How Anthropic uses Claude in Product Management

The Only Bamboo
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2 Video Views·Mar 27, 2026
Getting data as a product manager means pinging a data science team and waiting. Lisa Crofoot, Product Manager, shares how Anthropic's PMs use Claude to query product data and build evals in minutes—no SQL required.
See how product managers, including the Head of Product for Claude Code at Anthropic, use Claude: www.anthropic.com/news/product-management-on-the-ai-exponential
Stay tuned for more stories in the "How Anthropic uses Claude" series.
AI Generated·May contain errors
What excites me about being a product manager now
is that I can move and iterate much faster.
I can use Cloud to test my product ideas
before I even get anyone else in the loop.
I can operate much more independently,
which is extremely empowering.
Getting data as a product manager is like a pain point.
Usually you have to ping a data science person to help you,
or often product managers can write
some kind of basic SQL themselves
and will have to query a database
that they don't know that much about.
I started using Cloud Code pretty quickly,
figured out that we could use it
for data analysis workflows.
Our data science team set up a BigQuery MCP,
which essentially connected all of our BigQuery
product data tables to Cloud Code.
You don't need to know how to write SQL.
You just need to be a human interpreter
of that data and that result.
So here I am in Cloud Code,
and I wanna show how you can use Cloud
to access product data.
Before I started this demo,
I used Cloud to generate some synthetic product data
that shows light mode versus dark mode usage on a product.
I've said I wanna explore the fraction of dark mode usage
over the past three months.
I'm gonna tell it the data table to look for.
So it just popped open this graph.
This is like pretty impressive.
It's done a whole bunch of stuff I didn't ask for,
like add a seven-day rolling average,
add the overall average.
The graph is nicer than what I would have put together
if I had done this myself.
Say I wanna iterate on this a little bit and take a look.
Maybe we wanna look at light mode
and dark mode usage by plan type.
Can you actually plot it by plan type?
It's asking me for permission to make edits, sure.
And now we have a plot of the data by plan type.
If I had to do this on my own,
it would take me possibly hours, if not more.
Another way that my team uses Claude
is to help with generating evals.
Evals are a way that we evaluate AI systems and AI products.
Claude is really great at this actually.
So you can kind of just give Claude the situation
and the product experience that you're trying to build,
maybe a couple example test cases
and ask it to expand the option space of test cases.
So really quickly you go from one or two examples to test
to like 50 examples to test.
My hope is that with Claude,
product managers are able to spend more of their time
on product strategy,
customer conversations and decision-making
and less time on coordination and operations.
I would say it's like more than automation for me.
Like it's things that I wouldn't have otherwise
necessarily even been capable of doing independently.
So it's actually like extending
what I can accomplish on my own.
