Claude + Canva Just Changed Content Creation Forever!

This is the ultimate tutorial to learn how to use Canva combined with Claude to power your entire marketing team. By the end of this tutorial, you will learn how to save 15 hours per week creating visual assets for your marketing team and for your social media posts. For example, you'll be able to programmatically within Claude create infographics like this, Instagram carousels like this, Instagram carousels using your own assets like for your own photos and videos, and event promo posters like this, all within Claude and using the new Canva connector. By the way, my name is Sabrina Romanoff. I've gotten millions of views on social media and I teach AI to millions of people for free. So hit like, hit subscribe and hit the notification bell so you don't miss my next training. So the very first thing we're going to do is make sure we have our accounts set up. So if you haven't yet signed up for a Claude.ai account, we're just going to use the website. You don't need Claude cowork, you don't need Claude desktop, and you certainly don't need Claude code for this. We're just going to stick to Claude.ai, the website. So sign up for your account. And then we're also going to use Canva.com. So sign up for an account if you haven't already. Many features will still work with a free Canva account. So you don't necessarily need to upgrade to a paid account just yet if you don't want to. Now the next step is we're going to install the Canva connector within Claude. Go ahead and in the bottom left corner, click your name, click settings, and then click connectors. The way to think about a connector is it allows AI tools like Claude to use the apps that you use every single day. For example, this Gmail connector allows Claude to read your emails and even write draft emails. This Google Calendar connector allows Claude to read your calendar and it can even update calendar events. It can create new calendar events. So what we're going to do here is connect Canva. Click browse connectors in the top right corner, search Canva, click the plus button, and now it's going to ask to connect to your Canva account. Click allow. Great, and if it works you should see Canva here. A lot of people do ask me for permission, so I just want to point out where you can see what permissions Canva has. So click configure, okay, and basically this shows you all the different things you can do with Canva and also the permission associated with each one. So this check mark means always allow, so this means Canva will always be able to do things like searching through designs without asking you for permission every single time. Now you can change this. You can change this from always allow to needs approval if you want Canva to ask for your approval, for example, before editing a design. Okay, now that we have Canva connected, let's go and start a new chat. And what we're going to do first is what I call a product tour prompt. I like to do this with every new AI tool or connector that I'm playing around with and it basically asks Claude to understand everything about the connector and explain in simple terms what are all the things we can do. So take a screenshot of this and drop it into Claude. Okay, so this is really really handy because we have a formatted table here describing what is the feature in Canva connector and what's a sample prompt we can use to try it out and does it require a paid plan or is it available on the free plan. So clearly there are a lot of different features that you can take advantage of with a new Canva connector. We're not going to get through the majority of these today. I'm going to be primarily focused on creating new designs from scratch or from using existing templates, which is the main reason people use Canva, so that's why we're going to focus on it today. So we've wrapped up installing the Canva connector and a simple product tour where you can see all of the different features. Now the very first thing we're going to do is make a poster using the new Canva connector and we're going to make it from a new design, so we're not going to start with an existing Canva template. So let's say create a poster about my thing, blowtato sale. So for our very first design we're going to ask Canva to create a poster about my upcoming blowtato.com sale in the next 48 hours where you get 50% off your first month and you see these four cards here. This is because Canva is going to show you four distinct visual designs and you get to choose which one you like the most and it's going to run with that one. And you can give feedback, like if you don't like certain colors, you don't like the fonts, you don't like the font size, if you want to change some of the text, you can provide all of that feedback right here within Claude and Canva will understand it and update the design accordingly. This is what makes this integration so powerful because you can now just talk to Claude, talk to AI like you normally do, without having to fiddle around dragging and dropping different layers and different assets within Canva manually. So here are the four design variations. I personally like number two actually. So you can see the instructions Claude saying pick your favorite, one, two, three, or four. Once saved I can also edit any text colors or details and Claude can even export it as png or pdf so that it's social media ready. So let's say my favorite is number two, however I want to replace the text get started now with a proof point like zero to 2.3 million followers solo, something like that. My point here I'm trying to illustrate is you can have this back and forth conversation with Claude in order to update the design. Like I could have asked to change the color red like it's a little bright, I could have asked to tone it down a little bit, you can ask to replace the text, replace different details, you can actually even upload your own images here. We're going to get to that in a bit but it's really cool because you can just do all of this within Claude and it's going to update the Canva design. Everything's going to be saved to your Canva account, okay, so you don't lose it just because you ended the Claude conversation. When Claude asks you to save it to your account I'm just going to say yes and then we're going to be able to open it and preview it within Canva directly. Okay here's the direct link to open it in Canva. Okay go ahead and click that and here's our design with the updated text. Remember I asked Claude to change this text to have a proof point zero to 2.3 million followers and this looks really really good for an event promo flyer. So just to recap we talked about use case number one creating a simple poster and we did it using a new design. Notice how we didn't give Canva any pointers or design decisions or design templates. What we're going to do next is I'm going to show you another option which I also really really love. It allows you to choose one of the many amazing templates Canva already offers and we're going to start with that template. Okay so in canva.com if you're not familiar with it click home on the left sidebar click templates on the left sidebar and this allows you to browse thousands and thousands of amazing high quality templates in Canva. Let's search for flyer. Okay you can see all the different flyers here and basically just choose one that stands out to you that you actually like and we're going to use that one moving forward. So choose a template you like. I actually kind of like this one over here. I do not know what it says but it looks super cute. Click customize this template on the bottom right corner and this will clone the template to your account so now you can make any changes you want. And here's the prompt we're going to use. Analyze the following Canva template especially the number of words per section. Replace this with the link to the Canva template that you just cloned. Then ask me questions to replace the text with my information roughly following the number of words per section. Now the reason this part is important is because you have like different defined sections of text like this one like this one over here and if you were to replace this with like five sentence paragraph it just wouldn't look good like it kind of ruins the point of the design. The purpose of this prompt is we have Claude first analyze the template make a plan for roughly how many words per each section and then ask us what should be our information to populate the template. Okay so go ahead and copy paste this or take a screenshot of this. I'm going to drop it into Claude and then grab the url. Okay so grab this url replace it here and then hit enter. Now Claude is analyzing the templates it's going section by section it's looking at the current text how many words is it what is the role of this section and now Claude is asking me clarifying questions like what information do I want to put in the poster. Now you don't have to do it this way where Claude interviews you if you already know all the information you want to put in the poster you can just dump it into Claude and be like hey use this information. If you have a website or a blog post you can also dump that into Claude and be like use the information from my website. Oh that's funny I actually am hiring. So I'll say we are hiring and then the role is senior software engineer. Benefits are yeah 100% remotes 10k USD per month in Europe which is like a very competitive salary. And then the CTA I think it's hiring at blotato.com. So now Claude and Canva are going to work together to take the information the context that I fed in and create a updated version of this flyer but with my information. Save it to my Canva account and the cool part here is now we can leverage the amazingly human design templates from the community right instead of hoping Canva will generate a new design from scratch that we'll like we can take our time to just browse all of these templates select the ones that we really like and then we can reuse those like we can just swap out the text swap out the imagery to make a fresh post every single time. So go ahead and click open in Canva okay and here's our poster we are hiring senior software engineer 100% remote 10k USD per month in Europe. So now we've covered creating a new design from scratch versus editing an existing template within Canva. Now I know many people want to know can this make carousels for Instagram for Facebook slideshows for TikTok LinkedIn carousels and the answer is absolutely yes. Now I just put Instagram carousels here but the visuals we create can absolutely be posted as Facebook carousels LinkedIn carousels and TikTok slideshows. And what we're going to do for this is start with an existing template because Canva has lots of really nice existing carousel templates. Okay so search carousel here we're going to choose this template here number three. I like this one because it has photos in the background and the next use case I'm going to show you is how to swap this out with your own photos. Okay so go ahead and click this template click customize this template it's going to clone it to your account and we're going to use this prompt for the Instagram carousel. It's very similar to the previous prompt it's just a little bit more planning because we have now multiple slides and we kind of want to approve each slides copy before we create it. So go ahead and take a screenshot of this. Okay just like before you're going to replace the URL with our carousel. Now I'm going to modify this template and put in my topic. My topic is nature heals founders. Okay and here is Claude's analysis of the carousels each text section here's the new plan provide feedback at this point right if you want to change any of the text and then let's say save it to our Canva account. Okay and now click open in Canva so we can check it out. Okay so for burned out builders nature heals founders I'm going to go on a hike after filming this video so this is top of mind. Okay awesome so we have changed all of the copy in this carousel so that's awesome but what if we want to change the photos too like I don't know who this lady is like I want to use my own photo and really cool it's super easy to do that with Claude. Okay so click this plus button click add files or photos and then I'm just going to throw in two vertical photos from my hike the other day this one and I think this one I'm actually not sure what will happen if I throw in a horizontal photo but let's just try it out. Okay so let's say swap the background photos with these three to match the topic now I'm going to use Votato to upload the photos so Canva can use them now this second line is really important because sometimes Claude gets confused like how do I pass this photo over to Canva to use the nice thing is my app Votato makes this super easy I'm going to cover this a little bit later in the video just because there is a process to set it up but thankfully it's super simple and once you set it up you can do really nice things like this like make it easy to upload your own photos videos and assets if you haven't set up Votato yet and this obviously won't work Claude will try different workarounds and you may run into issues just a warning so but after you install Votato stuff like this becomes super super easy to do and by the way if you're new to using AI I highly recommend reading through what Claude is actually thinking here like it's explaining to exactly what it's doing I'll use photo one for slides one to two photo two for slides either four etc now it's swapping all of the backgrounds and now it's saving it to Canva okay okay and now it's done so click the open in Canva link okay so now we see the Instagram carousel and you can see now it's using my first photo right so nature heals founders and then here's a picture of me on a recent hike just a few days ago and then this is another picture that I also uploaded it was not able to handle that horizontal photo that I was just testing out so that's good to know so just make sure your photo dimensions roughly match the photo slot so if the photo slot was a square just be mindful of that here the photo slot is the vertical background right so Canva is going to prefer a photo that actually fits that profile so now we just talked about cloning a Canva template in order to make an Instagram carousel we used Claude to customize the content in that carousel and we uploaded our own photos to be used within the carousel so now you can see we're building upon all the different building blocks that are available in Canva and Claude and getting to more complex use cases at the end of the video I'm going to talk about how do you automate posting this to social media to multiple platforms within Claude the last use case I wanted to show you is creating an infographic so again we're going to go to home in Canva click templates and then search infographic okay so find the template that you like okay here and then click customize this template again this clones it to your account so now you can make changes so we're going to use a similar prompt as before but I'm going to tweak it so that it just uses information that's already on my website so replace the text with information from my website so I'm showing like a couple different variations here for the very first use case we had Claude interview us and ask us hey what is the content you want to put in this template in the second use case we had Claude plan it out just based on a simple topic and in this use case we are giving our website to Claude so we can analyze it and then create a plan for how to update the information in this infographic okay so it's analyzing the templates now it's creating the contents plan based on all of the stuff that's already on my website and it now it is creating the infographic within Canva so the logo that you see here is the tool that's being used so this means Claude is calling the Canva tool right now okay now we have our infographic live in Canva click open in Canva so we can check it out and boom this is all stuff from Blotato viral templates AI writer repurpose this looks really good actually okay that's great and then one thing I want to point out here this is another option let's say it messed something up or you just want to make some slight tweaks some slight edits to get the design to perfection so for example here I don't love like this font and how it makes one million look so I'm just going to edit this real quick so it says one million spelled out now Canva automatically saves everything and this is all synced so I can make an edit here in Canva my final edits here in Canva and then I can go back to Claude and say hey it's ready to go now post it to social media now before I demo that we have to just set that up and I built my own app to help me do this I personally use Claude with Blotato in order to distribute tons of content each week completely solo okay the only caveat here is to use the API it does require a paid plan of $29 per month this is because it helps filter out spammers which the social platforms don't like but if you're unhappy for any reason you can get a full refund no questions asked okay so I just make it super easy so once you sign up go to settings in the bottom left corner okay this is where you connect all of your social accounts and on the lowest tier plan you can connect up to 20 social accounts on any platform so you could connect 20 Instagram accounts or 20 Facebook accounts or 20 LinkedIn accounts okay so go ahead and do that the last step is to connect Blotato to Claude just like we connected Canva to Claude so go to settings okay click connectors just like before and the only difference is we're going to have to add a custom connector okay so click add custom connector call it Blotato and then you want to type this into the url mcp.blotato.com slash mcp go ahead and click add then it's going to show up here and there will be a button that says connect so go ahead and click that and just like when we connected Canva it's going to redirect you to an authorization page and you should be good to go okay so now let's go back to our chat and then let's just tell Claude like I made some final tweaks in Canva it's ready to go let's say write a caption then post to Facebook and Instagram right now now what's really cool with Blotato is you can have Claude manage your entire content calendar that means it can publish posts right now it can schedule posts in the future you can even set up calendar slots like if you go to calendar weekly schedule basically you can see all of the different time slots where you can post for these social accounts so what you can do is like use Claude and Canva to make content and then just schedule it out onto the queue so if you sit down to batch content for the day you set up this queue and it'll just like schedule everything out to the time slots where it's supposed to be if Claude runs into any issues like exporting jpegs or just exporting any visuals this is the simple solution to it all you have to do is push back on Claude and say export from Canva and then pass the Canva export domain urls directly to Blotato to post Claude will know what to do with this information okay so you need to do this if you start seeing errors or complaints from Claude that the Canva export domain is not in my network etc etc it's like a very scary sounding error message but there's a very simple fix similarly if Claude gets confused that it has to upload assets to Canva again you can just say use Blotato to upload my photos or videos so Canva can use them okay these are the two most common errors people get stuck on okay but the solution is actually very simple once Claude does it once then you can say hey Claude remember to do this in the future whenever I'm posting to social media that way you don't have to repeat yourself again and again so here's an example where Claude is getting confused about how do I like grab this Canva export url and get it to social media right so here Canva export domain blocked by the network so again if you see something like this just stop Claude thinking in some cases it'll eventually figure it out but let's just make it really easy for Claude and tell it exactly what to do now it says great idea okay yes so basically all that's happening here is Canva already has exported urls we're just going to take those urls pass it directly to Blotato because Blotato knows what to do with it it's going to post it to social media and you don't have to worry about converting it or permissions or anything like that so now the Facebook post is live Instagram initially rejected the first post because of the aspect ratio but really cool Canva and Claude were able to work together to export a square crop for Instagram so I probably shouldn't have posted this really long infographic to Instagram maybe I should have done this carousel as an example instead but yeah hopefully you get the idea let's check Facebook to see if it posted and here Blotato actually returns the exact post urls okay so you can click view post click view post here to get it here is the infographic on Facebook okay and then I'm going to refresh my Instagram right now and here is the infographic for Instagram which actually did work at this awkward aspect ratio but still really cool and you can see it was posted 28 seconds ago so just to recap we've created a simple poster starting with a new design we also tried it starting from an existing Canva template we've also made Instagram carousels we uploaded our own photos to be included in the Instagram carousel so using your own media we also created an infographic just using information already available in our website and I showed you how to make final tweaks to the infographic before exporting it to social media everything is synced that's the beautiful part you can have Claude make changes you can go into Canva manually and make tiny tiny tweaks and everything is synced and then I showed you how to automate posting to social media platforms now I showed you Facebook and Instagram but with Blotato you can also post to LinkedIn, Threads, Blue Sky, Twitter even TikTok slideshows etc you can even post Instagram stories, Facebook stories, Instagram trial reels so just really really powerful because you can have Claude schedule everything out publish everything from within Claude you don't even have to go anywhere else now the last thing I'll talk about I saved this for last because it requires a premium Canva subscription okay so you won't have access to this if you're on a free Canva account but it is a really powerful feature so I at least wanted to talk about it so let's go back to Canva and on the left sidebar there's a button that says brand notice it has this crown icon which means it requires a paid plan and this is where you can input your brand guidelines so we're just going to start off with simple ones so for example here I'm going to add my Blotato logo boom a little blurry but we'll still use it and then these are my color themes so it actually just imported this from the Blotato logo I don't love it I like my original color palette of like bright orange bright pink these are the fonts in my theme if you want to change this for example I can click that let's say I just want a different cool font like this is pretty cool okay click save okay so now these is my fonts brand kits and there's a lot of other stuff you can add here guys brand voice your photos your graphics charts guidelines is really in depth so I'm not I'm not going to fill this out but certainly highly recommend you take the time to so brand guidelines purpose about the brand mission vision logo primary logo secondary you don't need to do all of this if this is your first time okay so I'm just starting with logo colors and fonts just to keep it super super simple okay so now let's go back to Claude and say use my brand kit to create an Instagram image post and include my logo somewhere I'll let Claude and Canva figure out where to include my logo but this is really cool because Canva has access to your brand kits you can have multiple brand kits by the way if you have multiple clients you just specify which brand kit you want Canva to now it says it's got my brand kit now it's generating the Instagram post and I'll ask Canva to include my logo and brand colors and fonts now remember the first example when we generate something from scratch instead of a Canva template Canva is going to give us multiple design options for design options then we choose the design direction we like best and then we tell Claude and Canva it's like oh edit this copy maybe change the fonts maybe change the colors any other edits that you want to make I do like two okay so I'm gonna say use two but use more of my brand colors like the accents so I can I can tell it is using my brand kit because of the fonts that it's using so if you look at this number two like this font and stuff and this really dark blue background is this color however I do want it to use more of my accent colors orange and pink so I'm just going to give that feedback to Claude and Canva and hopefully it listens to it by the way another quick thing I'll point out is you can actually open any of these variations in Canva right so click open in Canva here and it will take you straight to it so overall I just love how streamlined and how well integrated the Canva connector is within Claude like it's a quite a thoughtful user experience so okay so I actually really like this fourth one here and you can see it's using more of my brand colors so like this gradients from orange to pink right these are my two brand colors here right so this one's pretty cool so I'm going to open this in Canva and then you can see like this particular kind of comic book like fonts if I go to my brand kit fonts that those are my fonts for the title and subheading so you can see how it's using the brand kit there okay so just to recap we covered Claude and Canva how to set everything up how to generate new designs how to use templates for your designs how to make final tweaks and edits before finalizing and exporting to social media how to actually publish to social media schedule to social media and how to create a Canva brand kit that Claude can also use to make on-brand designs at scale if you enjoyed this video hit like 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