How To Use AI to Start, Build & Grow Your Small Business (9 AI Marketing Tools!)

Let's talk about ChatGBT and in this section, I'm going to welcome and introduce you to ChatGBT. Now, ChatGBT is a language-based artificial intelligence model. What that means is that when you interact with ChatGBT, you're using language to communicate with it and it communicates back through language. And this means that by using language, it's able to interpret what you're trying to say and what you're trying to get across. If you've ever seen Iron Man and how Iron Man talks to his suit or if you've used Siri or Alexa, it's very much in the same line. The ChatGBT model is based on years of research and crawling the internet to get information about certain subjects and also it's able to access its own information and give out a thoughtful response. Now, it's one of those powerful platforms to help streamline tasks, to help do repetitive tasks that are probably more fit for a robot because as a human, the most important thing is to be able to create and to shift around and to be able to think outside of the box. Now, once you're able to do all of that, you're going to be able to cut a lot of time because ChatGBT is going to be able to do all the repetitive things for you so that you can get down to doing the most important stuff. In a way, when you are running a ChatGBT model, consider yourself like the CEO of a company and then as the CEO, your job is to help delegate and help the machines that you're working with to understand what goals you need done and to help set it straight. Now, the benefit of that to a business owner is immense because now for the first time in forever, you're able to do the jobs of multiple people just by using ChatGBT. So that's why the future is looking like AI is going to be a big factor in growing the economy but that's something else. In this class, we're only going to talk about how to use ChatGBT. There are many different applications for ChatGBT to use within a business and we're going to learn all the ins and outs and tools that are a must use as you're using ChatGBT within your business. Now, as you're going through this course, you're probably going to learn techniques and different prompts that are also very effective that are based on your style. So when you talk and you communicate with ChatGBT, you'll start finding that you have a certain language, a certain way of wording things that you like to use and as you're doing that more, you're going to get more fluid and fluent in speaking to an AI. So let's get started and dig into the important sections of our class which is learning how to use ChatGBT and optimizing your business using it. Basically, to get started, you go and look for ChatGBT on Google and you search engine this is the site and then you'll end up here. Now all you have to do here is just sign up and then after that, log in. Very straightforward, very easy to do. I won't bore you with the details. So let's jump into what you see after you log in. So once you log in, you'll get this screen and the link is chat.openai. So once you're logged in, you have this. Now this gives you basically your starting point to do anything you want. Now the beauty of ChatGBT is that it is essentially a Siri or an Alexa but through the internet and much smarter. So we could go and ask it, Hi ChatGBT, how are you doing today? And then it'll give you an answer. This is just one of the simple questions. ChatGBT gets extremely complicated and can dig deep for information as well. So for another example, let's type in, we'll do, Hi ChatGBT, can you describe the top five business practices an entrepreneur should have in their business? So we'll run it and then we'll give it some time and it'll come up with something. Now the limitation is how far your prompting goes. So a lot of people can do very simple prompts such as these and maybe for marketing they'll just ask super simple things. Now the way that you take this further is by being more direct and to the point. So as you see here, this is very generic. This is just five business practices and this is for any type of business. But maybe you're a certain type of business, maybe you're an SEO business. So now we can go in and re-edit that to be more of an SEO business. So, Hi ChatGBT, can you describe five top business practices of a SEO agency? And the thing is, ChatGBT is actually pretty smart too, so you don't even have to say search engine optimization agency, you can just put SEO and then it'll understand. Alright, so as we see here, it gives you a list of five. So understanding clients' needs, conducting thorough keyword research, providing on-page optimization, building high-quality backlinks, measuring and reporting results. These are all things that you can do to optimize SEO. So someone could just stop here and this could be an article, but if you want to take the next step further and actually use these, you can use ChatGBT as well. So the first one is kind of generic and it doesn't need complicated searches and whatnot. Let's go to the second one. So conducting thorough keyword research. So keyword research is important for SEO because that's how someone's website is placed. Now we can do the keyword research on ChatGBT as well. So actually, as I've been doing these examples, I've been talking to ChatGBT, but you don't have to say Hi ChatGBT every time. So you can actually just say, explain briefly how I can do keyword research for a certain subject. So maybe a client comes to you and talks about influencer marketing. So now it gives you a bit more specific of examples, but it's still not quite there. So how do you get even deeper with this? To use some of their suggestions and dive in deeper. So we'll prompt ChatGBT, maybe look for long tail keywords. Okay. So let's go. Can you describe long tail keywords that would fit into an influencer marketing SEO plan? So now it's giving some examples, but these aren't the best examples. So we're going to have to edit this a bit. See how this is kind of all over the place. The more specific we can get, the better. So we'll have to change that. Please make it focused on an article about influencer marketing. There you go. So now we're being more specific and really funneling it down to be just about influencer marketing. So this will start off with benefits of influencer marketing and the impact of influencer marketing on consumer behavior, the more influencer marketing stuff, and these are all influencer marketing. So now we're really in depth. We're not just looking at influencer marketing from a brief far away. This is actually how influencer marketers are searched up. And then from here, you can dig even deeper as well. So this one, for example, is the do's and don'ts of influencer marketing etiquette. So maybe you can ask, what are the do's and don'ts of influencer marketing etiquette? Please write me an article. So now it's going to start writing me an article on the do's and don'ts of influencer marketing. Now what you can do with this is create a page on your influencer marketing website that you're trying to promote with SEO, and then you'll have this article be generated, and then you can optimize it for the certain words that you want it to optimize for. So what we're going to have here, optimize for the phrase do's and don'ts of influencer marketing etiquette. So we'll stop generating that. Optimize SEO for the phrase do's and don'ts of influencer marketing etiquette. So here's a short little article, and typically for an article, I would like something longer, but as you can see here, it does optimize for the do's and don'ts of influencer marketing, do's and don'ts of influencer marketing. Please make it longer and around 500 words at least. And then now we can even prompt it to have the length be lengthened to around 500 words, and then you'll start seeing that the article is generating. So here's our article, and it's optimized for the word that we gave it, the do's and don'ts of influencer marketing, and it's really long so that it looks like a legitimate real article. And that's how you get started with ChatGBT. The value is in what you prompted, and that's going to set you ahead from everybody else that has access to the tool. We're going to talk about how to generate the text for your landing page. So we're going to go with this prompt, create landing page copy for our product that is persuasive, informative, and friendly. Make it easy to understand and in the tone for the demographic that you're targeting. So with our example, we've been using the video editing agency, so I'm going to be switching this with, please create a landing page copy for our local business video editing agency that is persuasive, informative, and friendly. Make it easy to understand and in the tone for business owners. Now this is going to be a very targeted example of where this demographic would be. So I'm going to target specifically business owners in San Diego or the Southern California region between the ages of 30 to 55 who are interested in health foods and active lifestyle and electric bikes. Well, electric bikes probably doesn't work. Let's go with vacation rentals. So now it's going to come up with this landing page that targets this group of people. And the reason why I came up with this is because there's a certain crowd that these people wear brands like Patagonia and a lot of the outdoors brands in like North County San Diego. So I was thinking of them in particular. Now it does help to have an image of who this demographic person looks like. That way you can be as specific as possible when you're writing out this prompt. Now we're going to let this prompt load and then we're going to see what it comes up with. Okay, so here's what it generated or here's what we generated. Welcome to our local video editing agency. We are your go-to experts for creating compelling and professional videos that will help your business stand out from the competition. Now first, this sentence sounds great. We can use this for sure. Now I've noticed that once it starts going on a bit more is when it starts getting a bit strange. So we're going to have to do a bit of editing, but this is a good structure to start with. This is the skeleton for you to build your foundation off of or to build your foundation on, would be a better phrase. So the next one is, at our agency, we understand the importance of conveying your brand's message through engaging video content. With our team of skilled editors, we work to ensure that your videos accurately reflect your brand's personality and values. Now this is still pretty all right. This just describes what the agency does. The next paragraph is where I thought there was a bit of weird sounding to it. So this one goes and says, our focus on health and wellness perfectly aligns with the interests of San Diego and Southern California business owners between the ages of 30 to 55 who share our passion for an active lifestyle and healthy eating. We know how to create videos that resonate with your target audience. And if we take pride in delivering high quality work that exceeds your expectations. Now this is pretty good outside of the fact that it says the interest of San Diego and Southern California business owners between the ages of 30 to 55 who share our passion. This just seems like it's generated. So what we're going to do is we're going to take this and put it back in to ChatGBT and ask it for some suggestions. Okay, so now we're getting closer. We just asked ChatGBT to come up with a list of personal events or interests that resonate with San Diego and Southern California business owners between the ages of 30 to 55 who share our passion for an active lifestyle and healthy eating. So it came up with a list that essentially highlighted these people and what they do. So here is marathons, triathlons, and cycling races. This is probably the perfect crowd. It's like people in that demographic. There's also hiking, surfing, paddle boarders, yoga and meditation retreats, community supported agriculture programs. Like if you look through all these examples, these are things that are available in that specific area that I personally know. Now how you apply this to your situation is you also use this prompt, come up with a list of personal events or interests that resonate with, and then here is where you will add in as many specific details as you can about your particular target audience, where they're from, what they're interested in, their age, what things they've done, what they're involved in, what their job is, what their career is. It really helps to have a certain image of what that client looks like because that way you can come up with the right words that target them with the help of ChatGBT. So ChatGBT came up with this list that I thought was very helpful. Now we're going to go back to that paragraph and even the next few, and then we're going to replace it by targeting one of these more specific groups of people. So we're going to go back and borrow the same prompt, or at least the beginning of it, and then we'll edit it. So here it is again. Now for the product. So now I added the video editing services that is persuasive, informative, and friendly, and then I also gave it the also make the text targeted to local businesses that promote sustainability and eco-friendliness, which is the suggestion that it gave here. Now you can also use the other examples as well because it does help to get as targeted as possible, but I thought this would be the most on point targeting. So we're going to generate and see what it comes up with. Now, since we already liked what this first two sentences was from our first generation, we could also keep that, but now we have the option of a new one. So depending on which one you like more, if you don't want to put more work on your table, then you can just go with the first one. But I always like to keep my options open. So now that we're going in and looking at this body paragraph, you start noticing that it includes a lot of eco-friendliness in it, maybe too much so, but let's go through and read it and then we'll see if it's too much. So it starts off by saying, welcome to our video editing services. We're dedicated to helping local businesses like yours promote sustainability and eco-friendliness through compelling and professional videos. Now that's good so far. We'll go on. At our agency, we understand that your commitment to sustainability and eco-friendliness is more than just a business strategy. It's a core value to what you want to communicate to your customers. That's why we take the time to listen to your needs and create videos that accurately reflect your brand's personality and values. Now, I want to highlight how good this is written. This writes it in a way that captures the attention of your audience right away. It mentions being sustainable and eco-friendly and that it's more than just a business strategy, saying that it understands that like this business understands what the audience feels and it says it's a core value that wants to be communicated. So this is something that is taken into account when working with clients. So the next one says, with our team of skilled editors, we work to ensure that your videos engage and inspire your audience while staying true to your mission of promoting sustainability and eco-friendliness. Our focus on these values perfectly aligns with the interests of San Diego and Southern California business owners who share our passion for protecting the environment and making a positive impact on the community. Now, you notice that it uses a couple strong elements here. It says that it's sticking to the business's mission so they don't have to worry about that. This agency understands them. And the focus of these values is very much in line with the business owners in that area in San Diego and also surrounding Southern California business. So maybe Orange County even or Los Angeles. There's a lot of people who are eco-friendly and also like sustainability and especially people who live by the beaches. So remember, if you recall, they mentioned an example with stand up paddle boarding people, ocean people. So it definitely knew how to find the right people through the examples. Now, the next paragraph is we specialize in creating videos for businesses that promote sustainability and eco-friendliness, such as green energy companies, organic farms, eco-friendly products and sustainable tourism. What you want to look for here is that it's bringing up examples. And these examples are related to that industry. And it's not repetitive. Again, it mentions the team has the expertise to communicate the message of this brand. If you feel it's too long, you can even delete this because I thought it was already mentioned in the beginning paragraphs. But basically, you see that our body paragraphs have been very much targeted towards a certain audience. And then finally, it's going to end here. Our friendly and collaborative approach makes the video editing process easy and enjoyable. We work closely with you to ensure that your videos reflect your brand's vision and goals. Now, you can even end there if you want short and compact. Just delete this part. But we'll keep reading just to see what else is added. Plus, our competitive pricing means that you don't have to break the bank to get the high quality videos your business deserves. Ready to take your business to the next level with professional videos that promote sustainability and eco-friendliness? Contact us today to learn more about our services and how we can help you achieve your goals. Now, I think personally, this is just padding to make it look longer. For me, I think it's optional, but it does look professional and it does sound very good. So if you're struggling with being a copywriter on this level, maybe it's best to keep it in. And so this is how to generate the copywriting for your body and landing page. So this is the prompt to look for when you're generating the copy for your landing page. So to summarize, this is the prompt that we used. And then as it generated our copy for the landing page, we started to see that it's a bit general. So we went and came up with another list using this other prompt on ChatGBT as well to find targeted examples. And then using that targeted example, we rewrote the paragraphs that were in the body of our copy. And then we get our final product. Now, some of these take a bit of crafting to get to, but refer to how we dug deeper and yours is going to come out good as well. This one's important because we're going to put SEO into the content that we're generating. So with this prompt, we're going to ask ChatGBT to generate a list of 10 long tail keywords for search engine optimization. Suggest how we can incorporate the 10 long tail keywords to blank our product or service into our content strategy. So I'm going to use that same example of the video editing service that's local. So we're going to go generate a list of 10 long tail keywords for SEO. Suggest how we can incorporate the 10 long tail keywords to our video editing business slash agency in San Diego into a content strategy. So I added San Diego because it would give it the extra bit of targeting, more specificness. So when it comes up with these long tail keywords, it's a lot more specific. Since it is a local video editing service, it'll come up with places and words that are more local targeted. So you can see here like professional video editing services in San Diego, affordable video editing agency in San Diego. These are words that people would search up on their Google or Bing and you can see it here being used in examples. Like you can see this as maybe an Instagram description like the top of it or a whole blog post or a Twitter thread. So it also gives you suggestions on how you can incorporate these keywords into the next level too. So like where would you put it? So here you can use for titles of your blog post or article to help with SEO. The second suggestion is to create content that targets a specific long tail keyword. So their example was wedding video editing in San Diego to reach a niche audience. This essentially is saying that like if you want to target this wedding video editing service, you need to come up with a couple of different ideas that are a layer deeper. So here's where you can ask ChatGBT for some help. So you can ask maybe. So here I came up with the prompt. Hey, ChatGBT, please come up with a list of desert wedding videos in Joshua Tree, which is a city next to San Diego, which is where there's a lot of weddings, niche weddings. So I got down a bit more niche. I add the desert wedding in a certain area and then video editing topics that would be important to a soon to be bride. Now soon to be bride is I was thinking about what target demographic am I going for? And a soon to be bride should be perfect. So I'll prompt it and then let's give it a little bit of time so that it generates something. So now it generated a list of topics to talk about. And here you can see this one, the first suggestion talking about the natural beauty of Joshua Tree's landscape, which Joshua Tree is known for its landscape, its desert, its specific trees. So people come here for this specific type of aesthetic. So it's actually this first idea. Really good. The second one capturing the unique light and colors of a desert wedding. Great. This sounds like something that a soon to be bride would be interested in so that they can choose the right type of decor that matches the colors and the lighting in a certain location. And then the next one is incorporating shots of a couple's personal touches and DIY elements into the video. So maybe this couple likes a certain type of thought that they use a lot, a certain genre of music that they enjoy listening to, that maybe they want to incorporate some elements of that music's culture into this wedding. But you see what I'm getting at is that these are topics that would be niche and related to that certain demographic that you're targeting. Now we'll go back here. And the next suggestion is to optimize your website's pages with the relevant long tail keywords to improve your search engine rankings and visibility. So this is basically when you have spots that you can put in the long tail keywords. Maybe you're running a plugin that works with SEO or you want to add it into your metadata or just add more instances of it into the body of your text. Those all work too. Now the next example is use the long tail keywords in the descriptions of your videos on YouTube or other video sharing platforms to make them more discoverable. This is basically just like that last step adding to the SEO. The next suggestion is consider creating landing pages for specific services such as corporate video editing services in San Diego to improve their user experience and increase conversions. So because we're coming up with these topics, this could be used in a blog that is on your specific services website that builds credibility. And since it's so niche and targeted and that gives you SEO like search engine optimized for people who are looking up this particular topic in your area. And then finally this next suggestion they have is to use a long tail keyword in your social media posts and ads to target specific audiences in San Diego who may be interested in your service. Now this is very good for short form videos because these long tail keywords would really set you apart from the other videos that are displayed locally. Short form videos really take into account your local location services tracking. Like if you're in a certain country it's going to play that country's videos. If you're in another country it's going to shift. Over this year I've been traveling to maybe a different country every other month and every single time that I move the short videos that I get suggested shift. Like right now I'm even seeing ads in a different language. But here you go. This is the prompt to give you words for SEO and then with those you can take suggestions from it as well and take your SEO to the next level. Okay so in this part we're going to talk about this prompt right here which is very helpful when you are writing articles or coming up with like placeholder type things like web pages things that you have text on for your website your brochures. It helps a lot to have a big body of text that could be able to communicate a message across at least during marketing. So here we're going to use the prompt. Please write a blog article about blank your subject that is relevant to blank your ideal customer persona. So this could be like doctors in the Midwest between the ages of 30 to 45. Depends on what your audience is. Using language that is entertaining and clear and that offers insightful information for the audience. So we want this to bring in some value to the audience. So then when your audience sees it they're going to really want to continue reading more like we're actually writing a real article except this is optimized. So we're going to replace these with our topic so subject this would be whatever your business is. So I could do video editing for small businesses that is relevant to business owners in a suburban California neighborhood with medium income $65,000 annually. Okay for example and then using language that is entertaining and clear and that offers insightful information for this audience. So we're going to generate this article and see what it comes up with. Now let's give it a second so this article populates. Okay so the article generated and here's what we've got. Now keep in mind the way that you should look at this is that this is a skeleton to what you're going to post later. So you can't just take this and post it right now. I mean you can but you're going to have very low quality content and this is not what people want to read. This is not what people want to consume. So this is going to be wasted marketing effort if you don't push this to the next level. Now consider it this way you already have an advantage against other bloggers because you have this thought out and optimized structure. Now that is a huge chunk of effort for someone else to do. So you already have that and you barely did any work. So now you have extra energy left to edit more of this. So let's go in and dive in and edit and optimize this. So as you see these topics these sentences sometimes it's not the most engaging. It's not like the most properly worded. Now consider this as a small business owner in a suburban California neighborhood with a medium income of $65,000 annually. It's essential to find ways to stand out from your competitors. Now obviously no one is going to put this medium income annually. I just wanted to describe this demographic. So I added it in the prompt. But sometimes the logic of chat GBT isn't completely perfect. So it enters information like this. Essentially it's just doing the job of trying to find a connecting a bridging point between you as the writer and the audience. So we can't fault it for that. But be aware that it's not going to be completely perfect. Now it continues to go on and say like one powerful tool at your disposal is video content. However creating professional looking videos can be intimidating. And basically it goes on with filler words and sentences so that it looks like a full packed article. This is fine. We want to establish credibility. So it's okay to have these types of content in your schedule because now we have a couple of these. We look like a pretty official blog. Now the next section to take a look at is how each of these are its own section. So keep it short and sweet. Use high quality footage. Use music and sound effects. Add text and graphics. Tell a story. All of these. It's like a section that now you don't need to think about. So what your next goal is is to look at these sections and add on to it. So this is where you can go in and look at these sentences that are in the body and see if it actually adds value to this topic. If it does and it looks like that for the rest of these other topics as well then you can use that in your article. Now here it did give six examples. That's a lot. You could probably go with three and it would still look like a pretty good looking webpage, blog article. And then there you have it. You would have your blog entry from this chat GPT prompt. Now also another thing to consider is that you can also make this a lot easier to understand. So you could tell it to write in a easier to understand way and then it's going to go and attempt to do that. And then here you also have a different format of content. You could even use these for like short form videos or even another article. So consider this as you are starting to put out content for your page. Okay so now I want to introduce you to this prompt that is very important because it's how you generate a lot of social media ideas. Now the prompt is please provide us with a list of suggestions for social media posts about blank product. So it's very simple but let me show you exactly how you can dig deep into it to create quality content. So first of all this is going to give you a list of ideas. This is a great structure to go off of but it's not something that's going to resonate with your audience and keep them around. Ultimately we want to build a core following not just have fake likes and big subscribers. So we're going to change our product to be our video editing agency in the local San Diego area working with eco-friendly businesses. So we're asking it for a list of suggestions for social media post ideas about video editing agency about our video editing agency in the local San Diego area working with eco-friendly businesses. Now I added the ideas part so it doesn't come up with exact scripts. Sometimes it does tend to come up with exact scripts but I've noticed that if you put ideas in it would be more of an overall idea versus actually implementing it. But I tend to play around with both so just play around with both and see which one fits your needs better. So we're going to prompt that and we're going to see what it comes up with and as it's generating I want to tell you that this will give you a basis on how to think about what types of content that you're creating for your social media posts. Now the first one that I want to share with you and that seems very applicable for multiple platforms is the captions, descriptions. Every platform has a description. So now that our ideas have loaded up let me explain how to connect those two. So if you notice it gives you a lot of ideas. This one is talking about how your green video editing setup and how we will incorporate sustainable practices into the work which is a great idea. It's talking about how you can share to your audience that you maybe do certain things with the way your shots are done. Maybe it's all natural lighting. Maybe you work with sustainable farms. This is like a behind the scenes and a behind the scenes really helps with just giving your audience a closer look into your business. But for this example let me look for something that is relevant and that we can make as a caption for our posts and this could be used on any platform. And then we'll go with this third one. Highlight the environmental benefits of using video as a marketing tool. So we'll ask ChatGBT to write a short description that describes the environmental benefits of marketing through video. So here we have video marketing is a powerful tool that can benefit the environment in several ways by leveraging video content on social media platforms. Companies can reduce their reliance on printed materials and physical resources. So basically this is more of something to be summarized in bullet points. So we'll summarize the whole thing into one sentence. Now it's just one easy to read bullet point. So video marketing on social media can benefit the environment by reducing reliance on printed materials and promoting eco-friendly products and services thereby contributing to a healthier planet. Now this is a very on target description that both targets an eco-conscious community while promoting your video marketing. And so if you follow this thought process you'll come up with ways for you to generate social media post ideas without a limit. Okay now we're going to do one on product description which is one of the main parts of selling something on your website. Maybe you have a product of a good that you're selling. Shoes, makeup, just any product or a service. So we're going to use this prompt and then we're going to go in and change this product to either a product or a service. Now I'm going to show you how you can dig deep and make this prompt work really well for you. Now let's start off by talking about the prompt. So we ask it to generate a product description for the product. Now this product could be your video editing service which is the example we've been using or if it's something that you're selling. If you're selling a certain item, maybe a blender or something for health conscious people, you would put that here. Now that describes and helps sell its unique features and benefits. Make it speak to your ideal demographic. So your ideal demographic would be whoever you're targeting or your main customer basis. Now the more in depth with that the better. So we're going to start off by changing the product part into the video editing service and then we're going to make it speak to small business owners in the San Diego area. Now this is just being precise on demographic. It could be anything. So if you are, for example, selling tea, you would change this to maybe matcha green tea and then make it speak to perhaps startup owners in the Bay Area or Asian Americans between the ages of 20 to 50 based in a certain region. The more specific the better. You could even go as far as saying like, oh, I want to target health conscious people who are also equal friendly. Now the more precise the better and ChatGPT also has the option to help you get even more precise. But we're going to start with this prompt first just to see what it gives us. And then I'm going to dive in deeper so that you can get an understanding of how we could really fine tune this to be a very targeted description that you can use. So here's what it starts by saying. And imagine this would be the product page where you're selling your service. So it says introducing our top notch video editing service for small business owners in the San Diego area. At our company, we understand that video content is crucial element for any modern businesses success. That's why we created a comprehensive video editing service that's designed to cater to the needs of small business owners in the San Diego area. Now it is being a bit repetitive with the San Diego area term, but that's fine. We can use some of this stuff to just use it as a basis on what to build off of. Now it mentions our unique features and benefits include. So these are the type of benefits that are included with this video service. Now video service is a very general of an example. So this actually does work pretty well. But if you're doing something that is more niche, for example, if you're doing certain types of massages, that would be much more helpful if you can have a in-depth, more targeted type of description. And then it ends with saying by choosing our video editing service, you can take your business video content to the next level and stand out from the competition. We're committed to helping small businesses in the San Diego area achieve their goals. And we look forward to working with you. Now, this is more of just padding filler for the paragraph. You don't really need it, but it does help to have a concluding sentence. Now let's go back and look at this. Since our example is easy, I want to go more in depth and show you what it would be like if you had a more targeted and niche example. So we're going to use the example of a massage. So I'm going to prompt it to list five types of Asian massages and benefits that they include. This way, when we're doing a massage service description, then we can have something to put in there. Okay, so now it's generating these types of massages. And as you notice, it's much, much more targeted. So there's Thai massage, Shiatsu massage, Ayurvedic massage, Tuina massage, and Balinese massage. Now, the thing is, I know I've had these three of these before, so I know these are real and these are targeted actual massages. So what we're going to do now is we're going to go back in here and change our initial prompt so that it can speak to this type of massage. Now, if you want to be even more in depth, you can have the targeted part, like the demographic that you're targeting, be even more spot on. So we could ask ChatGBT, for example, list the types of people who would be very interested in purchasing massages, preferably in the San Diego area, San Diego or Southern California region. Okay, now we have a list of potential people that would be interested in the massage services. So do you see what I'm getting here is that you can use some of these people to be the perfect type of target to target as you're writing this description. So we're going to go back. We're going to change our initial description or our initial prompt to come up with the most targeted description. So now we'll put our prompt back in, generate a product description for our massage service that includes. Now, we would list these types of massages, Thai massage, Shiatsu massage, Ayurvedic massage, Tuina massage, and Balinese massage that describes and helps sells its unique features and benefits. Make it speak to. Now you have this huge list of people that you can have it speak to like an ideal demographic. So what I would do here is I would find which one works best for my particular situation. And if you're running ads, you could actually have multiple ads every single page for a certain demographic. So if you're running an ad that targets a certain group of people, you can have them land on a landing page that is written specifically for them. So maybe there are working professionals, they'll land on one page, an athlete's page, they'll land on another page, people with chronic pain, they'll land on another page. And then all of these pages would be catered specifically towards this group of people. So now we're going to put this into our ideal demographic, make it speak to individuals with chronic pain, people suffering from, uh, okay. And this would be some of the things they're suffering from. So now you see how in-depth our message or our prompt is. Okay, so I'm going to prompt it and now it's going to come up with some description for us. Okay. And as you see, this is a beautiful example. Now, the introduction introduces all of our massages and then it talks about how this is designed to be catered to these types of people who are suffering with these symptoms. And then it also talks, it's kind of a filler, but it talks about how there's a experienced massage therapist in this facilities and don't know how to do their job. And then here it lists the different types of massages. And as you can see, it actually goes in and describes the massage. So like it does stress relief and pain management and increases range of motion. And it's like a deep tissue massage with stretching involved. And all of these massages have their own specific, like healing points to it and description. And it's exactly what people want to see when they're looking at product description. And then again, this final sentence is a bit long by choosing our massage service. You can experience the relief you need from chronic pain conditions. Our massage therapist will work with you to develop a personalized plan that addresses your specific pain concerns. Knowing that you're in the hands of professionals who care about your well-being, book your appointment today and experience the benefits of our unique massage service. Now you could cut this down, but otherwise, this is a good example of how to use a prompt to come up with the description for your product or service.