Maharashtra FDA crackdown: Shah Rukh Khan & Ajay Devgn receive FDA notices

And there's more from Maharashtra. The Maharashtra Food and Drug Administration, FDA, has issued notices to Bollywood actors Shahrukh Khan, Ajay Devgn and Taika Shroff. And this is over their advertisement that they had done together for chewing elaichi brand, saying that it may violate the provisions of the Food Safety and Standards Act 2006 and its amended rules. The notices they were issued on Friday with the three actors being asked to explain their role in the advertisement and their association with the brand. According to the FDA, the advertisement could amount to indirect promotion of a brand linked with paan masala. The action comes as the Maharashtra FDA has stepped up its checks against gutkha and paan masala products containing tobacco or nicotine. The latest action is part of the FDA's wider enforcement drive across Maharashtra. The department has been carrying out inspections and seizures over several food safety issues, including adulterated milk, food served at restaurants, junk food sold in and around schools and the manufacture and sale of banned gutkha and tobacco containing paan masala.