Today, Blancpain debuts new Villeret Ultraplate models in a new 38mm size – one of which hosts the collection's first-ever salmon dial. The Villeret has always been Blancpain's quietest flex. No oversized case demanding your attention. No complication crammed in to justify the price. Just ultra-thin, impeccably finished, and utterly sure of itself. And now, in 38mm, it's available to more wrists than ever.
Here's why size matters. The Villeret Ultraplate at 40mm was already a masterclass in restraint. At 38mm, it becomes something else entirely: genuinely wearable for more wrists, more wardrobes, more occasions. This is Blancpain understanding that the right size isn't a trend — it's a service.
The headline new reference pairs a sunburst salmon dial — a first for the entire Villeret collection — with black-treated 18ct gold Roman numerals and an anthracite nubuck strap. Salmon in 2026 is having a moment, but Villeret isn't chasing it. This dial shifts between copper, rose, and gold depending on the light. It's a mood, not a marketing move.
Then there's the boutique-exclusive. Steel case, solid yellow gold numerals, gold-toned opaline dial, olive-green nubuck strap. Steel and gold done with enough tension between the two that it doesn't read as safe — it reads as considered. The kind of watch a serious collector spots across the room first.
Both references carry the manufacture calibre 1150 — silicon hairspring, 100-hour power reserve, open-worked oscillating weight visible through the sapphire caseback. Haute Horlogerie finishing throughout. At just 8.35mm thick, it disappears under a shirt cuff in the best possible way.
The aesthetic updates introduced across Villeret last autumn carry over too: solid 18ct gold Roman numerals with satin-finished tops and polished bevels, the JB monogram replacing the traditional XII, and slender Super-LumiNova hands for low-light readability. Every detail resized and rebalanced for the smaller case. Nothing arbitrary. Nothing wasted.
Blancpain's Villeret story starts in 1983 — when the rest of Swiss watchmaking was pivoting to quartz, they went the other way. That conviction never left. The 38mm chapter is its most logical, most confident extension yet.
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Today Blancpain unveils a new 38mm variant of its modern Villeroy Ultraplot.
These days, such a headline may not command the same instant intrigue as a new 50 Fathoms
might, but the Villeroy line, especially at a time when people are finally waking up to
the allure of neo-vintage Blancpain, deserves your attention.
We're going to get hands on with the new pieces, but first, I want to make a quick-ish
Woulda, coulda, shoulda.
It's always interesting to look back and think about how you would have built your
collection differently.
The watches you are fortunate to now have, the ones that got away, but you only realize
now that they really, really did get away.
Though today perhaps Blancpain is most known as the watchmaker behind the 50 Fathoms, when
the brand was brought back by Jacques Piguet and Jean-Claude Biver in 1983, it was classic
dressy watches and an anti-courts campaign of sorts that Biver not only resurrected Blancpain,
but also a broader interest in mechanical complications.
The pair resurrected Blancpain with what is known as the Six Masterpieces, a collection
that rolled out over the course of a decade or so that boasted complications like a split
seconds chronograph or minute repeater, and they were remarkably slim and compact thanks
to Frédéric Piguet calibers in their arsenal.
Now, Frédéric Piguet movements were, and still are, highly celebrated movements, so
strong that brands like Vacheron Constantin and Audemars Piguet relied on F.P.G. Abauches
for many of their bestsellers up until just years ago.
And for the record, Frédéric Piguet later became known as Manufacturer Blancpain.
So this DNA lives on even today.
But look, back to this founding series of watches, Blancpain's minute repeater watch
has long been on my radar, and if you knew what such a complex watch was once listed
for 10 or even 5 years ago, you would pull your hair out thinking, how did I not know
about this?
At a time when anything below 38mm or maybe even 40mm was really largely dismissed, pieces
like the Blancpain minute repeater, highly complex and highly limited, were criminally
undervalued on the secondary market because they were just 34mm watches.
So it was, at least then, somewhat within my reach.
An irresponsible amount of money for someone like me to spend, but not impossible to make
happen.
I don't have an elaborate explanation here, but for whatever reason, it must not have
felt like the right time or place in my mind for me to reach for one, but now knowing that
the repetition minutes is going for multiples more than what it once was, though still a
great deal for a minute repeater made by a respected watchmaker, and one I have since
learned has a case made by the legendary Jean-Pierre Haugmann that only further adds to the allure,
it is one of the horological hauntings of my collecting journey, for sure.
Though complications were at the forefront of the six masterpieces, a time-only model
was also produced, and it is looking at this original model that I suspect a lightbulb,
if it hadn't already, has gone off in your mind.
The Villaret that we have today is the direct descendant and throughline to these early
models that brought Blancpain back from the dead, so the Villaret line is anything but
just some afterthought or a brand just ticking off its dress watch box, it is the line that
walked so that the 50 Fathoms could eventually run.
Thanks for enduring my previously on Blancpain recap of sorts, I felt the contextual detour
was important, but now let's get into the new watches.
The new Villaret Ultra Pot models debuting today notably bring a 38mm case into the fold,
coming down from 40mm and presenting a size that in today's marketplace is likely what
a 34mm case was to the market back in the 80s and early 90s, a Goldilocks or just slightly
below Goldilocks size.
With more and more watch buyers embracing smaller cases again, though there is still
ample demand for larger watches, I think having a 38mm size is a wise move, particularly in
the dress watch category.
At 8.35mm thick and 43.35mm lug to lug, the fully polished cases, whether in steel or
18k red gold, wear with a classic sense of elegance and refinement.
Thanks to the short lugs of the case, or more accurately, the fact that the lugs feel shorter
due to starting from underneath the bezel, the watch in some respects feels like it wears
more like a 36mm or 37mm watch, but the thinner bezel and larger dial counters this a little,
making the watch have a larger presence.
So an interesting offsetting design scheme that ensures the watch does not overwhelm
the wrist nor feel too tiny for all you macho men out there.
Look, I cannot speak for you, the viewer, but for me, these dimensions are very much
my ideal set when it comes to a dress watch.
Expanding upon the Golden Hour Villeret watches that debuted back in October, Blancpain is
kickstarting the 38mm range with two dial variants.
The first is a sunburst salmon dial that is definitely better late than never.
Salmon dials were once what Tiffany blue dials are today, and though we're not in a market
where salmon dials are at their peak, they are still very much in demand or coveted by
collectors.
The usage of salmon as a dial tone is notably a first for the Villeret line, and now that
it's here, I cannot help but think what took so long because I think it looks fantastic
The second is more in line with the roots of the Villeret collection, a gold-toned opaline
dial that is more understated and less reflective than the sunburst salmon dial.
Both dials have a perfectly color-matched date complication that blends seamlessly into
the broader dial, case color-matched 18k gold hands and applied Roman hour indices, and
hours and minutes hands filled with superluminova, a modern compromise.
To be clear, the salmon dial is only available in a steel case, however the gold-toned opaline
dial, though we only have the 18k red gold variant in hand, is also available in steel
with color-matched hands and indices, and in a boutique-exclusive model that has case-contrasting
18k yellow gold hands and indices.
Each reference within the new Blancpain Villeret Ultra Pot 38mm collection is paired with a
nubuck leather strap with the salmon dial variant in steel paired with an anthracite
strap, the steel gold-toned opaline dial variant with a beige leather strap, the steel boutique-exclusive
with an olive green leather strap, and the 18k red gold version with a honey brown leather
strap.
These straps are embossed with a crocodile-like pattern, and all of them utilize a case-matching
folding clasp that, like the strap itself, leverages a tool-free interchangeable system
should you wish to explore and swap for other straps for your watch.
Exhibited inside the watch is the in-house Blancpain Caliber 1150.
The slim automatic movement, just 3.25mm thick, may seem dainty and pretty with its well-performed
variety of finishes to its bridges and openwork rotor, but in a manufactured Blancpain twist
and flex, the 3Hz movement boasts 100 hours of power reserve and a silicon hairspring
to better resist against magnetism.
How many dress watches, especially slim 38mm dresses, can you think of that have this level
of endurance?
And to be clear, this 1150 movement is the same movement that's inside the 38mm Fifty
Fathoms Automatique, so this is a robust movement.
Like I said before, these days the Fifty Fathoms is, and will likely continue to be, the main
attraction of Blancpain's catalog.
The Villeroy line and this new Villeroy Ultraplot 38mm range, however, is the in-the-know option
that delivers excellent proportions, a refined, elegant aesthetic for those who want a dress
watch that hides in plain sight, and a strong movement that looks nice, performs well, and
has an endurance that far surpasses the majority of its competitors.
At $12,700 in stainless steel and $26,100 in 18k red gold, the Blancpain Villeroy Ultraplot
38mm, particularly in steel, is well-priced in my book.
I mean, well-priced is a phrase I'm starting to say less and less as brands are trending
with their retail prices upwards, but I really think for, like I said, particularly the steel
model at just under $13,000 for a dress watch with true pedigree and heritage, and coming
from a brand like Blancpain, that's kind of hard to beat.
But let me know what your thoughts are of this new Villeroy Ultraplot collection in
the comments below, and which dial would you go for?
Would you go for the sunburst salmon, or would you go a little bit more understated with
the gold-toned opaline?
I gotta be honest, as much as I do like salmon, I think that creamy ivory look of the gold-toned
opaline is probably a bit more my jam, but I'm curious to know your thoughts.
The Blancpain Villeroy Ultraplot 38mm collection is available now for purchase, priced at $12,700
in stainless steel and $26,100 in 18k red gold.
Thanks so much for watching, be sure to subscribe to the Time and Tide channel for all the latest
watch news, reviews, and content, and as always, I'll see you on the next one.