SEO Tutorial for Beginners

Hi there, welcome to our Search Engine Marketing course. This is an introductory level and suitable for everyone wishing to develop their online presence. Whether you are a student studying for a degree in marketing or you are an entrepreneur, maybe just have a genuine interest in online marketing, then this course is for you. My name is Kosmin. I will be presenting this course throughout and share with you the knowledge developed by our team of online marketing experts at iMarketer Training. You can check other related courses after completion of the current one. I hope you'll enjoy it. Let's get started. Today, we will talk about analyzing your search engine optimization, or in short, SEO. SEO is the process of affecting the visibility of a website in search engines. Did you know that when you are searching the web, you are actually searching the index of the web? Well, what this means is that every search that you perform has already been done by someone else before you, and it is now indexed in a proper order for you to find the same in a millisecond. Internet has 20 years of history now, so your search cannot be unique, and our main purpose as a business is to be in that index. In simple words, SEO is about making your website as best as possible for your search engines and your visitors to find. It is about offering relevant content, keywords and phrases. It is about your site architecture.