Write Content Google Loves – Technical SEO Content Writing Tips

Hey guys, welcome to this new training program. In this training program we will tell you about creative and technical SEO content writing. So many people write content for SEO but it is not perfect in terms of the user experience as well as the search engine considering the user experience, the people who are reading it or consuming your content and the search engine who is scrolling your content and rating it and you need to make sure that in that clutter of content you can stand out, you can make your content unique while being useful and while being able to get more number of clicks, better rankings. So this training program is all about fulfilling technical requirements as well as writing creatively. So what are the benefits of this SEO creative content writing including the technicalities? So first of all it creates a good user experience. It also provides a reading experience that people enjoy. Then it produces results without compromising on the content quality because many times it happens that you create content but it is not good to consume, it is not easy to read. Even if it is easy to read it looks like it is made for the search engine not for the actual people or your customers. Then it will definitely gonna help you increase your vocabulary and your knowledge as well as your users will also be profound that you have created such a wonderful content. It is gonna teach you how to conduct business analysis. You will be able to analyze businesses, your business, other businesses in the same niche and you will also understand the user persona and what are the user intents of your customers. So you are gonna be learning a lot of good things, lot of valuable things in this training program. Hey guys, welcome to your next Google AdWords at copy creation tutorial. So in this lecture we will be talking about what is user intent? What is the importance of user intent? So user intent is basically why the person is searching about any product or service on the internet? Why are they searching it? What is the intent? Do they wanna buy or do they just wanna conduct research or do they wanna do comparison? So you really have to you know think about what is it that your user is looking for because if you think about the user you will know their intent better and you will be able to create better user experience because now you understand your user. So let's take a look at some of the most basic and important user intents. So suppose you have an e-commerce website running and you sell toys online. So what is it that people are looking for? Because each search query represent a different intent and for every search query it is not a good approach that you are using the same landing page or using the same content. So your content or your landing page should be based on the user intent and that user intent comes from the search query. You can understand based on the search query what should be the content that you display in order to convert that user into your customer. So suppose a person is searching for best toys website. What does it show? It shows that the person is looking for multiple options or multiple platforms where they are offered different options. Not necessarily different products but most of the products or the best platform because best toys website. It means people might wanna buy specific type of toys or suppose they want to buy at cheap price or suppose they want to buy in bulk. So this search query represents that. Like they are researching. So whatever your unique selling prospect or unique selling point is you need to make it go along with this generic query like what do you consider best about your website. Another person searches for buy toys online. Now instead of best or website the person is looking for buy toys online. It shows more intent towards buying it instead of searching for best toys website. Best toys website could be somebody is just looking for the best toys. Not necessarily buying. Suppose someone is just writing about the best toys. So this doesn't represent purchase intent as much as this user query does like buy toys online. So you cannot redirect this search query to the article or this query to this one. What matters is when you consider it a purchase search intent you redirect it directly to your product page. Not your homepage could be your category page or your product page. It could be your category or product page. So now you understand the research intent and purchase intent. Now a person search for best toys companies. So this was the website best toys website. A website could get toys or products from multiple companies. But this is specifically speaking about companies. So this could not always be a retail customer. Suppose the person wants to buy in bulk or the person is looking for the best quality companies that are making best toys. So this means review. This can also be taken as a research but the user is looking for this content because they are not in the buying phase. They are looking into the review phase. So you need to consider this query and redirect them to this article or website that takes care of this query because if you are answering this query they can become your customer as well because you answered their query. So suppose if you have a website and you have products from five companies. You can show reviews from these companies like this company have this plus point. This company have this advantage. This company builds toys for this category especially. So your content must be relevant. It could be a video. It could be an article. Then you search for company A versus company B. Company A versus company B toys reviews. So suppose there are two different websites or two different companies. So what you need to do you need to find out the keywords that reflects this search query. It could be a toys company name. It could be a toys category. It could be a website name. Suppose your website and your competitor website or different ways how people are searching. There are tools as well and you can build keywords yourself based on the people or website or companies that are selling the toys. So this user intent is comparison. The user is comparing two different companies or websites. So the best way is you take them to the relevant article or website on your blog. Suppose in the columns you mention like this website have this feature. This company have this feature. If you are looking for that you need to opt for this toy company. If you are looking for this you need to opt for another website. So you can fulfill the user query and this is going to increase your average session duration. So if you get user to spend more time on your website sooner or later through when going through the funnel experiencing your website. The user is going to become your permanent customer based on the user persona because you are looking after their search queries and you have done strong research on their user intent and your content is good as well. Now just imagine how many people are searching for these search query based on different keywords every day. Now they could become your subscribers, your fan on Facebook or Instagram and you can drive your growth from there. So yeah just pay good attention to this search query user intent and build relevant content in different formats. You know make it interactive and always give option to subscribe and follow you on your website, on your email or your WhatsApp. Whatever the platforms you have it's gonna really do good for your website for your growth and you will be able to build ad copies based on that. So suppose you have this content that is relevant you're gonna be creating ad copies based on that. Okay so user intent relevant content and the ad copies it tags along it goes along. So hopefully you're gonna be finding it very useful when you start working on it and spend time on this. Hi guys so in this lecture you're gonna be learning about the user journey before you start working on your strategy, your SEO keyword selection, your content, your landing page optimization. You need to understand that it all begins with the user journey. So understanding how your user starts their journey in the funnel and what are the different steps that they take along with their user intent and how you can achieve your goal, make a sale, get a subscriber, register them on your account whatever your goal is. You need to understand their user journey based on your product and based on what your customers are trying to buy. Okay so this is the user journey based on the intent that a user has started researching. Now this research could be broadened, this research could be about best painters online, best painters for inspiration. Now this intent doesn't show that they wanna buy, they could be an artist themselves or becoming an artist. So research and user intent is also broadened but in our example we have a query called how to buy paintings online. This could be an intent that can go into the category of research or article or tutorial. So you get an idea. So we have this day like user begins with this day 1, day 2. It could be day 1 they begin research then there is day 5 or day 20. It might take a month or even a day or 5 days but this example is to clarify how the user journey is going through different steps and the timelines. So we have days, we have intent, user intent phase that how with every passing timeline and day this research user intent is changing. Then we have this query like what are the keywords that they are using to type into the search engine. Even when they are not typing it into the search engine, if they have already visited your website or they have spoken to you, what would be their query if they have gone past that task. Then we have this content. It means what is the content that you are serving to your audience, to your prospects and trying to convert them. Then over here we have this call to action and over here in the 6th column we have decision. Like after all of these steps what is the decision that your user, your prospective users have taken. So day 1 your user has the research intent. They go into the query how to buy paintings online. They type that. The content that you can show is that you can show an article that says hey these are the ways to buy paintings online. You can go to this website or that platform. You can take the size where you want to decorate or what is your interest. Do you like village painting or city landscape painting or abstract paintings. So you can create a content on that. Then you have a CTA. Like when your result appears into the search engine, suppose your prospect, they type in how to buy paintings online. In top 5 results, they check that you have this article posted with the same title as their user query. So they have the same user query and you have the similar title. So they understand that hey I should visit this. So they read it and they decide like these are the call to actions available. You can have get a quote. You can say or you can put this into a button or you can display a small form in a widget that says contact our artist to advise you or you can say get an appointment. So instead of making sale directly after your search engine rank pages have appeared and your user have clicked on that, they have or they are reading your content. They see this small widget along with the contact form or they look at the button. Even though small contact form works better, they look at this. Most of the time if the user is interested, they're going to be filling that form. So in the decision phase, most probably they're going to fill out the form and you will generate a lead. So now that you have generated a lead, the next day they start exploring. They start comparison and assessing their own requirements. So assessing requirements means they are looking after your article. After they have read your article, they are looking into their own requirements like what, where do I want to decorate it? Do I want to decorate it on the exterior, outside or do I want to decorate it interior? So after they have made this decision, their query would be best paintings for interior and you should have content ready for that as well. Best abstract artist painters. So if you have their email address or their phone number or their WhatsApp or their social media, if you have generated the lead from there, you can send it to them manually. If you have not generated a lead and the user have not filled the form, they might want to go and try different keywords and those keywords would be this. Because this is the phase 2, this is day 2 and they would be using these keywords because they have already gone through the day 1, the research phase. So you can have the relevant content ready for that that says artist profiles or you can change it to best abstract painters artist profiles something like that and you can also display your e-commerce website links that contains the category of abstract artists or abstract painters or best paintings for interior decoration. On that page, you can show call to action, talk to consultant, check artist profile. So in that index or in that listing, you would have multiple artists and you can display your artist profile. You can say these are the products, these are the paintings, these are the sizes, these are the e-commerce categories. So suppose if you are selling toys online, you can say best companies that makes toys or best toys companies or best educational toys. So depending on your niche, your category, you can replace this content and make it more relatable with your audience. After that, your call to action would be to increase correspondence. If you have already generated a lead, if you have not generated a lead, you will generate a new lead. If you still don't generate, even though you should generate a lead at this point, even sales are a possibility, at least you are increasing your average session duration. The best thing you can do now is that you can get these readers as your email subscribers or your social media followers. This is the best thing you can do. And finally, this will be the purchasing phase. So most of the time it goes like this. After all these steps, all these funnel paths, now your prospect is in the purchasing phase. Now they are exploring top abstract artists. They are exploring other paintings. If you have a painting or artist website, if you have a toys website, they are looking into that. If you have a lead generation, lead generate website, they are looking into that. So depending on your niche, you can display the relevant content. So now they are looking into product price, product descriptions, delivery fees, whether it is ready for decoration or not, what is the time it takes to deliver. And they are also comparing the artwork on other websites and they are comparing with other artists. Even though they should have done it in this phase, but in the purchasing phase, they might want to make sure, just a little bit, just look at other websites and profiles as well. Now they can say buy now or place a customized order. And so these are the call to actions, like buy now or get a quote or place a customized order. And most probably their decision would be to buy the product or place a custom order. So throughout all these funnel paths, you are showing them multiple options either to generate a lead or to buy the product because you want to increase the correspondence. You are also getting them into signing up as an email subscriber or following you on social media. And over here, most of the prospects will be converting. So this is the user journey that starts from the research phase. Many times it happens that people are not starting from the research phase. They want to buy, but they go into the purchasing phase directly. They are comparing the artists. While simultaneously this research and comparison is also going on. So this research and purchasing phase, many times it goes along, many times it goes step by step. So you need to create an experience that takes care of the user experience. Okay, you need to take care of what is their requirement, what is the best content that they would want to read, what your users, what your prospects are looking for. And based on that, you need to create a customer journey. This is applicable. This can be implemented on search engine optimization as well as your paid marketing campaigns. So you need to pay attention to your user persona, your user journey and your own website. If you don't have a blog or if you don't have articles, if you don't have instructional, tutorial, research based content, you just have the products given. But your competitors and the clutter of other websites, suppose even though they do not have blogs and articles and instructional and tutorial content, but you need to make sure that you have that because if you just have e-commerce products over there, what happens is that your almost converted customer, they are going to go on another website. They are going to go on external random websites and you are going to miss out on that lead. So run things cohesively. Keep them as a subscriber or as a lead or just on your WhatsApp or email or social media. So you know that your SEO, marketing and sales are working cohesively. In that way you can get a long term good customers. Your user retention will also increase and your first time customer acquisition will also increase. Hey guys, in this lecture we will learn about Google page experience. So this is the new algorithm that Google have released in year 2021. So page experience adds three core web vitals that will give Google algorithm a better picture of user experience about your website and about your web pages. Like we told you about in this training program that user experience, user interface matters a lot for your user as well as for the search engine. So now Google have started incorporating it and implementing it into their search algorithm. So what does this new Google page experience algorithm takes care of? It takes in consideration the loading time. How long does it take for your web page to load? The best time is usually two to three seconds or if your page is too heavy it should be five seconds. If it is too slow then it will impact your rankings in a way that you will not be able to get good rankings. You will not get as much traffic or impressions. The second is interactivity. How long until you can click on elements on the page? How long until you can actually use the website as intended? The third is visual stability. If you have a noticeable page shift when a pop-up loads after the rest of your page you'll fail this test. So what needs to do is that if you have a pop-up you put it in a way that it doesn't hide the rest of the content. So this is how you can make your page experience good and actually if you have a page experience and you have looked at the websites who have a very crisp kind of a website with very nice user experience that is easy to use, you can easily read the content, when you scroll down it is interactive like it is using different kind of widgets you interact with. It shows information in jQuery tabs or sliders in a way that is easy to consume. So it affects the algorithm in a positive way and you can see that it is not just the keywords, your content or your backlinks. It's all about your user experience as well like what kind of experience does your users get. So if you are a good product, you're a good company or a good business then you should have a good website as well. You have a good mobile app as well. So you need to keep this Google page experience algorithm in consideration while building your website or performing landing page optimization or optimizing your website for the mobile devices. In the previous lectures, we learned about how to understand your content structure. In this lecture, we're gonna be writing our own content structure. So in this, we are using an example of an online art gallery website. So these are our queries like we spoke about in previous lecture. So our niche in this example is an online artwork gallery where people can purchase artwork that is ready for decoration or they can place customized orders. What is our KPI? What is our key performance indicator here? Our key performance indicator is based on our SEO results. It is maximum inquiries and sales. Maximum subscribers. This could be Facebook page fans or email subscribers. When it comes to e-commerce, email subscribers used to be more important based on the return on investment. And this also shows good retention rate. Okay. So this is our main KPIs. We haven't put our SEO KPIs here. Suppose we put here SEO KPIs like this. Okay. Best ranks, it could be one thing but over here, we are actually looking for maximum impressions because if you have maximum impressions, you can build high CTR that will also result in good rank but more importantly, maximum traffic. So these are our first impressions. Another is that rich media results or schema snippets. So these are our SEO KPIs. These are our main KPIs or main KPIs. Yeah. So this is for the main page and these are the main KPIs. This applies on other website pages also because this is what we are trying to achieve from our website mainly. Okay. What does your users want? They want to buy artwork for decoration. They want ease of delivery and purchase but most importantly, even though it doesn't concern SEO but it's important for your company progress as a business that you have a good after sales department. User journey in the funnel. Okay. So while we are writing this, this is our example for sample content that we are making. Okay. And where does the user persist? Where is the user in this user journey? We are writing sample content for our online art gallery website. This content will be going on the homepage and we are writing for the user who is in the beginning stage. This could be research, comparison, tutorial, how to. While this is also good for article, blog but we are using it for our homepage. We also need to add a catalog because if a person is searching for like best artists in abstract paintings or best abstract painting artists, they are also looking for catalog while conducting this research. Okay. Your USPs. Free delivery, no minimum purchase, artists from multiple countries. These are few of your USPs. Your own USPs might differ based on your own business and what you offer. We are going to write content length of 550 words or just make it 250 words in our example. Our page is also going to have other content like most trending artists, most trending artwork and whatever customers say. As an example, we are just writing these 250 words. Another thing that is very important. If you are global or you have audience that speaks different languages, you can make use of demographic and localized representation like you can use content or even widgets or even buttons that people feel relevant to based on where they live or what language they speak. This is helpful in that case. You need to expand content to different pages if exceeding the limit. Suppose we are making this for homepage but based on our USPs or based on our demonstration or based on the top artists or most trending artists or best abstract artists or village painters artists, we can take them to another page and expand our content. CTAs, call to actions, communication channels should be cohesive to acquire the user. What it means is suppose if you have audience based in multiple countries, you can actually show them customer support widget in their language or you can even rewrite it, translate it in their language. You can show contact form in their language or you can have a local person assigned on those customer support inquiries. Let's start writing our content sample. What are we looking for here? Online art gallery website. We are gonna write Glamviz, this is also our brand, is an online art gallery website consisting of hundreds of users from multiple countries, especially Europe, North America and Southeast Asia. This shows our brand, this shows general inquiry, this shows generic inquiry and this is localized. So this is your structure. It has good keyword density and it has answered lot of like 5 or even more than 5 search queries based on this small text like how many numbers is this, we don't know that right. We are gonna find out how many words we have just written here. We have written how many. These are 23 words, 153 characters with spaces and 130 without spaces. One thing that I wanna suggest is that use small paragraphs, do not use like 5 or 6 or 10 lines paragraphs, just use small paragraphs. Have abstract, village, city landscape, typography, artist with magnificent paintings and artwork built using acrylic oil paints on different types of canvas. One strategy is that you have the content ready after you have conducted keyword research. Usually it goes like this, you have phase 1, keyword research, then you have phase 2, keyword short listing, then you have phase 3, keyword implementation. So the best approach is you have this written before you start writing this. So if you have these two, it has its own perks but if you are speaking with the content writer who is an expert with SEO writing or an SEO who is a good content writer, most of the time suppose if you do not take these two in consideration and you just start writing the content based on how to improve the user experience, you come up with the good content based on the readability. But if you have done these two and then you start making, then you have good SEO oriented content. So this is good quality reading, this is good for SEO reading. After you have completed this, you can still redraft your content and implement that. In our case, we haven't done keyword research or keyword short listing. We are starting from this phase. Why? Because our approach is different here. We have gone through the structure. So we are running it from the structure instead of keyword research. We know the basic keywords already and we have the structure, that's why we are making this. What you can do is you can build the structure, after that conduct keyword research, then do keyword short listing like first priority, first priority, second priority and then start writing the content based on how you want to approach it. So we have like 50 words now. Almost 50 words here. Now we are going to write. So in this one, we have abstract village city landscape. This is one. And then we have artists. You can say that when people search, they are going to search for abstract artists or they are going to say abstract paintings. So you are covering those two queries or they are going to search for abstract artwork built using oil. So abstract artwork using oil. So you can understand like it is answering a lot of different queries. You can even interlink it with different pages of your own website. Buy now ready for decoration. Easy and fast delivery. Customized orders also accepted. So now it is answering like around 25 to 50 phrases, different search queries. People are searching for city landscape artists. People are searching for typography artists. People are searching for city landscape artwork using canvas. So you are answered like 25 to 50 search queries in this one small paragraphs. So customized orders are also accepted. You can write it like this. What is not happening here? We are not using the localization yet like this artist from UK or from Turkey or from Southeast Asia. If you like, you can create more paragraphs and use that as well. So how what we have achieved so far? We have mentioned this. We have mentioned this. We have mentioned this. We haven't completed 250 words. We have not gone too much into the demographic and localized representation. Do you need help or what's better is rather short. Are you looking for best artists online? Are you looking for best artists online? Who wants? Okay. So are you looking for best artists online who make exquisite paintings and display their artwork in exhibitions all over the world? Renowned artists you would like to decorate or your workplace with? So now instead of saying your business or your office, we wrote workplace. If your keyword search tells you like most people search for artwork for office, you can use that. But this looks like a good and easy way you know like workplace. So workplace could be your own business. It could be your office where you are employed. So this is also you need to look into like this phrase have multiple uses. It could be your own business. You could be an employee. It's just your workplace, your home or your workplace with. So find out artists with artwork built for exterior and interior use, commercial interior use, inside commercial and residential properties. So we put your home, your workplace in this paragraph and now we are reiterating that fact inside commercial and residential properties. How many words we have written so far? How many words we have written so far? Let's take a look. We have written 113 words. Our most trending artists include artist name A, artist name B, artist name C. Check out the full artist list along with their portfolio and their biography at this link. Now you can hyperlink that link or you can put it like this artist list portfolio. You can make it like this. You can add a few more phrases but this looks good enough. And because we are writing for a home page, home page has these fields if you're running an e-commerce website, it has like most trending products. So instead of that, we have most trending artists. We also have most trending products or previously sold products. So home page can have that. So when its column start, you can add 250 words and below that you will have this widget coming or if you don't have a widget, you would have static images with the artist names or the product name or whatever you are selling or promoting. Okay, so we have completed this. Inside abstract art, we have paintings with size 5 by 5 feet as well as few as well as 5 by 5 inch to decorate your workplace, your home or your work desk with. Workplace, work desk or your home or just giving your friend a gift. Okay, so our artists create abstract paintings with oil, acrylic, oil, watercolor and many other and many different ways and many different ways and material in different sizes. You can, okay this is here, you can buy artwork ready to sale or you can place a customized order or you can place a custom order that you prefer. Okay, custom order. So like we have built this like abstract art, we can have another for village art. Okay, so this paragraph doesn't start with lot of keywords. You can say best village art paintings or buy best village art paintings or buy ready to decorate best village art paintings. Okay, and then we can have this written for your workplace, work desk, your home or just giving your friend a special gift on their anniversary. So this can be made unique but because we are using the same type, we have just rephrased it. You can also mix those two in a single paragraph but we are creating different paragraphs so this is a much better approach. Okay, our artists create village paintings depicting the simple village life, the serenity. You can also create a new paragraph for this as an example to make it look good to read. I'm just getting this inside our village paintings make you forget the hustle and bustle of the city life. How does it look? Isn't it great? Okay, now you can also have village paintings. Okay, so it could be your like h1 or h2 heading. Okay, then you have this abstract art heading. Our most trending artists include this that. You can have this heading called multiple artists or artists from around the globe. This looks much better, right? Okay, how many words have we written so far? Okay, we have exceeded 250 now it is 281. Okay, good enough. So, these are a few ideas. Now, this is good for reading and this, okay, so if we speak about like what are the articles, what are the paragraphs that are more concentrated on SEO, it is this one, this one, this one. Okay, and all are dealing with the specific type of customer persona. For example, we have this abstract village. It is generic. Then we have mentioned like exhibitions. So, there's a customer who wants to buy from an artist whose work is promoted in exhibitions all over the world. So, this is the high priority customer and the customer search query also includes like famous artists whose work is in exhibitions all over the world. So, they have queries like these famous exhibitions. You can say either famous artists or famous exhibitions all over the world or trending exhibitions. You can put it like that. So, this is a mixture of highly concentrated and lesser concentrated SEO content. Why? Because we need to keep in perspective user experience also. So, you can make it highly concentrated or less concentrated but we have kept it in moderation. So, best of luck with creating your own content. Before we close this lecture, let's go to our website and take a look where does this content is gonna be placed. So, we have this our artist here. We have this artist page. We have this sale on Glamverse but we have written for this home page. So, let's go down and as you can see best selling products. Now, in this empty space, we don't have any content yet. What we can do is we can go and put this content. Best selling products. This content appears here. Browse our categories. Suppose we create a browse our abstract category or browse. We can rename it into browse abstract paintings and below that we can put this abstract art paragraph below this browse abstract painting. Same with the browse village paintings and we can place that content over there. Okay, where does this content go? We don't have the artist here. So, we can put that inside the artist page. So, we can put this inside this category or we can have a separate artist page but most probably we can put this it into this empty area over here. The best approach would be to put it inside this area also but we are gonna have to make a new section on the home page to put that inside our content. We already have this but you can also reiterate it over there. So, we can have most of the content put above updates in this section also but what we have made here, you will realize that it is very easy to put inside your home page content. So, best of luck creating your own SEO optimized content. Their keyword density is important that you must remember. Instead of using same keywords too often use different synonyms and rephrase it that concerns your user queries. So, it is gonna help you a lot instead of just repeating the same keyword many times. So, best of luck try creating your own creative and technically fit structuralized content based on different performance parameters and KPIs. So, try that. Use these techniques provided here and you can always write like if you need any suggestions and how this can be improved and let me know what are the results and how is your performance going and what you have achieved with this.