If you’ve ever wondered why some outfits feel like you — and others don’t — even when the clothes are beautiful, the answer usually comes down to personal style.
Your style isn’t just one thing. It’s a combination of your personality, your experiences, and the aesthetics you’re naturally drawn to.
In this video, Hollywood stylist Erin Ross walks you through nine different style genres to help you begin identifying your Signature Style — and understand how it all comes together.
You’ll learn: • Why personal style isn’t just one category • The 9 foundational style genres • How your personality influences your personal style • How to start building a style inspiration board you can actually use
Timestamps: 00:00 Why Personal Style Isn't Just One Category 0:33 What Shapes Your Signature Style 1:10 Exploring the Style Categories The Styles: 2:02 Classic: Timeless Elegance 3:07 Minimalist: Refined Simplicity 4:16 Bohemian: Free-Spirited Ease 5:21 Gamine: Playful Polish 6:37 Androgynous: Balanced Strength 7:47 Romantic: Soft Femininity 8:48 Glamour: Confident Allure 10:07 Edgy/Rock: Bold Rebellion 11:21 Eclectic: Artistic Expression 12:36 Create Your Signature Style Inspiration Board 14:34 The Next Step in Discovering Your Signature Style
Join the VIP Newsletter: https://wwtnt.com/vip/genres On this channel, former Hollywood stylist Erin Ross teaches the principles professional stylists use to build wardrobes with intention — so you can discover your style, edit your closet with clarity, and shop with confidence.
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Does finding your signature style mean deciding if you fit into a specific category, like
minimalist, bohemian, or classic? Not really. You shouldn't categorize your overall style this way
because you're not all one thing. You may love Mexican food, but you don't eat it every day,
right? Women who shine aren't trying to fit into one category. They're combining elements
that reflect who they really are. In this video, we'll take a fun walk through several style genres
and an exercise that will help you determine what makes up your unique personal style.
So what determines your signature style? I'd say my wardrobe is primarily minimalist,
but I also have a mix of sexy glamour pieces and classic timeless looks. My style is representative
of all New Years working for Giorgio Armani in Los Angeles, my love of early 90s fashion,
and my upbringing in Michigan. Your style will be representative of your experiences too.
It will also be representative of your personality. Are you introverted, extroverted, dramatic,
rebellious, quirky, romantic? Each of these dispositions will gravitate toward different
styles. Looking at different styles sparks your imagination. One may resonate with you more than
another. One might be screaming your name, or you might even be attracted to several.
The styles you lean toward will reflect your true personality.
Listen to them. They'll guide you to your own personal signature style lane. The nine styles
that we're going to look at are not the only styles to choose from, but they are representative
of much of what's out there. As we look at them, don't think practically. We'll deal with that
later. Think emotionally. Think with the attitude that you have an unlimited budget and tons of
confidence. What is your character, the star of your show, truly drawn to regardless of your
current lifestyle? We'll start with the classic style, where as Tom Ford says, dressing well is
a form of good manners. This is the style of understated elegance and formality, that of
sophistication and manners. High quality fabrics and luxury accessories are a staple of this style.
You'll find rich, timeless patterns like plaid, houndstooth, herringbone, and gingham, and materials
like silk, statin, cashmere, and leather. Key pieces in this wardrobe would include trench coats,
tweed jackets, cable knit sweaters, riding boots, and Birkin style handbags. When shopping and
looking for inspiration, your go-to brands are Ralph Lauren, Michael Kors, Oscar de la Renta,
Tory Burch, Burberry, and Carolina Herrera. And your look for less stores are Boden, Banana Republic,
J. Crew, Vineyard Vines, and Draper James. These are women who are often seen wearing the classic
style. Reese Witherspoon, Miranda Kerr, Kate Middleton, Jessica Alba, Amal Clooney, and Katie Holmes.
Next is the minimalist style. Elegance is not standing out, but being remembered by my maestro
Giorgio Armani. The minimalist style is dramatic in its simplicity. This streamlined style relies
heavily on clean lines and precise cuts. There's little to no adornment whatsoever. If jewelry is
even used, it's just one simple but prominent piece. Subdued solid colors and tone-on-tone
patterns are used to create monochromatic outfits. Key pieces would include deconstructed coats,
jumpsuits, gilets, which are long jacket-like vests, and asymmetrically cut tops and dresses.
When shopping and looking for inspiration, your go-to brands are Calvin Klein, The Row, Fendi,
Victoria Beckham, Vince, and Club Monaco. And your look for less stores are Mango, Aritzia,
Zara, and H&M. These are women who are often seen wearing the minimalist style.
Victoria Beckham, Gwyneth Paltrow, Meghan Markle, and Phoebe Philo. Now we'll move on to something
more relaxed and decorative. This is the bohemian style, often called the boho style. Style is a way
to say who you are without having to speak. Rachel Zoe. This earthy organic style has gypsy and hippie
heritage. It's a carefree look with an emphasis on nature, often using natural fibers and flowing
fabrics with floral or paisley prints in subdued earth tones. Key pieces include billowy dresses,
long patterned skirts, peasant tops, artistic leather belts, and hobo style handbags.
When shopping and looking for inspiration, here are some fun brands to check out.
Spell and the Gypsy Collective, Free People, Faithful the Brand, Farm Rio, Misa Los Angeles,
and My Sleeping Gypsy. And your look for less stores are Anthropologie, Mink Pink,
Love Stitch, and Everlane. Here are some women who are often seen wearing the bohemian style.
Nicole Richie, Rachel Zoe, Sienna Miller, and Vanessa Hutchins. Next is the gamine style.
Designer Marc Jacobs says, I always find beauty in things that are odd and imperfect.
They're much more interesting. The gamine style is a playful and theatrical style that throws back
to the 60s mod era. It has a whimsical impish nature and utilizes boyish cuts with quirky
details. Geometric patterns often adorn compact shapes and narrow silhouettes. Clothing is
expressively detailed with large buttons, cuffs, ribbons, and collars. Not much jewelry is used
other than a strategically placed brooch. Key pieces include Peter Pan collar dresses and shirts,
A-line short skirts, sweater vests, caps, and compact accessories. When shopping and looking
for inspiration, your go-to brands are Miu Miu, Marc Jacobs, Chanel, Kate Spade, and Louis Vuitton.
And your look for less stores are Anthropologie, Bowdoin, and Mango. Vintage and resale shops
sometimes have great finds for this style. These are the women who are often seen wearing the gamine
style. Michelle Williams, Emma Watson, Alexa Chung, Sofia Coppola, Jennifer Goodwin, and Taylor Swift.
Shifting from boyish cuts to men's cuts is the androgynous style. Fashion spade style is eternal.
Yves Saint Laurent. This is a decidedly masculine style that can be either relaxed and casual
or bold and intense. It's a mature yet unconventional look utilizing menswear-inspired
pieces without purposely feminizing them in any way. There's strength in the juxtaposition of the
male and female image. It honors equality and the gender-neutral identity. Key pieces include
structured oversized blazers, men's style dress shirts, boyfriend cut jeans, hoodies, and suiting
vests. When shopping and looking for inspiration, your go-to brands are Giorgio Armani, Brunello
Cucinelli, Hugo Boss, Telfar, 1DNA, Riley Studio, and Vince. And your look for less stores are Zara,
Mango, Wildfang, and The Gap. These are women who are often seen wearing the androgynous style.
Kristen Stewart, Tilda Swinton, Janelle Monáe, Cate Blanchett, Cara Delevingne, and Lauren Hutton.
On the opposite side of that spectrum is the ultra-feminine romantic style. After women,
flowers are the most divine creation. Christian Dior. Filled with flowers and frills, this soft
and sweet girly style can be described as youthful, innocent, and pretty. A rosy palette of pink and
pastels color delicate embellishments like ruffles, bows, ribbons, and lace. Jewelry is delicate and
charming. Key pieces in this wardrobe include eyelet tops, fit and flare dresses, pleated skirts,
and anything floral. When shopping and looking for inspiration, your go-to brands are Zimmerman,
Marquesa, Carolina Herrera, Rodart, Erdem, and Blue Marine. And your look for less stores are
Anthropologie, Zara, Cleobella, and ASOS. These lovely women are often seen wearing the romantic
style. Elle Fanning, Nicole Kidman, Drew Barrymore, and Florence Welch. From young and innocent to
mature and sensual is the scene-stealing glamour style. How can you live the high life if you do
not wear the high heels? Sonia Riquel. Inherently sexy, this curvy style is womanly and luxurious.
It emphasizes the female form with tight fits, clinging fabrics, and cuts that closely follow
the lines of the body. Indulgent fabrics like silk, satin, velvet, and black lace are draped and ruched
to emphasize the waist. This alluring style uses attention-getting elements like sparkling sequins,
jewels, leopard print, and feathers. Key pieces include pencil skirts, wrap dresses, fitted knitwear,
cat eye sunglasses, and high heels. When shopping and looking for inspiration, your go-to brands are
Dolce & Gabbana, Versace, Tom Ford, Herve Leger, Diane von Furstenberg, and Blue Marine. And your
look-for-less stores are BCBG, Zara, and ASOS. These are sirens who are often seen wearing the
glamour style. Jennifer Lopez, Eva Mendez, Beyonce, Monica Bellucci, Sofia Vergara, and Dita Von Teese.
Next is the edgy rock style. In order to be irreplaceable, one must always be different.
It's rebellious, boyish, creative, and confident. This style's heritage spans the decades from the
50s rebellion to 70s glam rock to the 90s grunge era. Expressive elements like skull patterns,
leather fringe, silver studs and zippers, leopard print, and distressed denim are found throughout
this cool and unconventional style. Key pieces of this style include black leather moto jackets,
vintage tees, distressed skinny jeans, vests, large brim hats, and boots like biker, combat,
or booties. When shopping and looking for inspiration, your go-to brands are Rick Owens,
Yves Saint Laurent, Tom Ford, Zadig and Voltaire, and Alexander Wang. And your look-for-less stores
are Urban Outfitters, Zara, H&M, and Anthropologie. You'll also want to check out vintage and resale
shops as well. This group of women is often seen wearing the edgy rock style. Miley Cyrus,
Zoe Kravitz, Anina Bing, and Shirley Manson. And ending with a bang is the eclectic style.
People will stare, make it worth their while. Harry Winston. This bold, artsy style celebrates
self-expression. It's a passionate and extroverted style that utilizes exotic elements like large
animal prints, saturated colors, and exaggerated silhouettes. This dramatic wardrobe is full of
theatrical statement pieces that are combined in unexpected ways. Key pieces of this style include
oversized statement sweaters, extra large jewelry, patterned pants, exaggerated shoes, and anything
else with big bold patterns. When shopping and looking for inspiration, your go-to brands are
Valentino, Balenciaga, Gucci, Marni, Dries Van Noten, and Prada. And your look-for-less stores
are Zara, Anthropologie, and Mango. These women are often seen wearing the eclectic style. Tiffany
Soo, Helena Bonham Carter, Rihanna, Iris Apfel, Solange Knowles, and Chloe Sevigny. I hope some of
those styles sparked your imagination and resonated with the character who stars in your show. I'm going
to share an exercise I do with you in my master class, How to Discover Your Signature Style and
Gain the Confidence to Wear It, that will help you further determine which genres make up your
signature style. You'll create your own Pinterest inspiration board. Do this by adding images related
to the style or styles you love to your own My Signature Style board. You can use the What Would
the Neighbors Think Pinterest boards as a starting point. I have boards dedicated to each of the nine
styles we covered, so feel free to go through those for possible pins. You might want to add a private
note to yourself on a pin reminding you of what you liked about it. Do this by hovering over the
image after you've pinned it and clicking on the pencil icon that appears in the bottom right corner.
A box will come up for you to add a private note. Click save and the note will appear beneath your
pin. You can also find pins by searching for movies, television shows, or even music videos
that you love. I have some boards dedicated to fashion from movies and tv like Ocean's 8, The
Devil Wears Prada, and Sex and the City. Or search for the women associated with the style or styles
that you like from this video. Now you may find some of them wearing different styles than where
I've assigned them. Many women can wear a number of styles, but you may notice how something very
romantic for instance doesn't look quite right on someone who truly gravitates towards something
more edgy or androgynous. Just like wearing colors that match your undertone, wearing styles that
match your personality make you look your best. Another thing to keep in mind is that they may not
share your body shape, but what you're looking at right now are simply the styles that appeal most
to you. Petite women can be bombshells and curvy women can be gamine. There'll be plenty to choose
from within each style that will flatter your figure, and we'll deal with all that later. For now,
just collect what you really love. Collect the images that move you. Your signature style lane
will become a lot clearer to you as you examine what you've collected on your inspiration board.
In my master class, I walk you through exactly how to analyze those images and turn what you love
into a wardrobe that makes you shine. Now that you're discovering your signature style, the next
step is understanding your body shape. I've linked that video right here so you can keep building your
signature style step by step. And if you like more tips like this, you can join my VIP newsletter
using the link below. I'll see you in the next video. See you then!