tones. So I'm going to share with you some of my favorite techniques, products, and tips. So I've got my skin prepped with a really rich, creamy moisturizer from Dr. Jart. It's a skin barrier moisturizing cream. Basically, it's just going to make your skin really nice and plump. It can be used day or night. And on all age ranges, skin needs to be really hydrated. But especially as skin begins to mature, and we lose collagen, and things begin to kind of sag a little bit, you want something that's really rich and moisturizing, and then it's going to plump the skin up. So I've been loving this. I actually got this at TJ Maxx for like $10 off the retail price. It's unscented, really rich and moisturizing, and my skin hasn't had any reactions to it. So next up, I am going to go in with my handy glove screen. If you've watched any of my videos, you know I'm a big fan of this product, and I'm a big fan of a luminous complexion. I really just think that skin that looks really hydrated and really glowy looks really youthful. SPF is really important, obviously. I'm going to apply a little bit of this to my chest as well. I love a little bit of sheen on the collar bones, and I pretty much wear sundresses all summer long, so I'm constantly putting some form of sunblock all over my chest. So my makeup philosophy kind of applies across all age ranges. It doesn't really matter the age of the person who sits in my chair. I tend to slowly build product up and only add as much as needed, and that especially applies to more mature skin. As skin begins to age and we get wrinkles, we get spots, skin gets more dehydrated, makeup just looks really obvious and kind of hugs a hold of any little bit of texture, likes to settle inside of crevices, and so usually I tend to opt for things that are more hydrating and minimalistic on more mature skin. Three of my favorite complexion products that kind of fall on the tinted moisturizer end of the complexion spectrum are the Tower 28 Sunny Days, which actually advertises itself as a tinted sunscreen, then there is the Wet n Wild Tinted Hydrator, and the It Cosmetics CC Cream. As far as coverage goes, I would say these two are pretty comparable. This is like spackle. You could literally like make yourself into a completely different person with this product. I actually was introduced to this product through a mother of a bride who was like 85 years old and she had brought her own product and said that it works great on her aging skin, it doesn't gather in the lines, covers her sunspots, and I was floored by how this looked on her. I mean it was beautiful. So I have this in my hair and makeup kit. I also use it on myself regularly. The trick is I literally use tiniest, tiniest, tiniest bit. This is so thick, but if you sheer it out, it's really, really beautiful. Today though, I'm going to use the Tower 28. You know what? Actually, I'm going to use the Wet n Wild because this is a newer one and I don't think I've used this in a video yet, and it's the least expensive. This is a really nice over-the-counter tinted moisturizer. It's the most moisturizing one that I've found so far. I've got just a tiny bit on my hands and I'm going to emulsify it in my fingers so that it's a really thin, even layer and just kind of apply a sheer layer on my face. I like to use my fingers for tinted moisturizer on my own face because I feel like I get more of the moisturizer benefits by using my fingers. Sometimes I feel like brushes and sponges absorb some of the product, particularly moisturizing elements. That might just be a theory that I have, but unless I'm doing like a thicker foundation or I'm working on somebody else's face, I like to use my fingers to apply complexion products. I'm going to grab a tiny bit more of this and apply it to the center of my face. When I bought this, it was actually way too dark for me, but now that I just got back from vacation, it looks pretty good. So I'm going to take a little bit of this on my eyelids as well, but you can see I'm not using a lot of it. If I have, you know, any areas where I need more coverage, if I have a blemish, if I'm really red around my nose, I will take a concealer with a tiny little brush and spot treat. So now I'm going to wipe this off of my hands with one of my Mac makeup wipes. Mac reformulated their makeup wipes, gently off wipes with micellar water. These are such an improvement to their old wipes. Their old wipes used to have like some oily film that would stay on your face after you used them, and the wipe itself was kind of abrasive, and this is super soft, smells amazing, and doesn't leave any residue. So nice job, Mac. Now that I have sheer complexion on, I'm going to go in with a little bit of concealer under my eyes. This is my Il Makiage concealer. They match you online. They did a good job with my concealer, not such a good job with my foundation, which I returned, but I kept this because I liked it, and I'm just applying this to the inner corners of my eyes and using really light pressure with my ring finger to blend this out. Again, just being really strategic, I'm not creating a V-shape underneath my eyes, and I am not applying loads and loads of product, especially underneath the eyes as you get older, particularly in this region. You get lots of fine lines, so these are starting to stay on me when I relax my face. You probably can't see it on camera, but I can see it in person. And not applying a ton of product over the top of fine lines is the way to go if you don't want them to stand out, because makeup is makeup, and it's just going to migrate into crevices or attach to texture. There's really no way around it. And just for kicks and giggles, because I can, I'm going to apply a little bit on the sides of my nose, because it gets a little rosy there, and I also just want a little bit of a highlight. If I had a really deep line or crevice here, I would not be applying concealer in that area. I might go above or below it, but I personally would be avoiding that area with product because I wouldn't want it to gather inside of it. So the next thing that I'm going to do is eyebrows. Is it though? So I'm going to go ahead and finish up my complexion. Your complexion routine can just be tinted moisturizer and blush, or it could be foundation and bronzer. Your complexion routine is all of the products that you use to kind of neutralize discolorations on your skin and to enhance your bone structure. Today, and almost every day of my life, I've been using this Danessa Myrick Yummy Skin Cream Blush in the shade of Jubilee. I get so many compliments on this blush. Literally every time I wear this, people are asking me what it is. I mean, I think it's a pretty universal shade. It's this really beautiful terracotta. You can play around with blush placements. I think the two most flattering blush placements are usually the apple of the cheek, which is if you smile, kind of this plump part or the top of the cheekbone. The top of the cheekbone tends to make the face look more angular. It makes your cheekbones look higher. Applying blush on the apple of the cheek tends to kind of make the face look more plump, less bont. It's usually my go-to for myself and for most people, but some people like placing their blush higher on their cheekbones, and that can be really pretty and flattering as well. So you can see I'm using a really tiny amount. I'm not going in with tons of product. This could look exactly the shade on my face, but I'm literally getting the tiniest amount of product and slowly building up product. None of this. You're going to hate your life if you do this to yourself. Just save yourself the grief. Small amounts of product. Work up. Add more. Maybe I'll apply a little bit of that to my lips. You know, as we age and our skin begins to lose collagen, gravity takes its toll. We can all see our faces change and blush just has the power to kind of uplift. And also it draws your attention away from things that maybe you want to detract from. You know, you're going to look at my cheeks. You're not going to look at my jowls. So I'm also going to apply a bronzer. I have been loving this bronzer. I got this from e.l.f. This is also an e.l.f. brush, and it just fits in here really easily and doesn't pick up tons of product. So I'm going to put a little bit around my hairline just to give a little bit of a sunkissed glow. And because my shoulders are so tan and my chest is so tan, I want to mimic a little bit of that coloring in my face. Also I can kind of use it as a little bit of a contour in areas that I might want to diminish. I'm going to use a little bit of this on my jowls. So I'm just taking a tiny bit, literally it's like, I don't know if you can see it, but like right here is where my skin sags a little bit now. All right, so just as important as blush, I think, are eyebrows. Eyebrows and blush, I think, are two of the most important parts of a makeup routine. They really have the ability to transform the face, draw attention to your eyes, and just make you look more awake. So I'm going to use a colored wet and mild brow gel. I'm going to be careful not to touch the skin. I really just want to focus this on the hair. The reason I like a colored brow gel as opposed to a clear one on my eyebrows is because there are some areas of my eyebrows that are really sparse and the color helps fill them in a little bit. On some eyebrows, even on myself, sometimes I will still use like a pencil or a shadow to fill in maybe like right here where it's a little bit thinner. And then I'll go in with the colored brow gel just to make the hair itself look thicker. But let's see if I can just kind of manipulate this and make it good enough. Yeah, I think for everyday that's fine. So you can see the difference. I think of eyebrows kind of like the frame of a photo. If you have the right shape, color, and thickness, you can really enhance a photograph. And in the same way, if you have the right shape, thickness, and color of your eyebrow, it can really enhance your eyes. So I'm just going to do the same thing to this eye. I like this brow gel a lot, especially because it's like $3. But sometimes it doesn't get a lot of product on the wand. So the reason I recommend being light-handed is because if you get a lot of product on your skin, it can kind of look muddy. Some brow gels tend to get more product on the skin than others. I also think that brushing eyebrows up makes them look a little bit fuller, which is a little bit more youthful. And if you have really, really dark, thick eyebrows, a clear brow gel probably would work perfectly for you. You don't need a colored brow gel. So I'm just going to use an eyeshadow stick. This is a NARS shadow stick. And I'm just going to apply it all over the center of my eyelid. For nearly every eye shape, I think just using something lighter and brighter on the center of the lid, if you want something really quick and efficient, will add a little bit of brightness. And I like these because they're long-wearing. Tons of brands make these now. Bobbi Brown makes a bunch of them. This is NARS. I think Elf Cosmetics makes a bunch of really great eyeshadow pencils. And as far as colors to choose, I tend to like something that's kind of either neutral or a little bit on the warmer side. And I think that most people can do a little bit of shimmer. If you have a really, really wrinkly eyelid, sometimes glitter will enhance that because glitter attracts light, which draws attention to things. So if you have really wrinkly eyelids, maybe I would avoid a shimmery or glittery eyeshadow stick. So I'm going to pop a little bit of mascara on. This is Clinique Lash Power Mascara. It's a tubing formula, which is basically a really long-wearing formula that's not technically waterproof but kind of functions like a waterproof mascara in the sense that it won't flake and it won't smudge at all on you. But when you wash your face at night, you kind of have to just use water and they're like little tubes that peel off your lashes. Little waxy tubes. But it's got these really short bristles and they're very plentiful. The more bristles that there are on a mascara wand, the more bristles there are to separate your lashes and prevent clumping. So that's why I really love this. This is also a chocolatey brown shade that I think is so beautiful. I have a lash perm and so my lashes are already curled. I'm just going to apply this at the base of my lashes because my lashes are a little too curled and if I apply this all the way up them, they're going to look insane. Okay, lastly, lip. As we're getting older, another thing that starts to happen is lips become less full and appear smaller. So I really like using a neutral pencil, something that kind of matches your lip color. You don't want to go too dark. You also don't want to go too light and you overdraw a little bit. This is actually an eyeliner from NYX in the shade of Dusty Mauve and I'm in love with this because it's literally the color of my lips and I can just slightly overdraw. When you're looking at your lips, create a little more fullness. You want to see where your lips need to be evened out. So for me, I know that this side of my upper lip is a little bit lower and less full than this side, so I'm going to overdraw this side a little bit. And then on this side, I'm going to go inside the actual line of my lip just so that I have the same color on both sides. And then I'll go below on this side and then in on this side. There's so many different lip liners that I could use for this. I just happened to buy this one recently and really like it. And it's also long wearing, which is a plus. I'm going to use a Velvet Matte Lip Pencil from NARS that's pretty close to this lip pencil color and just fill my lip in. And for kicks and giggles, just because we can, I'm going to take a little bit of that cheek color and pop it in the center of my lip. I really like mixing warm and cool tones and the lip liner and lipstick that I use are kind of a cooler mauve and this is like a warmer terracotta. By applying this in the center of my lip, I'm helping to create the illusion that my lips are a little fuller. Cooler tones tend to recede. Warmer colors tend to appear to be coming forward. By putting the warmer shade in the center of my lip, it just kind of helps create dimension and fullness. So that's it. This is what I would recommend for an everyday look for someone over their 40s. I think the key thing to take away is less is more. You can always apply more product if you need it. And really try to avoid being heavy handed on areas that have a lot of texture or fine lines as makeup will gather in those areas or catch onto dry skin patches. Generally, I think the philosophy of less is more kind of spans across all age ranges and that this is a makeup routine that could fit on anyone. I wanted to thank Tara for asking me to make this video. You have been so lovely to engage with in the comment section. So thank you. I hope this was helpful. If you or anyone else has any questions about this or have any future videos that you would like to see, please let me know. Thank you so much for watching. Don't forget to like and subscribe and I'll see you next time.