B3 Exact Linx Bow Sight All the Features for a Fraction of the Cost

Hey everybody, PJ Reilly from Lancaster Archery here at ATA show at Indianapolis 2025. I'm here with Brian at the B3 booth, and Brian, we've got a cool new site in the exact line, the Lynx. This has everything run through it for us. Sure, the Lynx is a brand new site for us in 2025. You know, we saw some new sites in the last couple years, a lot of innovation out there, and we didn't want to be left behind. So of course, we wanted to do our own thing, and we want to be innovative with our design. So how can we do a new site with the features that today's consumer is asking for and not look like everybody else? So that's what we tried to do. We're excited about it. It's called the Lynx. It's a gear system style site. You're not going to see the gear because we keep everything enclosed in the body of the site. So you have the gear in the back side here. It'll run in, and it'll gear to the front of the site. So you can still dial it up, and you know, PJ, you can see the gear system here. So what we tried to do that was different is keep our stuff enclosed in the body. So when you site this thing in, you want to keep it enclosed in the body. Well, how do you do that without running the site off the bottom and getting your gears having less surface contact in the body of the site? So we made a rail system in the front. So it allows you to take out one bolt, index the scope anywhere up and down the body to keep you sited in your home position. So it has an indexable system in the front with one bolt. So very user friendly. That's key. Yeah. Yeah, absolutely. Third axis right here in the back. The cool thing about our third axis, it allows you not only to access your site, hard words there, or exchange the bar. Same two screws allows you to go from a pick to, if you guys can see in your video, the bridge lock, of course, very popular. Two screws allows you to go to any bar. So the dealer, he can actually order a couple extra bars and have them in his shop. That way he can change them in house or he can order some of each, which is kind of what we like them to do. So this is on the 2025 Hoyt, small pick bar, keeps the site back to the bow. We have another bar that allows you a little longer bar. All that stuff's interchangeable. But of course you want to talk about probably PJ, the new light system. Absolutely. So the new light on the link system, it's an enclosed scope housing, but it's an indexable light. What that means is it works kind of like a sunshade. You can rotate it, expose the fiber on the top of the site. So you can use it during the day. And as your sun is hitting your site, you can change how bright your pins are simply by rotating the site. And which also has your light attached to it. In the field, of course, you can change it if you want to go to the upper, more programmable light system. So you can pop this system off. Magnets. Talk about those magnets too. It's a patent pending system because ours, the magnetic connections on the outside, and it shines the light on the outside. So it's not going in the housing itself. So it's all enclosed. You snap it right on. It's also indexable as well. So it's going to allow you to maximize your travel while interfering with your arrow rest. Or what I like about it, it allows me to position it wherever I want to have it to be user-friendly to the button. So all programmable, brightness levels one through 10, time delay. So if you cut it on, you want to cut off in 30 seconds, program it to cut off in 30 seconds. So new light system, new front attachment system, new gear system, new short pick bars, all brand new. And you're going to retail this site for under 500 bucks, around $470. And that's with the programmable light. If you go with us, the standard light, it's going to be under $400. So we're excited about it. American made, not American sourced. Big difference. Check that out, guys. American made. We machine it, we assemble it, and we ship it out of Clay City, Kentucky. Yeah. So Brian, one of the things I like is your fiber is super bright. So if you're hunting outdoors, you're probably not going to need the light. However, having the rheostat to be able to tone down the pins, that is critical. And then for blind hunters, I don't think a lot of folks realize that if you're in a blind shooting out into the lake, you're going to need a light. Almost always. And the hunters, we've seen the aging of a lot of the hunters. Heck, I want to act like I'm 20, but I'm getting older. So of course, our eyes change as we get older. So you need to be able to control the light, and especially on the fiber optic. And in the blind, PJ, what you're talking about, they've become very popular, whether it's ground blind or what I call the hut. You get up in the hut and it's two o'clock in the day, you still can't see your fibers. So being able to control your pin without casting a light in the blind, that's the key to educate the consumers. You can't cast a light in the blind because the deer is going to pick you up. Whatever game you're hunting is going to pick you up instantly. So you can control all that. Our lights only hit the outside of the fiber. They don't go into the housing. And with the programmable light, it's one through 10, very simple. The sunshade light system is a three-stage press button, push button. So you can control the light just by hitting the buttons. So I was going to say, show that too, because yeah, a lot of these you think of the watch batteries, but this is rechargeable. Right. We're going away from all the battery systems just because there's some reslaw. PJ, you're familiar with that. There's some dangers with the little batteries. So for the consumer, it's better just to be USB chargeable. So you can pop this up. And what we've wanted to be able to do is not have to unscrew it every time. So you get that with our modular system that we have a patent pending on. Of course, it's magnetic, indexable, but you pull the whole light off, charge it, snap it right back on. And if you get the upper end with the programmable light, you've got them both in your backpack in case one of them didn't survive your trip and it dies on you. So chargeable, user-friendly, no batteries, indexable from the site, your system for under 500 bucks. B3, man, we're excited about it. That's one of the things I love about B3. You guys always find something, your own way to do things. I know I come over here, it's going to be a site, but it's going to have that little B3 touch on it. Yeah. We want to be different. We respect all the competitors, but the one thing that we've, PJ, you're familiar with our company since we started back in the late around 2016, 2017, whenever it was, we started, it's been seven, eight years now. You know, that we, we, we believe in one thing, American made quality products. So that's what we do. We appreciate Lancaster, been a great customer of ours and they promote the sport. That's what we all love archery. So let's promote it and grow it as a, as an industry. And we appreciate you PJ. All right, Brian, the new exact links from B3, new here, 2025. We appreciate your time. Thank you, brother.