English shadowing The Psychology of Advertising Level B2 How to improve English
13 Video Views·May 3, 2026
How to learn English Shadowing:
1. Learn English pronunciation (IPA) (to develop the habit of correct pronunciation from the start).
2. Listen for the first time and take note of any vocabulary you don’t understand. Then, translate those unknown words into your native language to comprehend the entire content of the audio.
3. Note down where the speaker links sounds so you can listen and mimic them.
4. Practice listening and shadowing the video until you can speak along with the video without needing to look at the script.
The Psychology of Advertising
Level B2
Have you ever wondered why you suddenly crave a burger after seeing a juicy one on TV?
Or why you feel the need to buy the latest phone just because everyone else seems to have it?
Today, let's dive into the fascinating world of advertising and explore how it plays tricks on
Advertising is all around us, on TV, on our phones, and even on the streets.
But why do some ads make us want to buy things we don't really need?
The answer lies in the psychology of advertising, which studies how people think and behave.
One common way ads work is by making us feel a certain emotion.
For example, an ad might show a happy family enjoying a new car.
This makes us think, if I buy this car, I will be happy too.
The ad is not just selling a car, it's selling happiness.
Another example is food commercials that show delicious meals.
They make us feel hungry and make us want to buy that food right away.
Another technique in advertising is using famous people, like actors or athletes,
to promote a product.
When we see someone we admire using a product, we might want to use it too.
For example, if a famous athlete drinks a certain energy drink,
we might think, if I drink this, I can be strong like them.
This is called the celebrity effect.
Ads also use colors and sounds to catch our attention.
Bright colors like red and yellow make us feel excited, while soft music makes us feel calm.
This is why ads for fast food often use red and yellow,
and ads for perfumes or luxury items use calm music and elegant colors.
These small details can make a big difference in how we feel about a product.
Sometimes, ads create a sense of urgency.
They might say, hurry, sale, and soon, or only a few left in stock.
This makes us feel like we need to act quickly, or we will miss out on something special.
This feeling is called fear of missing out, or FOMO,
and it makes us want to buy things even faster.
Ultimately, advertising uses psychology to shape our thoughts and decisions in powerful ways.
By evoking emotions, showcasing celebrities,
using colors and sounds, and creating urgency,
ads have a significant impact on what we choose to buy.
So, the next time you come across an ad, take a moment to consider how it's influencing you.
This awareness can help you make more informed and thoughtful choices
when it comes to spending your money.
Thank you for listening.