The world's largest Volksfest looks back on more than 200 years of history. There are many great stories about Oktoberfest but also dark chapters. Around six million visitors from all over the world come to the Wiesn fairgrounds in Munich for the festival. Beer flows in the beer tents, and the amusement rides at the fair are always busy. It's an annual event, but some pages are missing in its history. The festival has been canceled 26 times due to wars, inflation, and most recently, the COVID-19 pandemic. We find out how it all began, highlight disturbing elements from the past, and discover the secrets of its appeal to young people today.
Oktoberfest is globally recognized as a celebration of Bavarian culture and beer, but its history is marked by darker chapters. From its origins as a royal wedding celebration in 1810, the event evolved through periods of racial exploitation, Nazi propaganda, and far-right terrorism before becoming the massive international cultural export it is today.
Just pure fun? Munich's annual beer festival, Oktoberfest, has quite a sinister past. Most
visitors in their traditional Diendels and Lederhosen probably don't know much about
it.
The Oktoberfest dates back to the later King Ludwig of Bavaria and Princess Teresa Charlotte
Louisa of Saxony-Hildburghausen. When they got married in 1810, the Kingdom of Bavaria
was still very young, just four years old to be precise.
A festival was needed to lend an identity to this new kingdom. You have to bear in mind
that Bavaria had acquired new territories and people, the Franconians, which they're
still sad about today, and Swabians. These needed to be integrated.
The highlight of the five-day wedding celebration was a big horse racing event held on October
17, 1810. The whole occasion was the first ever Oktoberfest. And right from the start
it was held here on this field, which at the time was still on the outskirts of Munich.
The grounds were named Theresienwiese in honour of the bride.
The Bavarian Farmers' Association decided to hold the festival every year, and thus
a new tradition was born.
An important milestone came in 1880, when the authorities allowed the sale of beer.
The major breweries had the capital and economic power, so they brought in these big festival
halls. And that's when the festival became a beer festival and acquired its image.
The Oktoberfest became an important economic factor for the region. For many Bavarians,
it was almost a sacred event. There were huge celebrations to mark the 100th anniversary
of the Oktoberfest. But today, not many people know about the various events organized to
attract even more visitors to the annual festival. For example, so-called freak shows
and human zoos.
As in other parts of Europe, groups of people were put on display in what was known as human
zoos. The pretext was ethnological interest. These shows were a great success in Munich
too.
The showman Carl Gabriel is still famous today for his legendary and still ongoing Oktoberfest
attractions, such as the motor-drome and the devil's wheel. But few people know that he
earned a great deal putting on racist, inhumane shows.
When the Nazis started gaining influence, they argued against these human shows, saying
they posed too much risk of what they called racial mixing. After they came to power, they
also took control of the Oktoberfest.
They saw it as a means of spreading their propaganda. Swastikas replaced Bavarian flags.
The Nazis instrumentalized the event to emphasize their closeness to the German people, banning
Jews, dissidents and beggars from attending.
In 1938, they even changed its name to Big German Festival. Adolf Hitler himself never
attended the festival, but other Nazis did, and it remained under their control until
the war broke out.
During the Second World War, 60,000 high-explosive bombs and three and a half million incendiary
bombs reduced Munich to rubble. After the war, it was unclear whether the Oktoberfest
would be revived.
But many wanted the show to go on as if the Nazi era with its crimes had never happened.
A depoliticized image of Munich was projected to the world.
In 1957, the population of Munich broke the one million mark. The Oktoberfest grew into
one of the largest celebrations of its kind in the world.
In 1961, an estimated six million visitors converged on it.
And they kept coming until September 26, 1980, the worst day in the history of the Oktoberfest.
Thirteen people, including the terrorist Gundolf Köhler, were killed in a bomb attack at the
main entrance. Over 200 people were injured.
The worst image of my life. People torn to pieces, rubble everywhere. I couldn't understand
as a child. When you're 12, you don't think of a bomb.
Despite the tragedy, the Oktoberfest was open to visitors the next day. It's hard to imagine
today.
This is how the grounds looked the very next day, as if nothing had ever happened. There
was no help at all, no psychological counseling, no therapy. We were left on our own.
For 40 years, the authorities put the attack down to the deranged mind of a frustrated
lone wolf. Although from the start, there were signs that it was a targeted far-right
attack. Many questions remain unanswered, even today.
Forty years on, it's been called an act of far-right terror. That should have been clear
back then, too.
Now, a monument commemorates the victims of one of the most brutal terrorist attacks in
post-war Germany.
The incident didn't stop people coming to the Oktoberfest. In 1985, a record-breaking
7.1 million visitors turned up. In the 80s and 90s, fewer people tended to wear traditional
Bavarian dress than they do now.
The atmosphere is unreal. You cannot get this anywhere else. We've got a beer fest, but
not that big.
Nothing in the US can compete against Oktoberfest. This is the best beer festival I've ever been
in my life.
People come from the world over to enjoy these exceptional 16 days, which the organizers
say is about more than beer.
It's a particular form of Bavarian culture. We certainly don't promote drinking as much
as possible. That's not what the Oktoberfest is about. But there are excesses of alcohol.
You can see that, but it's not the rule.
In many parts of the world, strict rules are applied to drinking, especially for young
people.
In Australia, there's a lot of restrictions about buying alcohol. You can only buy it
from certain places that are licensed. You can't buy it from a corner store or 7-Eleven
like you can in Europe.
Many appreciate the freedom at Munich's Oktoberfest.
We wouldn't dare do this in Australia, but we come over here. People don't know us as
much, so it's OK to drink lots of beer.
The amount of beer drunk has increased since 1950. The average number of visitors since
the 60s is still at about 6 million. But the price of a litre of beer has increased tenfold
in the past 60 years. Visitors are prepared to pay the price.
And in the 1990s, Oktoberfest replicas started popping up all over the world.
I think it's a good export because the Bavarian mentality is unique. The flair, the food,
people love it everywhere.
Over 4,000 sister events are held the world over now, and the number continues to grow.
The Oktoberfest is one of Germany's most important cultural exports, despite its troublesome
past. What has remained is the euphoria felt by its many visitors and fans.