4 Rules for Scaling Content Production

In this video, I'm going to talk through the fundamental principles of producing a lot of content, bulk social media content as a small business, solo creator, etc. Now, my credibility being able to tell you that is that if you go to this YouTube channel and you look, I'm putting out 10, 20 plus videos a month. That's long form content that has to go through a lot of stages of approval, outlining, filming, editing, etc. And I'm not doing that with a big team. It is these principles I'm about to explain, which have let me actually increase margins and lower the size of the team over time while scaling the amounts, just the quantity of content that we put out at the same degree of quality. This is not going to be a video about little tips and tricks because you don't need them. You are going to get 95% of the utility that you will from these four kind of core principles. And if you do that, it's a superpower. 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So you can try it completely for free in the pin comment or this link on the screen, or use this code to get a discount. If you want to upgrade to a paid plan and that in mind, let's get back to the video. So I want to preface all of this by saying, this does depend on the type of content you make. There are different flows, whether you make shorts, whether you, for example, need a bunch of people to be in your shoots, whether it's just you sitting, talking to a camera, these specifics depend on the niche, but these principles will still apply. And the first one, and I cannot say this with more emphasis is track everything. I want every piece of content you make to be on a dashboard or a whiteboard or a notes app or somewhere. I want it to be broken down in stages. I want a unique number assigned to it. And then I want you to religiously track the shifts in the stage of those pieces of media, for example, scripting or Hey, we released it. I know that this does not feel like a super important thing. If you're making three videos a month, or if it's just you and you kind of track everything in your head, but ideally those things change, right? You're watching this video. You probably want to create content in bulk. Otherwise you wouldn't have clicked on it. And so either more people will come into the business or that three videos a month will become five and 10 and 20. And when that starts to be the case, you will be extremely thankful. You will rely on the fact that everything is tracked. So yes, it is high overhead initially, but it becomes lower overhead as the value that you derive from a system to track things gross. So you can vibe code solutions for it. You can use existing solutions. That's more a matter of you and your team and the kind of content and what feels best for you. But generally again, just, and I know a lot of you are going to watch that and you're not going to do it because I didn't do it when I wasn't making that much, but don't be me. I am the worst possible example to go off here because I only started these because I only started to do these things because I had to, and you have the opportunity to do them because it will benefit you. So that is principle number one. Now, number two is to break down the production stages of your content. And then if you can do those in bulk, now you don't want to do this in a way that impairs the quality of the content, obviously, but let's say that for example, in your kind of production pipeline that it starts with ideation, just coming up with ideas for content. Well, that right there is not something you should do one at a time. Every time you need to think of something to make, no, you should sit down on a Saturday for four hours. You should come up with 45 ideas on a document. And then you wake up the next day, you think about it some more. Now you have the 30 best out of that list of 45. And then you spend the next month making those 30 and pulling them into reality. So then take that concept and extrapolate it as much as you can across the entire production process. Same thing for outlining, or for scripting, or for shooting, or for sending, or for finding shoot locations, or getting actors, or whatever it is for what you do. Do it in bulk. Again, contingent on it not breaking what makes the content good. So just right there, if you track everything and then you do it in bulk, that alone with a similar degree of effort is just a world of difference in terms of the amount of stress you go through and just the amount you can get done. This third principle is the third of the three musketeers of the bunch, and that's just use AI. AI is a perfect use case for content creators, for anyone who makes content. Number one, because a lot of it is visual. Number two, because a lot of it is written out. It is formatted. It's a script. It's an outline. It is ideas. And so I've gone through this in other videos. I'm not going to do a deep dive into how exactly, right, the step-by-step processes for integrating AI into your workflows. But generally speaking, if you find yourself doing the same type of work on Google Documents, on Sheets, over email for content, that's something you can probably save a lot of time with with AI. And then editing is the other one, right? AI can do a lot of the editing nowadays. And not all of it, really good editors are still worth it, but really good editors themselves will save a lot of time with AI. And not really good editors are probably just or should be, at least, replaced by AI. So either way, AI can help you across the board. And I do say that generally, but in this case, I mean, especially for you in making content. Okay, principle number four, those were kind of the main three, the three legs of the stool. But the fourth is, I think, an important kind of operating principle. And what that is, is just attack the bottleneck religiously. Out of that whole stage we just described, for example, going from coming up with the ideas to outlining something that's rough to maybe finding locations for the shoot or starting to film and then editing and then covers and distribution, something in there takes the most amount of time. And if you can start to just compress the amount of time that the inhibitors require, then that's how you and the aggregate can most easily kind of compress those timelines. Because even if you make these amazing improvements, or you automate or you delegate something which actually isn't holding off any of the videos or the content that you're making, then that's just effort that's wasted compared to really just drill into the things that take the most amount of time or effort or money. So that's really what I want to get across. I guess just a thought that's coming to my head now is I do want to wrap all of that inside of that bubble of keep the big thing, the big thing, like whatever it is that you do for your content and whatever form it is on whatever platform that makes it special and that people want it for don't let anything related to the idea of quantity get rid of that. Because if you lose that, people won't watch you. It's all for nothing, right? Quantity has to be within that bubble of quality. But my guys, I wish you a good day and good luck in making more content. And as usual, I will see you in the next one. Cheers.