The global wine masterss why should wine producers entel

I think producers should enter the Global Wine Masters because I think it's, I'm going to say, the best competition there is. You've got a group of really serious wine professionals, you know, very experienced judges, people who are dealing with influencing and making decisions on wine all the time, who know the categories. They have decades of experience. They are all either masters of wine or master sommelier or, you know, industry veterans. I think it's important for producers to know that we take enormous care and trouble to assess what's in front of us very carefully. Where it's great, we will give it very, very thorough notes on why we think it's great. They really take this seriously. There's discussion. We're always looking for something that's going to surprise us, that's going to excite us. We've got the time and the expertise to discuss individual wines if there is contention. It's done blind, so you don't know what you're tasting, but you look for the things that you want to succeed. Just the general level of organisation, the pacing, the expertise of the judges, I'm a great believer in the competition. You're reaching people directly because of who we are, but you're also reaching people in the wine trade generally because of the reach of the magazine and the importance of the magazine. If you do well, your results will be fed out through our magazines, our website, our social media sites, and therefore your results will reach a huge audience amongst the trade professionals and ultimately consumers too.