The TRUTH About Israel's Failed PR Campaign and How Efforts Undermine the Cause, w/ Alex Bruesewitz

WAN NEWS
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Jul 18, 2026
Megyn Kelly is joined by Alex Bruesewitz, political advisor to President Trump, to discuss why the Israeli influencer campaign is failing in America, the way these efforts undermine the cause of supporting Israel, the "PR disaster" of some of Israel's biggest spokespeople, and more.
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Video Summary
AI GeneratedThe speaker discusses the influence of the Israeli government on American politics and social media, specifically through paid influencer campaigns. He reflects on his relationship with the late Charlie Kirk, the targeting of critics by coordinated digital campaigns, and his refusal to accept foreign money for PR work, arguing that current pro-Israel strategies are alienating young conservatives.
It's interesting that Brad Parscale called you because Brad Parscale has my number and we've
been in touch via text and otherwise for years. In fact, the last contact we had was in September,
right after Charlie died, when he reached out to me. This is right around, I believe,
when he signed his deal with Israel to go do Israel's bidding in American politics and he
wanted to catch up. It didn't happen. Shortly thereafter, it was September 16th, I aired on
this program in the wake of Charlie's death, the fact that because there were questions about
whether Israel could possibly have had anything to do with Charlie's death. I wasn't weighing in
but I was weighing in on something that was immediately being debated, which is whether
Charlie was drifting from the pro-Israeli cause. I did have information on that because Charlie and
I had spoken on August 6th, so now we're September 16th. He's been killed six days earlier and I
played part of our interview in that show. This is right after Brad had just reached out to me.
Some of those influencers immediately started attacking me. Suddenly, I was otherized simply
because I wanted to set the record straight on where Charlie was. I knew all of that,
not from some secret gleaning of Charlie's mind, but because he was on camera with me saying it.
I felt I owed it to him to replay for the audience what he actually felt because it was right there
in his own words. From that point forward, this same cabal has been literally trying to destroy
me in this show and they have failed. They have utterly failed. That is not a figment of your
imagination. I want to make that clear. You have absolutely been the target of a well-coordinated
online digital campaign. That is not particularly fun. I think that a lot of these people,
they also don't have the president's best interests at heart. I think a lot of their
attacks on you have maybe even pushed you away from the president more. Those attacks aren't
coming from our apparatus or our operation. There's been calls on me to disavow people
like you or Tucker. I told Tucker to his face where I disagree with him because I have personal
relationships with people. If I have a personal relationship with someone, I'm not going to
take to social media and call them out online. I said the same thing about Laura Loomer on Tucker's
podcast. Then Laura Loomer decided to attack me. I anticipate that she'll attack me over
me appearing on you. I'm probably not going to say that again about Loomer. Lesson learned.
But I still like her. I think that she has a role to play in our movement.
But I have that philosophy where if I know someone in person, I'm not going to attack
them on social media. You have been the target of one of these attacks. Tucker's been
the target of these attacks. I met Charlie when I was 17 growing up in rural Wisconsin.
He was growing up in the Chicago suburbs. I ended up starting a Turning Point USA chapter
on my high school campus. Charlie sent me a box of buttons that said big government sucks.
He sent me a bunch of mini constitutions. To be honest, I was a little too lazy to
really dive deep in it. But it was really at the infancy of what Charlie was doing
with Turning Point USA. I've known Charlie for a long time. I've attended events with Charlie
where the Prime Minister of Israel's son spoke at the Museum of the Bible in 2018 and 2019.
Charlie used to be a major defender of the pro-Israel cause. And I wouldn't say that
Charlie became anti-Israel. But I believe that Charlie had his finger on the pulse of
the MAGA movement, perhaps better than anybody. And he really understood where young people were
perhaps better than anybody. And he was picking up on the concerns that young people had with
Israeli influence in our political system. And he was raising awareness about it.
And I actually had dinner with Charlie four days before he was assassinated.
And one of the topics of dinner actually happened to be around foreign influence.
And we were actually talking with a Korean woman who was upset because America doesn't care about
everyday Korean issues. And Charlie kind of riffed. He's like, well, that's because Korea
doesn't have a lobby. And I was like, that's a fascinating point. And he's like, Israel,
for example, has a great and effective lobby. And Korea should potentially, if they're concerned
about that, why don't you emulate that? And so Charlie understood the strength of the Israeli
lobby. But he also understood that they were becoming a bit more unpopular with young people
in our country for certain reasons. And I don't believe Charlie was anti-Semitic. I don't believe
that Charlie had any hate in his heart for Israel, but he saw where it was going. I consider myself
an ally of Israel. I support, I've supported their country for as long as I've been in politics.
And I still support their country today. I just don't support certain actions of their government.
And one of the actions that I don't support is the attempts to influence American discourse
online and through even text messaging. And so I shared that with Brad. I don't particularly
like far contracts. I don't take any foreign money. I think that foreign money should be
out of politics permanently. And I'm aware that Israel has been trying to run influencer campaigns
on social media since at least June of 2025 because somebody connected to the Israeli government
personally texted me, the president's social media guy, asking if I would help them do a
social network strategy related to Iran. And I said, with all due respect,
I can't get involved with this one because I don't do foreign work.
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of mind. Again, text MK to 989898 today. Correct me if I'm wrong, but it was three
months after that that Brad Parscale signed his deal with the Israelis, giving him $45 million
a year, according to the Wall Street Journal. Correct. Correct. But also around that time,
a group called Project Esther came out and they were paying influencers northwards of $7,000 per
post. No, no, no. I was universally mocked for saying that on this show. This same group was
out there mocking me at every turn saying I made that up out of whole cloth. You're telling me
Project Esther was real. It's real. And I wouldn't be shocked if some form of it is still alive
today. And that was not run through Brad's firm. Yeah, no, that's separate. That's separate.
And so I would not be shocked if that program is still running in some capacity or other programs.
The Wall Street Journal said that Israel has designated hundreds of millions of dollars
to help shape American public opinion related to the war and related to
improving their image in the United States with. And just to be clear,
just so the audience understands when we were talking about American public opinion,
if you are a conservative who is over the age of 50, we mean you. That's who we're talking about.
They have lost everyone else. The last group that supports Israel in America are conservatives over
50. And the support among that group is waning, too. They've lost some. Now, it's not. What is
it? Maybe 70 30 issue with that group. I'll have to go back and check the latest polls.
But that's who they're now targeting. That you are the target. And so if you've received positive
messages about Israel or, you know, attacking, it could be me. It could be Tucker could be any
whatever. There is a high likelihood that Israel, its influencers or its paid advocates are behind
these attempts to manipulate your opinion because they can't lose you. They can't lose you.
You're right. And I think that's I think that's terrible. I'm an ally of Israel. I want to see
America have a great and strong relationship with Israel for many years to come. I don't
want to see us having issues. I think America needs more allies, not less allies. And as you
mentioned earlier, in certain times they don't behave like allies, which is unfortunate.
But I actually spoke at the Jerusalem Post conference at the beginning of June
with that same exact message. I said, you know, I'm appalled by the rise of anti-Semitic attacks
as an ally of Israel. You know, I'm troubled by the reports that Republicans under the age of
30 have really broken from the nation of Israel. And I actually said the reason why isn't because
of podcasters like you, Megan or Tucker. And yes, you guys can be quite critical and, you know,
aggressive. But I don't think you guys are the reason necessarily that people are moving away.
I think some of their biggest advocates in America do more harm for them than good.
I think the influencer operation that they have engaged in, where all of these people move as
a unit and attack anyone who's remotely critical of the nation of Israel as anti-Semitic has done
them a tremendous disservice. I think mouthpieces like Mark Levin, who is not particularly an
appealing salesperson to young men in America, when he opens his mouth as an advocate and champion
of Israel, does he hurt the cause or help the cause? I think he hurts the cause. Same with
people like Ted Cruz. I specifically referenced Ted Cruz in my speech at the Jerusalem post
conference. I said, when people like Ted Cruz do a podcast interview with the Christian Broadcasting
Network and he says, quote for quote, the words, the term Christ is king is anti-Semitic. Is that
going to make people more aligned with the cause of Israel or against it? Of course, against it.
I think they have terrible spokespeople from Mark Levin to Ted Cruz to their ridiculous influencer
network that is undoubtedly compensated in some capacity, whether it's from their country of
Israel directly or through their allies in the United States. I think their entire PR strategy
has been a total disaster. They probably wish I was able to engage with them in some sort of
PR campaign when they tried to hire me in June of 2025. But again, I don't do foreign work.
And I'll just say, if I were to do foreign work, I would have done
the exact opposite of what they've done.
May not always agree, but we are always going to talk about it and respect. No BS, no agenda.
No fear.
