Masters: Don't Follow the Herd When It Comes to Investing

Smart Finance
11 followers
9 Video Views·Apr 2, 2026
Blythe Masters, founding partner at fintech-focused private equity firm Motive Partners and a veteran JPMorgan executive, talks about the biggest mistake investors make and how she would tell people to invest $100,000. This episode of "Bloomberg Wealth with David Rubenstein" was recorded April 19 in New York.
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Where should somebody not invest their money today?
Probably some combination of fossil fuels or
cryptocurrencies.
And it also depends whether it's money you can afford to lose or money that you
need to have there for the long run.
So in your observation, what is the biggest, um,
say mistake that people make generally?
It's herd behavior, herd behavior.
You saw that with the mean stocks and a couple of years ago,
you see that in cryptocurrencies, uh, it's, it's,
it's doing things just because you hear everybody else is doing things,
but you don't really understand why.
What would you recommend to somebody who has a hundred thousand dollars and they
ask you for investment advice?
You know, he asked me that question two years ago, 18 months ago,
it would have been a lot harder to answer than it is today.
You can get a great yield on something as simple as a,
as a well-designed money market product today. Um, you know, you,
even the banks are beginning to pay decent ish returns on, uh, deposits.
Um, you know, for small investments, um,
sometimes the cost of diversification can exceed the benefit. Generally, you know,
generally good advice is to be diversified,
to have a certain amount in fixed income,
a certain amount in a very low risking product and a small amount in higher
risking areas. And that, that's, that advice is age old.
There's nothing special about it. It still applies.
