How To Build A Speaking Business

How to build a speaking business. So I'm a master guide at this. I have some of the best statistics in the world, especially as a woman speaking to sell from the stage. And if you say, well, I'm here to teach and speak and be paid to speak. I have a lot of news. And so you better get a pen and paper. Those of you want to make money and actually be speaking, you got to sell. So if you want to click out of here right now, that would be a massive mistake because I can teach you how to go from making twenty five hundred five thousand dollars on a gig to over six figures in one gig. So up to you, you want to make money or just do the little trickles of money. Here's the three things we're going to talk about. How do you engage your audience? Effectively critical. Number two, preparing and adapting your talk to the audience. And I can tell you I'm a master at that and I can teach you how to get masterful. You need to learn to do that. That was actually the big distinction that I had that no one else did. And then number three, the critical difference between teaching and selling. Right. And how much money you're going to make and the distinctions of how to even put your PowerPoint together. So again, get that pen and paper. Let's begin. How do you engage your audience effectively? So to engage your audience effectively, you first of all got to know your audience and you start really tailoring. We'll talk about that a little more. But the critical notion of what do you want the audience to do? So I always start with the end in mind. What is your call to action going to be? So when you're done speaking, I don't care if it's a 90 minute traditional stage speech to 75 minutes, 60 minutes down to 20 minutes or 15. You always have to design with the end in mind. What do you want the audience to do to engage with you? And one of the biggest mistakes I see, and I'll say it over and over in this video, is that most of you just dump a ton of content and then you wait to the end. You've all seen this happen when you've been if you've ever been in an event where they get to the end and then they wind up the big pitch and then it becomes this big infomercial, crazy stuff. I got a $50,000 offer. But when you buy today and then there's this, oh, and then there's more. And all of a sudden it's down to 500. Like who in their right mind would buy a $50,000 item at $500? No one would even be in business if they did it. So it's out of the range of any possibility of a call to action that I think is reasonable. And we're in a very kind of logical world since post-COVID. No one's emotionally buying a lot of that kind of stuff. And they don't want to be pitched. So don't pitch. Talk. Have a conversation is what I say. I'm going to have a conversation with you. I'm going to talk to you and you're going to talk back. So my engagement is requiring them to actually interact. So what a lot of speakers are trained to do, and I'm not going to pick on the groups who do it, but they'll say, now, don't ask questions until the end. Well, your brain doesn't work like that. I've done a lot of work in adult learning. They're your brain and adult brain. Well, all brains work is if there's a question until that's answered, they don't really move on to even if people are writing it down. It's out of context to the conversation. So then you're out of order. So I actually keep high engagement. I don't care if there's 2000 people in a room. I think the most I've spoke is like, I don't know, five, 6,000 people in Johannesburg mean massive audiences in Asia. And I'm connecting. So here's the big key. When you want to engage the audience effectively, your connection out overpowers and outweighs your content by, I'm going to say, a thousand X. If you're not connected to that audience from the beginning, I'm going to talk to you. You're going to talk back. I'm going to ask questions. You can stand up, ask at any point. Let's have a conversation about money. How many of you want to be millionaires? OK, they all raise their hand. I take a quiz. I say, are you guys voting or not? Like, you have to talk to me. I can't help you if I don't know about you. So the engagement is extremely high when I do it. And it's very, very active, which means I know my content in my DNA. I've never scripted. I don't need to be scripted for things like that. I know how to talk to the audience and I want the connection over content. Write that down. Make sure that's like a 9-1-1. Now, number two, how do you prepare and tailor? Well, whoever's sponsoring you and putting you on the stage, they need to tell you everything they can about the audience. These are questions I would ask. Are they entrepreneurs or employees? Do you want me to push them to go make more money and be an entrepreneur? Quit their job? What do you want me to do? Because when a company hires me, the last thing they're going to want is me to go tell them to do that. I will tell them how they can keep their job and have less taxes because of it. So it's very, very tailored. Is it more real estate centric during the whole crypto run? You know, I talked about crypto. What do they want to know about and how do I tailor? I even did a group of social workers. And what could they could do to not only just have a job, but how could they help not only themselves, but their clients? So I tailored it all to social work conversations. So you're going to have to find out who your audience is. How big is it? Do you really need to stay on time? That's critical. And some of you say, well, of course, I need to stay on time sometimes. But if the content is in the connection and the connection to the audience is that powerful, I've been let go for another 20, 30 minutes because they're not going to cut off the connection I have, because I'm going to do a bigger call to action, which makes both of us money. So the other thing I'm preparing is just being adaptable. I don't know how many people make the mistake. And there are groups who will teach you to have the PowerPoint guide you. Here's the problem with that. And I have seen people have a 30 minute talk and give me 60 PowerPoints. This is really. So here's been 30 seconds per topic like it's not possible. You're not going to do it. You can't talk that fast and get the point across. So I'm doing everything in the beginning and during my entire conversation, not a sales pitch during my conversation to stay connected and not be held and bound to PowerPoints. I don't know how many people have way too many PowerPoints. It just forces content, forces content. People are checked out. They're bored. They're not connected to you, you know, because they're falling asleep. They're on their phones. They're playing, you know, Scrabble or Sudoku on their phone because they're bored with you because you're giving you're forcing content and you're missing the entire point, which is connect with them. What do they want? How do they want to be talked to? And if you don't invite them to engage with you, you won't know how they want to be talked to. So I start from the beginning with a quiz. I get them talking to me, engaging with me. What do you want to know about money? I can tailor this conversation. And sometimes I'm set up by the sponsor or the promoter who put me on the stage to talk about one thing. And the audience didn't want it. So I do what the audience wants, not what I was hired to do. And I'm really not hired because I sell in a model where we share the revenue, which I'll get to that at the end of the video before I go on to the number three. And I could talk about this forever. First of all, I want you to subscribe to my channel if you haven't yet. Be here every day. I want to click that notification button. And when that comes in on your phone, you're actually going to watch the video. Have any of your family members five and up be in there and then share it, share it, share it, share it, share it. Because we have a lot to teach you. Those of you who actually like to be mentored by me on teaching you how to do what I have done for two and a half decades around the world, six continents and still have the highest statistics of making the most money is because here's how the money is made. They bring me on. They may or may not pay my expenses, which means it's all on you, which I'm fine with that because I know I can take the audience home. And that means I can take the audience and the money. So let's just say I make, you know, two hundred thousand dollars in sales. After credit card fees, you share it 50 50 with whoever put you on stage. It's the most lucrative model. And for those of you who aren't confident in your content and don't know how to connect, you need to hire me. So click on the link. Talk to our strategists and have a strategy session. I would love to mentor and coach is one of my favorite things to do. You're going to fly into our office in Reno, Nevada, and we're going to spend a couple hours together. We're going to dig through your PowerPoint. We're going to dig through your talk. We're going to get through your offer. And then you're going to shoot some videos. And depending on how much help you want, we're going to get you fixed. I have taken people literally from twenty five hundred on a stage, you know, speaking engagement to her first gig after we met for three hours. She made one hundred twenty thousand dollars. So divide by two. She made sixty thousand. Do you want twenty five hundred? Do you want sixty thousand? Let me show you how to do it. It's having a conversation very, very connected to the audience. The last thing, the critical differences between teaching and selling is the content. And I can tell you, I probably lost millions doing the cash flow game. So from 1996 to around 2000, I would do cash flow games multiple times a week, sometimes two nights a week, three nights a week. And at the end, I would sell my financial coaching. And very few people would buy. And they're like, well, you gave us so much content. We have so much to do. So if you've been told that your content's amazing, you gave them so much to do. You have overdelivered content and you have missed the connection and you missed the what's next for them. So there is a massive distinction on teaching versus selling. And I'm going to say the selling is the connecting part. The teaching is the content part. So get them right and get them in the right order. Reduce your PowerPoints down to about 10 to 12. That should last you for at least 80 to 90 minutes. You do not have to force that much content. And it gives you a lot of range to move through things quicker and totally abandon the content if the audience never wanted it. So I could go on and on. I'm not going to. We're going to talk tomorrow. If you have any questions, go to AskLaurel.com, A-S-K-L-O-R-A-L. Ask a question, make a request, and we'll be back.