Modern Gentleman's 5 Rules of Grooming Gentlemen's Collective

We live in a crazy world where men are going to ridiculous lengths to try and enhance their looks. But a gentleman doesn't follow trends, he walks the timeless path. At The Gentleman's Collective, we have distilled the foundations of masculine self-maintenance into five rules of grooming every gentleman should follow. Nothing can compensate for poor oral hygiene. A gentleman's routine needs three steps, brushing, flossing, and mouthwash. I recommend an electric toothbrush and a whitening toothpaste for maximum results. Fresh breath and a bright smile are the cornerstones of confidence. Generally, I believe that if your grandfather didn't do it, you don't need it either. But one exception I'd make to that rule is skincare. There's no need to go overboard, but wash your face in the morning and the evening with a dedicated face wash such as this one from Tiege Hanley. Keep your skin hydrated with a moisturizer, especially one that contains SPF. The art of a great shave can be the highlight of your morning routine, but most men dread taking a razor to their face. With the right tools and products, you can rediscover this important masculine ritual. Apply a high-quality shave cream with a badger hair brush to soften the hairs and prepare the skin. Then, use a double-edged safety razor. It's easier to use than a straight razor and much kinder to your skin and your wallet than a multi-blade cartridge. Nothing frames the face better than a well-crafted hairstyle. If your barber is doing their job properly, one product or a maximum of two is all a man needs. Don't be afraid to use a little heat if you want more volume, and use your comb to tell your hair who is boss. Fragrance is the finishing touch. It should be an afterthought, not the main attraction. That said, I've met many men who spent thousands on their fragrance collections, and I can never smell them. I apply my fragrance liberally to the pressure points on my wrists and neck. If you choose a sophisticated scent, nobody is going to complain you're wearing too much.