Thursday, Feb 5 – Hour 3

WBSM presents the Tim Weisberg Show, streaming live on WBSM.com and the WBSM app. Call 508-996-0500. Send us app chat messages and open line voicemails using the WBSM app. The Tim Weisberg Show. All right, we are going to be joined now by the world's most famous bagpiper, Allie the Piper. She's coming to the Narrow Center in Fall River coming up on February 21st. You can get tickets now at narrowcenter.org. We're also going to be giving away a pair coming up in just a little bit, but let's talk about the bagpipes and more with Allie the Piper. Good morning, Allie. How are you today? Hi, good morning. I'm doing well. Thank you so much for having me. We're so excited to have you here because, you know, here in New England, we have a very rich history with the Irish and Scottish culture. So bagpipes mean a lot to us here. I think anybody that's ever listened to, you know, Dropkick Murphy songs or been to a funeral, they know that the bagpipes are a big thing around here. Absolutely. Yes, they are. Boston was my city growing up. And so I spent a lot of time in Massachusetts. And I played in a band out that way as well, a bagpipe band. And the culture is rich and the history is rich. And so I'm very excited to be playing in Fall River to, you know, to share that culture with everybody. Well, you mentioned playing in a band. So obviously now you play the bagpipes and then there's a band that plays the rest of the music with you, but you've actually been a world pipe band champion before. Yes. Yes. So I used to play in a very different type of band than I do now. I played very traditional. I grew up learning the pipes traditionally and competitively. And so I was very immersed in that culture and I learned from instructors all over the world and I had the chance when I was 16 to go over to Glasgow for the first time for the World Pipe Band Championships. And this was with my youth band I was a part of. So we were all under the age of 18 and we went over and we're just so excited to be a part of it and we had an amazing time competing and being immersed in that side of the world. And then we were at the final ceremonies and they announced that we won and I have never seen a group of world champions more skilled. We had no idea what to do with ourselves. We never expected to go over and win in our division, but we did and we were the first American band to ever win in that division as well. So it was a really really huge moment for the American pipe band community. Wow, that's amazing. And I know that you played multiple instruments growing up, but how did the bagpipes become your main focus? That is the question because it's not every 14-year-old girl's first choice. Yeah, it's not in a school band. No, certainly not. So I actually started playing a lot of conventional instruments. Voice and piano were my first love. And then when I started to take lessons in school, I went with clarinet, which is what my mom played and so she could help me learn more at home and I wanted to play the jazz band really badly when I got into middle school. So I started playing saxophone and then I wanted to learn the other woodwinds and so the story goes. But when I was 12, my stepdad adopted me through the legal court system and I got a new last name, which was Duncan, and I wanted to learn more about the heritage and the history behind that last name since I now carried it. And my grandmother, his mother, brought me into their office and opened up a chest that was full of a bunch of ancestral pieces like Our Scottish Tartan, The Family Crest, a book with names dating back hundreds and hundreds of years in Scotland and she had really kept track of her lineage and I thought it was amazing, that love for history, that love for where we come from and the immigrants that we came from. And so I wanted to learn more and I found bagpipes through Scottish history videos on YouTube and I thought they were the coolest instrument I had ever seen and I begged my mother for lessons, which begrudgingly she found for me. I'm very grateful that they put up with me in the learning stages when I was a teenager. And then you were able to, you know, really gain notoriety for your bagpipe playing during the COVID-19 pandemic. You know, it's kind of a common story for a lot of people that were just looking for an outlet at that time that they did something that caught on. Kind of tell us about how that all came to be. Yeah, it was absolutely a happy accident. I had stopped playing for a month because all of my gigs were canceled and I had no incentives, I guess, other than just loving the instrument, but I have always been a very incentive-driven person and so it was hard for me to find a reason to practice if there was nothing to practice for, you know? And I really missed performing for people. So I decided after a long, long six months in lockdown and in isolation that I would take to the internet to kind of create an online incentive for me to practice. So I was just going to post every couple of days just a little snippet of me playing. So I would have an online log. I could look back on my practice, etc. And I posted my first video, which is a tune called The Pumpkin Fancy. And then that video got 150,000 views, which was obviously a surprise considering I had no followers. And that was not my intention. But the comments were filled with people who were also feeling really isolated and lost and like they hadn't heard bagpipes all year and they missed them at St. Patrick's Day. They missed them at their summer festivals. And they were really excited to see something that they loved and missed so much on the online space that we were all stuck to. So I started taking requests in the comments and we started building our lovely, beautiful community that has grown to multiple millions of followers and fans. And really, that gives you the chance then to not only reach these people and play for them the music that they love and that they missed, but also you got to introduce the bagpipes to a whole new crowd of people that might not have ever thought of that instrument before because they didn't realize that it can be played in a more modern manner. Yeah, so being online and doing all this really pushed me as a musician to look into a lot of creative solutions to a lot of issues that you find with the bagpipes. They're a very, very traditional instrument. Traditionally, bagpipes don't even play in a key that could be compatible with like a piano. So there are some creative solutions that you have to make in order to play them in a contemporary way. And I was fortunate to work with a man named John Elliott who unfortunately passed away a few years ago to make a new chanter that is in a concert pitch key. So now there's more possibilities for pipers to play contemporarily. And there are people out there who are like-minded with me and really trying to push the pipes forward so that they can be modern and they can sit in the modern space and be enjoyed and have their true beauty appreciated aside from just the beauty of their solo playing and their more traditional playing. And so being online was really, really great for me to start experimenting with that more, to get feedback from people and consumers and listeners and to get a lot of ideas and inspiration from other people. And it was really a group effort to kind of get to where I am with the unconventional style of bagpiping that I do now. Well, we're talking with Allie the Piper. She's coming to Fall River, the Narrows Center on Saturday, February 21st. And well, I'm assuming, you know, we played Crazy Train, your version of Crazy Train, the great Ozzy Osbourne song. And you've been recognized by Metallica and Iron Maiden for some of your performances. I'm going to assume that that's the genre of music that you like. It's not just a matter of the bagpipes would fit into this, that you must, you know, you must be a rocker at heart. I truly am. I grew up right. I was raised well. I came to music. And so I really love that I get to play the bagpipes in a way that feels, I don't know, it really exhilarates me to do it. So there will be a lot of that at the show. I also released a Celtic Rock album last year in March and we'll be playing a lot of that as well. And there's some TV scenes. But this is something for everybody and it's truly a good representation of what you can see on my social media pages. Well, it's going to be a really exciting show on the 21st. And I don't know if you're aware, but Fall River actually has a very rich Scottish history. Well, I mean, then it should be a really good party. Yeah, Scottish immigrants helped build that city. It was a manufacturing city. They call it the Spindle City because they made so many textiles there. But it was the Scottish immigrants that came in and led to that boom in the textile industry. And then one of the things they also did is they brought organized soccer into the area along with some of the Portuguese folks as well. And they had a group there for a club team for a long time that were some of the best Scottish American soccer players around. I love that. I had no idea. That's incredible. Well, it makes me even more excited to go enrich all of the history with some crazy loud modern bagpiping. And something else Fall River can brag about instead of the Lizzie Borden murders, you know. There you go. Something a little more positive. All right. So we are looking forward to seeing you on Saturday, February 21st at the Narrow Center in Fall River. Tickets at narrowcenter.org. And tell everybody, Allie, how they can follow you online if they want to see some of those videos and see what you're all about. Yeah, I would head right to my website, piperallie.com. P-I-P-E-R-A-L-L-Y.com. All of my social media pages are linked. There are a lot of scam and fake accounts out there. So look for the verified pages with the blue checkmark. Those are the ones that are me. And I am updating constantly on there with my shenanigans. So I would love to have you guys. All right. We look forward to seeing you. You be safe out there. And we can't wait to hear your interpretation of some stuff with the bagpipes. It's going to be a fantastic night. Thank you so much. Thank you. Have a great day. And that is Allie the Piper. Again, Saturday, February 21st. Narrow Center in Fall River. Tickets available. Narrowcenter.org. And if you would like to win a pair right now, we're going to give away a pair of tickets to see it. And all I'm going to do is get your name. And I'm going to get your contact info. And we'll send that over to the folks with the show. And it's going to be courtesy of JKB Entertainment Group and Limelight Magazine. And of course, DV's Wine and Spirits. They sponsor all of our ticket giveaways here on The Morning Show. But what we'll do is we'll say caller number eight at 508-996-0500. Caller number eight. Because I felt like that's a nice kind of bagpipersh number. Maybe the nine would have been more a bagpipe. You know what? Well, it is. Caller nine. The nine looks like a set of bagpipes. Caller nine. You're going to be the winner. At 508-996-0500, you will be going to see Ally the Piper. But everybody else, you can still get tickets now at narrowcenter.org. All right, I'm going to take a break so that we can get that winner information. When we come back on the other side, we can talk more at 508-996-0500. And of course, you can send in app chat messages and open line voicemails on the WBSM app. We will be right back. Caller nine. You're going to see Ally the Piper. Did you know that when you make time to do three simple things each day with your children, talking, reading, and singing, you're helping to shape and strengthen their brains for the years to come? I love to look at the pictures in a book and notice little details about the characters. I pause along the way to ask my child to wonder about how they might feel. When you ask open-ended questions like, what do you notice? Or what do you think will happen next? You're inviting them to be curious. All these rich conversations help develop both their vocabularies and their thinking skills. And it's a great way for you and your child to bond and discover the world together. As a father, helping my child is the most important thing to me. Each of us has the power to create a strong start for our children by talking, reading, and singing with them from the moment they're born. And help them to enter school ready to learn and succeed in life. Visit TalkingIsTeaching.org for free tips, resources, and ideas on how to transform everyday moments into magical moments for learning. One in six black men will be diagnosed with prostate cancer in his lifetime. And we're more than twice as likely to die from the disease. Plus, a family history of prostate cancer can double your risk. We can do something about this. We can take control of our health. And that starts with talking to your doctor about getting screened for prostate cancer with a simple blood test, because it's your life. And when prostate cancer is caught early, it's highly treatable. We need to do this for ourselves, for our families, and for future generations. If you want more info on how to take action, the Prostate Cancer Foundation is here to help. For more than 30 years, PCF has funded cutting-edge research that speeds new treatments into clinics, helping patients live longer with fewer complications. Go to PCF.org slash KnowYourRisk today to learn more about prostate cancer and how you can advocate for yourself. Remember, it's your life. We're with Bridget, whose husband won't be home for months, and whose daughter is due any day. We're with Mike, who's leaving home to protect his family and yours. We're with all service members and their families who need community, connection, and maybe a bit of magic. Are you with them? Learn more at uso.org today. We're with Liam, after his fourth military move, when being new is starting to get old. We're with Tara, during the holidays, when she misses home the most. We're with all service members and their families, who need connection, comfort, and a home away from home. Are you with them? Learn more at uso.org today. Broadcasting live from the Carefree Homes studios, this is WBSM. Carefree Homes, your home improvement experts. Roofing, siding, windows, and more. Get a free quote at carefreehomescompany.com. Carefree Homes, trusted local family. And welcome back in. And that's one of the first videos that I saw from Allie the Piper, was when she was making videos and collaborating on TikTok with electric violinist Mia Asano. And so they had the Mia and Allie, or Mia x Allie, things that they worked on together. That, Devil Went Down to Georgia, Freebird, great stuff. So, and we did have a winner for the tickets. So if you're still calling in to try to win, you can still get tickets at narrowscenter.org. But we did have a winner. That person is looking to gift those tickets to somebody that they know. So I'm not going to say the name of the winner yet, because I don't want to ruin the surprise of when they contact the person to say, I won these tickets for you. So we'll get that name to you later. But I don't want to ruin the surprise and be the one that the person finds out through me instead of through the person that's going to give those tickets to them. But again, you can get your tickets at narrowscenter.org. And seeing the number of phone calls we got and the interest that we had in winning those tickets, there's a big audience here for the bagpipes. I love it. The other thing, too, is one of the calls that I took, and I don't think she'll mind me saying this on the air, but one of the calls was Allie's mom. She was listening and tried to call just because she wanted to see if she could get through, and she did. She was actually the original caller and I, and then I just went to the next person after that, but she just wanted to see if she could get through. And I said, because you don't need to win tickets. You're Allie's mom. She can't put you on the list, but she'll be on the list if she wants to get in. All right. And by the way, we plan on having more of the artists from these local shows that are coming up on the air, and we'll have some of those coming up for you in the coming weeks and months. I love it. I love interviewing people. I love talking with people, especially when they are creative folks doing something different like Allie the Piper is. All right. Well, before we go into the news, I want to tell you about some people I know that are always doing some creative stuff, and that is the folks over at Stevie's Wine and Spirits in Fairhaven, 115 Huddleston Avenue in Fairhaven. And I say creative things because, you know, you never know what kind of different pop-up tasting events they're going to have, but also because they're always putting up very interesting drink recipes. On the Stevie's Wine and Spirits Instagram account, they put them in their stories, all these different drink recipes and things you can mix with some of the products that they sell over there. So make sure you're following them on Instagram at Stevie's Wine and Spirits. They also have happening tonight trivia night. It's going to be going on tonight from 6 to 7. There's going to be some trivia, some sampling, some prizes, so you get to taste some items and compete for some prizes tonight from 6 to 7. At Stevie's Wine and Spirits. If I didn't have bowling, I'd be over there. And in fact, I thought about going because I was like, I don't know that I really should go bowling. I'm only a week out of surgery, but I think I'm going to go bowling. I'm feeling pretty good. And but if you're over there, just know if you win in trivia, it's because I decided not to go because I totally would have just swept everybody. It's not that I'm really smart. It's that I have all this dumb stuff in my brain from for trivia that I have no other practical use for. So everybody always wants me on their team at Trivial Pursuit because it's like the only thing I'm good at. So tonight 6 to 7 at Stevie's Wine and Spirits. And if you haven't joined the Rack House Club yet from whiskey and bourbon and rye fans, this is the month to join because they have another month where the bag is actually a little bit cheaper. The Rack House Club bag this month. I don't know what's in it. I haven't picked it up yet, but it's only $25 instead of the normal $50. So if you've been looking for a time to join, this is it. Go and join. See what it's all about. Join the club for half the regular price. And there's no commitment. There's no automatic payment. You go in, you pay, you pick up the bag every month that you want to take part. It's that simple. But don't call me and tell me what it is yet because I haven't picked up mine. Don't ruin the surprise. Stevie's Wine and Spirits, 115 Huddleston Avenue in Fairhaven. And make sure you follow them on Instagram at Stevie's Wine and Spirits. And thanks to them for also helping to give away tickets as they always do. All right, we're going to go into the newsroom now, get all the top stories of the day. When we come back, you can call in 508-996-0500, app chat or open line voicemails on the WBSN app. Take it away, Mike Roberts. Orders are Tom Holman redirects agents in Minnesota. Bill Gates commenting on the Jeffrey Epstein files. And new smart glasses aimed to correct vision on the fly. From the Cottage Street Motors WBSN newsroom, this is WBSN News. Orders are Tom Holman says hundreds of agents have been redirected as ICE operations continue in Minnesota. He says this comes as there has been significant progress made with Minnesota officials. Holman said coordination with local officials helps keep the community safe by keeping criminals off the street. The US Supreme Court letting California use its newly redrawn congressional map that's in favor of Democrats. The map was approved last November with the passing of Prop 50. Yesterday, the Supreme Court denied a last-ditch effort from Republicans and the Trump administration to block the changes. Bill Gates says he regrets every minute he ever spent with Jeffrey Epstein after the Microsoft co-founder was mentioned in the latest release of Epstein files. In a series of emails from 2013 that Epstein sent to himself, the late sex offender appeared to suggest that Gates was having an extramarital affair and seeking illicit drugs. However, the billionaire told 9 News Australia the claims made about him were false and it was foolish to spend time with the convicted sex offender. Gates was among a long list of powerful men including President Trump, Elon Musk and former President Clinton named in the millions of files collected by the Justice Department. I'm Chris Coraggio. A new study reveals important new findings about kidney stones which result in a half a million emergency room visits each year in the US. Researchers at UCLA have discovered bacteria hiding in calcium oxalate kidney stones, the most common type. They say that means in some cases in which the painful episodes keep coming back, there may be an infection in a patient's kidney or bladder. UCLA team believes that that could lead to new treatment strategies. Kidney stones most common in adults age 20 to 50 with more cases seen in men than women. A Finnish eyewear firm IXI is working on a new type of smart reading glasses. It calls its product autofocus spectacles, saying its eyeglasses can correct vision on the fly. They contain liquid crystals and a built-in eye tracker and are made for people who typically use different specs or distance and reading. The company also claims its eyeglasses look normal and won't make users look like aliens. Autofocus spectacles aren't on the market yet and when they do come out, possibly later this year, the price tag is expected to be about $1,000. I'm Mark Mayfield. Coca-Cola coming out with a new cherry-flavored beverage. The beverage giant announced this week that Coca-Cola Cherry Float will be hitting store shelves before the end of the month. It will essentially be a combination of Coke's cherry and vanilla flavors. The company said the launch reflects the growing demand for nostalgic flavors reimagined in modern ways. Last year, Coca-Cola introduced its orange cream cola and it ended up being named a CSP Best New Product for 2025. I'm Tammy Trujillo. Valentine's Day is a day to celebrate love and romance and it's also not cheap. The average American will drop about 200 bucks this Valentine's Day, but a growing number of us will boycott the holiday. A recent YouGov poll shows 30% of adults don't even like Valentine's Day and there's a growing movement of people embracing un-Valentine's Day. Nothing against love, just the act of being told when and how to celebrate it. Then there's the 8% of us who think the J. Giles Band got it right in the 80s. Love stinks. I'm Bree Tennes. WBSM Sports, brought to you by John C. Law. Bruins lost to the Florida Panthers in a shootout last night, 5-4. Celtics over the Houston Rockets, 114-93. The Seas host Miami tomorrow at 7.30. Now, your WPRI 12 forecast. Mostly sunny, dry today. High temperatures this afternoon around 30. Clouds increasing tonight, lows around 15. Cloudy on Friday with a few scattered flurries during the day. Temperatures in the upper 20s. Steadier snow arrives late Friday night after midnight. And on Saturday, light snow, likely windy, much colder. Potential for 1-3 inches of snow. Temperatures in the 20s, but wind chills falling well below zero Saturday night into Sunday. For WBSM, I'm 12 News Chief Meteorologist Tony Petracca. I'm Mike Roberts, WBSM News. Stay up to date with new Bedford's News Talk Station, WBSM, and get breaking news alerts and all of our content on the WBSM app. This WBSM News Update is brought to you by Stevie's Wine & Spirits. Look for the purple dot to try before you buy. Only at Stevie's Wine & Spirits in Fairhaven. And welcome back in. 508-996-0500. AppChat and OpenLine voicemails on the WBSM app. And an interesting little note I was just reading. Well, I just was reading this AP story on Josh McDaniels, New England's offensive coordinator. And how he already has six Super Bowl championships. Obviously, all as a coordinator, of course. His head coaching stints did not go well. But he's got a chance to win a seventh Super Bowl ring. Which means he'd only be one behind Bill Belichick, who has the most. Eight. Six as a head coach. Two as a defensive coordinator with the Giants. So, he could be, you know, obviously, Bill Belichick, if he does make it back to the NFL, probably doesn't have a whole heck of a lot of time left to be a head coach. You know, he might want to coach until he's 100 years old. But I don't think NFL franchises would want to keep him around that long. Maybe, maybe he could get into a nice situation where he's got a team that's ready to compete. But he also, I think his stock has dropped. So, I think there's more opportunities for Josh McDaniels. Whether it's as a head coach or sticking around as a coordinator. Whatever it may be. But I think he's got the chance to add more Super Bowls to his resume. More Super Bowl rings to his resume. So, he could end up being the coach with the most Super Bowl rings in history. And he could achieve that goal having never won any of them as a head coach. He could achieve that goal being a twice-fired head coach who never gets another opportunity to be one. Believe it or not. I do think at some point he probably will get another look. There'll be a team that talks to him and says, well, what did you learn? What did you learn? So, I think that's an interesting little side note story to keep an eye on. Not just for this Super Bowl. Again, you know, I think the Patriots are going to win. Because I think it's going to come down to a couple of home run plays. And I think they're the team that's more likely to do it. But we'll see. We'll see how it shakes out on Sunday. And tomorrow is Fun Friday. Brought to you by Dee's Hot Dogs. And we'll talk about that. We'll think our Fun Friday question. It'll be Super Bowl related. And I'm thinking I might just be asking you who's going to win and why. But by the way, Dee's Hot Dogs still undergoing renovations. They got held up a little bit because of the snow. But they're on track to open up probably very, very soon. I've been checking in with Dee to see how it's going. So, it could be very, very soon. And as soon as it's time, we will let you know. I was joking around that it was, you know, nice of Dee to remain closed while I was recovering from gallbladder surgery and can't eat a hot dog. So, the temptation isn't there. If they just so happen to reopen right around the time I can have one, well, that worked out perfectly. But I'm sure many of you will be lining up to get a delicious Dee's Hot Dog as soon as they are open again. And thank you for always supporting all of our sponsors here on WBSM. We hear from a lot of them. They say people came in, talked about how they heard us discussing it on the radio, or they heard the ad on the radio, or they heard us, you know, just mentioning something about them on the radio. And that's very important because it shows that business directly how the money they're spending works, but also the impact of WBSM on people. So, we appreciate that when you do that. And if you have a business that isn't advertising with us and you think you should be, reach out to me, Tim at WBSM.com. We have a variety of different solutions. Everything from if you need a website, we can have that done for you. If you need someone to manage your social media, we can have that done for you. If you want to have TV commercials on streaming television where all the people are watching TV now, we can do that. If you want to have radio commercials, we can do that. If you want to be all over the internet, not just on our sites, but all over the internet, we can do that too. We have so many different solutions to help local businesses. And it's almost like instead of just being a radio station, we can be your marketing advisors, your marketing partners because that's what it is. And nobody else, no other media company, no other advertising company, nobody else around can offer you all the different types of solutions that we do with the guaranteed reach and the data to back it up like we do. So if you'd like to have me or Chris or Barry or any other host here talking about your business on a weekly or daily basis and updating people on a weekly or daily basis about all the things going on in your business, it's a great thing for restaurants where they have specials every day or liquor stores like Stevie's where they have different things to promote, different events to pop up that pop up. Maybe a bands that come in and play and you want to push us, whatever it may be. Think about us as real-time marketing helpers, real-time influencers to help you out. So just reach out to me, Tim at WBSM.com if that interests you. Doesn't hurt to have the conversation, right? All right, I got to get another break in here. Let me do that. 508-996-0500. We will be right back. Meet Morgan Jones. Morgan is about to step into a world unknown to most thanks to Progressive's Renters Insurance, a place of fresh linens and turndown service. You see, Morgan temporarily vacated her apartment and has gone to a hotel because a pipe burst in her apartment. A pipe that made her sense of reality and apartment ceiling all come crashing down. Luckily, Morgan checked into Progressive's Protection Zone. Get a quote at Progressive.com. Progressive Casualty Insurance Company affiliates and third-party insurers. Broadcasting live from the Carefree Homes studios, this is WBSM. Carefree Homes. Your home improvement experts. Roofing, siding, windows, and more. Get a free quote at CarefreeHomesCompany.com. Carefree Homes. Trusted. Local. Family. Now, when that album came out in, I think it was, what, 1992, that must have seemed like a big deal. 57 channels? What? We're going to have 57 channels with our cable TV? I mean, now you've got, what, 557 and still nothing on. So, yeah, television has changed. I was talking before about streaming TV and how we can help local businesses get a commercial on streaming television. And that's the future because people are cutting the cord. They're watching TV on these apps. And if you don't want to pay or if you want to pay a reduced price, you get these ad-tiered levels. And the ad-tiered levels will have some commercials in there, but they're not four-minute breaks or even five-minute breaks like you get on network TV. And most of the time, you can't fast-forward them either. So let me tell you. If you're buying traditional television commercials, it's kind of a waste of money at this point because very few people are actually watching things live. They're watching things on DVR after the fact, and they're skipping through your commercials. They're not seeing them. So, I mean, I watch almost everything. Even if I'm watching a Patriots game, unless I know my friend and I are going to be texting each other back and forth about it, I even watch those. I start them 25 minutes late, half an hour late, so I can skip through the commercials. But I rarely watch anything live anymore because I want to skip through the commercials. If I'm watching something live, it's because it's on streaming, like Monday Night Raw on Netflix. But when SmackDown is on USA, I wait an hour to start that. I watch something else on streaming and then start SmackDown at 9 o'clock so I can skip through the commercials and some of the boring matches. But with streaming TV, you can't skip through them. They have to watch the commercials, and it may be a minute and a half or so, and it puts a little counter up in the corner, usually to let people know how long the ad break's going to be. So if they get up, they know when to come back. But they also know when they see it's only a 90-second ad break, well, I'm not going to get up because by the time I get up, try to use the bathroom, come back in, I'm going to miss something. So streaming TV is the future, and it's the best way to spend those advertising dollars because it's where everybody's going, and it's where you know they're going to see the ad. And unlike traditional television commercials, which are being broadcast from wherever, these are actually injected in so they can target who you want to see. And with the data that they have, you can decide exactly who it is it's going to see. So it's not just I'm going to make sure that only Massachusetts people see this. It's incredible. And that's the kind of technology that we have. But also, you know, just talking about how these ads work, the Super Bowl is the last bastion of broadcast television commercials being effective. And you say, well, why are they still spending money on these things? And if they're not really getting a return on the investment, well, think about what you're seeing for these commercials. And then think about how much money they're spending. Remember when McDonald's was always advertising on national TV? You only saw McDonald's ad a few times before it changed to something else because they always had some other special, some other deal, some other promotion going on that they were telling you about. You had commercials every week for whatever was going on at Toys R Us in that week's Circular, things that changed on a regular basis. Now, what do you see? Oh, my God, the same Liberty Mutual commercial I've seen a thousand times. Right, because Liberty Mutual doesn't feel the need to make more commercials because they know nobody's watching them. It's a whole different landscape now. So you see the same commercials over and over again because they made whatever deal they made and they're like, fine, that's the commercial to run. Well, you could have more, you know, we could put more. That's not worth it. For what? Well, for the amount of people that are going to see, it's not worth spending the money to make another one. So I'm just saying, again, Tim at WBSM.com if you want to find out about some of these solutions, but I'm talking more in a general sense than I am about, you know, trying to pitch advertising to you. I'm talking about this as the future of what advertising is. So enjoy the Super Bowl commercials because that's the only time that they spend money on these things. That's why you'll see those Super Bowl commercials used all year long. All right, let me get my final break in here. But the sun is making me think of our friends over at Isaacson Solar, a company that knows the way to reach people these days is radio. I've heard from so many folks who've said they've heard us talking about Isaacson Solar here on the radio and have reached out to them to find out. Now, some people, they found out that their home wasn't a good fit for solar, but that's OK. Isaacson doesn't mind coming out and looking at your home and having that conversation with you. They'd rather have your question answered honestly by somebody who says, no, I don't think you're a good fit for solar. You know, maybe if you did replace your roof or did this or did that, maybe then you could talk about it. But right now, I know you're not a good fit. They'd rather tell somebody that and spend the time to go there than to have you reach out to another company and that other company comes down and tries to sell you solar when it's not a good fit for you. Because these aren't just people who are out peddling solar panels. These are your friends and neighbors. They're right here on the South Coast in Fall River. They're local. They care. They're not just out for the sale. So if you want to find out more about going solar, reach out to them. IsaacsonSolar.com. I-S-A-K-S-E-N. IsaacsonSolar.com. We will be right back. Well, if you're just waking up with the Tim Weisberg Show, you're a little late because Tim Weisberg Show is over. We're going to be giving way to Chris McCarthy and South Coast Now coming up. And then I'll be back tomorrow for Fun Friday, brought to you by Dee's Hot Dogs in New Bedford. But we're going to have, I'm sure, a Super Bowl-related Fun Friday question tomorrow. I already have a Valentine's Day-related one for next Friday already planned out. So we'll have some fun. Carvanha's so easy. Just a click and we've got ourselves a car. See? So many cars. That's a click-tastic inventory. And check out the financing options. Payments to fit our budget. I mean, that's... Clickonomics 101. Delivery to our door. Just a hop, skip and a click away. And... Bought. No better feeling than when everything just... clicks. Buy your car today on... Carvanha. Delivery fees may apply.